Business Summary

Guidelines This is the participation form for The Power of Ideas. At this stage of The Power of Ideas, this form seeks to ascertain genuine interest among those wishing to undertake a business endeavour. The information sought, therefore, is under three broad heads: A brief profile BASIC INFORMATION - for public consumption. Participants are advised not to provide any confidential data in these fields. The information here is being sought to promote the larger idea of an entrepreneurial culture in India by generating more interest. Information on your idea in the form of a Business Summary- PERSONAL & BUSINESS DETAILS- for the Evaluating Panel. This information will be treated in complete confidence and will be seen only by the Evaluating Panel. All rights of your business idea will vest with you (please see detailed Terms & Conditions). Information of your operations in the form of OPERATIONAL DETAILS would help the Evaluating Panel get an understanding of your level of preparedness. You are requested to provide information on all parameters. In case you are unable to answer, write the reason or mention NA. No field should be left blank or unexplained. It may otherwise be regarded by the Evaluating Panel as an incomplete application, and rejected. At the same time, you should not feel compelled to share too much information or detail at this stage. You can participate either as an individual or team. However, the Basic Information and the Personal Details in the Business Summary format will be those of the CEO/Leader/ the one individual who will act as the teams representative at this stage. Examples have been provided to help you fill the Business Summary.

I. BASIC INFORMATION: (Mandatory fields marked with an asterisk *) 1. Personal Details: Title Name*: Email id*: Date of Birth* (MM/DD/YYYY): State*: City*: Complete current address*: Mob No*:

First Name

Middle Name

Last Name

PIN Code Landline -With STD code:

2. Which industry does your business idea cater to?*

(You can select multiple industry options, in case you feel that your idea touches more than one industry/sector. In case you do select multiple options, please mark your preference in order of priority) None None None Priority 1 Priority 2 Priority 3 Priority 4

Electronics & hardware Telecom Healthcare Media and Entertainment Manufacturing Clean Technology/ Alternative Fuel Agriculture Retail Food & Beverages Financial Services applications/service Other If other, please specify

3. What impact do you believe your idea will have on your defined market?*
(Since this is for public consumption, please do not disclose either your business idea or any of its details. Please talk of only the end-benefit your business will have. Word Limit: Up to 100 words ) (Example The product that I intend to make will help a housewife start a business in a short while, to utilize her spare time. Not only will this supplement the income of the household but will also cause her morale to be higher. They will also be more in tune with the environment around them and this could even have a positive impact on the upbringing of the children in the household. )

II (a) PEOPLE: (Mandatory fields are marked with an asterisk *) 1. Education*: Please fill details of highest academic qualification: Diploma: Graduation: Post-Graduation: Professional: Others. Please specify: 2. Experience*: Full time work experience (in years)
(Give details of the last three positions held, beginning with the most recent)

From-To (MM/YYYY)

Organization

Designation

Function/Role

3. Do you have a team?* Y/N

(Participation in this programme is not subject to having a team. These details are sought only to give the Evaluating Panel a clear picture of your preparedness.)

3a. Give details of full time team members (maximum of 3) with their background.

Name of team member

Role

Highest educational qualification

Relevant work experience

3b. Describe how you and your existing (or future) team are equipped to grow your business?
(Describe yourself and your current/planned team with reference to relevant qualifications, experience and capabilities, detailing how these would enable you to implement your plans. Investors must be able to assess, and get comfortable with, your ability to implement your plans.. Word limit: Up to 250 words) (Example The initial phase of the business will require product development and testing skills. My partner (BE Computer Science from J.B. Lal Institute) can look after new development while I will take care of strategy & finance. We intend to recruit a ceramics engineer from an REC to aid in development. Once the product is ready, we will induct a marketing person with more than 4 years of experience in the ceramics domain and look for 3-4 people for the sales & marketing team. Since production will be mostly outsourced, my partner and the REC recruit will be able to take care of the same.)

II (b). BUSINESS IDEA

(Questions 4-7 are mandatory*, failure to fill which will disqualify your entry from the programme. In case you are unable to answer a question, please write the reason in the given space. Please do not leave any question unanswered)

4. Describe the market your idea will operate (is operating in)? How large is the market? How do you see the market growing?*
(Please take the Evaluating Panel through a description of the market you are operating/planning to operate in, highlighting the gaps and opportunities, the customer need you are satisfying, the market leaders, the size & scalability, trends, competition etc. The Evaluating Panel must be able to appreciate your knowledge of the space and the proposition/business idea. Word limit: Up to 250 words) (Example In Mumbai alone, more than 1 crore people travel every day between home and office. All over India, this adds up to more than 40 crore (as published in NUMBER magazine). 75% of these people use public transport like buses, shared tempos and local trains. The remaining 25% use their own vehicles. While quite a few startups, including Carpool.com and Mericarmeinaao have earlier tried to make the process more efficient by organizing Car Pooling none of them worked as they were not able to solve the fundamental issues of mistrust of strangers, time coordination and changing schedules. The few instances when car pooling has worked is when IT companies have encouraged it amongst their employees through parking benefits. The advent of new technology and by combining GPS, Mobile VAS and Social Networking, one can solve this problem.)

5. Describe your product/service. How does (or will) it help the customer?*
(Present your product/service and its Unique Selling Proposition (USP) - including any Intellectual Property and other entry barriers you may be creating, the kind of customers & geography segments you will be addressing, et al, highlighting any validation that you may have done that supports your proposition. The Evaluating Panel must be able to clearly understand your business proposition. Word limit: Up to 250 words ) (Example The typical 1 ton window air conditioner would add to the household electricity bill by approximately INR 1000 during the summer months. My product is a small apparatus which will cost INR 1000 and will connect to a ceiling fan, helping in cooling and moisture control. This will be 80% as effective as a window air conditioner while the extra electricity bill will be of only INR

150 during summer months. It uses the principles of Reverse Chongo Circulation where neutrons are collided with ambient air to separate water and cool the air. I have also received a patent for this the details for which are.)

6. How do you plan to sell/distribute your product/service?*

(Present your distribution plan. Feel free to split it into stages, if so required. Mention how you would achieve scale, the kind of marketing partners you will look for (if any) etc. Word limit: Up to 250 words ) (Example Initially we will conduct research in South Delhi to get market feedback on the service. Once a stable product has been developed and we have sold 1000 units, we will appoint distributors for each state. The plan will be to use established distributors currently involved in distribution of electronic SIM cards and other mobile accessories. With increasing influence of eCommerce websites, we will also make our product available on eBay, flipkart etc.)

III. OPERATIONAL DETAILS

(The questions in this section will help the Evaluating Panel understand your degree of preparedness. Please fill as much as possible based on relevance to your current stage of business*.

7. Current state of development a) Is a prototype ready or has a pilot been done?

b) In case of a product/process, has a patent been applied for? c) If patent has been granted, give patent detail: d) Has the company already been registered? e) If Yes, provide company name: f) If Yes, provide date of registration: (MM/YYYY)

g) If you have a company/project website, please give URL:

8. What are the next steps you have in mind to take this business/ idea forward?
(Talk of what stage your product/service is currently in and what steps you need to take to grow the business further. This will also be a good place to talk of the challenges you are facing. Word limit: Up to 250 words) (Example We have been running a diagnostic lab based on liquid hydrogen technology in my parents basement. Our service involves taking blood tests from patients homes, on request, and then emailing the test reports to them. To take the business to next level, we need to import Particle Separator machines from the US which will ensure that we are able to achieve 10 tests per second. We will also need to set up a bigger lab and better maintained environment. Also, a sales and marketing team will also need to be hired that will also help in cementing partnerships with drug manufacturing companies. )

9. Give details of the investment already made in your idea.

(For those who are running a business, please share details of total investment till date. Those who have just started should give broad details of any investment made either by themselves, by their families or by venture capitalists. If no investment has been made, please mention none. Word limit: Up to 150 words ) (Example)

10. Give details of revenue. Actual FY 09-10 Revenues (for existing business): Projected FY 10-11 Revenues: INR. INR.

(Those with an existing business should summaries their past years revenues and profits and project the same for the next three years (if applicable) in a tabular format. If you are in the planning stage, please share projected revenues. Word limit: Up to 250 words) (Example I have invested my own funds of a value of INR 50 lakh in the business till date. We started selling the product only two months ago and the revenue since then has been a total of INR 6 lakh. Now that the model is proven, we intend to scale up and will require an investment of INR 1 crore. Of this, we can manage INR 20 lakh from friends and family and are looking for external support of INR 80 lakh. Since half that value will go into inventory development, we will be able to avail a bank loan for the same. The remaining will be used for buying equipment and hiring a lathe mechanic. With this investment, we should be able to easily achieve a revenue of INR 2 Cr in the next financial year and hope to grow the revenue by 70% year on year. This is a highly profitable business and margins will be higher than 30%. )

HAVE UNDERSTOOD THE TERMS AND I, CONDITIONS OF THE ECONOMIC TIMES THE POWER OF IDEAS AS LISTED ON WWW.IDEAS.ECONOMICTIMES.COM, AND I RESOLVE TO ABIDE BY THEM.

Place: Date: