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Job Description of Marketing Manager

The Marketing Manager is responsible for developing and maintaining marketing strategies to meet organizational objectives. They evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. The Marketing Manager oversees a staff of five and establishes goals to ensure market share and profitability. They develop and execute both short and long term marketing plans.

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Saad Siddiqui
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3K views3 pages

Job Description of Marketing Manager

The Marketing Manager is responsible for developing and maintaining marketing strategies to meet organizational objectives. They evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. The Marketing Manager oversees a staff of five and establishes goals to ensure market share and profitability. They develop and execute both short and long term marketing plans.

Uploaded by

Saad Siddiqui
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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JOB DESCRIPTION OF MARKETING

MANAGER

Job Title: Marketing Manager Occupational Code: 199.000.10

Reports to: Head of Marketing Job No. 1172

Supervises: Staff of five Date: February 2011

Environmental Conditions: None

Job Objective
Responsible for developing and maintaining marketing strategies to meet
organizational objectives. Evaluates customer research, market conditions,
competitor data and implements marketing plan changes as needed.
Oversees all marketing, advertising and promotional staff and activities.

Duties and Responsibilities


 Establishes marketing goals to ensure share of market and profitability
of products and/or services.
 Input into strategic development of plan to support commercial, fund
raising and communication objectives.
 Develops and executes marketing plans and programs, both short and
long range, to ensure the profit growth and expansion of company
products and/or services.
 Communicates with outside advertising agencies on ongoing
campaigns.
 Develops and recommends pricing strategy for the organization which
will result in the greatest share of the market over the long run.
 Conducts marketing surveys on current and new product concepts.
 Prepares marketing activity reports.
 Other duties may be assigned.
Education and Experience
Essential:
 Degree level qualification combined with a minimum of 4-6 years
post qualification experience in marketing communications roles.
 Business to consumer (B2C) marketing experience using a full range
of the marketing communications channels including on and off line
media.
 Some experience of managing a market research brief and
programmed.
 Experience of target setting and performance forecasting.
 Previously managed media and creative agencies including pitching,
contract development and day to day management.

Desirable:
 A professional marketing qualification.
 Previous experience in a visitor attraction or tourism, leisure, cultural
or arts sector marketing or a related commercial sector.
 Experience of income forecasting, tracking and reporting.

Key Competencies

 Excellent written and verbal communication skills.


 Organization and planning.
 Problem analysis and problem-solving.
 Team-leadership.
 Formal presentation skills.
 Persuasiveness.
 Adaptability.
 Innovation.
 Judgment.
 Decision-making.
 Stress tolerance.
 Collaboration.

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