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Enclosure 1 Powerpoint Presentation About Vola

This document summarizes Birthe Tofting's role as Director of International Sales, Marketing & HR at VOLA and provides information about VOLA's business strategy, product identity, distribution strategy, target markets, and showroom locations. Key details include VOLA's top 10 markets in 2011, 6% revenue growth in the first 4 months of 2012, goals of 50% daily and 50% project sales, and showrooms in London, Copenhagen, Amsterdam, Brussels, Vienna, Munich, and Shanghai.

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Andreea Mitran
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229 views24 pages

Enclosure 1 Powerpoint Presentation About Vola

This document summarizes Birthe Tofting's role as Director of International Sales, Marketing & HR at VOLA and provides information about VOLA's business strategy, product identity, distribution strategy, target markets, and showroom locations. Key details include VOLA's top 10 markets in 2011, 6% revenue growth in the first 4 months of 2012, goals of 50% daily and 50% project sales, and showrooms in London, Copenhagen, Amsterdam, Brussels, Vienna, Munich, and Shanghai.

Uploaded by

Andreea Mitran
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Birthe Tofting

Director of International Sales, Marketing & HR

Markets top 10
1.
2. 3. 4. 5. 6. 7. 8. 9. 10.

2011

Denmark
Germany UK Belgium Switzerland Netherlands Austria USA Sweden Japan

Turnover in VOLA DK
Jan - Apr 2012
6%
4% 4% 2% DK+subsidiaries Europe Americas Asia Pacific Middle East Other countries 76%

9%

Business strategy: Revenue growth in the contract market


Objectives: 50 % day-to-day sale and 50 % project sales

VOLA product identity


Aesthetic, authentic and timeless design Part of the Scandinavian design tradition Simple geometric idiom, less is more Finest raw materials Danish crafts Highest quality of workmanship and finish Modular system with endless possibilities

Arne Jacobsen

Arne Jacobsen (1902-71) graduated from the Art Academy in 1927.


His breakthrough was 1st prize for House of the future, which he won with Flemming Lassen

VOLA A/S The establishment of own sales companies


UK Switzerland Netherlands Germany Belgium Sweden Austria 1987 1997 1999 2002 2004 2005 2006

Organisation
Global strategy Central Europe as one market Cut costs of administration Central (global) strategic management

Strategic level Managerial level Operational level

VOLA showrooms
VOLA has its own brand showrooms in
London Copenhagen Amsterdam Brussels Vienna Munich Shanghai

Our showrooms are an important tool for ensuring the right product presentation and to build relationships with architects and interior designers

Distribution strategy
Applies to most European countries

From factory - to importer - to wholesaler - to installer to private consumer

Primary target groups for sales- and marketing activities: *International architects and interior designers working with prestigious building projects and exclusive private residences *Serious installers in the countries where they are essential to the purchasing process

*Showroom staff, i.e. (buyers and sellers) in exclusive showrooms with a complete VOLA display including fittings for sinks, showers and tubs as well as accessories or with the potential to obtain it.
*In the long run B2B clients, for example hotel owners
We want to work as far into the supply chain as possible with those who on a daily basis, influence the sales. The private consumer is not interesting to process except via ads and websites, because they only buy one faucet every 15 years on average.

Online architectural sites


www.architonic.com www.stylepark.com www.archiexpo.com www.archello.com www.architectenweb.nl www.architectura.be www.wielevert.nl www.archiportale.com www.whowithwhat.com www.detaildaily.de www.heinze.de www.specify-it.com www.ais-online.de www.nav.be www.architectsnews.com www.archiproducts.com

VOLA showroom in Oslo together with Kvadrat and Luceplan

Architonic APP
http://www.architonic.com/nttre/search/vola/1

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