Philippine Daily Inquirer

Effective March 01, 2009

Base Rate :

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Monday to Saturday

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White 30% 60% 80%

Full page 9x53 ccm 168,381.00 218,895.30 269,409.60 303,085.80

3/4 page 9x40 ccm 127,080.00 165,204.00 203,328.00 228,744.00

7x40 ccm 98,840.00 128,492.00 158,144.00 177,912.00

1/2 page 9x27ccm 85,779.00 111,512.70 137,246.40 154,402.20

1/4 page 5x24 ccm 42,360.00 55,068.00 67,776.00 76,248.00

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7x40 ccm 113,960.00 148,148.00 182,336.00 205,128.00

1/2 page 9x27ccm 98,901.00 128,571.30 158,241.60 178,021.80

1/4 page 5x24 ccm 48,840.00 63,492.00 78,144.00 87,912.00

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Column Guide

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Material Deadlines:
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Terms and Conditions

The Philippine Daily Inquirer reserves the right:

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policies.
 To not be bound by any condition appearing on any advertiser's or
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GMA-7

PROGRAMS Rate/30s Rate/30s

Weekday Morning 2008 2009
Unang Hirit 96,000 105,600
Doraemon 81,300 89,430
Class of Titans 81,300 89,430
Slamdunk 81,300 89,430
Bleach 81,300 89,430
Sis 113,000 124,300
Rosalinda/LALOLA (ORIGINAL) 124,700 137,170
Weekday Afternoon
Daisy Siete 124,700 137,170
Una Kang Naging Akin/PAANO BA ANG MANGARAP 124,700 137,170
Saan Darating ang Umaga/DAPAT KA BANG MAHALIN 124,700 137,170
Be Strong Geum Soon 119,600 131,560
Sakurano/LOVE AT THE CORNER 119,600 131,560
Family Feud 249,500 274,450
Weekend Morning
Transformers Beast Machines 81,000 89,100
Dessert Punk 81,000 89,100
King of Warriors 81,000 89,100
Bakugan 81,000 89,100
Ultraman Nexus 81,000 89,100
Rockman Stream 81,000 89,100
Art Angel 193,200 212,520
Lovely Day 193,200 212,520
Ka-Blog 193,200 212,520
Kay Susan Tayo 193,200 212,520
Takeshi’s Castle 124,700 137,170
Weekend Afternoon
SOP/Kapuso Sine Special 249,500 274,450
Dear Friend 218,500 240,350
Showbiz Central 249,500 274,450
Startalk 249,500 274,450
Wish Ko Lang 249,500 274,450
Weekday Primetime
24 Oras 432,000 475,200
Bilib Ka Ba Nights (Ripley’s/Full Force Nature/Masquerade) 432,000 475,200
Obra 432,000 475,200
Bubble Gang 432,000 475,200
Weekend Primetime
Celebrity Duets/KAKASA KA BA SA GRADE 5? 432,000 475,200
Pinoy Records 432,000 475,200
Bitoy’s Funniest Videos 432,000 475,200
Imbestigador 432,000 475,200
Nuts Entertainment 432,000 475,200
Mel & Joey 432,000 475,200
Celebrity Family Feud/MY DAD IS BETTER THAN YOUR DAD 432,000 475,200
Kapuso Mo Jessica Soho 432,000 475,200
All Star K! 432,000 475,200
Sunday Night Box Office 432,000 475,200
Primetime Special
Zaido/Asero/LUNA MYSTIKA 432,000 475,200
Dyesebel/GAGAMBINO/TOTOY BATO 432,000 475,200
Lalola/ANG BABAENG HINUGOT SA AKING TADYANG 432,000 475,200
My Husband’s Woman/MONEY WAR 432,000 475,200
Weekday/Weekend Latenight
Saksi: Liga ng Katotohanan 276,000 303,600
I-Witness 147,200 161,920
Reporter’s Notebook 147,200 161,920
Born to be Wild 147,200 161,920
100% Pinoy 147,200 161,920
Emergency 147,200 161,920
GMA Flash Report Special 147,200 161,920
Master Showman 163,300 179,630
QTV CHANNEL
Rate Card
(effective April 2009)

PROGRAM DAY TIME 2008 Rate 2009 Rate

Card Card
I. Primetime A
Chef to Go Sunday 6:45-7:45 PM 132,250.00 145,475.00
Hired Sunday 7:45-8:30 PM 132,250.00 145,475.00
Rated: Chick Flicks Sunday 9:00-11:00 132,250.00 145,475.00
PM
House Life Mondays 7:25-8:25 PM 132,250.00 145,475.00
Clean House Mondays 8:35-9:30 PM 132,250.00 145,475.00
Fit & Fab / Just for Laughs Gags Tuesdays 7:25-8:25 PM 132,250.00 145,475.00
The Ricky Lo Exclusives / My Celebrity Tuesdays 8:35-9:30 PM 132,250.00 145,475.00
Home
American Idol (Live Telecast) Wed / Thu 6:00-7:35 PM 132,250.00 145,475.00
American Idol (Primetime Telecast) Wed / Thu 7:55-9:30 PM 132,250.00 145,475.00
Guess Who’s Coming to Decorate Fridays 7:25-8:25 PM 132,250.00 145,475.00
101 Series Fridays 8:35-9:30 PM 132,250.00 145,475.00
Planet’s Funniest Animals Saturdays 7:00-7:30 PM 132,250.00 145,475.00
Daily 10 Weekend Saturdays 7:30-8:00 PM 132,250.00 145,475.00
Day Off Saturdays 8:00-8:45 PM 132,250.00 145,475.00
Mysteries & Scandals Saturdays 8:55-9:25 PM 132,250.00 145,475.00
Sabado Showdown Saturdays 9:25-11:25 132,250.00 145,475.00
PM
II. Primetime B
The Daily 10 Weekend (Replay) Sundays 5:00-5:30 PM 82,656.25 90,921.88
Modern Girl’s Guide to Life Sundays 5:30-6:00 PM 82,656.25 90,921.88
Ang Pinaka Sundays 6:00-6:45 PM 82,656.25 90,921.88
The Sweet Life Mon-Fri 5:00-6:00 PM 82,656.25 90,921.88
101 Series Mon-Fri 6:00-7:00 PM 82,656.25 90,921.88
The Beat Mondays 10:00-10:45 82,656.25 90,921.88
PM
Reunions Tuesdays 10:00-10:45 82,656.25 90,921.88
PM
One Proud Mama / Fit & Fab Wednesdays 10:00-10:45 82,656.25 90,921.88
PM
Draw The Line Thursdays 10:00-10:45 82,656.25 90,921.88
PM
Balikbayan Fridays 10:00-10:45 82,656.25 90,921.88
PM
American Idol (Weekend Replay) Sat / Sun 4:00-6:00 PM 82,656.25 90,921.88
Modern Girl’s Guide to Life (Replay) Saturdays 6:00-6:30 PM 82,656.25 90,921.88
True Confections Saturdays 6:30-7:30 PM 82,656.25 90,921.88
III. Prime Fringe

Jumong Sundays 11:00-11:30 59,512.50 65,463.75

AM
Love in Heaven Sundays 12:00-1:00 59,512.50 65,463.75
PM
Homes With Style Sun – Sat 3:00-3:30 PM 59,512.50 65,463.75
Fashion Police Sun – Sat 3:30-4:00 PM 59,512.50 65,463.75
Foxy Lady Mon-Fri 10:40-11:45 59,512.50 65,463.75
AM
Balitanghali Mon-Fri 12:00-1:00 59,512.50 65,463.75
PM
Balitanghali (Saturdays) Saturdays 12:00-12:45 59,512.50 65,463.75
PM
Chinese Chef Mon-Fri 4:00-4:30 PM 59,512.50 65,463.75
Marina Mon-Fri 4:30-5:00 PM 59,512.50 65,463.75
Kids on Q Saturdays 10:00-10:45 59,512.50 65,463.75
PM
 Ka-Toque / Daddylicious Saturdays 10:45-11:45 59,512.50 65,463.75
PM
Just Joking Sat & Sun 12:45-1:45 59,512.50 65,463.75
PM
World’s Funniest Videos Saturdays 4:30-5:00 PM 59,512.50 65,463.75
IV. Non-Prime
Balitanghali (Replay) Sun & Sat 7:00-8:00 AM 33,062.50 36,368.75
Go Negosyo Bigtime Sun & Sat 8:00-8:30 AM 33,062.50 36,368.75
Blinky Bill Sun-Sat 9:00-9:30 AM 33,062.50 36,368.75
Daily 10 Weekend (Replay) Sundays 2:00-2:30 PM 33,062.50 36,368.75
Modern Girls Guide to Life (Replay) Sundays 2:30-3:00 PM 33,062.50 36,368.75
Life’s Funniest Moments Sundays 11:00-11:30 33,062.50 36,368.75
PM
Mysteries & Scandals (Replay) Sundays 11:30-12:00 33,062.50 36,368.75
MN
News on Q (Replay) Mon-Fri 7:00-7:30 AM 33,062.50 36,368.75
Care Bears Mon-Fri 7:30-8:00 AM 33,062.50 36,368.75
Bannertail Mon-Fri 8:00-8:30 AM 33,062.50 36,368.75
Ultimate Book of Spells Mon-Sat 8:30-9:00 AM 33,062.50 36,368.75
Galaxy Adventures of Oz Mon-Sat 9:30-10:00 33,062.50 36,368.75
AM
The Snow Queen Mon-Fri 10:05-10:30 33,062.50 36,368.75
AM
Just Joking Mon-Fri 1:00-2:00 PM 33,062.50 36,368.75
My Melody Mon-Sat 2:05-2:30 PM 33,062.50 36,368.75
Rockman Axxess Mon-Sat 2:30-3:00 PM 33,062.50 36,368.75
Daily 10 Weekend (Replay) Saturdays 11:30-12:00 33,062.50 36,368.75
MN

COSMOPOLITAN

Target Market: Today’s fun, fearless female (21 to 35 years old) who wants to be the best she can be in every area
of her life.
Circulation: 60,000–72,000 copies
Pass-on Readership: 7
Total Monthly Readership: 654,000 (according to the Synovate Media Atlas Survey Wave 2 results 2 2009-2010)
Cover Price: P125
Frequency: 12x a year
Size: 8.5 x 11 inches
EDITORIAL MISSION

FUN, FEARLESS FEMALE

Cosmopolitan is the LIFE STYLISTA for fun, fearless females who want to be the best they can be in every area of
their lives.

Cosmo's editorial pages inspire with well-researched and relevant information on relationships and career, the best
in fashion and beauty, the latest on women's health and well-being, as well as what's happening in pop culture and
entertainment and just about everything else fun, fearless females want to know about.

Cosmo is the best-selling women's magazine in the country and in the world. But to its readers, Cosmo is much
more than their favorite magazine, it’s a way of life.

TARGET MARKET

 She prioritizes her family, her career, her love life and her happiness.
 She is outgoing, energetic and passionate about life.
 She maximizes her time by being always on the go and doing multiple activities.
 She works hard because she wants to be able to live a life she feels she deserves.
 She is a young professional and is driven to succeed.
 She relies on Cosmo to help her make the best choices.
COSMOPOLITAN READERS ARE:

 EDUCATED: 98% are college degree holders

 WORKING: 91% are employed
 INFLUENTIAL: 78% are considered trusted advisors when it comes to purchasing products
 TARGETED READERS: 92% are aged 18-35
 BIG SPENDERS: Every year, Cosmo readers allocate a big chunk of their earnings/allowances in
acquiring latest products and services.*
COSMO READERS ARE ENGAGED, ARE INFLUENCED, AND TAKE ACTION:

 87% say that they purchased products and availed of services they have seen in Cosmo
 83% discussed and recommended an article/feature they read in Cosmo
 94% say that they like, look forward and use samples inserted in the magazine
 80% say that beauty/fashion editorials influence their purchases
 87% of the readers consider magazines as main inspiration in their fashion purchases
 90% of the readers are travelers both locally and internationally/love to travel
Top 5 Favorite Sections of the Cosmo readers are:

1. Beauty
2. Love and Lust
3. Fun Fearless Fashion
4. You, Even Better (mainly on Self-Improvement)
5. Cosmo Weekend (Travel and Living)
*Source: 2010 Cosmopolitan Readers' Survey

WHAT'S INSIDE COSMOPOLITAN

 FASHION Cosmopolitan highlights the latest and most

interesting trends in fashion and how these can be applied to
specific situations. It also provides tips to inspire readers to
come up with their own looks. Cosmopolitan takes glamour to
the next level. Cosmopolitan: where sophisticated meets
accessible.

 BEAUTY, HEALTH AND FITNESS A complete guide to

looking, feeling and being fabulous. It is a venue for readers to
learn about the basics as well as new looks, must-have beauty
buys and celebrity-related beauty information. It also addresses
the health-and-fitness concerns of the readers on top of all the
need-to-know beauty products, trends and advice.
 LOVE, SEX AND RELATIONSHIPS Readers get their fill of must read articles from experts on the
most important issues in her life: love and sex. Relationships and sex have made Cosmopolitan famous and
these topics still attract drive readers to pick up a copy every month. Cosmopolitan is the ultimate go-to
guide to understanding men and is their trusted and safe source of information.
 PERSONAL GROWTH AND CAREER Readers turn to Cosmo for guidance in improving their
lives. From self-discovery to career decisions, Cosmo provides the tools, the answers and the solutions.
 CELEBRITY AND CULTURE Cosmopolitan gives readers access to news and information on their
favorite celebrities. It seeks to keep Cosmo girls informed and up-to-date with the latest in pop culture.
 LIFESTYLE From reviews, columns and quizzes on social relations, travel and entertainment, readers
can turn to Cosmopolitan! This section encourages women to take control of their lives, have fun and
pamper themselves. We know our readers want a well-rounded, balanced life.

VALUE-ADDED SERVICES

FUN FAB FINDS PRODUCT FEATURE Featuring the products and services of Cosmo’s
loyal advertisers.

*Available for 3x ad placements.

For Cosmopolitan’s advertising rates, editorial calendar, and marketing calendar, please contact your respective
Summit advertising executives.

PREVIEW
Circulation: 40,000–50,000 copies
Pass-on Readership: 7
Total Monthly Readership: 320,000–360,000 (according to the Synovate Media Atlas Survey Wave 2 results 2
2009-2010)
Cover Price: P150
Frequency: 11x a year
Size: 8.5 x 11 inches
Distribution: Bookstores, newsstands, convenience stores, supermarkets

EDITORIAL MISSION

THE STYLE BIBLE

Preview is the Philippines’ undisputed fashion authority and best-selling fashion magazine. Its creative mix of
choices, from high, avant-garde fashion to thrift finds and high street pieces, take its cue from the fashion world’s
celebrated designers and top trends to help readers develop and hone their personal style. Preview is the trusted and
comprehensive source of the most up-to-date fashion, beauty, lifestyle, and society—passions of any fashion-loving
Filipina.

Preview is also the vanguard of Philippine fashion. It champions Philippine talent through its breakthrough fashion,
beauty, and lifestyle features and editorials and through its support of up-and-coming designers who show promise
and can contribute to the advancement of the Philippine fashion industry. For 2011, Preview will launch the first
Preview Emerging Fashion Talent Awards alongside the 10 Upcoming Designers to support Philippine fashion’s
next generation of talented designers. Preview also hosts the fashion party of the city—the annual Preview Best
Dressed Ball where Preview honors the ladies who make the sartorial cut. The Best Dressed Ball garners over P20
million in media mileages and is covered and talked about by bloggers and fashion press alike. Preview is also the
only fashion magazine staffed by renowned editors such as Liz Uy, Agoo Bengzon, Daryl Chang, and Raymond
Gutierrez.

Being the country’s undisputed fashion authority means a constant dedication to being the best. Hence, in 2011,
Preview will be welcoming a magazine redesign to keep its pages unique and fresh—much like fashion, which never
stops evolving. An upcoming application for the iPad makes Preview accessible in a new medium so anyone can get
their fashion fix anytime.

Personified, Preview is the archetypal “It Girl” that everyone wants to emulate in terms of fashion and beauty. She
knows the coolest people and is found in the most happening events and places.

TARGET MARKET

The Preview reader loves to push the boundaries of fashion and is unafraid of trying new trends to improve her style.
She’s a young, globe-trotting, fashion-forward mover and shaker.

YOUNG FASHIONISTA
She understands the importance of investment products, but also loves the pleasure of unearthing good finds in out-
of-way stores. She considers style as a form of self-expression and an outlet for her creativity/individuality. Her
sense of style is a part of her identity.

MOVER AND SHAKER

She’s smart. She leads a successful career. She loves shopping, traveling, dining, arts and culture.

FAST FACTS FROM THE READER'S SURVEY

 Age: 26-30 years old

 89% are female
 73% of readers think of Preview as sophisticated and of high quality
 72% consider fashion as a means of self-expression
 59% of readers want to find out more about a product when they see its ad in Preview
*Source: 2010 Preview Readers’ Survey

The Preview market is segmented into two: the TRENDSETTERS and TREND ADOPTERS.

TRENDSETTERS
They are the innovators and early adopters in the market. They are adventurous with fashion and beauty and
consider them as a means of self-expression.

TREND ADOPTERS
These are the early majority adopters and the late majority adopters. While the Trendsetters are the hard-core
fashionistas, the Trend Adopters make up the bigger chunk of the market. They are the adopters who convert trends
into big hits. They are bound by other priorities such as time, budget and effort, but they definitely want to look
good at all times.

WHAT'S INSIDE PREVIEW

 FASHION Preview’s coverage, analysis, and interpretations of

trends are always about the best of what’s happening in the local
and international scene. It does not just report the trends but
shows how readers can translate the trends into their own style.
 BEAUTY Preview’s beauty pages cover everything from the
avant-garde to the minimalist. There are pages that showcase the
more fashionable and trendy side of makeup, while there are also
features that give a practical approach towards beauty. Preview’s
 beauty coverage is comprehensive—it teaches, shares, showcases, and helps the readers develop their own
look.
 LIFESTYLE Preview also features other things fashionistas rave about—dining, travel, art, books,
music, gadgets, health, and design.
 YOUNG SOCIETY A chronicle of the most sought-after parties in town.

VALUE-ADDED SERVICES

LETTER OF THE MONTH PRIZE Preview chooses the letter that has captured its editors’ attention. This reader
then wins a prize from one of Preview’s advertisers.

ON THE SHELF FEATURE This section is dedicated to featuring products and services of Preview’s loyal
advertisers.

For Preview's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit
advertising executives.

Cosmopolitan Magazine tops women's magazine across all social classes and
tops readership in the important AB and ABC segments
February 28, 2007 

The Synovate Media Atlas Survey launched last month showed that Cosmopolitan is the second most read
locally-published magazine in the Philippines after FHM. With a readership of 587,261 a month across ABCD
classes, Cosmo was also the most read women's magazine in the country.

In every social class, Cosmopolitan was also the most read according to the Media Atlas Survey:

  ABCD AB ABC
Cosmopolitan 587,261 188,832 448,667
Mega 225,696 65,393 184,374
Metro 298,374 107,074 240,136
 

Cosmopolitan is the most cost-efficient buy across all classes. In the very important AB class, Cosmo's readership
was almost triple Mega's and almost double Metro's. For ABC readers, Cosmo also beat Mega and Metro by a
whopping 264,293 and 208,531 respectively. This makes Cosmo considerably more cost-efficient for advertisers in
reaching all classes, specifically the AB class. To reach 1,000 AB readers for example, Cosmopolitan is only 566
pesos versus Mega's 1,330 pesos.

  CPM CPM (AB) CPM (ABC)

(ABCD)
Cosmopolitan* 182 pesos 566 pesos 238 pesos
Mega* 385 pesos 1330 pesos 471 pesos
Metro* 346 pesos 966 pesos 431 pesos
*(based on 2006 12x rate card)
Cosmo will celebrate its 10th year in the Philippines in 2007. We have many exciting plans in store. Watch out!