Scribd
Upload
102 views6 pages

How To Build A Community Around Your Company

The document provides tips for building a community around a company that remains supportive rather than turning against the company. It advises that one person does not make a community and that there are no shortcuts to building a community. Companies should be inclusive and avoid getting defensive when users complain about issues like website redesigns or outages, as responding respectfully can help the community remain aligned with the company's goals.

Uploaded by

Tac Anderson
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
102 views6 pages

How To Build A Community Around Your Company

The document provides tips for building a community around a company that remains supportive rather than turning against the company. It advises that one person does not make a community and that there are no shortcuts to building a community. Companies should be inclusive and avoid getting defensive when users complain about issues like website redesigns or outages, as responding respectfully can help the community remain aligned with the company's goals.

Uploaded by

Tac Anderson
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

How to Build a Community

Around Your Company that


Won’t Turn on You

Tac Anderson
@tacanderson

Waggener Edstrom – VP of Studio D


Head of Digital Strategies -EMEA

www.newcommbiz.com

WebVisions
#WV11
5/27/11
Typical User Response
• Twitter crashes.
• Twitter tells developers to stop
developing Twitter clients.
• Amazon crashes the Web.
• Apple changes their TOS again.
• Gmail is down.
• Facebook redesigns users profiles.
• MSN moves the ‘email this article’
button.
• Your site takes 3 seconds to load.
• Pre-roll video ads.
• The Black Eyed Peas half-time
show.
One geek does not a
community make
“A group of people with shared
interests, experiences, values and
boundaries.”
There is no shortcut
Don’t get defensive
Be inclusive

You might also like