Scribd
Upload
99 views

What Can Be Done in 30 Minutes A Week To Double Your Search Engine Presence by 2

Web Marketing Strategies driving more traffic to your web site. Search Engine Optimization, SEO, Social Media Marketing. getFound SEM for webdesign and optimization

Uploaded by

rcsteyer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
99 views

What Can Be Done in 30 Minutes A Week To Double Your Search Engine Presence by 2

Web Marketing Strategies driving more traffic to your web site. Search Engine Optimization, SEO, Social Media Marketing. getFound SEM for webdesign and optimization

Uploaded by

rcsteyer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 21

What Can be Done in 30 Minutes a

Week to Double Your Search Engine


Presence by 2
Introduction

Randy Steyer
[email protected]
650-400-8999

Mike Balistreri
[email protected]
408-802-8743
Introduction
We will talk about the following:

Keys in Getting the Recognition You Deserve on


Google

What you can do in 30 minutes a week to increase


your presence by 2X on the Search Engines
Importance of your web site

What does Google want to see (2B Searches per


day on the internet)
What does your internet user want to see
Google wants to see
Clean and optimized HTML code
Optimization of page headers, Alt Tags and Images
Constant change
Content, Content, Content
Site Longevity
Social Marketing Blog, FB, Twitter, YouTube and Buzz

What does your internet user want to see


Relevant content
Communication on their choice of medium
Good reviews
Want Trust
Traditional Marketing Landscape as Changed

 Print ads
 Yellow pages
 Email campaigns – direct mail
The Ugly Truth is

If your site isn’t optimized and


listed on the first page,
you do not exist.
300-500 MILLION searches every day.

Only 7% of all websites are visible by the Search


engines. StatMarket.com
Today’s Top Search Engines

is the 2nd Largest Search Engine

Blogs
What Search Engine Marketing & Optimization is Not

 Search Engine Submission Only


 “Submit your website to 5,000 search engines”
 An overnight process (typically takes 4-6 months to show significant results)
 A one-time process (in many cases requires a continual, long-term focus for
best results)
 I will Give You 5 Key Words and You Will Be Optimized
 Black Hat Tactics – “
 Link Farms –
 A $29.95 one-time fee!

Remember I am Always There for You When I Need You


Rankings Factors…

 On-page Factors
 Clean and optimized HTML code
 Optimization of page headers, Alt Tags and Images
 Constant change
 Content, Content, Content
 Site Longevity
  Off-page Factors (Social Marketing)
 Blogs
 YouTube
 Twitter
 Facebook
 Google Places
 Google Buzz
 Yelp
Rankings’ Facts (Why are They So Important)?

Social Media Marketing: Enables Others to Advocate for Your Business


Through Compelling Content”

 Fundamental Shift in the Way To Communicate


 Now the Key Channel Available to Businesses
 Products and Services Will be Found by Social Media
 78% of Consumers Trust Peer Recommendations
 Only 14% Trust Advertisements
Rankings’ Facts (Why are They So Important)?
“Company Blogs are Digital Publications
that Allow Public Responses”

 200,000,000 Million Blogs


 25% of Search Results are Linked to User Generated Content
 34% Post Opinions About Products and Brands
 54% of Bloggers Post Content or Tweet Daily
 55% of Companies the Blog Increase Their Website Visitors
 Do You Like What is Being Said About Your Brand?
Rankings’ Facts (Why are They So Important)?

2 Billion Videos Streamed Each Day On YouTube

 4th Most Visited Site on the Internet


 2nd Largest Search Engine
 Viewers Watch 12.2 Hours of Online Video Each Month
Rankings’ Facts (Why are They So Important)?

500 Million Active Users

 83% of All Fortune 500 Companies Use Facebook


 700,000 Local Businesses Have Facebook Pages
 Facebook would be the 3rd Largest Country in the World
 50% of Users Log in Every Day
 Average Time on Facebook a Day is 55 Minutes
 Facebook Tops Google for Weekly Traffic in The US
 200 Million Users Added in the Last Year
 60 Million Status Updates on Facebook Daily
Starbucks’ Facebook

 Encourage people to like your page


 Regularly post useful and interesting content
 Monitor and participate
Rankings’ Facts (Why are They So Important)?

50 Million Tweets Per Day

 41% of Business Owners Say Twitter Delivers Great Value to Their Company
 44% of Users Have Recommended a Product
 20% of the Tweets Reference a Product
 58% of Users Will Tweet When They have a Bad Experience
Starbucks’ Twitter

 Develop and promote your brand


 Interact with your customer base
 Track what people are saying about your company and brand
 Create buzz on your upcoming events
 Promote other content your have created, blogs etc.
 Develop relationships with bloggers and journalists – potential PR placement
 Twitter is handling 800 million search queries per day
Rankings’ Facts (Why are They So Important)?

2 Million Business Owners in the US Have Claimed Their


Google Places

 50 Million Google Local Places


 20% of the Searches are Related to Location
 Place Pages are Viewed Millions of Times Each Day
Rankings’ Facts (Why are They So Important)?

38 Million Unique Visitor's Monthly

 Yelpers Have Written Over 12 Million Reviews


 83% Ranked 3 Stars and Greater
 270,000 Businesses Reviewed
Rankings’ Facts (Why are They So Important)?

Communication and Brand Reputation

 Can You Imagine What Impact an Unhappy Customer Can Have on Your
Business
 This is for Revenue Generation
 Finding Interesting People
 Delivering Quality Content
 Capture Information
 Stay in Touch
 What is the ROI of Social Media – Will Your Business Still Exist in 5 Years
 Will They Find You or Your Competition?
What Can You Do in 30 Minutes to Increase Your Search Engine
Presence by 2x?

 Write a Blog Every Week


 Post Your Blog so It Updates Facebook, Twitter and Buzz
 Make Sure All Your Listings are Accurate
 Make Sure Your Website is Relevant
 Phone Number on Every Page
 Monitor Google Local, Yelp etc. for Reviews
www.getFoundSEM.com

You might also like