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Service Blueprint Sample

Service Blueprinting is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customerPs point of view. Service blueprints can be used to identify service problems conducting root cause analysis modifying service processes.

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Swapan Banerjee
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0% found this document useful (0 votes)
297 views4 pages

Service Blueprint Sample

Service Blueprinting is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customerPs point of view. Service blueprints can be used to identify service problems conducting root cause analysis modifying service processes.

Uploaded by

Swapan Banerjee
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Service Blueprinting

‡ A tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customer¶s point of view.
Process

Service Blueprint

Points of contact Evidence

Service Blueprint Components

Service Blueprint of Luxury Hotel

Application of Service Blueprints


‡ New Service Development
‡ concept development ‡ market testing

‡ Supporting a ³Zero Defects´ Culture


‡ managing reliability ‡ identifying empowerment issues ‡ training employees and third parties such as intermediaries about service delivery processes

‡ Service Recovery Strategies


‡ identifying service problems ‡ conducting root cause analysis ‡ modifying processes

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