overview

Pioneering the Next Generation

of Business Intelligence
Unleashing the power of data in your business.

Looker brings BI into the modern era with an agile,

browser-based platform for exploring data of any
size—no matter how gigantic. As straightforward Looker
to use as the web itself, Looker introduces anyone empowers business
in your organization to a curiosity-driven approach users to explore
to on-demand analytics. data directly.

Instead of “dumbing down” BI, Looker® makes the most of the smartest
data people in your organization. In fact, it’s a bit like putting a data
analyst inside everyone’s browser. With Looker, your data team can
enable direct exploration of detailed data, negotiated by a modern
modeling language that’s quick for them to learn. The result is
Looker
high-resolution insights, accessible by everyone and providing
leverages
business value throughout your organization.
your smartest
data people.
By unlocking the value of data and socializing analytics, Looker
breeds a culture of inquisitive people. So everyone in your
organization can pursue insights, develop intuition about data,
Looker
leverage the unpredictability of results, and find answers to rapidly adds value
evolving questions. There’s no waiting for predetermined reports. to your data
Data is available at the moment of decision—building confidence, investments.
driving collaboration, and accelerating progress. User empowerment is
also about rapid deployment: Looker users can be exploring data within
hours—not weeks or months.

Try Looker for free.

Or schedule a demo
at: looker.com/contact-sales
1
Looker Fuels the
Business User’s Curiosity.
Discovery-driven organizations are successful because they empower
their entire workforce to ask questions and back their choices with
hard data. Whether it’s your marketing person trying to segment The Looker BI Platform allows our
customers or your operations manager exploring issues in capacity, entire organization to easily dig
Looker drives curiosity.
deep into our data and collaborate
With Looker, an easy-to-use browsing experience opens up full BI on insights that are actionable and
functionality on any analytical or transactional database—from small data critical to our success.
to very big data—putting data discovery in the hands of the people who
—Suresh ‘DP’ Duddi, Vice President of Engineering,
are responsible for business results. They can build and share reports on
Simply Hired
the fly, so other functional groups can benefit from the questions they’re
asking and the knowledge they’ve created. Looker’s intuitive approach to
data discovery makes the spread of a curiosity-driven
culture both efficient and effective.

Data discovery
• Curiosity-driven experience of all your business
data, from a single application

• Browser-based interface and customizable

dashboards, available on any device

• Ability to move quickly from wide-angle to

extreme detail views, and to drill down on any chart

• Powerful data tools, such as pivoting, contextual

filtering, sequencing, and cohort tiering

• Ad hoc query-builder for exploration of any model

• Wide set of visualizations, including scatter, table,

bar, and line charts

Sharing and collaboration

• Time- and activity-based email subscriptions

• User bookmarks, shareable via URLs

• Real-time integration with Google Docs,

Microsoft Excel, and other business applications,
including your own custom applications

• Manual export in csv, text, or JSON

With Looker, anyone in your organization can

access high-resolution insights.
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Looker Empowers Your
Smartest Data People.
Your organization worked hard to hire super-smart data analysts and data
scientists. Looker liberates them from traditional inefficiencies. Instead of
being caught up in endless cycles of creating and refining reports based
What’s great about Looker is that
on (sometimes poorly conceived) user requests, they have new ways to
contribute, focusing on high-value lines of questioning and sharing their
we can pass down what we learn
intelligence across the business. to people who may not be familiar
with even what SQL is or what an
With Looker’s powerful language, LookML, your data analysts can build
web-based tools for self-service data exploration—essentially packaging
analytics service does.
their genius into mini-applications that the rest of the company can use. Colin Zima, Head of Data Science, HotelTonight
The LookML syntax simplifies the development of complex analytical
models for any organization, while enhancing the capabilities of SQL.
There’s no need to expend time and resources coding queries on an ad
hoc basis or setting up complex BI software platforms. Your data people
can create dimensions, metrics, and additional views or incorporate
new database tables—adapting analytics as quickly as your
organization demands.

Data modeling
• Powerful LookML modeling language

• Browser-based IDE for agile modeling,

development, and embellishment

• GitHub integration for collaborative development

by small and large analyst teams

• Model generator and SQL tool for increased

efficiencies and in-browser development

• Full web services API and application SDK

for building custom applications or integrating
into another BI workflow

Management and
administration
• In-app user management and comprehensive
permissioning

• Live integration with any SQL database,

such as MPP, in-memory, and columnar
systems, as well as with Hadoop via SQL
interfaces such as Hive Your data analysts can use LookML to create mini-applications
that add power and efficiencies to data exploration.
• Database connection management tools

• Advanced monitoring of sharing and reporting

activities, so data doesn’t go where it shouldn’t

3
Looker Maximizes Your Data
Infrastructure Investment.
The new generation of analytic database technology is all about detail. Installation and support
Looker leverages this giant shift in analytical computing capability • Connections with any SQL database—such as
by exploiting the power and capabilities of your underlying analytics PostgreSQL, MySQL, SQL Server, Vertica,
database—MPP, in-memory, and columnar systems—anything that Redshift, Netezza, Hive, and Pivotal/Greenplum—
speaks SQL. Architected to be 100% in-database, Looker provides and settings for external applications
‘direct real-time access to the entire dataset, maximizing “the last mile” • Lightweight installation—Linux, Java, and Git
of data to your end users—in the most intelligent way.
• Unlimited upgrades and maintenance

The entire Looker platform can be distributed on our infrastructure or • Unlimited analytical support via in-application chat

yours—whether managed on premise or in the cloud. It’s packaged in

a lightweight .jar file (like .zip for Java apps), so implementation is fast
and requires very few resources.

The entire Looker team has been

incredibly supportive and
collaborative with my team,
responsive to all of our questions
and to anything that we needed
fixed. We love Looker.
— Michelle Lam, CE O and Founder, True&Co

Try Looker for free

looker.com/free-trial

For a fresh look at your own data,

sign up for a free Looker trial. About Looker
Looker is an inventive software company that’s pioneering the next
Just tell us how to connect to your
generation of business intelligence (BI). We believe that businesses
analytics database, and you’ll experience can only thrive when data is consistently defined and easily accessible
the full Looker functionality free of charge. across the entire organization.

Looker is creating true discovery-driven businesses and unleashing the

power of their data, one customer at a time.
Or request a demo:
looker.com/contact-sales Looker is based in Santa Cruz, CA | looker.com

© 2013 Looker. All rights reserved. Looker and the Looker logo are trademarks of Looker Data Sciences,
registered in the United States. Other trademarks are trademarks of their respective companies. All services
4 are subject to change or discontinuance without notice. October 2013