Scribd
Upload
87 views5 pages

Economic Environment of

This document outlines the internal and external economic environment factors that influence business. Internally, a business is defined by its value system, goals, management structure, resources, and workforce. Externally, the micro environment includes suppliers, customers, competitors and other organizations a business interacts with, while the macro environment comprises broader non-economic and economic conditions at national and global levels that impact business operations.

Uploaded by

Durga Prasad Dash
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
87 views5 pages

Economic Environment of

This document outlines the internal and external economic environment factors that influence business. Internally, a business is defined by its value system, goals, management structure, resources, and workforce. Externally, the micro environment includes suppliers, customers, competitors and other organizations a business interacts with, while the macro environment comprises broader non-economic and economic conditions at national and global levels that impact business operations.

Uploaded by

Durga Prasad Dash
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 5

ECONOMIC ENVIRONMENT

OF
BUSINESS
BUSINESS

An organised effort of enterprises


to supply consumers with goods
and services for a profit.
INTERNAL
Value system
Goals
Management
structure
Tech-human mix
Financial&
marketing
resources
EXTERNAL ENVIRONMENT
MICRO
Input supplier
Public
Competitor
Customers
Unions
Marketing
intermediaries(wholes
ellers.retailers etc)
MACRO ENV.

Non economic
Political
Cultural
Demographic
Natural

ECONOMIC
National & Global

You might also like