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E Marketing Powerpoint 1206589725456443 2

The document discusses an e-marketing plan and statistics related to internet usage. It aims to increase brand equity, name recognition, website traffic, and organic search results through online strategies. The plan focuses on a target market of internet-savvy, high-income individuals who research products and services online. Objectives for 2008 include monitoring marketing activities and measuring their ROI, increasing awareness of the company, and concentrating efforts on the target audience. Deliverables include traffic reports, search engine optimization, and press releases distributed through relevant publications. Potential future initiatives include banner ads and sponsoring industry events.

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sivakumar
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90 views16 pages

E Marketing Powerpoint 1206589725456443 2

The document discusses an e-marketing plan and statistics related to internet usage. It aims to increase brand equity, name recognition, website traffic, and organic search results through online strategies. The plan focuses on a target market of internet-savvy, high-income individuals who research products and services online. Objectives for 2008 include monitoring marketing activities and measuring their ROI, increasing awareness of the company, and concentrating efforts on the target audience. Deliverables include traffic reports, search engine optimization, and press releases distributed through relevant publications. Potential future initiatives include banner ads and sponsoring industry events.

Uploaded by

sivakumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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E-Marketing Statistics

2008
Mission of this E-Marketing Plan

To identify the best online strategies and tactics in order to increase brand
equity, name recognition, website traffic and organic search results
Current Strengths
Competitive product
Long term expertise
Tested and trained consultants
Global Reach
Financial Security
Strong Brand Identity
Clean, powerful & professional looking website
Weaknesses

Little to no brand recognition outside of loyal existing customer base


Difficulty marketing to target audience
Expensive service/product (target market audience is much smaller)
Low to no organic search results for the service that Your Company offers
Why does the Internet matter to Your
Company?

According to a recent survey by Pew Internet & American Life Project...


58% of adults said they use the Internet as first choice (at home, at work or
some other place) to find information about a product or service (2007)
Why does the Internet matter to Your
Company?

The 58% of adults making up this statistic is the target market audience Your
Company wants... why?
They are Broadband users - an increasing number of internet savvy, high
income, college+ education go-getters who find the services they want online
and do research via search engines to do this
Let’s look at some statistics...
Why does the Internet matter to Your
Company?
Why does the Internet matter to Your
Company?
Why does the Internet matter to Your
Company?
Why does the Internet matter to Your
Company?

90% of all Internet users rate using a search engine as their most common
practice while online
Of this 90% of Internet users, 80% ranked researching a product or service
online as their first reason for using a search engine followed by check
weather & get news.
Why does the Internet matter to Your
Company?

Of all online groups, both men and women ranked online trade or
professional as the number one type of group that they belong to
Numbers that matter...

Nearly all internet users, 91%, agree that the internet is a good source of
information for everyday interests like news, weather reports and sports
scores
82% of all online users use the internet to research a product or service before
purchasing
About a third of internet users say they expect to find reliable information
online about individuals
All information and statistics came from Pew Internet & American Life Project reports 2005-2007
Objectives for 2008
Monitor all website, PPC and SEO Optimization activity throughout the year
to measure ROI
Increase E-market place awareness and company recognition in 2008 to a
competitive level
Concentrate E-marketing strategy on target market audience and measure
response
Integrate article-type press releases into the mix, increasing overall back-end
click throughs and more exposure online vie E-zines
Deliverables
• Quarterly monitored website traffic reports that reveal referring domains,
duration of visit as well as unique visitor information (location etc..)
• Google AdWords campaign optimized to use keywords such as “Project
Management Consulting” “Project Management Training” to guide google
searchers to the Your Company website
SEO Optimization on the website to increase search engine relevancy for
services offered specific to targeted geographic areas
Use press releases as marketing tools with relevant, targeted audience E-zines
& publications
On the Horizon
Integrate web banners onto specifically targeted business websites such as
Business Week, Entrepreneur magazine to monitor click-through relevancy
and effectiveness
Sponsor Chicago association events such as the Chicago AMA (American
Marketing Association) , CIMA (Chicago Interactive Marketing Association)
or BMA (Business Marketing Association of Chicago)
Print ads in targeted audience magazines such as Business + Strategy
(national) as well as BW Chicago (local and put out by Business Week) One
page, full color advertisements in each issue for 2008 with a relevant click
through link to monitor ad effectiveness
Questions?

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