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Presented By: Zeeshan Maqbool

PIA was established in 1955 by merging Orient Airways with the government of Pakistan. The vision is to be a world class airline exceeding customer expectations through dedicated employees committed to excellence. The mission is to make PIA the airline of choice globally by offering quality service, innovation, and ensuring cost effectiveness. Competitors include Airblue, which offers domestic and international flights from Pakistan, and Shaheen Air, the second national carrier of Pakistan. Research was conducted through surveys in Karachi to analyze customer preferences and perceptions of PIA. Hypotheses regarding choice of airline, aspects that attract customers, price perceptions, and customer service were tested and some were supported by actual results. Recommendations were made based on findings and conclusions

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Ajwa Ayaan
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107 views13 pages

Presented By: Zeeshan Maqbool

PIA was established in 1955 by merging Orient Airways with the government of Pakistan. The vision is to be a world class airline exceeding customer expectations through dedicated employees committed to excellence. The mission is to make PIA the airline of choice globally by offering quality service, innovation, and ensuring cost effectiveness. Competitors include Airblue, which offers domestic and international flights from Pakistan, and Shaheen Air, the second national carrier of Pakistan. Research was conducted through surveys in Karachi to analyze customer preferences and perceptions of PIA. Hypotheses regarding choice of airline, aspects that attract customers, price perceptions, and customer service were tested and some were supported by actual results. Recommendations were made based on findings and conclusions

Uploaded by

Ajwa Ayaan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presented by:

Zeeshan Maqbool
LAY OUT

INTRODUCTION
VISION
MISSION
VALUES
COMPETITORS
RESEARCH APPROACH AND
METHODOLOGY
HYPOTHESIS
CONCLUSION
RECOMMENDATION
INTRODUCTION
Previously known as Orient Airways
Merged with government of Pakistan and
became Pakistan International Airlines (PIA)
on 11 March, 1955.
PIA Head Office building is at Karachi Airport
Pakistan International Airlines Corporation
(PIAC) was incorporated in Pakistan on April
18, 1956
VISION

To be a world class airline exceeding


customer expectations through dedicated
employees, committed to excellence
MISSION
To make PIA a global airline of choice
Offer quality customer services and innovative
products
Participate in global alliances
Use state-of-the-art technologies
Ensure cost-effective measures in procurement
and operations
VALUES
Customer Expectations
Convenience, Caring, and Competitive Tariff
Service
Personalized and Courteous
Innovation
Cherishing New Ideas, Translated Into Action
Cohesiveness
Respect for Individuals, Teamwork, and
Effective Communication
Integrity
Business Ethics, Accountability, and Transparency
COMPETITORS

AIRBLUE:
Started in 2004
Offers national as well as flights to Dubai
UAE from four different Pakistan cities
COMPETITORS

SHAHEEN AIR
Founded in December 1993
In 10 months on October 25, 1994, accorded
the status of Second National Carrier of
Pakistan
Research Approach and
Methodology
 Research Category AGE GROUP CONSUMERS

 Data collection
DEFENCE 20
 Measurement Technique
 Sampling method and sampling clif 20
ton
plan

NAZIMABAD 10

S.I.T.E. 10
Hypothesis
 Which airline you always/usually select to travel
(domestic)?
Proposed Hypothesis: 45% (or more ) select PIA for travelling
Actual Result: 50% select PIA for travelling.

 What are good aspects of selected airline that attract


you?
Proposed Hypothesis: 45% (or more) are attracted by comfort.
Actual Hypothesis: 46.68% are attracted by comfort.
Hypothesis

 How do you consider the price of PIA.


Proposed Hypothesis: 20% (or more) consider PIA expensive.
Actual Hypothesis: 25% consider PIA expensive.

 When you have a problem with travel arrangements, the


airline shows sincere interest in solving it?
Proposed Hypothesis: 55% (or more) says that airline shows interest.
Actual Hypothesis: 60% says that airline shows interest.
Recommendations
CONCLUSION

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