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Strategic Management Wal Mart Presented by Strategic Management Wal Mart Presented by

Sam Walton founded Walmart in 1962. It is now the largest retailer in the world with over 8,500 stores across 15 countries and 1.6 million employees. Walmart uses a cost leadership business strategy, keeping prices low by following Sam Walton's principles of customer value, partnering with associates, and community involvement.

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Adnan Arif
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20 views8 pages

Strategic Management Wal Mart Presented by Strategic Management Wal Mart Presented by

Sam Walton founded Walmart in 1962. It is now the largest retailer in the world with over 8,500 stores across 15 countries and 1.6 million employees. Walmart uses a cost leadership business strategy, keeping prices low by following Sam Walton's principles of customer value, partnering with associates, and community involvement.

Uploaded by

Adnan Arif
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

WAL MART

Presented By

Muhammad Adnan Arif


Bahria University
INTRODUCTION

• FOUNDER OF THE COMPANY IS SAM WALTON.

• DEPARTMENTAL STORE.
INTRODUCTION
• FOUNDED BY SAM WALTON IN 1962 &
INCORPORATED ON OCTOBER 31, 1969.

• PUBLICLY TRADED ON THE NEW YORK STOCK


EXCHANGE IN 1972.

• HEADQUARTERED IN BENTONVILLE.
INTRODUCTION
• 8,500 STORES IN 15 COUNTRIES, UNDER 55
DIFFERENT NAMES.
• OPERATES IN MEXICO AS WALMEX
• UNITED KINGDOM AS ASDA
• JAPAN AS SEIYU
• INDIA AS BEST PRICE

• THE COMPANY OPERATES UNDER ITS OWN NAME IN


THE UNITED STATES, INCLUDING THE 50 STATES.
INTRODUCTION

• WAL-MART EMPLOYS 1.6 MILLION PEOPLE.

• WAL-MART HAS 6,200 RETAIL OUTLETS. IN


CONTRAST, HOME DEPOT HAS 2,040.
GUIDELINE
• SAM WALTON FOLLOWS SOME BASIC
GUIDING PRINCIPLES.

• CUSTOMER VALUE AND SERVICE


• PARTNERSHIP WITH ITS ASSOCIATES
• COMMUNITY INVOLVEMENT
BUSINESS LEVEL STRATEGY
• WAL MART USING COST LEADERSHIP

• PLUS ONE
• “LOWER THE PRICE OR INCREASE THE QUALITY EVERY
YEAR ON EVERY ITEM”

• "ALWAYS LOW PRICES," IS NOW CHANGES TO "SAVE


MONEY. LIVE BETTER."

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