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Index

This document outlines the table of contents for a research paper on online consumer behavior. The paper will begin with an introduction and literature review on topics related to ecommerce and online shopping. It will then describe the research methodology used, including primary data collection methods. Several hypotheses will be set and factors influencing online consumer behavior will be analyzed. Statistical tests like factor analysis and hypothesis testing will be performed to draw interpretations and conclusions on consumer traits and how they impact online shopping.

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Kanav Gupta
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26 views2 pages

Index

This document outlines the table of contents for a research paper on online consumer behavior. The paper will begin with an introduction and literature review on topics related to ecommerce and online shopping. It will then describe the research methodology used, including primary data collection methods. Several hypotheses will be set and factors influencing online consumer behavior will be analyzed. Statistical tests like factor analysis and hypothesis testing will be performed to draw interpretations and conclusions on consumer traits and how they impact online shopping.

Uploaded by

Kanav Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INDEX

CHAPTER
NO.

1.1
1.2
1.3
2
2.1
2.2
2.2.1
2.2.2
2.2.3
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
3
3.1
3.2
3.3
4

TOPICS

PAGE

THE ABSTRACT
INTRODUCTION
Background Research
Problem Statement
Objectives of the study

6
7
7
8
9

LITERATURE REVIEW
The internet
The concept of ecommerce
Categories of ecommerce
Social commerce
Smartphone, Tablet Computers (mCommerce)
Online consumer
Online shopping
Consumer characteristics
Online Shopping and Consumer Behavior
Online Consumer Characteristics
Customer loyalty
Disadvantages
Specific Consumer Traits and Online Behaviour
Important influencing factors
RESEARCH METHODOLOGY
Research Approach and Research Philosophy
Data collection
Primary data
HYPOTHESIS SETTING
INTERPRETATIONS AND ANALYSIS

10
10
11
11
12
13
14
14
15
20
22
25
26
27
28
34
34
34
35
40

6
6.1
6.2
6.3
6.4

41
FACTOR ANALYSIS
KMO and bartletts test
Total variance
Component matrix
Factor extraction

57
57
57
58
59

HYPOTHESIS TESTING
7

61
Interpretations

7.1

62
CONCLUSION

63
REFERENCES

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