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International Marketing Notes

The document outlines a 15-session syllabus plan for an International Marketing and International Marketing Research course. The syllabus covers topics such as the scope and challenges of international marketing, cultural dynamics in global markets, the political and legal environment, global market research, marketing management and strategies for different international markets, international distribution systems, global advertising and pricing, international market research methods and data sources, and conducting region-specific market research. Students will present case studies and have assessments including a mid-term quiz, case discussions, and an end-term examination.

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8K views1 page

International Marketing Notes

The document outlines a 15-session syllabus plan for an International Marketing and International Marketing Research course. The syllabus covers topics such as the scope and challenges of international marketing, cultural dynamics in global markets, the political and legal environment, global market research, marketing management and strategies for different international markets, international distribution systems, global advertising and pricing, international market research methods and data sources, and conducting region-specific market research. Students will present case studies and have assessments including a mid-term quiz, case discussions, and an end-term examination.

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INTERNATIONAL MARKETING(IM) & INTL.MKTG.

RESEARCH(IMR),2008
IIPM- MBA- FW/07-09/ 4th Trimester SESSION PLAN

Session syllabus topic

1 Scope & challenges of IM / Dynamic Environment of Intl.trade


2 Cultural dynamics of Global Markets /Business customs in global mktg.

3 Political/ Intl. Legal environment


4 Global Mkt.research/Emerging Mkts./ MN market regions & groups

5 Global mktg.mgmt./Producers-Consumers matrix


6 Mktg. Of Ind.products & services /Intl. Distribution systems

7 Global advtg. & promotion systems / Pricing strategies for Intl.mkts.


8 Channels of Distributions-DIRECT /INDIRECT Channels

9 Intl. Mktg. Research /secondary data sources


10 Primary research in Intl.Mktg./ Questionnaire Design /Data analysis

11 Application of Mktg.Research in Intl.mktg.decisions


12 Internet in Intl. Mktg.Research / Limitations of Research

13 Region specific mkt. Research-Asia Pacific/Africa-M.East/Europe/Americas


14 An overview of Intl Mktg.
15 An overview of Intl Mktg.Research

Case Discussion & Case Presenatation by students on some of the above topics.

Internal Assessment –Quiz/mid-term test : 30 marks

End term assessment exam : 70 marks

Dr.PRADIP DESAI
B.E.,M.B.A.(IIFT),LL.B.,Ph.D.(Mgmt-U.S.A.)

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