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Business Executive Summary PDF

The document provides an executive summary for a proposed online business selling high-end designer shoes. The business would create a personalized shoe showroom for each user based on their purchase history. Shoes would be handpicked and designed by a celebrity and exclusively available through the website. The target market is upper middle and premium class individuals in India, where the e-commerce market is growing rapidly. The team includes the celebrity designer, fashion experts, and professionals experienced in manufacturing, retail, branding, and technology.

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Neha Sharma
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279 views3 pages

Business Executive Summary PDF

The document provides an executive summary for a proposed online business selling high-end designer shoes. The business would create a personalized shoe showroom for each user based on their purchase history. Shoes would be handpicked and designed by a celebrity and exclusively available through the website. The target market is upper middle and premium class individuals in India, where the e-commerce market is growing rapidly. The team includes the celebrity designer, fashion experts, and professionals experienced in manufacturing, retail, branding, and technology.

Uploaded by

Neha Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Executive Summary

Mission To become A one stop shopping portal for high end designer shoes and bags Business Problem No ecommerce website analyses users buying pattern and suggests products based on her taste and preferences. Presently, all ecommerce website has no uniqueness; all the popular ones are trying to be the Big Bazaar, which is making a user experience a hell, in one word. All ecommerce websites are cluttered with thousands of shoes designs and models which perplexes the buyer. No ecommerce website sells High end designer shoes especially made for celebrities.

Our Business - Value Proposition Business Model of ShoeDazzle would be replicated in India. A personal showroom of shoes would be created for every user. Every month it will be refreshed with new designs based on users past buying pattern. Personal Showroom would be created with the help of a sophisticated algorithm and personal stylists. All these shoes would be exclusively handpicked and designed by Neha Dhupia herself and her close set of designers.

Target Market Size The e-Commerce market in 2010 was valued at INR 0.3 trillion and is expected to grow at a CAGR of 47% to reach INR 2.2 trillion by 2015

Footwear industry doubles to 20,000 crores in 5 years

Product Placement & Pricing Product: High end designer shoes which are presently available in the range of INR 10,000 to 50,000. Target Segment: Upper Middle Class and Premium Class Pricing: INR 1,500-3,000

Profitability Zara, Aldo, Charles & Kieth shoes with a price tag between INR 10,000-30,000 are available in the range of INR 1,000-1,500 if procured directly from the manufacturers.

Marketability A new brand will be launched under the name of Neha Dhupia for high end designer shoes & bags News would be created through Celebrities & Word of Mouth Marketing

Milestones Achieved Algorithm and software has been designed and coded to capture users buying pattern Website has been designed, developed and is at prelaunch stage now Strong Management and Operation team has been formed

The Team 1. Neha Dhupia - A Bollywood Actress and Miss India World 2002 2. Aradhna Baruah - Assitant Fashion Editor, Cosmopolitan India - Ex Fashion Stylist, Marie-Claire, India 3. Sohaya Misra - Fashion Stylist. - Personal stylist to Neha Dhupia, Sonam Kapoor, Yuvraj Singh, Arjun Rampal etc. 4. Neeraj K. Nishad - MBA, IIM-Ahmedabad - Financial Consultant, Ex-Banker 5. Nishant - MBA, IIM-Ahmedabad

Corporate Banking Team, Yes Bank B.E. in Computer Science, NSIT, Delhi

6. P. K Tikku - 30+ Exp in manufacturing, import & export of all kinds of footwear in India & Abroad. - Had his own Shoe Manufacturing Unit for 5 years. - Has worked for Woodland, Liberty, Tata Exports, Shaw Wallace etc. 7. R.K. Mehra - 40+ Exp in Retail, Sales & Brand Activities. - Has launched brands international brands in India. - Has worked for Bata Shoes, Metro Shoes, Regal Shoes, Tata etc. 8. Vijay Badhan - Senior Manager, Footwear & Bags, Yebhi.com. - 25 yrs of Exp in Shoe Designing, Sourcing and Retailing. - Designer of Leather Footwear and Leather Goods. 9. Alankrit - B.Tech, IIIT-Allahabad (IT) - 5+ years of IT experience in Web Development - Has worked as a Software Developer in Slideshare.com, LimeExchange.com, Limedomains.com (A startup of Limewire, Lime Group).

Contact Person Alankrit +91-9911-639-164 [email protected]

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