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An Integrated One Stop Communication Partner.

This document discusses an organizational study of the advertising agency Grey Worldwide. It provides an overview of Grey Worldwide, including its functioning, key departments like client servicing, media planning, and creative, as well as its focus on serving clients' needs above all other measures of success. The document also outlines sections on advertising in general and a market survey on TV viewing habits in Ahmedabad.

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satyamehta
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44 views

An Integrated One Stop Communication Partner.

This document discusses an organizational study of the advertising agency Grey Worldwide. It provides an overview of Grey Worldwide, including its functioning, key departments like client servicing, media planning, and creative, as well as its focus on serving clients' needs above all other measures of success. The document also outlines sections on advertising in general and a market survey on TV viewing habits in Ahmedabad.

Uploaded by

satyamehta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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An integrated one stop communication partner.

GREY WORLDWIDE AT A GLANCE

FUNCTIONING OF AN AD AGENCY

CLIENT SERVICING DEPARTMENT


Building client trust leads to adventurous advertising.

MEDIA PLANNING DEPARTMENT


It is important to reach the people who count than to count the people we reach.

CREATIVE DEPARTMENT
Imagination isnt enough; you need an insight, inspired by an understanding of reality.

AGENCY CLIENT RELATIONSHIP


Some agencies pursue awards. Other count press clippings. At Grey, People believe that their achievement on behalf of their clients are the best measure of their success.

CURRENT SCENARIO OF ADVERTISING INDUSTRY

PART B Market survey Of Tv viewing habits In Ahmedabad

PART A ORGANISATIONAL STUDY Of AN Advertising AGENCY Grey worldWIDE

INDEX
Part- A

1) Advertising 2) Current Scenario of Advertising Industry 3) Grey Worldwide : General Information 4) Grey Worldwide at a Glance 5) Functioning of an ad agency 6) Client Servicing Department 7) Media Planning Department 8) Creative Department 9) Agency Client relationship

Part B Market Survey 1) Objectives 2) Target Audience 3) Sample Size 4) Methodology 5) Findings & Observations 6) Annexure Bibliography

ADVERTISING
Working Emotion, Shaping Aspiration, Firing Imagination.

Presentation Done to the client

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