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Coca

The document outlines the costs associated with a company's sales and tech support operations over 5 years, including the number of employees, their salaries, travel expenses, marketing costs, and total costs. It also provides the number of customers and total cost of customer acquisition (COCA) for each year, showing an increasing number of salespeople, tech support staff, customers, and costs over the 5 years.

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Franch Maverick Arellano Lorilla
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48 views2 pages

Coca

The document outlines the costs associated with a company's sales and tech support operations over 5 years, including the number of employees, their salaries, travel expenses, marketing costs, and total costs. It also provides the number of customers and total cost of customer acquisition (COCA) for each year, showing an increasing number of salespeople, tech support staff, customers, and costs over the 5 years.

Uploaded by

Franch Maverick Arellano Lorilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Number of Salespeople

Number of Tech Support


Sales Salary
Tech Support
Travel
Event (trade shows)
Internet of Things (social media, website)
Campaign/Advertising materials
(tarpauline,bruchures)
Total Cost
Number of Customers
COCA for Year
Average COCA

Y1 (Year 1)
2
1
334,800
167,400
20,000
20,000
5,000
15,000
562,200
80
7,028
4,329

Y2 (Year 2&3)
14
6
2,343,600
1,004,400
20,000
20,000
5,000

Y3 (Year 4&5)
35
18
5,859,000
3,013,200
20,000
20,000
5,000

15,000

15,000

3,408,000
1,000
3,408

8,932,200
3,500
2,552

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