Cult of Distraction ON Berun’s Picture PaLaces ‘The large picture houses in Berlin are palaces of distraction; to call them movie theaters [Kinos] would be disrespectful. The latter are still abun- dant only in Old Berlin and in the suburbs, where they serve neigh- borhood audiences, and even there they are declining in number. Much more than such movie houses or even the ordinary theaters, it is the picture palaces, those optical fairylands, that are shaping the face of Berlin. The UFA palaces (above all, the one at the Zoo), the Capitol built by Poelzig, the Marmorkaus, and whatever theie names may be, enjoy sellouts day after day. The newly built Gloria-Palast proves that the style these palaces have initiated is still developing in the same direction." Elegant surface splendor is the hallmark of these mass theaters. Like hotel lobbies, they are shrines to the cultivation of pleasure; their glamor aims at edification. But while the architecture does perhaps bombard the patrons in its attempt to create an atmosphere, it in no way relapses into the barbaric pomposity of Wilhelminian secular churches—like the Rhi- negold, for example, which seeks to give the impression that it harbors the Wagnerian Nibelungen treasure. Instead, the architecture of the film palaces has evolved into a form that avoids stylistic excesses. Taste has presided over the dimensions and, in conjunction with a refined arti- sanal fantasy, has spawned the costly interior furnishings. The Gloria- Palast presents itself as a baroque theater. The community of ‘worshipers, numbering in the thousands, can be content, for its gath- ering places are a worthy abode. = 323 *THE MOVIES ‘The programs, 100, display a well-wrought grandiosity. Gone are the days when films were allowed to run one after another, each with a corresponding musical accompaniment. The major theaters, at least, have adopted the American style of a self-contained show, which inte- grates the film into a larger whole. Like the program sheets which have expanded into fan magazines, the shows have grown into a structured profusion of production numbers and presentations. A glittering, revue- like creature has crawled out of the movies: the total artwork [Gesamt- kunstverk] of effects. This total artwork of effects assaults all the senses using every possible means. Spotlights shower their beams into the auditorium, sprinkling across festive drapes or rippling through colorful, organic- looking glass fixtures. The orchestra asserts itself as an independent power, its acoustic production buttressed by the responsory of the lighting, Every emotion is accorded its own acoustic expression and its color value in the spectrum —-a visual and acoustic kaleidoscope that provides the setting for the physical activity on stage: pantomime and ballet. Until finally the white surface descends and the events of the three-dimensional stage blend imperceptibly into two-dimensional illu- ions. Alongside the legitimate revues, such shows are the leading attrac tion in Berlin today. They taise distraction to the level of culture; they are aimed at the masses. ‘The masses also gather in the proninces, but there they are subjected to a pressure that does not allow them the spiritual and cultural (geistig/ folfillment appropriate to their number and real social significance. In the industrial centers where they appear in great numbers, they are so overburdened as workers that they are unable to realize their own way of life. They are handed down the rubbish and outdated entertainment of the upper class, which, despite its repested claims to social superi- ority, has only limited cultural ambitions. In contrast, in the larger provincial towns not dominated primarily by industry, the traditional forces are so powerful that the masses are unable to shape the cultural and spiritual (geisig] structure on their own. The bourgeois middle + 324 + CULT OF DISTRACTION classes remain segregated from them, as if the growth of this human, reservoir meant nothing, and thus they maintain the illusory claim that they are still the guardians of culture and education, Their arrogance, which creates sham oases for itself, weighs down upon the masses and denigrates their amusements. Ir cannot be overlooked that there are four million people in Berlin. ‘The sheer necessity of their circulation transforms the life of the street into the ineluctable street of life, giving rise to configurations that invade even domestic space. The more people perceive themselves as a mass, however, the sooner the masses will also develop productive powers in the spiritual and cultural domain that are worth financing. ‘The masses are no longer left to their own devices; rather, they prevail in their very abandonment. Refusing to be thrown scraps, they demand instead to be served at laid-out tables. There is litle room left for the so-called educated classes, who must either join in the repast or main- tain their snobbish aloofiness. Their provincial isolation is, in any case, at an end, They are being absorbed by the masses, a process that creates the homogeneous cosmopolitan audience in which everyone has the same responses, from the bank director to the sales clerk, from the diva t0 the stenographer. Self-pitying complaints about this turn toward mass taste are belated; the cultural heritage that the masses refuse to accept has become to some extent merely a historical property, since the economic and social reality to which it corresponded has changed. Crities chide Berliners for being addicted to distraction, but this is a p bourgeois reproach. Certainly, the addietion to distraction is greater in Berlin than in the provinces, but the tension to which the working masses are subjected is also greater and more tangible; itis am essentially formal tension, which fills their day fully without making 1 fulfilling. Such a lack demands to be compensated, but this need can be articu- lated only in terms of the same surface sphere that imposed the lack in the first place. The form of free-time busy-ness necessarily corresponds to the form of business.” A correct instinct will see to it that the need for entertainment is satisfied. The interior design of movie theaters serves one sole purpose: "325 +THE MOVIES to rivet the viewers’ attention to the peripheral, so that they will not sink into the abyss. The stimulations of the senses succeed one another with such rapidity that there is no room left between them for even the slightest contemplation. Like life buoys, the refractions of the spotlights and the musical accompaniment keep the spectator above water. The penchant for distraction demands and finds an answer in the display of pure externality; hence the irrefutable tendency, particularly in Berlin, to turn all forms of entertainment into revues and, parallel with this tendency, the increasing number of illustrations in the daily press and in periodical publications. This emphasis on the external has the advantage of being sincere. Iris not externality that poses a threat to truth, Truth is threatened only by the naive affirmation of cultural values that have become unreal and by the careless misuse of concepts such as personality, inwardness, tragedy, and so on—terms that in themselves certainly refer to lofty ideas but that have lost much of their scope along with their supporting foundations, due to social changes. Furthermore, many of these con- cepts have acquired a bad aftertaste today, because they unjustifiably deflect an inordinate amount of attention from the external damages of society onto the private individual. Instances of such repression are common enough in the fields of literature, drama, and music. They claim the status of high art while actually rehearsing anachronistic forms that evade the pressing needs of our time—a fact that is indirectly confirmed by the artistically derivative quality of the respective works. Ina profound sense, Berlin audiences act truthfully when they increas- ingly shun these art events (which, for good reason, remain caught in mere pretense), preferring instead the surface glamor of the stars, films, revues, and spectacular shows. Here, in pure externality, the audience encounters itself; its own reality is revealed in the fragmented sequence of splendid sense impressions. Were this reality to remain hidden from the viewers, they could neither attack nor change it; its disclosure in distraction is therefore of moral significance. But this is the case only if distraction is not an end in itself. Indeed, the very fact that the shows aiming at distraction are composed of the same mixture of externalities as the world of the urban masses; the fact = 326 * CULT OF DISTRACTION that these shows lack any authentic and materially motivated coherence, except possibly the glue of sentimentality, which covers up this lack but only in order to make it all the more visible; the fact that these shows convey precisely and openly to thousands of eyes and ears the disorder of society—this is precisely what would enable them to evoke and ‘maintain the tension that must precede the inevitable and radical change. In the streets of Berlin, one is often struck by the momentary insight that someday all this will suddenly burst apart. The entertainment to which the general public throngs ought to produce the same effec. Most of the time it does not, as is demonstrated in exemplary fashion by the programs of the large movie theaters. For even as they summon to distraction, they immediately rob distraction of its meaning by amal- gamating the wide range of effects—which by their nature demand to be isolated from one another—into an “artistic” unity. These shows strive to coerce the motley sequence of externalities into an organic whole. To begin with, the architectural setting tends to emphasize a dignity that used to inhabit the institutions of high culture. It favors the lofty and the sacred as if designed to accommodate works of eternal significance— just one step short of burning votive candles. The show itself aspires to the same exalted level, claiming to be a finely tuned organism, an aesthetic totality as only an artwork can be. The film alone would be too paltry an offering, not primarily because one would want to increase the sheer quantity of distractions but because the show has pretensions to artistic form. The cinema has secured a standing independent of the theatrical stage, yet the leading movie theaters are once again longing to return to that stage. This thespian objective of the movie theaters—an objective that may be considered symptomatic of Berlin social life as well—displays reactionary tendencies. The laws and forms of the idealist culture that haunts us today only as a specter may have lost their legitimacy in these ‘movie theaters; nonetheless, out of the very elements of externality into th they have happily advanced, they are attempting to create a new jst culture. Distraction—which is meaningful only as improvisa~ tion, as a reflection of the uncontrolled anarchy of our world—is fes~ = 3277 =