About IIM Tiruchirapalli

Indian Institute of Management Tiruchirapalli, started in 2011, is the 11th member of the prestigious and elite IIM fraternity. The school started with the vision of preparing young minds to contribute to the betterment of the global society. The students have qualified from the crme-a-crme of institutions and come from diverse backgrounds.

HIGHLIGHTS OF IIM TRICHY

The culture at IIM- Trichy revolves around its motto Gyanam Anantham, establishing its belief of creating value through the pursuit of continuous learning. One of Indias financial stalwarts M. Damodaran, former SEBI Chairman, heads its board of governors and the venerable Dr. Prafulla Agnihotri, recipient of prestigious Bharat Jyothi Award, holds the position of the Director. We boast of a group of 22 permanent faculty from reputed brand names like IIM, IIT and NUS. An erstwhile capital of Tamilnadu, Tiruchirapalli (or Trichy) is well connected to major cities, enabling access to corporates and faculty from other institutes.

THE CHENNAI CENTRE The Post Graduate Programme in Business Management (PGPBM) at the Chennai Centre is one of the flagship programmes of IIM Tiruchirapalli (IIMT).
PGPBM 2012 to was launched in

groom

working

executives in and around Chennai, who aspire to move into senior leadership roles.

The Chennai centre also hosts a lot of activities and is a vital cog in IIM Trichys arsenal.

ON ARCTURUS
Arcturus is the annual management fest of IIM Trichy. The fest derived its name from the brightest star -Arcturus in the constellation Bootes on which our ideology is based, i.e., Radiating Excellence. Arcturus13 had a wide spectrum of events cover various management fields such as Marketing, HR, Finance, Consulting, IT and Operations. Arcturus13 witnessed a moving crowd of over 5000 managers with over 1700 teams from Indias top notch Business Schools participating across 12 major events and a set of on the spot events. The Fest was followed on social media as well with over 2o00 fb likes and 2500 unique visitors on Arcturus website.
We proudly pre

REASONS TO PARTNER WITH US

An association with Brand IIM. One of the biggest management festivals in South India Participating teams from renowned and reputed b-schools from all corners of the nation An excellent Marketing Platform for reaching a diverse audience Opportunity to target the budding professional segment of the country Extensive Brand visibility owing to the diverse array of media and online promotions Being conducted in NIT Trichy campus, Arcturus provides brand visibility to the huge student population of NIT Sponsoring us is much more than giving, it is an opportunity to forge a long term relationship with us

Finance
Long Bets -Long Bets tested the financial knowledge, analysis and also trading skills of managers. Currency Wars -The online game was a simulation of an actual currency trade. It tested the application of trading strategies by the participants

in vain. William Shakespeare, Richard II An article writing competition to bring in the power of ideas in the field on human resource management.

Strategy
Sectorate A case study event based on a live challenge faced by a leading consulting company. It involved analyzing and providing solutions, for an entry strategy to a particular sector of Indian economy.

Last years highlights

E-cell
Making A Difference Was a talk organized by the entrepreneurs community, E-cell of IIM Tiruchirappalli, where entrepreneurs who brought in a change in lives of thousands of people shared their experiences with the students. The guest speakers for the events
were: Mr. Sarathbabu Elumalai, a young entrepreneur, a social worker and a politician. He has received awards such as CNN-IBN Young Indian Leader, PEPSI-MTV Youth Icon etc. Mr. A. Muruganantham, an inventor from rural Coimbatore who uncovered the need for an inexpensive solution to unsanitary and

HR
Crack the Chaos A case study event involving analysis of human resource based problem faced by a leading manufacturing company. It involved analyzing the situation and coming up with an innovative plan to curb the high attrition rate faced by the company. Write-o-Rama "When words are scarce they are seldom spent

unhygienic practices around menstruation in rural India. Mr. C. K. Kumaravel, co-founder and CEO of Naturals Beauty Salon India Pvt. Ltd, a leading beauty salon in south India

Environment
Eco-Quest An article writing competition about new habits, technologies and/ or devices which can be implemented in our daily life to preserve nature and resources. Gen G - The Generation Green A video making competition creating awareness about environment preservation among the children up-to 14 years of age.

IT
Crack IT The greatest challenge to any thinker is stating the problem in a way that will allow a solution Bertrand Russell. Crack IT was a case study based event based on the conundrum faced by an organization in dire straits over its IT systems.

Marketing
Ca$e-aNovA - Ca$e-aNovA was the flagship case based Marketing event of Arcturus13. The event tested the marketing acumen of aspiring marketers of tomorrow and their ability to think clearly amidst a fragmented market with the sole intent of ingraining an iconic brand on the consumer mind.

Operations Optimus- A case based event that brought life to the various operational challenges in the context of Indian companies. The competition tests the participants depth in diverse concepts of operations & supply chain management. Arena - An interactive on-line simulation game that poses many critical top-level management decisions ranging from demand forecasting to cost-effective delivery. The game requires the application of major concepts of operations management to achieve the objectives of the fir

SPONSORSHIP DETAILS 1. Why Sponsor Business sponsorship is a major source of funding for many events as more and more companies realise that this can be a powerful marketing tool. Building and strengthening your brand through effective visibility is one of the essentials in business strategy. 2. Marketing and Media Campaign The thrust of every business is the amount of awareness it has in the market. The below laid plan will provide maximum visibility for your company in the promotion of the event. Event Hoardings: The hoardings would contain the sponsors logo which would be put up at the institute. Documents: All the publications will contain the logo of the sponsor Adverts & Press Releases: The event and the sponsors will be mentioned in advertisements in one of the national daily newspaper. Apart from this, other print media like magazines, posters and banners will also be used to publicise the event. Online Media: The event ads will be displayed on our website for a period of one month prior to the event. Facebook and twitter pages will be used extensively to promote the events. Internet: The website will be updated regularly with news about the event and will also feature the press releases associated with the event.

PLAN OF MARKETING ACTIVITIES The Arcturus team leaves no stone unturned to market its business fest and the associated sponsors. We follow a three-phase marketing activation to create maximum awareness at right time. A detailed schedule is given below: Before: 1. Invitations through Posters and Information Brochures to over 130 Management Schools in South India and another 50 top B Schools across India. (Follow up through e-mails and telephones) 2. Management Festival marketing team would conduct campaigns to publicize the event and generate buzz within Tiruchirappalli city and adjoining campuses 3. Space in a Leading national daily will ensure enhanced visibility through Print media. 4. Extensive publicity through online space via Facebook, Twitter and Google Plus for Management Festival would be executed by a dedicated online team. 5. Promotional videos, video campaigns and teasers containing exciting content about the Fest would be proliferated across the web through YouTube and other channels by our

Online Publicity team with the intent to raise the interest levels for this festival among student community especially in Management Schools. 6. Information about Arcturus would be available on numerous websites related to fests, events, quizzes and general education. During: 1. Informative pamphlets covering every detail of the Fest including the schedule to be distributed. Sponsors will be mentioned on the pamphlets as well. 2. Timely updates, Trivia and teasers in Facebook and online video channels to stir up the excitement levels. 3. Extensive display of posters and banners across the campus. 4. Media coverage by a major newspaper during the Management Festival After: 1. Leading newspaper will be covering developments of Management Festival. 2. Printed Souvenir will be mailed to every sponsor after culmination of the Management Festival 3. Video developed by marketing team to be uploaded on YouTube. 4. Management Festival website to display details of sponsors for the subsequent year.
CATEGORY - TO DELIVERABLES MATRIX COLOUR KEY: Enhanced Visibility in Media Exclusivity Sole rights for sector/industry (no riavl/competitor) Title rights to any one niche activity of the Fest MEDIA EXPOSURE AND PR Sponsor Logo appears on Trophy / Prizes Logo on Registration Form Exclusive en venue banners at preferred locations Runner Boards except exclusive main sponsor sites Logo on collaterals (invites, documents, etc) Logo on Fest T-shirts Logo in Print advertisements Logo on Main event brochure and emails Logo and Hyperlink on www.iimt-arcturus.com Venue booth space Inclusion of product samples as give-aways QUANTUM OF SPONSORSHIP
TITLE SPONSOR COSPONSOR ASSOCIATE SPONSOR

Rs 6 lac

Rs 3 lac

Rs 2 lac

SUBSIDIARY AREAS AVAILABLE FOR SPONSORSHIP Besides the main categories of Title Sponsor, Co-Sponsor and Associate Sponsor, Arcturus14 also offers ample scope for special sponsorship categories in niche areas. The organisers are open to innovative and unconventional ideas for partnerships, sponsorships, branding, messaging in areas other than those listed below:

PARTNERSHIPS (implies complimentary provision of service/facility) Print Media Partners Travel Partners Hospitality Partners All event related advertisements and coverage Round-trip passage and local transportation Board and stay of guests and judges

SPONSORSHIPS (implies paying for expense incurred on specific head) Event Sponsor Prize Sponsor Media Sponsor Internet Sponsors Fest Luncheon Sponsor Merchandise Sponsor Hospitality Sponsors Cost for hosting a particular event Prize for a particular event For print & electronic advertising Cost of hosting/maintaining fest website Refreshments & meal for aprox 120 pax Branded Fest T-shirts, souvenirs Board, lodge and hospitality for guests & judges

Interested sponsors seeking further information may contact organizers for detailed schemes, cost implications and deliverable entitlements.

LAST YEAR SPONSORS

OUR PREVIOUS PARTNERS

SPONSORSHIP CONTACT:

Anaghh Sharma 4951 mail id: [email protected]

Bharadwaj Ryaka 191126

Preetika Aggarwal 11961

website: www.iimt-arcturus.com Indian Institute of Management, Tiruchirappalli - 620015, India