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The document is a project report on international freight forwarding sales and marketing done at Committed Cargo Care Pvt Ltd. It discusses the history and objectives of the organization, its structure, financial performance, personnel policies, products, operations, quality control, marketing, strengths, weaknesses and special points. The report contains chapters on introduction, objectives of study, results and discussion, suggestions and implications, and conclusion.

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0% found this document useful (0 votes)
1K views43 pages

Copy of A

The document is a project report on international freight forwarding sales and marketing done at Committed Cargo Care Pvt Ltd. It discusses the history and objectives of the organization, its structure, financial performance, personnel policies, products, operations, quality control, marketing, strengths, weaknesses and special points. The report contains chapters on introduction, objectives of study, results and discussion, suggestions and implications, and conclusion.

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JaiHanumanki
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© Attribution Non-Commercial (BY-NC)
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A PROJECT REPORT ON INTERNATIONAL FREIGHT FORWARDING SALES & MARKETING.

At
COMMITTED CARGO CARE PVT LTD.

Submitted to Jiwaji University Gwalior For the fulfillment of the award of Bachelor of Business Administration (2011-2014) Submitted by 000..

PREFACE
I did my summerPerformanceat the
MARKETING

INTERNATIONAL

FREIGHT FORWARDING SALES &

The topic allotted to me wasPerformance& Management The 8 week study


Mr. Rakesh Arora (external guide) and

was conducted under the guidance of ____________________(internal guide)

During the first few weeks I was asked to collect matter of relevance on the assigned topic This particularly involved Performance& Management at the different levels and how far they can be practically implemented in the organization The next step involved understanding thePerformanceprocess at the Crompton Greaves Limited.

DECLARATION
I student of BBA V semester Prestige Institute Of Management,

Gwalior declare that all the information, facts and figures presented in this report are actually based on my experience & my open market research During The Project INTERNATIONAL FREIGHT FORWARDING SALES & MARKETING. With Special References To - COMMITTED CARGO CARE PVT LTD. I assure that this project is the result of my own sincere efforts and has not been submitted in any other institute for the award of any degree or diploma.

Date: Place: -

BBA VTH SEM

ACKNOWLEDGEMENT
Project Report is a combined effort including this one also, so I would like to thank all who have helped me completion of this report purposeful. I am cardinally grateful to Mr. ,Performance Manager Gwalior. I also want to thank Prof. .. assisting me incompletion of this survey. Further I would like to thanks to all of my Teachers, Staff Members, Library Members, and Friends for their valuable support and advices which helps me a lot to completing this survey purposeful.

Date: -

Place: -

BBA VTH SEM

CERTIFICATE OF FACULTY GUIDE


This is to certify that Mr. /Ms......................................... student of................program has completed his/her summerPerformanceof.......................weeks (from............. to .............) and prepared this report under my guidance. ( Performance of Crompton Greaves Limited ).

(signature.) Name:Prof. Amitabh Maheshwari Faculty guide

TABLE OF CONTENTS
TOPIC
1.1 History of the organization & its objectives 1.2 Organization Structure 1.3 Financial Performance 1.4 Personnel Polices 1.5 Product and Operations 1.6 1.7 Layout and Quality Control Marketing

1.8 Strength Weakness 1.9 Special Points Chapter -1 introduction Introduction of the concept Chapter -2 object of the study Chapter-3results and discussion Chapter -4 suggestion and implication Chapter-5 conclusion Reference Annexure

1.1 History of the organization & its objectives


A freight forwarder, forwarder, or forwarding agent is a person or company that organizes shipments for individuals or other companies and may also act as a carrier.A forwarder is often not active as a carrier and acts only as an agent, in other words as a third-party (non-assetbased) logistics provider that dispatches shipments via asset-based carriers and that books or otherwise arranges space for these shipments. Carrier types include ships, airplanes, trucks, and railroads. Freight forwarders typically arrange cargo movement to an international destination. Also referred to as international freight forwarders, they have the expertise that allows them to prepare and process the documentation and perform related activities pertaining to international shipments. Some of the typical information reviewed by a freight forwarder is the commercial invoice, shipper's export declaration, bill of ladingand other documents required by the carrier or country of export, import, or transshipment. Much of this information is now processed in apaperless environment. The FIATA short-hand description of the freight forwarder as the 'Architect of Transport' illustrates clearly the commercial position of the forwarder relative to his client. In Europe there are forwarders that specialise in 'niche' areas such as Railfreight and collection and deliveries around a large port. The latter are called Hafen(port) Spediteure (Port Forwarders). A forwarder in some countries may sometimes deal only with domestic traffic and never handle international traffic.

1.1 INDUSTRY PROFILE


logistics in India don't differ too markedly from logistics anywhere else in the world. It's the the art and science of managing and controlling the flow of goods, products, services, energy, information and people from the origin point to the destination point. It includes the proper combination of several activities such as material handling, warehousing, and information, for the purpose of ensuring supply of the right product, at the right time, at the right place, for a right cost in the right condition. India spends 13 percent of its Gross Domestic Product (GDP) on logistics as opposed to the usual practice of 10 percent by other developing nations. The Indian economy is striving for improvements in the field of logistics and supply chain management to gain the competitive edge in today's worldwide economy. The Indian government has favored the logistics market of India by making some helpful plans and policies to assist in its growth.

There are several events organized for the promotion of logistics in India which are focused in their approach and relevant to the business solutions besides providing a solid platform for allowing people

from a wide industry spectrum to meet and provide business within themselves from all over the country. This has been an emphatic source of providing business solutions and their development. Several global third party logistics providers (3PLs) have already started developing their operations and service networks in India with a purpose to explore the rampant Indian economy.

India is being treated as the destination of the future in the field of logistical service providers all over the globe. Indian logistical market players have started to gear up and position themselves in the global scenario. The true potential of these service providers is yet to be realized. India is keen to offer transportation and logistical service to grow itself as an emerging marketplace. The key sectors include fashion, gems, jewelry, pharmaceuticals, precision tools and engineering goods, all of which need special shipping provisions.

1.2 Organization Structure

MR.YASHPAL (DIRECTOR)

MR.NITIN (DIRECTOR)

MR.RAJEEV (DIRECTOR)

MR.NARENDRA (DIRECTOR)

MR.BADRI (GENERAL MANAGER)

MR.SUJEEET (ASST.DIR)

(MS..RASHMI ) ACCOUNTS AND FINANCE

MR.MANISH (HR DEPT)

(MR.PRADEE P) DOCUMENTA TION DEPARTMEN T

MS.NEHA (MKTG.HEAD)

(MR.MANOJ) AIR CARGO DEPARTMEN T

(MS.UMESH)

SEA CARGO DEPARTMEN T

(SURENDRA) WAREHOUSI NG DEPARTMEN T

MR.RAVI (AIR IMPORT) MR.BATRA (CUSTOMER SUPPORT

MR.GYANENDRA MR.ANKUR

MS. SONAM

MR.MANISH (ASS.MK.EX.)

MS.SUDHA

Committed Group was FOUNDED IN 1998, by a group of professionals having more than three decades of experience in the freight forwarding industry. An ISO 9001:2008 Company Incorporated Head Quarter in the national capital Delhi, India and specializes in handling Import & Export Cargo. Earning and maintaining a reputation for dependable and complete worldwide cargo movement solutions with the motto Customer Pride achieved this longevity in the volatile cargo industry.

Committed Group has established its hub at Delhi, Mumbai, Chennai, Jaipur, Ludhiana, Shanghai, Toronto, Los Angeles and a reliable network of associate offices in India and world over and is specialized in forwarding of cargos choosing the most convenient and cost effective transportation method by air, courier, sea and truck any time & anywhere around the globe.

Committed Group management has the right mix of experience and commitment and is fast to adapt to new emerging technology. Its well-established network and tracking software enables to provide fast and reliable information to its client. We are accredited member of FIATA , The Air Cargo Agent Association of India (ACAAI), International Air Transport Association(IATA). 2.2 GROWTH AND DEVELOPMENT OF THE ORGANIZATION COMMITTED GROUP, a name synonymous with high quality service, and endowed with an earnest desire to endeavor to maintain standards and to carve for itself a niche in the echelons of the Cargo Industry.

To be focused as a pro-active cargo gateway by anticipating and reacting to each stage of a shipment's transit with commitment and to experience strategic growth of a highly respected and recognized cargo company in the Industry.

The Operational team at Committed Group comprising of more than 100 in-house trained energetic and aggressive group of employees with several years of experience in the international freight forwarding plus an protracted experience in the reputable shipping lines and airlines.

Thus, with strong gamut of professional from cargo industry under one roof help Committed Group to adopt the "Total Freight Management" approach, a feature of which is the handling of client cargo on a door-to-door basis. This approach ensures the correct management of cargo in a cost-efficient and professional way at competitive price and feels Committed Group is the RIGHT PARTNER FOR YOU. 2.3 PRESENT STATUS OF THE ORGANIZATION

COMMITTED GROUP Is on the path of Success for provide the best services on competitive Air freight and Sea freight to the customers in the field of International freight Forwarding as well as domestic forwarding. IN Present Situation we are in The List Of Top TEN Air Freight Service Provider.

We have Excellent contacts with Airlines (such as Fedex, Air India, British Airways ,Virgin, Thai, Jet Airways, Air Asia ,Malaysian. GULF, KOREAN, KINGFISHER,ALLIED CARGO, etc), Shipping line(such as MSC, Hyundai, Sea sky Shipping. Hamburg, MOL etc).

We provide the Air Freight Service mostly for these countries : U.S.A, U.K, Italy, Srilanka, Brazil, Japan, China, Denmark, France, Dubai Iran, Iraq, GERMANY etc.

Now the turnover of COMMITTED CARGO CARE has been increased by 25% from the last two year. In present the company is looking for more nominated business (we already have 25nomination) , to adding more engineerings goods exporter in their company.

We are also making effort to promote the COMMITTED CARGO CARE through the Business channels such as Tradeindia.com, exportersindia.com, indiamart.com etc. In present the company is getting excellence and enhancing its business in all over the world.

1.3 Financial Performance


Financial Improvement and Audit Readiness (FIAR) The Department of Defense (DoD) is committed to having fully auditable financial statements by 2017, the deadline established by Congress in the National Defense Authorization Act of 2010. In addition, Secretary Panetta outlined an accelerated goal of achieving an auditable Statement of Budgetary Resources (SBR) for General Funds in 2014. The Department is: Using a streamlined approach that focuses on improving and auditing the information most often used to manage. Holding leaders accountable to achieve long and short-term FIAR goals through a governance process. Providing funding to DoD Components to improve systems, processes, and controls. The Department manages financial improvement activities through the FIAR Plan, which provides the strategy, methodology, and means for monitoring progress to achieve Congress' audit readiness requirement. The FIAR Plan also advances the Department's fiscal stewardship and improves the financial information needed to manage the Department. The FIAR Plan organizes and prioritizes the financial improvement efforts of the Military Departments and Defense Agencies (the Components). It ensures the Components' Financial Improvement Plans are aligned with the business transformation initiatives and systems modernization efforts identified in the Enterprise Transition Plan (ETP). Integration with the ETP is essential because audit readiness cannot be achieved by most of the Components until system improvements identified in the ETP are successfully completed. Since 2005, when the FIAR Plan was first issued, much has been accomplished to improve financial management. Although DoD cannot produce auditable financial statements today, the Department effectively manages its budgets, appropriations and expenditures, as verified by its ability to effectively support the nation's warfighters and worldwide operations. FIAR Goals and Priorities The FIAR strategy has evolved and matured since the plan was first issued in 2005. Its evolution, based on lessons learned, now encompasses the breadth of process, control, and system improvements, and more fully addresses internal control testing and remediation efforts. This strategy supports the portion of the Office of the USD(C) mission to: Improve business and financial processes, controls, systems and data to achieve accurate, reliable and timely financial and managerial information for decision makers and citizens. The Department's FIAR goals in support of this mission are to: Achieve and sustain audit readiness. Achieve and sustain unqualified assurance on effectiveness of internal controls.

Attain Federal Financial Management Improvement Act (FFMIA) compliance financial management systems that support effective financial management. The FIAR Plan priorities were directed by the USD(C) and require the Components to first focus on improving processes, controls, and systems supporting information most often used to manage the Department. This is the starting point for achieving the goal of obtaining auditable financial statements, beginning with the SBR. To achieve that objective, the USD(C) assigned a high priority to: Budgetary information Mission critical asset information. Budgetary Information

Budgetary information is the first priority because of its importance to daily decisions made across the Department (e.g., status of funds received, obligated and expended). By focusing improvement activity on budgetary information and ensuring it is timely and accurately produced, the Department will accomplish the USD(C) objective to improve information most often used by management. It also supports the goal of obtaining auditable financial statements starting with the Statement of Budgetary Resources (SBR) for General Funds by the end of CY 2014. The benefits of focusing improvement efforts on budgetary information and the SBR include: Improving the visibility of budgetary transactions resulting in more effective use of resources, Providing for operational efficiencies through more readily available and accurate cost and financial information, Improving fiscal stewardship (ensures that funds appropriated, expended and recorded are reported accurately, reliably and timely), Improving budget processes and controls (reduces Antideficiency Act violations), and Linking fund execution to the President's Budget (more consistency with the financial environment). Mission Critical Asset Information

The second priority focuses improvement and audit readiness work on information essential to effectively manage the Department's mission critical assets. For purposes of this priority, mission critical assets include: Military Equipment (e.g., ships, aircraft, combat vehicles) Real Property (e.g., land, buildings, structures, utilities) Inventory (e.g., rations, supplies, spare parts, fuel) Operating Materials and Supplies (e.g., ammunition, munitions) General Equipment (e.g., training equipment, special tooling and test equipment, shipyard cranes) The benefits of focusing improvement efforts on mission critical asset information include: Moving the Department closer to achieving its long-standing goal of total asset visibility. More reliable and accurate logistics supply chain and inventory systems. Improved ability to timely acquire, maintain and retire assets. More effective utilization of assets. Better control over assets preventing their misuse, theft or loss. Reducing unnecessary reordering. Accomplishing this priority will not only improve important management information, it will also move the Department closer to auditability as existence and completeness of assets are two of the five financial statement assertions that auditors test in a full financial statement audit. Financial Performance Improvement Accomplishments

The Department has made measured progress in improving financial information and in achieving full auditability, as demonstrated by the financial statement audit opinions identified below:

FY 2011 Unqualified Audit Opinions: U.S. Army Corps of Engineers Civil Works Defense Contract Audit Agency Defense Commissary Agency Defense Finance and Accounting Service Defense Information Systems Agency Working Capital Fund Military Retirement Fund Office of the Inspector General TRICARE Management Activity - Contract Resource Management FY 2011 Qualified Audit Opinion:

Medicare-Eligible Retiree Health Care Fund

The organizations with unqualified audit opinions received over $110 billion in budgetary resources in FY 2011, which is more than the budgetary resources under audit in 13 of the 24 individual Chief Financial Officers (CFO) Act Federal agencies. The DoD expects the unqualified audit opinions to carry forward through FY 2012 and future years. Other accomplishments for FY 2011 include:

Army, Navy, and Air Force received unqualified examination opinions on Appropriations Received audit readiness assertions. Army asserted audit readiness of General Fund Enterprise Business System (GFEBS), an Enterprise Resource Planning (ERP) system, Wave 1 sites. Navy asserted audit readiness of the E-2D Advanced Hawkeye Major Defense Acquisition Program. Air Force received an unqualified examination opinion on the Fund Balance with Treasury reconciliation process audit readiness assertion.

1.4 Personnel Polices


The Australian Home Care Occupational Health and Safety Policy outlines our commitment to prevent illness and injury through the provision and maintenance of a healthy and safe working environment. Read the Policy Client Rights and Responsibilities At Australian Home Care we clearly outline our Care Recipients' rights, so you know what to expect from our Support Workers. We also ask our Care Recipients to abide by a series of responsibilities. More Information Privacy Our Privacy Policy outlines our commitment to respect the confidentiality of personal information. More Information Complaints and Grievances Policy Our Complaints and Grievances Policy ensures that feedback from Care Recipients, family members and case managers is listened to and acted upon. In accordance with Home and Community Care (HACC) Standards, all Care Recipients and their representatives have the right to have complaints investigated objectively, without fear of retribution

1.5 Product and Operations

1.6

Layout and Quality Control

OUR SEA FREIGHT FORWARDING SERVICES INCLUDE: Sea Freight Forwarder Warehousing Services, Distribution and delivery Door to Door delivery Custom brokerage L.C.L Consolidation. F.C.L Consolidation. Order follow-up tracking systems. Supply chain tracking systems. Factory Stuffing. Multi-Model Transport Operators. Infrastructure and Services Facilities at all sea ports and Dry Parts.

MANAGEMENT PinkCity Logistics are being managed efficiently by a team of well experienced and professionally qualified personnel in their respective fields of activity. The company's management comprises of Directors and Managers who are having vast experience in shipping and allied activities, cargo operations and general business management.

QUALITY We provide multidisciplinary and comprehensive professional services that enable our clients to succeed across a wide range of goals regardless of size, scope or complexity. We have the professionals and expertise knowledge to understand the dynamics of your business and the services to support your entire supply chain with integrated end-to-end solution from procurement and pick-up of raw materials to the delivery at your customers doorstep. The understanding of our professionals of every aspect of logistics coupled with sophisticated technology work together to create a facility that provides innovative and unusual solutions.

OUR SERVICES We offer a comprehensive range of services that are customized to suit the needs and wants of our clients. Our services include : Sea Freight Forwarding Air Freight Forwarding Cargo Warehousing Custom Clearance - Import/Export Cargo Consolidation Services Transportation Door to Door Delivery Multimodel Transport Services

OUR TEAM We also have highly motivated and experience staff to handle the marketing Operations, documentation and accounting matters and also who have gained experience working in prestigious shipping agency houses.

Through careful planning. A state of the art computerized system and the flexibility of our knowledge staff. We strive to meet each individual clients needs.

Our staff is committed to giving our customers exceptional service standards. The same people who contributed to our success will continue to dedicate themselves to ensure complete customer satisfaction.

MAKING AND PREPARATION OF QUOTATIONS


As it is said efficient running of the firm depends upon
a. Price of the product b. Product quality and c. Promotion of the of the product

Keeping this is in mind the firm should charge the prices for these services According to the competition and market size. So for this the prices for the services should be well planned so that it attracts exporters/importers to do business. Below are the charges that a logistics firm charges exporters/importers for supplying goods from one point of origin to another point of discharge .

1.8 Strength Weakness


STRENGTH:
a. Own licensed CHA to clear inbound and outbound consignments. b. Is a member of IATA to service air consignments. c. Provides own transport facilities for import/export of cargo with their own trailers and delivery vans. d. Own warehousing facility and licensed multi model operator to issues HBL for shipments world wide. e. Has network in all major port, ICDs, Gateway ports. f. Equipped with latest communication techniques for fast and timely flow of information. g. One of the freight forwarding companies to provide consolidation services through agency networks. h. Maintains good rapport and relation with all ports, custom, licensing authorities and shipping lines

WEAKNESS
Pink city logistics ltd. also has some weakness that the company should take care off so as to remove hindrances in their smooth functioning. SOME OF THEM ARE -:

a. Though the company has CHA license it is not very pro-active in Clearance, now the era is of
fierce competition and being just active will not work the firm has to be pro- active in clearance of cargo to be economical in terms of Time. b. The company has the IATA license, but lacks in building special Airfreight agreements with airlines. c. Though the company has the warehousing facility but does not have any warehouse for Perishable Cargo. d. Lack of understanding business promotion requirements.

OPPURTUNITY:
a. Significant money being pumped into new and improved infrastructure which creates lot of opportunities for logistics service provider. b. Another great opportunity for the Indian logistics firm is entrance of Retail giants such as wall mart, bharti airtel etc.., fast growing manufacturing sector, increase in merchandise trade will surely witness explosive growth in years to come.

THREAT:
a. One of the biggest threat to freight forwarding companys is airline company contacting directly there customer booking of shipments. b. Terrorism and geographical terms can any time hamper and become a matter of concern for the logistics industry.

1.9 Special Points


OUR SERVICES (COMMITED CARGO CARE PVT LTD.)
AIR FREIGHT FORWARDING & EXPRESS SERVICE OCEAN FREIGHT FORWARDERS CUSTOM BROKERS & CONSULTANTS PROJECT FORWARDERS EXHIBITION FORWARDER STORAGE AND WAREHOUSING DANGEROUS GOODS HANDLING & FORWARDING TRUCKING (WITHIN INDIA) TRANSPORTATION INSURANCE (MARINE & GOODS IN TRANSIT) COURIER SERVICES (INTERNATIONAL AND DOMESTIC) CONSOLIDATION

COMPETITORS SERVICES (CMG WORLDWIDE) AIR FREIGHT FORWARDING & EXPRESS SERVICE OCEAN FREIGHT FORWARDERS(EXPORT AND IMPORT) STORAGE AND WAREHOUSING COSTOM CLEARANCE CONSOLIDATION(EXPORT AND IMPORT)

CHAPTER -1 INTRODUCTION

1. INTRODUCTION
There are over one million businesses in India. They all have to arrange for the smooth flow of goods and services among other businesses and the Indian consumers, as well as among other businesses and consumers worldwide. While all businesses have logistics requirements, manufacturing, wholesaling and retailing are the most logistics-intensive sectors. Together they employ half of the work force, and they are the largest customers of firms that provide logistics services logistics

The prospects for logistics are very strong, with demand being fueled by two leading trends: the increasing importance of logistics and supply chain management in overall business strategies, and the increasing acceptance of outsourcing as a business practice.

Earlier reports pointed out that logistics continued to attract a low client in India. This industry has suffered from inadequate infrastructure problems, complex tax laws, and insufficient technological aids. Fragmented nature of the domestic industry could be reason for it as there are number of players offering only one or two services out of several products comprising transportation, warehousing, freight forwarding, shipping services.

Weak transport infrastructure is holding back the development of the logistics industry, and thereby acts as a road block to the progress of this sector.

The poor infrastructure facilities such as road, regulatory system, unorganized warehouses has always Hampered the growth and smooth functioning of the supply chain system. Also was the problem of congestion in Indian ports and airports of handling volumes higher than their full capacity.

But now the Logistics industry is poised to grow as new companies are increasingly source their logistics requirement to specialize service providers.

opting to out

India is already a heavy weight globally in the service sectors. Logistics industry makes up 10% to 20% of the GDP. Indias container trade has been growing at around 15% over past five year which means logistics service will be growing at a multiple rate, probably around 20% per year.

Logistics industry is poised for a significant growth in coming years As new companies, especially in the automotive, pharmaceutical, manufacturing, and FMCG sectors are increasingly opting to out source their logistics requirements to specialized service providers.

Now the logistics industry is expected to grow in high double digits rates for both outsourced and domestic logistics in India. Previously, the condition for logistics condition in India was not that great. India was a disorganized market and nothing can be predicted.

Logistics industry predicts the double digit growth rates,with GDP growing at over 9% per year and the manufacturing sector enjoying good growth, The Indian logistics industry is an inflection point and is expected to reach a market size of over $125 bn in year 2010.

With collective economic interaction of growing per capita disposable income, fast growing manufacturing and retailing sectors ,increasing merchandise trade, infrastructure investment by the government, both Indian Logistic and 3PL sector of this market is set to witness explosive growth. To avoid congestion at ports and airport terminal expansion of port and terminal is taking place to avoid congestion.

India spends on logistics activities equivalent to 13% of its GDP which is higher than that of the developed nations. The key reason for this is the relatively higher level of inefficiencies in the system with lower average trucking speed , higher turn around time and high cost of administrative delays.

Introduction of the concept


LOGISTICS IS DIVERSIFIED INTO DIFFERENT AREAS:
Transportation Warehousing Inventory mgt. Packing and unitisation Information and communication these diversifications of logistics are worked upon with

A complete logistics take place when all

proper planning and management. Logistic companies are committed to fulfill the commitment made by their service user to fulfill the commitment made by them to their consumer/client. The logical starting point is to understand how logistical competency contribution to marketing performance. Firm guided by marketing opportunity view strategy, customer requirement as the motivational behind all activities. The objectives of market initiates is to penetrate specific market and generate profitability transaction. The marketing concept advocates the identification of specific customer needs and then responds to those specific needs by focusing available resource to uniquely satisfy those customer requirements. The impact of logistics on customer need not be passive. Alternative method of delivery is available to achieve significant different level of inventory availability and lead time is desired through the supply chain. Logistics competency is a tangible way to attract customer that place premium on time and place related performance.

WORKING OF INTERNATONAL FREIGHT FORWARDING


INTERNATIONAL FREIGHT FORWARDING can takes place through air and ocean.Understanding of both is necessary aspect to make your process efficient.

First we look at forwarding of cargo through Air:


IN CASE OF EXPORT:1. QUOTATIONS: - provided by the shipping company to the customer (exporter) to form clarity between customer/shipper/ exporter on the rates that will be charged by the shipping firm on the exporter on the export of goods. This is the first step taken by shipping company to attract a client. If the customer (Exporter) finds the Offer reasonable by the shipper he confirms business. to do

2. DOCUMENT RECEIVING: - On getting the conformation from the exporter the shipping company ask for documents from the exporter such as invoice, packing list*. *These documents give a clear idea to the shipper on the quantity a) Total price, nature of goods etc. 3. Opening up of docket and issue job number.

1.

CARGO RECEIVING: - after the documents have been received from the Exporter then the

Shipper asks the exporter to release the goods. The Exporter will then bring the Goods and unload it in shipping company Warehouse e also brings in the Gate pass/delivery challan on which he takes the receipt from shipping company. 2. BOOKING WITH AIRLINE:- After the cargo being received the good is then booked with

Airline 3. AIRWAY BILL PREPARED: - After the cargo is booked in airline airway bill is prepared by

the shipping agent. The airway bill set is provided by the airline. The number of copies is different with different airline. 4. MOVEMENT OF GOODS TO CUSTOMS: - once the air way bill is prepared the goods is being forwarded to customs for clearance. Document required by customs are :a. General invoice b. Packing list. Some documents are required by the customs on the benefits claimed

by the exporter; it differs from shipper to shipper. 5. HAND OVER THE GOODS TO AIRLINE: - once the goods get cleared from customs the

cargo is then handed over to airline with following documents:a. Completed air way bill set.(Excluding shipper and agents copy) b. Security declaration signed and stamped by shipping company c. Commercial invoice and packing list.(for airline and consignee) d. Airway bill copy for the consignee. *The shipper copy will go to the exporter and the agents copy will be retained by shipping company.

6.

BILLING: - shipment charges charged to the shipper/exporter when the

good have been

handed over to airline the charges are charged to shipper. 7. PRE ALERT: - a follow up process given to the agent at the receiving end, which continues till

the consignment, is delivered. IN CASE OF IMPORT: In case of Import shipping company has 2 cases: 1. AS A CUSTOM CLEARING AGENT--: here in this condition the shipping company is sole responsible for getting the goods cleared for filing bill of entry,getting the good cleared and handing over the Goods to the buyer on payment by him certain chargers. 2. IN THIS CASE THE SHIPPER IS NOT RESPONSIBLE FOR FILING BILL OF ENTRY and get the goods custom cleared he just releases the document to the agent of consignee.

IMPORT PRICES
1. QUOTATIONS -: Given to buyer on request presenting necessary charges and rates for getting the cargo cleared from custom and responsibility of obtaining the cargo from Airport Authority. If the buyer finds the rate reasonable he gives the shipper the approval to coordinate with his agent abroad and ship the goods. 2. COORDINATE with your agent abroad and ask him to coordinate with the supplier and send the consignment. 3. PRE-ALERT -: if consignment booked pre alert given by the agent, it contains all the information about the shipment by agent such as container number, vessel number, port of destination, HABL No, MABL No etc. 4. FOLLOW UP WITH AIRLINES -: Track and trace the consignment, ask the Air line when the consignment is going to reach. 5. COLLECT DOCUMENT AND DELIVERY REPORT FROM AIRLINE OFFICE -: a. When the consignment reaches the port of destination the shipping company collects the documents such as house airway bill etc and the delivery report to release the consignment from the airport. 6. CARGO ARRIVAL NOTICE (CAN) TO THE CONSIGNEE : When the cargo is received then arrival notice is sent to the buyer.

7. BILL OF ENTRY FILING FOR CUSTOM CLEARANCE -: if the buyer doesnt have any other agent he asks the shipping agent to get the goods Clear from customs and file bill of entry and if the buyer has any other agent for custom clearance buyer just pays the charges of shipment and gets the shipment documents transferred to his agent.

CHAPTER -2 OBJECT OF THE STUDY

OBJECT OF THE STUDY


To find out the effective and fast services that can be offered to the customer. To understand the problems during transportation. Study the communication service in the organization. Find out the potential customer for the organization. To satisfy the customer needs

CHAPTER-3 RESULTS AND DISCUSSION

GROWTH CHART ANNUAL TURNOVER OF PINKCITY LOGISTICS LTD.

FROM FY 2003-2009:
Years 2003 2004 2004 2005 2005 2006 2006 2007 2007 2008 2008 2009 (Rs. In crore) 14 20 24 22.6 28 32

Sea Export

3500000 3000000 2320581 2500000 2000000 1500000 1000000 500000 0 Apr07-Sep07 Apr08-Sep08 1228516 XC C

3267968

Sea Export

Apr09-Sep09

The above graph shows the sea export for the past three years for the period of six month, from April to September The sea export in the year 2007 for a period of six months was Rs. 1220516 In the year 2008, for the same period the export was Rs. 2320501 The sea export in the year 2009, for six months was Rs. 3267690 It shows a increasing trend in the sea export for the last three years.

The sea export has increased nearly at a rate of 90% and 50% for the year 2008 and 2009 respectively. Using the trend analysis, the sea export for the year 2010 can be predicted to be more than Rs. 6000000, with a growth rate of more than 50% from the year 2009.

Air

Export 1909465

2000000 1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0

1472027

Air 441210

Export

Apr07-Sep07

Apr08-Sep08

Apr09-Sep09

The above graph shows the air export for the past three years for the period of six month, from April to September The Air export in the year 2007 for a period of six months was Rs. 441210 In the year 2008, for the same period the export was Rs. 1472027 The sea export in the year 2009, for six months was Rs. 1909465 It shows a increasing trend in the air export for the last three years. The Air export has increased at a rate of 300% and 25% for the year 2008 and 2009 respectively. Using the trend analysis, the sea export for the year 2010 can be predicted to be more than Rs. 3000000, with a growth rate of more than 50% from the year 2009.

Air Import

350000 300000 250000 200000 150000 100000 50000 0 Apr07-Sep07 Apr08-Sep08 Apr09-Sep09 Air Import

The above graph shows the air import for the past three years for the period of six month, from April of September The air import in the year 2007 for a period of six months was Rs. 121481 In the year 2008, for the same period the import was Rs. 346083 The air import in the year 2009, for six months was Rs. 262458 It shows a increasing trend in the air import for the last three years. The Air import has increased nearly at a rate of 90% and 50% for the year 2008 and 2009 respectively. Using the trend analysis, the sea export for the year 2010 can be predicted to be more than Rs. 6000000, with a growth rate of more than 50% from the year 2009.

Sea Import 178802 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 Apr07-Sep07 Apr08-Sep08 Apr09-Sep09 87739 76518

Sea Import

The above graph shows the sea import for the past three years for the period of six month, from April to September The sea import in the year 2007 for a period of six months was Rs. 87730 In the year 2008, for the same period the sea import was Rs. 76518 The sea import in the year 2009, for six months was Rs. 178802 It shows a increasing trend in the sea import for the last three years. The sea import has decreased nearly at a rate of 15% and has increased at a rate of 130% for the year 2008 and 2009 respectively. Using the trend analysis, the sea import for the year 2010 can be predicted to be more than Rs. 300000, with a growth rate of more than 75% from the year 2009.

CHAPTER -4 SUGGESTION AND IMPLICATION

According to my study it was found that India container trade is growing, huge amount is being pumped in Indian manufacturing, automotive and retail sector which means the logistics service will be growing at a multiple rate, and will demand significant opportunities for the logistics industry and will play a important role in world economic trade. So, after studying all the necessary aspects about logistics industry and after doing my summers internship in PINKCITY LOGISTICS LTD. for two months in operations and I have drawn some recommendation for the organization -:

1. A logistics provider should have the expertise and global connectivity to manage cargo from the time it leaves to delivery destination to customer location. So they are required to establish or attract more Business connectivity to untapped countries where PinkCity doesnt have any partner.

2. Pinkcity logistics ltd. to make it presence felt and to optimize performance it must operate in coordinated manner.

3. Logistics is the department where the company is in direct contact with the customers hence the forwarding agent is the representative of the Company, so to satisfy the customers and maintain a long lasting Business relationship with the company in this fierce competition and keep on satisfying there customers in maintaining and sustaining Competition.

4. Another important aspect PinkCity should keep in line is that it should match the service with there capabilities, they should identify their resources and then plan what they can do to keep themselves satisfied as well as there customers.

CHAPTER-5 CONCLUSION

CONCLUSIONS
According to PINKCITY LOGISTICS LTD., India Container Trade is growing, huge amount is being pumped in Indian manufacturing, automotive and retail sector which means the logistics service will be growing at a multiple rate, and will demand significant opportunities for the logistics industry and will play a important role in world economic trade. The necessary aspects about logistics industry and in PINKCITY LOGISTICS LTD. in operations and marketing and export and import procedure of cargo i.e. freight forwarding system used in an organization. India is one of the fastest growing logistics market in the world and so is the PINKCITY LOGISTICS LTD. It is also fast emerging freight forwarders in the country. The main objective is to ensure that consignments are delivered safely with proper custom clearance and remain economical to its customers. A logistics provider should have the expertise and global connectivity to manage cargo from the time it leaves to delivery destination to customer location. So they are required to establish or attract more Business connectivity to untapped countries where Pinkcity doesnt have any partner. Pinkcity

logistics ltd. to make it presence felt and to optimize performance it must operate in coordinated manner. Pinkcity shipping also got associated with their global partner which was a great achievement on their part. It has all over the world from Australia, Africa, Europe, Far East, Middle East, UK, USA etc. This association provides uniform standard of services from and to these areas while executing jobs of varied nature keeping in mind the flexibility required due to ever changing demands. The business partner of Pinkcity also has dedicated customs clearing personnel in nearly in all 120 countries where it operates to assist with customer shipments. These advantages help in faster transit times, custom clearance, effective tracking of shipments and simplified billing to customer. Pinkcity now with its global partner operates in various hubs, gateways, warehouse and terminals which allows for rapid and efficient movement of shipments resulting in fast reliable and cost effective service to thousands of customer world wide.

BIBLIOGRAPHY

BOOKS / JOURNALS
J Donald and J David Closs, Logistical Management, Tata Mc Graw Publication Khurana P. K, Export management Cargo Talk Journal Times Shipping line journal

WEBSITES
www.logisticsworld.com www.export911.com www.shipping.nic.in www.cargotalk.in www.etshipping www.googlesearchengine.com

ANNEXURE

DOCUMENTS REQUIRED AT THE TIME OF FREIGHT FORWARDING AND CUSTOM CLEARANCE

1. Invoice 2. Packing List 3. Certificate of Origin 4. Shipping Bill Check List 5. Airway Bill / Bill of Lading 6. Delivery Order (At the time of import when good is being handed over to the actual importer) 7. Factory De-stuffing Bond

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