“During these times of crisis,
free publicity is
the best publicity”
MEDIA RELATIONS:
Optimizing Media
Coverage for Your
Organization
A Two Day Workshop by award winning journalists from
prominent media agencies along with experienced public relations practitioners
Date : 10th & 11th August 2009
Time : 9am-5pm
Venue : Royale Chulan Hotel*, Kuala Lumpur (tentative venue)
We have trained participants from Tesco (M) Sdn Bhd, Ranhill Bhd, Ranhill Utilities Bhd, Curtin University (Sarawak), The Nomad,
Kementerian Sumber Asli, Gleneagles Intan, SEGI University, FOMCA, Inno Bio (MOF Subsidiary) etc
Key Highlights: "I would definitely recommend this workshop to
How to deal with the media other PR people"
How to get maximum coverage
How to pitch stories to the media "Overall, the media relations workshop was worth it.
Know what the media really wants Even though w e are exposed to these issues but to-
How to prepare a good media relations strategy day we are going home in proper manner where w e
How to write attention grabbing press releases can implement it in the right way! Thank you!"
How to deal with a crisis
How to utilize Facebook, Twitter,YouTube and blogs as media relations tools? "The course content and open discussions are one of
Case study of successful media campaigns and many other media relations tips the best!"
Workshop methodology includes presentation by trainers, case study and discussions
"Knowledgeable training, very hands-on, learned a
lot of new things-thank you all speakers"
(SA0110521-M)
th e co mmuni cati ons experts
T:603 77286073 M:6012 652 3868 F: 603 77286073 W: www.intelectasia.com E:
[email protected]Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
Our Trainers
Manminder Kaur holds a Masters in Corporate Com-
munications and is a certified trainer. As an ex-journalist
with Astro Awani, Manminder has covered various issues at
the international and local news arena. She has also done
significant research in the area of corpora te communica- Mohammad Izwan Azir is a prominent face on TV3. As
tions (crisis communication) during her days as a Masters
a newscaster and journalist, Izwan is a well known icon in
student. Manminder is currently a Public Relations
the local broadcasting industry. A Social Science degree
Consultant with a well known PR agency.
holder from International Islamic University, the d emand of
high pressured job has not stopped Izwan to continue his
studies. He is currently pursuing his Masters in Communica-
tion in UiTM. Izwan is an expert in crossovers and has been
reporting from the scene for some major breaking stories.
Puspavathy Ramaloo is no stranger in the local news
scene. As a Senior Broadcast Journalist with TV3, Pus-
pavathy has been recognized not only at the local front but
internationally as well. Her most recent award was the Best
Azrul Amila Amir is only 28 but for a person of his age,
Video News by the Malaysian Press Institu te. Her reports
Azrul has achieved several milestones that many can only
are not only above par but have significantly made an impact
wonder about. Besides reading the daily news, he is the Editor of
in the society. Puspavathy obtained her Masters in Mass RTM’s Business Desk. Azrul is one of the key players for RTM’s
Communications from USM with flying colours. revamp early this year. Before joining RTM, Azrul was a senior
journalist with TV3 for eight years where he was groomed and
polished not only as a journalist but also as a newscaster. Having
vast experience in the local and international news arena, Azrul is
a strict believer of quality not quantity of news reports churned.
Aminhayat Abdul Rahim is an experienced newscaster and
journalist with TV9 since its inception in 2006. He was one of the
pioneers of this station and has been trained to manage the over- Saraswathi Muniappan is an award winning Senior Eco-
all production of TV9’s daily news slots. It is not his charming
personality or good looks that have made him an outstanding nomic Journalist with the Malaysian National News Agency, BER-
news personality but a sharp sense of newsworthiness which NAMA. She was recently awarded with the coveted title of Best
helped to propel TV9 as the second highest watched tv station in Economic News Reporter. Some of the major even ts that Saras-
the country in less than a year since it was launched. Aminhayat wathi has covered over the years are the ASEAN Ministerial
welcomes a strong and interesting pitch any day! Meeting, World Congress on Information Technology in Ade-
laide & Malaysia, ASEAN-India Business Summit
(SA0110521-M)
th e co mmuni cati ons experts
T:603 77286073 M:6012 652 3868 F: 603 77286073 W: www.intelectasia.com E:
[email protected]Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
Media Relations Workshop (10 & 11 August 2009)
Royale Chulan Hotel KL
1.0 What is NEWS? 4.0 The Art of Pitching
1.1 Definition of NEWS Session 1 4.1 What is PITCHING? Session 1
1.2 What Makes NEWS? 4.2 Why PITCH?
1.3 What are the elemen ts involved 9.00am 4.3 How to PITCH? 9.00am
in TV news? 4.3.1-Phone Pitch
1.4 What are the elemen ts involved to 4.3.2-20 Seconds Pitch to
in Print News? 4.3.3-Do’s & Don’ts
1.5 Differences between Print & 10.30am 4.4 Email Pitch
Electronic Media 4.5 Face to Face Pitch 10.30am
1.6 What are the types of NEWS? (1.5hrs)
1.7 What makes a good story/news? (1.5 hrs)
1.8 How journalists hunt for stories? Tea Break (10.30am-11.00am)
1.9 Media Limitation
Q&A Session With Puspa
5.0 Media Interviews and Press
Tea Break (10.30am-11.00am) Conference
5.1 Media Interview Session 2
5.1.1 Location Interview
2.0 Media Relations & You
5.2 Studio Interview 11.00am
5.2.1 Basics
2.1 Media Relations 101 Session 2 5.2.2 Appearance to
2.2 How Important is Media
Relations for Your Organization? 5.2.3 Fatal Mistakes
11.00am 5.2.4 More Tips 12.30p m
2.3 Six Core Media Relations
Strategies 5.3 Press Conference
to 5.3.1 Basics (1.5 hrs)
2.4 Five Steps to a better Media
Relations 5.3.2 Contingency
12.30p m 5.3.3 FAQ
2.5 Five Golden Rules on how to win
the media’s attention (1.5 hrs) Lunch break (12.30pm -1.30pm)
Lunch Break (12.30pm-1.30pm)
6.0 Crisis Communications Session 3
3.0 Preparing Attention Grabbing Press Session 3 6.1 Crisis Communications 1.30pm
Releases Definition
1.30pm 6.2 Types of Crises to
6.3 Crisis Communications Plan
3.1 Three Reasons to send a Press to (CCP) 3.00pm
Release 6.4 Case Study
3.2 What makes a Press Releases 3.00pm (1.5 hrs)
NESWORTHY?
3.3 12 Reasons to send a Press (1.5 hrs)
Release Tea break (3.00pm -3.30pm)
3.4 7 Frequently Made Mistakes
3.5 Press Release Samples 7.0 Media Relation 2.0
Session 4 Session 4
Tea Break (3.00pm-3.30pm) 7.1 Media Relations & The New
3.30pm Media 3.30pm
3.6 Ten Command ments to 7.1.1 Facebook & MR
3.7 How to write Press Releases that 5.00pm 7.1.2 Facebook Checklist to
guarantees media coverage? 7.1.3 Twitter & MR
3.8 FAQ (1.5 hrs) -Twitter Basics 5.00pm
3.9 Write your Own Press Release -5 Ways to use Twitter
for MR (1.30 hrs)
7.2 Media Relations & Blogs
7.3 Media Relations & YouTube
7.4 Creating Powerful Online
Media Room
(SA0110521-M)
th e co mmuni cati ons experts
T:603 77286073 M:6012 652 3868 F: 603 77286073 W: www.intelectasia.com E:
[email protected]Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
Registration Form [Course Code MR2009/02/08]
C OURSE T ITLE: M edia Rel ations: Op ti mi zin g ORGANIZATION
M edia Cov erage for Your ___________________________________________
Organ ization
ADDRESS
D ATES / DAYS: 10 th and 11 th Au gus t 2009 ___________________________________________
(Mond ay & Tu esd ay ) ___________________________________________
T IME : 9: 00am to 5: 00p m CONTACT PERSON
___________________________________________
V ENUE: Roy al e Ch ulan Hotel,
Ku al a Lu mpu r (te ntative ve nue ) DESIGNATION
___________________________________________
F EE STRUCTURE P ER P ERSON (RM):
PHONE
P er P erson ___________________________________________
P er P erson
(RM)(RM) FAX
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1 -2 P erson s 1,500
E mail
3 P erson s or more 1,200 ___________________________________________
10 Persons or more 1,000 PARTICIPANT(S)
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to approval) Designation : _____________________________
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5pm 5th August 2009
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Invoice via fax or mail one week before the event.
A. If payment is by cheque, please make cheque
Iv. Registrants who cancel less than 3 business days prior to the payable to ‘Intelectasia Consultancy’
course date are subject to a service charge equals to 50%
of the course fee. Ac c ou n t N a me : I n t e lec t a s ia C on su lt a n c y
Ac c ou n t N u mb er : 1 2 4 6 - 0 00 0 46 4 - 10 7
Ba n k : C I M B Ba n k B erh a d
Bra n c h : T h e C u rv e ,Da ma n sa ra
B. If payment is via interbank transfer, please fax
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(SA0110521-M)
th e co mmuni cati ons experts
T:603 77286073 M:6012 652 3868 F: 603 77286073 W: www.intelectasia.com E:
[email protected]Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
