Scribd
Upload
8K views16 pages

Agricultural Inputs

This document discusses various agricultural inputs needed for production like seeds, fertilizers, pesticides, and equipment. It categorizes inputs as consumable, like seeds and fertilizers, or capital, like tractors and harvesters. The document then focuses on marketing strategies for key consumable inputs - seeds, fertilizers, pesticides, and tractors. It outlines approaches for product development, pricing, promotion, and distribution for each of these agricultural inputs.

Uploaded by

Sharang Paruthi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
8K views16 pages

Agricultural Inputs

This document discusses various agricultural inputs needed for production like seeds, fertilizers, pesticides, and equipment. It categorizes inputs as consumable, like seeds and fertilizers, or capital, like tractors and harvesters. The document then focuses on marketing strategies for key consumable inputs - seeds, fertilizers, pesticides, and tractors. It outlines approaches for product development, pricing, promotion, and distribution for each of these agricultural inputs.

Uploaded by

Sharang Paruthi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 16

Agricultural Inputs

For producing agricultural products, a


large no. of inputs are needed such as:
SEEDS, FERTILIZERS, PESTICIDES, AND
AGRI-IMPLEMENTS etc.
Types of Agricultural Inputs
 Agricultural inputs are categorized
into 2 types:
 Consumable inputs
 Capital inputs
Consumable Inputs
 Manures & Fertilizers
 Seeds
 Insecticides/Pesticides
 Diesel/Oil
 Electricity
Capital Inputs
 Tractors
 Tillers
 Harvesters
 Threshers
 Pump sets
 Sprinklers
 Dusters & sprayers
Marketing strategies for inputs
With special reference to marketing of
seeds, fertilizers, pesticides, and
tractors
Marketing strategies for seeds
 It includes high level of technology and a
high standard of proficiency
 The seed business is a business of trust.
 Non availability of improved seeds of high
quality deprives the farmers of the
advantages of modern technology.
 Production and distribution of improved
seed gained importance
Pricing strategies
 Pricing of seeds is the most complicated
task which includes various aspects:
 The procurement
 Price of seed itself
 Cost of processing
 Certification cost
 Interest cost
 Profit margin
 Transportation cost
 Dealers commission
Promotion strategies
 Wall painting
 Hoardings
 Krishi Melas
 Agricultural exhibition
 Video Shows
Marketing of fertilizers
 Fertilizer is the most important
among all the inputs purchased by
the farmer.
 The use of fertilizers increased and
productivity, for the yield increases
and ease the nutrient constraints on
multiple cropping and land
development programme.
Promotion measures for marketing
of fertilizers
 Interpersonal and group contacts
 Fertilizers festivals or kisan melas
 Television
 News paper and journals
 Special promotional measures
 Village adoption programmes
 Wall painting and hoarding
Marketing of Tractors
 Indian Tractors industry is Rs. 9000 crore
 The major player in tractors manufacturing
are as following:
 Bajaj Tempo
 Eicher
 Escorts
 HMT
 M&M
 Punjab Tractors
 Tafe
In case of tractors there is a need of
clearly identified segment of farmers
which implies several criterias
 Size of land holding
 Nature of land holding
 Types of crops grown and no. of
crops grown in a year
 Labour shortage or high cost of
labour
 Availability of loans
Product mix strategies
 Horse power of the engine
 Low cost of operation
 Reliability of product
 Ease of operations
 Price factor
 After sales service
 Resale value
Pricing strategies for tractors
 The selling price of tractors were
fixed from time to time on the basis
of the recommendation of the bureau
of industrial cost and prices.
 Price segments are more important
than horse power
 Tractors prices are typically lowest at
the small horse power segment
Distribution for tractors
 Loans availability from banks
 Dealership network
 Easy availability of spare parts
 Training on how to use tractors and
minor maintenance.
 After sale service
 Dealer’s contacts with credit
agencies.
Promotion strategies for tractors
 Personal selling
 Word-of-mouth
 Advertising in mass media
 Wall painting
 Organizing credit facilities
 Pamphlets and handout
 Customer relationship management

You might also like