56

SCHEME OF EXAMINATION
MASTER OF TOURISM MANAGEMENT (MTM)
TWO YEARS PROGRAMME (SEMESTER SYSTEM)
2011
Note:
1. There will be 70 multiple choice questions (MCQ’s) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks the theory marks secured by the candidate shall be proportionately enhanced.

First Semester

Paper Nomenclature External Internal Total Marks

DEMTM 101 Human Resource Management 70 30 100

DEMTM 102 Cultural Tourism Management 70 30 100
DEMTM 103 Travel Agency Oerations 70 30 100
DEMTM 104 Accomodation and Leisure Management 70 30 100
DEMTM 105 Team Management 70 30 100
DEMTM 106 Workshop on Personality Development 70 30 100

Second Semester

Paper Code Nomenclature External Internal Total Marks

DEMTM 201 Entrepreneurship in Hospitality and Tourism 70 30 100

DEMTM 202 Tourism Resources 70 30 100
DEMTM 203 Tourist Behaviour 70 30 100
DEMTM 204 Air Travel Operations 70 30 100
DEMTM 205 Marketing for Hospitality and Tourism 70 30 100
DEMTM 206 Workshop on Computer Application 100 100
DEMTM 207* Field Tour & Report 200
* Field Tour & Report

Paper N omenclature Tour R eport Viva V oce Total

DEMTM 208 Field Tour & Report 100 100 200
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MASTER OF TOURISM MANAGEMENT (MTM)

First Semester

HUMAN RESOURCE MANAGEMENT

PAPER CODE: DEMTM 101
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ’s) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks the theory marks secured by the candidate shall be proportionately enhanced.
1. Concept of Human Resource Development: Introduction, Concept of Human Resource Development, Benefits of
Human Resource Development to an Organization, Relationship of Human Resource Development to other HRM functions,
Human Resource Development Mechanism, Contribution of Mechanism to HRD, Human Resource Department & its Task,
Human Resource Development in India, Concept of Orientation, Types of Orientation, Employee Counseling.
2. Management Development and Leadership Motivation: Concept and Need of Management Development, Assessment
of Training Needs, Management Development Methods, Introduction Performance Appraisal, Definitions of Performance
Appraisal, Objectives of Performance Appraisal, Concept of Performance Appraisal, Process of Performance Appraisal, Uses
of Performance Appraisal, Method or Techniques of Performance Appraisal, Importance of Performance Appraisal, What is
motivation? Definition of Motivation. Types of Motivation.
3. Manpower and Human Resource Planning: Introduction to Manpower Planning, Need for Human Resource Planning.
Process of Human Resource Planning, Auditing of Human Resource, Developing Human Resource Plan, Responsibility of
Human Resource Planning, Job Analysis, Job Description, Job Specification, Job Enrichment, Introduction to Recruitment
and Selection, Definition of Recruitment, Sources of Recruitment, Internal Sources, External Sources, Definition of Selection,
Steps in the Selection Procedure, Interviews, Physical and Medical Examination, Final Interview and Induction.

CULTURAL TOURISM MANAGEMENT

PAPER CODE: DEMTM 102
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.

Introduction to Cultural Tourism Management: Tourism: Concept and Significance, Basic Concepts of Tourism, Nature
and Components of Tourism, Tourism as a Behaviour, Categories of Tourism, Other Categories of Tourism, Cultural, Cultural
and Tourism Relationship.
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Cultural Tourism in India: Cultural Tourism in India, Cultural and Heritage Tourism, Music, Dances, Art and Crafts, Fairs
and Festivals of India, Indian Architecture, The Cuisines of India, Religions of India, Yoga Tours of India, Railway Tourism
in India.
Managing Tourism at the Places of Heritage and their Significance: The Charter Ethos, The Dynamic Interaction
between Tourism and Cultural Heritage, Objective of the Charter, Principles of the Cultural Tourism Charter.
Heritage Tourism-Concepts, Practice and Challengs: Introduction to Heritage Tourism, Heritage: Concept and Practice,
The Challenger, Destination Management
Cultural Tourism Management: Cultural Tourism, Concepts and Significance, Principles Governing Cultural Tourism,
Cultural Tourism Managements, Human Resources Development, Traditional Indian Management Practices, Traditional Vs.
Modern Management Practices, HRD Strategies.

TRAVEL AGENCY OPERATIONS

PAPER CODE: DEMTM 103
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.

Introduction to Tourism and Travel Products: Tourism and Travel Industry, Travel Motivation, Tourism as a Behaviour,
Travel Motivation, Travels through the Internet, Tourism and Travel Products, Tourism and Travel Market, Classification of
Travel Market, Business Travel, Leisure Travel, The Travel Agency, Segment of the Vendors of the Travel Industry, Travel
Related Services, travel Related Businesses, Food and Beverage, Travel Insurances, Sports Operator.
Organization and Working of a Travel Agency: Planning, Operating, Coordinating, Controlling, Marketing, Classification
of Travel Agencies, Retail Travel Agent, Wholesale Travel Agency, Tour Operator, Forms of Organisation, Organizational
Structure, International Passage Booking, Domestic Passage Booking, Tour Operation, Basic Principles in Packaging,
Components of a Tour Package, Package Tours, Procedure for Appointment of Agent in India, Appointment of Agents
Abroad, Modern Travel Agency.
Approval and Recognition of Travel Agencies: Opening a Travel Agency, Setup of a Travel Agency, Location, Finances,
Promotion, Management, Procedures for Approval, Domestic Air Transport, Accommodation Sector, Ancillary Services,
Credit, Automation and Computer, Financial Control, Application for IATA Approval.
Organisational Setup and Planning Patterns in Tourism Industry: Travel Agency Commission, Essential Information,
Quoting Fares and Rates, Airline Schedules Information, Reservation, Flight Itinerary, Other Information, Required, ancillary
Tourism Services, Services to the Tourists, Services to Suppliers, Other related Services, Car Hire and Rentals Services
Insurance Services, Currency Services, Travel Document Services.
Economics of a Travel Agency Business: The Travels Business, Travel Marketing, Price of a Travel, Factors Influencing
Pricing, Reservation Systems and Travel Business, Functions of CRS, Role of Travel Agents, Travel Agents Association.
 455

ACCOMODATION AND LEISURE MANAGEMENT

PAPER CODE: DEMTM 104
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.

Introduction to Housekeeping Department: Introduction to Housekeeping department, Meaning of Housekeeping in Hotel,

Types of Rooms, Housekeeping Layout, Responsibilities and Work, Attributes of Housekeeping Staff, Identifying ousekeeping
Responsbilities.
Linen and Uniform Room: Line Room, Par Stock, Inventory Control, Linen Hire, Stock Taking, Uniform & Linen, Hotel
Housekeeping Fresh Linen.
Laundry Services: Laundry Services. Floral Art, Basic principle of visual art, Principles of Flower Arrangement, Condition
of plant material, Materials used in the flower arrangement, Points to be remembered, General rules of making floral art,
Meaning and imorance of floral art in Hotel and making themes by using flower types of arrangements for making themes.
Housekeeping Control Desk and Public Area: Meaning and Importance of control desk, Role of Control desk, The
documents and Registers maintained by control desk, Public Area cleaning, Care and Storage of out of Service Furniture.
Other Housekeeping Practices: Fire Prevention, Textiles, Training, First Aid, Budgeting, Lost and Found Procedure, Daily
routine and system of Housekeeping department, Cleaning Equipment, Cleaning agents, Guidelines for handling complaints.

TEAM MANAGEMENT
PAPER CODE: DEMTM 105
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.

Unit-1
Team Formation and Its Psychological Dimensions: Team work, types of team, production or service team, action/
negotiation teams. Project and development teams, advice and involvement teams, types of team and their differences. What
makes a good team, innovation, Kaizen and employee involvement, psychological dimension of team, social identification, self
esteem at work, social representation theory.
456

Unit-2
The Team and the Group Processes: Group and team processes, group norms, change to group norms, functions of group
norms, pivotal and peripheral norms. Team norms, Group and team cohesion, factors in group cohesiveness. Team cohesion,
roles and skills, roles in working groups, group building and maintenance role, team roles, team management wheel, team
management index, team skills.

Unit-3
Principles of Team Building and Team Balance: Principles of team building, five different approaches, team and its leader,
principles of team leadership, team leadership and social identification, need of team balance, assessing the team strength,
using team wheels, key work functions of team, advising innovating, promoting, developing, organizing, producing, inspecting,
maintaining, linking, assessing.

Unit-4
Team Management System: Team management systems instrument, measuring instrument, evaluating team performance,
psychometric approaches to the team management 16 PF and the OPQ. The team performance curve, signs and principles of
high team performance, team decision-making.

Unit-5
Implementing Team Work: Innovating teams at work, features of innovative teams, team factors contributing to organization,
how a team can influence an organization, minority influence, characteristics of innovative team, factors in team success.

WORKSHOP ON PERSONALITY DEVELOPMENT

PAPER CODE: DEMTM 106
External: 100
(a) Personality Enrichment
Grooming, Personal hygiene, Social and Business and Dining Etiquettes, Body language use and misuse, Art of good
Conversation, Art of Intelligent Listening
(b) Stress Management
Meaning, purpose, techniques
(c) Personality Development Strategies
Communication Skills, Presentation Skills, Public Speaking, Extempore Speaking, importance qnd art of ‘Small Talk’ before
serious business
(d) Interpersonal Skills
Dealing with seniors, colleagues, juniors, customers, suppliers, contract workers, owners etc at work place
(e) Group Discussion
Team behavior, how to effectively conduct yourself during GD, do’s and don’ts, clarity of thoughts and its expression
(f) Telephone conversation
Thumb rules, voice modulation, tone, do’s & don’ts, manners and accent
(g) Basic concept of Recruitment and Selection
Intent and purpose, selection procedure, types of interviews
(h) Preparing for interviews
Self planning, writing winning resume, knowledge of company profiles, academics and professional knowledge review,
update on current affairs and possible questions
 457
(i) Facing an interview panel
Time – keeping, grooming, dress code, document portfolio, frequently asked questions and their appropriate answers, self –
introduction, panel addressing, mental frame – work during interviews
(j) Presentation
Presentation skills, seminar skills role – plays
(k) Electronic Communication Techniques: E mail, Fax,
(l) Travel & Hospitality Etiquettes: Bus , Train, Flight, Hotel Manners

ENTREPRENEURSHIP IN HOSPITALITY AND TOURISM

PAPER CODE: DEMTM 201
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit I: Nature of Entrepreneurship and Small Business: The emergence of Small Business, Seeking Entrepreneurial
Opportunities, Start-up and Buy-out Opportunities, Franchising Opportunities, Family Business Opportunities.
Unit II: Developing the New Venture Business Plan: The role of Business Plan for a New Venture, Creating a Competitive
Advantage, Market Analysis and Formulating Marketing Plans, Selecting Management Team and Form of Organization,
Location and Physical facilities, Accounting Statements and Financial Requirement, Sources of Finance.
Unit III: Small Business Marketing: Consumer Behaviour and Product Strategy, Pricing and Credit Strategies Promotion,
Personal Selling, Advertising and Sales Promotion, Distribution Channels and Global Markets.
Unit IV: Managing Small Business Operation Professional Management in Growing Firm, Managing Human Resource,
Quality Management and the Operation Process, Purchasing and Computer-based Inventory Management.

TOURISM RESOURCES
PAPER CODE: DEMTM 202
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit I
Concept of resource, attraction & product in tourism, meaning & characteristics, typology & nature of tourism resources.
Nature & Scope to tourist places in India.
458
Unit II
Natural Tourism resources in India-Existing use patterns vis-a-vis potential with relation to varied landforms (mountains,
deserts, beaches, coastal are as & islands), water bodies and biotic wealth (flora-fauna). Popular tourist destination for land
based,water based and air based tourist activities.
Unit III
Study of wild life Parks, Sanctuaries & Tiger Reserves in India with case studies of Raja Ji National Park, Jim Corbett,
Bharatpur Bird Sanctuary, Valley of Flowers & Gir National Park.Study of Hill station attractions & their environs with case
studies of
Mussoorie, Nainital, Shimla & Manali beaches & Islands: Resources & their use patterns case studies of Goa, Kovalam,
Andaman, Lakshwedweep.
Unit IV
Buddhist Resources- Bodh Gaya, Kushinagar, Sarnath, Sanchi & Ajanta.
Islamic resources- Delhi, Agra& Fatehpur sikri
Hindu resources-Khajuraho, Mahabalipuram, Tirupati,Madurai, Vaishno devi & Konark
Socio cultural resources - Important fairs and festivals with case studies of Kumbha Mela, Dussehra, Onam, Puri Rath Yatra-
& Chhath.

TOURIST BEHAVIOUR
PAPER CODE: DEMTM 203
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
UNIT I
Understanding travel & tourism behavior, characteristics affecting consumer behavior cultural factors, social factors, personal
factors, psychological factors, group factors, models of consumer behavior - economic man, passive men, cognitive man,
emotional man, black box model, high commitment & low commitment consumer behavior.
UNIT II
Examination of tourist forms & types & there characteristics:- activities, interests & opinions of tourism market segments &
their buying decision behavior. Buyer derision process - need ecognition, information search, evaluation of alternatives,
purchase decision, post purchase behaviour.
UNIT III
Tourist as am individual - tourist behaviour, tourist perception, learning and attitudes -concepts, process, important theories
and application of the concepts do tourist behaviour.
UNIT IV
Specific consideration of host guest-interaction & their impact on physcal, social &cultural environments, cross-cultural
impacts. Management implication- consideration of the implications for tourism managements, communication, promotion,
tourist guide Interactions
 459

AIR TRAVEL OPERATION

PAPER CODE: DEMTM 204
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit-1
Tourism and Travel Products: Tourism and travel market, business travel, leisure travel, the travel agency, segments of the
vendors of the travel industry, travel related service, travel related business, international travel requirements.
Unit-2
Air Travel and World Airlines: Introduction, the question of sovereignty in airspace, international air law, formation of the
ICAO, the formation of the IATA.
New US Policy in International Aviation: The late 1970s, the pursuit of open skies, air line code, fixing the price of air seats,
the significance of airline passenger load factors. Pricing in relation to load factor.
Unit-3
Approval and Recognition: Opening a travel agency, set up for a travel agency, location, finances, promotion, management,
travel agency manager, procedure for approval, rules for recognition of a travel agency, approval from international air
transport association (IATA), IATA passenger sales agency agreement, IATA approval membership, IATA and international air
travel, IATA-UFTAA training programme, domestic air travel, air corporation Act, 1994, domestic air transport.
Unit-4
Economics for a Travel Agency Business: The travel business, marketing travel, price of a travel, factors influencing
pricing, yield management, price elasticity, reservation system, functions of CRS, role of travel agencies, difficulties of travel
agents, incentives, remuneration and earnings, familiarization trips, working conditions.
Unit-5
Air Ticketing Techniques: Computer reservations system, Amadeus, sabre (computer system), controversy, code sharing,
Galileo CRS, travel technology, airline ticket, electronic ticket, checking in with an e-ticket, self-service and electronic check-
in, E-ticket limitations, boarding pass, yield management, geo (marketing) variable pricing, ticket revenue, operating costs,
assets and financing, code sharing, e-ticket limitation.

MARKETING FOR HOSPITALITY AND TOURISM

PAPER CODE: DEMTM 205
External: 70
Internal: 30
Note:
1. There will be 70 multiple choice questions (MCQ's) in the question paper consisting of one mark each. Students are
required to attempt all the questions.
2. Internal assessment marks shall be given on the basis of marks secured by the candidate in the Descriptive Examination
to be conducted by the respective study centre. Study centres are required to keep the record of the descriptive
460
examination with them for inspection by the University. The marks of Internal Assessment must be submitted to the
University before the termination of the University Examination in the concerned subjects. In the event of non receipt
of the Internal Assessment Marks, the theory marks secured by the candidate shall be proportionately enhanced.
Unit I Introduction to Marketing
Needs, Wants and Demands; Products and Services; Markets; Marketing; The Production Concept, The Product Concept,
The Selling Concept, The Marketing Concept, The Societal Marketing Concept; The Marketing Process, Marketing Strategies,
Marketing Mix, The Marketing Environment.
Unit II Consumer Markets and Consumer Buyer Behavior
Characteristics, Factors Affecting Consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The
Buyer Decision Process for New Products, Consumer Behavior Across International Borders, Business Buyer Behavior.
Market Segmentation (Concepts & Types), Targeting, and Positioning
Unit II Product Pricing and Services Strategy
What is Product, Product Classification, Product life cycle & strategies, Individual Product Decisions, Services Marketing
(Concept & Characteristics), New-Product Development Strategy? Approaches to hospitality service pricing; marketing
intermediates in hospitality business, Branding and Competitive Differentiation.
Unit IV Integrated Marketing Communication
The Marketing Communications Mix, The Changing Face of Marketing Communications, Integrated Marketing Communications,
Socially Responsible Marketing Communication, Advertising, Sales Promotion, Public Relations, Direct Marketing, Personal
Selling, Concept of Evangelism Marketing, CRM, Network Marketing and Interactive Marketing.

WORKSHOP ON COMPUTER APPLICATIONS

PAPER CODE: DEMTM-206
External: 100

Unit I
Introduction to Computers: Introduction to Computer: Classification, Generations, Organization, Capabilities Characteristics
& Limitations, Application of Computer in Hotel.

Unit II
Introduction to Computer Hardware: Components of Computers-Hardware: Hardware elements - input, storage, processing
& output devices. Block diagram of computer,

Unit II
Introduction to Computer Software’s & MIS: Types of Software, System Software, Application Software, Utility
Software’s, Use of MS-Office: Basics of MS-Word. MS-Excel and MS-Power Point, Concept and definitions of MIS, Role
of MIS, Characteristics of MIS, Limitations of MIS.

Unit IV
Introduction to Internet & E-Commerce: Introduction to Internet: Definition of networks, concepts of web page, website
and web searching (browsing).Benefits, Hardware and Software requirements, Web Browser, Search Engines, E-Commerce,
Concept, framework, advantages, applications, basic infrastructure requirement, E-commerce categories.
Practical: In ref to Theory Syllabus

FIELD TOUR AND REPORT

PAPER CODE: DEMTM-207
Evaluation: 100
Viva-Voce: 100