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Swot Analysis OF Timex: Presented by

Timex is one of India's leading watch manufacturers. It has strengths as India's largest-selling watch brand with market segments having large potential. However, it has weaknesses in having too many products that don't create brand equity and not properly utilizing domestic suppliers. Opportunities exist in the fast growing Indian watch market and new technologies. Threats include premium international brands entering India, making it difficult for Indian players to maintain growth against increased competition.

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72 views9 pages

Swot Analysis OF Timex: Presented by

Timex is one of India's leading watch manufacturers. It has strengths as India's largest-selling watch brand with market segments having large potential. However, it has weaknesses in having too many products that don't create brand equity and not properly utilizing domestic suppliers. Opportunities exist in the fast growing Indian watch market and new technologies. Threats include premium international brands entering India, making it difficult for Indian players to maintain growth against increased competition.

Uploaded by

cjvicky2
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS

OF Timex

Presented by
Vignesh .C. J
8uta45
INTRODUCTION
• Timex Industries is one of the India’s leading
manufacturers of watches.
• The company was incorporated in July 1985 at Madras.
• In 1988 the company set up a manufacturing unit at
Ahmadabad.
• Company manufactures over 5 million watches per annum.
Why ???

• Strong brand name.

• Excellent reputation

• Loyal customers.
• Value for money.
STRENGTH
• Timex is currently India's largest-selling watch brand.

• Market segments with large potential: women, youth, children,


sportsmen, the budget-conscious and, of course, the big
spenders.

• Customer satisfaction and Quality Assurance

• Customer value and offered after sales service in a showroom


environment. Proper differentiation from other.
WEAKNESS
• It has lots of product in watch.

• Above which don’t create brand equity to a particular brand.

• Current surveys reveal more focus on expansion than quality

• Can’t utilize properly the resources (domestic parts suppliers).

• Distribution channel.
OPPORTUNITY
• Growth of Indian watch market is very fast & huge opportunity in
organized watch market.

• Nearly 34 million watches are sold through market .

• The second-largest branded player in the Indian watch market , with a


market share of around 7% & HMT remained into losses for last 6 years.

• Arrival of new technologies.

• Increase in demand.

• Rapidly expanding market.


THREATS
• Premium international watch brands such as Swatch, Esprit, Tissot,
Citizen, and Omega entered in India.

• Now that the Indian market is widely open to importations, it will be


extremely difficult for the Indian players to maintain a sustainable growth.

• Too many players will dilute the market & the profit margin

• Mobile phones acting as substitutes of the watches.

• Competitors rising quickly

• Customer satisfaction level below competitors


SUGGESTIONS
• Be first in market

• Establish the brand as quickly as possible

• Advertising heavily
• Advertisements based on local themes and
reflect different environment.
• Create more awareness about the product
THANK YOU !!!

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