Businesses Non-Profit Organizations Celebrities Politicians
Businesses Non-Profit Organizations Celebrities Politicians
people, such as celebrities and politicians. An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[1] Others define it as the practice of managing communication between an organization and its publics.[2] Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement[3] and do not direct payment.[4] Common activities include speaking at conferences, working with the media, crisis communications, social media engagement,[5] and employee communication.