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Case Studies On Haldiram

This document discusses brand management strategies for Haldiram, an Indian snacks and sweets manufacturer. It provides an introduction to Haldiram and its products. It then performs a SWOT analysis, identifying strengths like brand awareness and quality, and weaknesses like less advertising. Opportunities for increasing sales through better schemes are identified. Competitors are listed as threats. Target markets like youth and families are discussed. The marketing mix and various branding strategies like umbrella branding are proposed, along with suggestions to change packaging occasionally but keep taste consistent.

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76 views17 pages

Case Studies On Haldiram

This document discusses brand management strategies for Haldiram, an Indian snacks and sweets manufacturer. It provides an introduction to Haldiram and its products. It then performs a SWOT analysis, identifying strengths like brand awareness and quality, and weaknesses like less advertising. Opportunities for increasing sales through better schemes are identified. Competitors are listed as threats. Target markets like youth and families are discussed. The marketing mix and various branding strategies like umbrella branding are proposed, along with suggestions to change packaging occasionally but keep taste consistent.

Uploaded by

bafnajayesh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BRAND MANGEMENT

PRESENTED BY:
JAYESH BAFNA
HEMCHANDRA MENON
ROSHAN FELIX
RONNIE XAVIER
SREEJITH KURUP
CASE STUDY
ON
HALDIRAM
INTRODUCTION
Haldiram's started in Bikaner, it is one of India's
largest sweets and snacks manufacturers.
Haldiram has its establishment in Delhi and NCR.
The first company in India to brand ”NAMKEENS”.
The group split in 1999.
HALDIRAM’S PRODUCT

Moong Dal
SWOT ANALYSIS
STRENGTH
1. Brand Awareness and good quality image.

2. Good and Attractive packaging.

3. Good image position.

4. Good variety

5. High market share.

6. Availability of Brand on almost all outlets.


WEAKNESS
1. Consumer proximity to retail outlet.

2. Sale pushing of other brand.

3. Scheme giving to retailer are not enough.

4. Less profit of Margin of HALDIRAM’S product from other


brand.

5. Less advertisement.
OPPORTUNITY
1. By providing proper scheme HALDIRAM’S can
Increase Sale.

2. By providing more profit margin HALDIRAM’S can


Increase its Supply.
THREATS
1. Competition from LEHAR, BIKANO & CRAX.

2. Competition from other brand.

3. Sale pushing.
MARKETING STRATEGY

TARGET
MARKET
MARKETING
STRATEGY

MARKETING
MIX
TARGET MARKET
CUSTOMER’S OF UNORGANISED
MARKET

YOUTH SECTION OF THE


MARKET

FAMILIES
MARKETING MIX
BRANDING STRATEGY
Umbrella Branding Strategy

 Advertising Branding Strategy

Promotion Branding Strategy

Word of Mouth Branding Strategy


SUGGESTION FOR BRANDING STRATEGY
Packaging should be changed every 3years.

They should not change the taste because the customer


are used to the taste.

They should not involved in the wrong act that can lead to
decline in sales.
ANY
QUESTION
???????

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