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Unit I Management Science

This document outlines the course content for Management Science for the 3rd year of a Bachelor of Technology degree in Electronics and Communication Engineering. The course covers 8 units that provide an introduction to management concepts, operations management, functional areas of management including human resources, marketing, and project management using techniques like PERT and CPM. Additional units cover strategic management, management ethics, business communication, and contemporary practices such as total quality management, supply chain management, and business process reengineering. The course references 10 management textbooks.

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184 views3 pages

Unit I Management Science

This document outlines the course content for Management Science for the 3rd year of a Bachelor of Technology degree in Electronics and Communication Engineering. The course covers 8 units that provide an introduction to management concepts, operations management, functional areas of management including human resources, marketing, and project management using techniques like PERT and CPM. Additional units cover strategic management, management ethics, business communication, and contemporary practices such as total quality management, supply chain management, and business process reengineering. The course references 10 management textbooks.

Uploaded by

tulasinad123
Copyright
© Attribution Non-Commercial (BY-NC)
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY KAKINADA III Year B.Tech. ECE.

II-Sem T 4+1*

P 0

C 4

MANAGEMENT SCIENCE UNIT I Introduction to Management : Concepts of Management and organization- nature, importance and Functions of Management, Evolution of Management, thoughtsTheories of Motivation-Decision Making Process- Designing Organization structures- Principles of organization- types of organization structure. UNIT-II Operations Management : Principles and Types of Management- work studystaastical Quality ocontrol- control charts (P-Chart, R-Chart-and C-chart) simple problems- Material Management- Need for inventory control-EOQ, ABC analysis (simple problems) and Types of ABC analysis ( HML, SDE, VED and FSN analysis) UNIT-IIII Functional Management: Concept of HRM, HRD AND PMIR-Functions of HR Managerwage payment plans( Simple Problems)- Job Evaluation and Merit Rating- Marketing Management- Functions of Marketing- Marketing strategies based on product life cycle, channels of distributions. UNIT IV Project Management (PERT/CPM) : Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method (CPM), Identifying critical path, Probability of Completing the project within given time, Project Cost Analysis, Project Crashing. (simple problems) UNIT-V Strategic Management : Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives. UNIT VI Management Ethics: Importance of Ethics in Business and Management Ethics in Marketing-HRM- Financial Management-Business Ethics and Law (case example) UNIT VII Business communication: Report writing- Cross cultural communication-, Problems and challenges Presentation Skills-Interviews-Video conferences. UNIT VIII Contemporary Management Practices : Basic concepts of MIS, End User Computing, Materials Requirement Planning (MRP), Just-In-Time (JIT) System, Total Quality Management (TQM), Six sigma and Capability Maturity Model (CMM) Levels, Supply Chain Management, Enterprise Resource Planning (ERP), Performance Management, Business Process outsourcing (BPO), Business Process Reengineering and Bench Marking, Balanced Score Card. TEXT BOOKS : 1. Aryasri: Management Science, TMH, 2004. 2. Stoner, Freeman, Gilbert, Management, 6th Ed, Pearson Education, New Delhi, 2004.

REFERENCE 1. Kotler Philip & Keller Kevin Lane: Marketing Mangement 12/e, PHI, 2005 2. Koontz & Weihrich: Essentials of Management, 6/e, TMH, 2005 3. Thomas N.Duening & John M.Ivancevich ManagementPrinciples and Guidelines, Biztantra,2003. 4. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2004. 5. Memoria & S.V.Gauker, Personnel Management, Himalaya, 25/e, 2005

6. Samuel C.Certo: Modern Management, 9/e, PHI, 2005 7. Schermerhorn, Capling, Poole & Wiesner: Management, Wiley, 2002. 8. Parnell: Strategic Management, Biztantra,2003. 9. Lawrence R Jauch, R.Gupta &William F.Glueck:Business Policy and Strategic Management, Frank Bros.2005. 10. L.S.Srinath: PERT/CPM,Affiliated East-West Press, 2005.

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