FOR BEST RESULTS PRINT OUT THIS EBOOK!

Awaken Your Inner SEO in 2012 By

Eric Stein
MonkSEO.com
If you are reading this and it is NOT 2012 (meaning it is 2013 or 2025, whatever) then you have access to the O ! "#$% (&ust 'i(e most of the other %)O training out there) * %o * you need the +O%T ,-..)NT info * to get that, c'ic( here

FOR BEST RESULTS PRINT OUT THIS EBOOK!

Copyright 2012 Eric Stein All Rights Reserved No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording scanning or other!ise e"cept as permitted under section 10# or 10$ of the 1%#& 'nited States Copyright Act !ithout prior !ritten permission of the authors( )hile the author has used his best efforts in preparing this boo* he ma*es no representations or !arranties !ith respect to the accuracy or completeness of the contents of this boo* and specifically disclaims any implied !arranties of merchantability or fitness for a particular purpose( No !arranty may be created or e"tended by sales representatives or !ritten sales materials( +he advice and strategies contained herein may not be suitable for your situation( ,ou should consult !ith a professional !here appropriate( +he author shall not be liable for any loss of profit or any other commercial damages including but not limited to special incidental conse-uential or other damages( Income and Earnings Disclaimer ,ou and you alone are responsible for any income you ma*e or fail to ma*e( +his guide ma*es no promises of reali.ed income or ran*ing placement !ithin search engines( ,ou recogni.e and agree that the author has made no implications !arranties promises suggestions pro/ections representations or guarantees !hatsoever to you about future prospects or earnings or that you !ill earn any money !ith respect to your ac-uisition of this publication and that the author has not authori.ed any such pro/ection promise or representation by others( Any earnings or income statements or any earnings or income e"amples are only estimates( +here is no assurance you !ill do as !ell as stated in any e"amples( 0f you rely upon any figures provided you must accept the entire ris* of not doing as !ell as the information provided( +his applies !hether the earnings or income e"amples are monetary in nature or pertain to advertising credits !hich may be earned 1!hether such credits are convertible to cash or not2( +here is no assurance that any prior successes or past results as to earnings or income 1!hether monetary or advertising credits !hether convertible to cash or not2 !ill apply nor can any prior successes be used as an indication of your future success or results from any of the information content or strategies( Any and all claims or representations as to income or earnings are not to be considered as 3average earnings(4 Affiliate Disclaimer 5er the 6+C7s recent policy update that re-uests transparency regarding any and all affiliate relations included in this guide you the reader should assume that any and all lin*s in this guide are affiliate lin*s( 0f you utili.e these lin*s and visit the resulting site a coo*ie may be set in your !eb bro!ser that !ill cause the author to receive compensation if you ma*e a purchase( Distribution ig!ts
8No9 Can sell the product for your personal gain 8No9 Can be offered as a bonus 8No9 Can be pac*aged !ith other products 8No9 Can sell resale rights 8No9 Can sell master resale rights 8No9 Can sell via auction sites

8,es9 Can be given a!ay 8,es9 Can be offered in a free or paid membership site 8No9 Can be used as an incentive for opt in 8No9 Can be altered in any !ay 8No9 Can sell the product directly

)E:S0+ES AN; SCREENS<=+S 0N +<0S E:==> ?A, C<AN@E =AER +0?E( +<E 5R0NC05BES S<='B; RE?A0N +<E SA?E :'+ +<E AC+'AB )A, += ;= +<E? ?A, ;066ER 6R=? +<0S E:==>( I" YO# SEE A$Y%&I$' %&A% (&A$'ED A$D )O#*D *I+E %O &E*, (O$% IB#%E %O &E*, +EE, %&IS EBOO+ #,DA%ED- E.AI* (&A$'ES %O/ [email protected] 0 %&A$+ YO#1

I$% OD#(%IO$
+han* you for do!nloading this e:oo*C ?y mission is to help !ebsite and business o!ners harness the natural free organic traffic that flo!s throughout the !orld!ide !eb( +his !ill help you to generate leads ma*e more money gain more subscribers and ultimately reach 0nternet ?ar*eting Nirvana !here you are free from traffic !orries and your !ebsite is connected as one to the !orld!ide !eb and its abundance of searchers( 0n the last t!elve years 0 have helped many individuals and companies reach 0nternet ?ar*eting Nirvana( 07ve helped multiple companies generate millions of dollars in online revenue build and sell si"Dfigure !ebsites generate hundreds of thousands of email subscribers and many more good >armic things li*e that( 5lease trust me and let me help you( 6ollo! these steps and use my proven methods to reach your o!n 0nternet ?ar*eting Nirvana( )hether you are an e"perienced SE= trafficDgetting ?on* or a ne!bie you !ill find valuable information in this report( 5lease en/oy this boo* send it to friends !ho may find it useful and share it !ith anyone( 0f you really !ant to help spread the love share my stuff on 6aceboo* +!eet about it Bi*e it and subscribe to my ,ou+ube channel( +han* youC

Eric

If you are reading this and it is NOT 2012 (meaning it is 2013 or 2025, whatever) then you have access to the O ! "#$% (&ust 'i(e most of the other %)O training out there) * %o * you need the +O%T ,-..)NT info * to get that, go here/ htt0/11mon(seo2com1down'oad* 0age

)&A% IS SEO2
SE= is short for Search Engine =ptimi.ation( SE= is the art and science of organically through unpaid methods increasing your !ebsite1s2 visibility to search engines gaining more ran*ings for your pages and higher ran*ings for specific *ey!ords( =ne common misconception by people searching for SE= is that they may not be actually loo*ing for SE=( )hat they are loo*ing for is increased online sales more business more traffic higher ran*ings etc( +hat actually e"pands into the overall category of internet mar*eting !hich is in essence getting traffic to your !ebsiteE and getting traffic is a means to an end on the internet( SE= is one aspect of internet mar*eting and since many searchers !ho are loo*ing for traffic have a clouded and unclear vision of !hat SE= and traffic really loo* li*e 0 !ill be including many internet mar*eting methods along !ith SE= basics and methods in this manual( &ow a Searc! Engine 3%!inks4 Since our SE= strategy is to ran* higher and gain more visibility in the search engine it is critically important that !e learn and understand e"actly ho! they thin*( >eep in mind too these are basic fundamentals and search engines are constantly changing their algorithms and ran*ing methodologies( As a subscriber to my ne!sletter 0 !ill *eep you up to date on any ne! advancement 0 learn( Al!ays remember that search engines are not capable of love( +hey are artificial systems that follo! patterns and have no!here near the mental capacity of you and 0( +hey must al!ays follo! something in a set order( +his is !hat !e call ran*ing algorithms( 0n @oogle it is called the @oogle 5ageRan*( +he ne"t thing to *eep in the bac* of your mind is that everyday there are billions of ne! pages added to the catalog of pages on the !eb( +his is called getting your pages inde5ed( =nce pages are inde"ed it is then the search engines7 responsibility to ran* them to deliver the most relevant information that someone !ould be searching for( So if someone is searching for 3organic dog food 4 the search engine !ants to display in descending order the most relevant pages that it 3thin*s4 are the best for that *ey!ord phrase(

All day long the search engines send out robots and spiders to your site chec*ing for more pages ne! pages missing pages and modified contentE then they loo* at your te"t and your content your page title and meta tags the lin*s on your page and !here are they going( +hey also loo* at the pictures on your page and their names the amount of content and determine if the content is uni-ue or duplicated and many more things( +hese are some of the fundamental things to SE= that you can ma*e right and proper and your site !ill ran* !ell and you can start to gain some natural organic trafficE but remember you need other pieces li*e incoming lin*s to really get some po!er and /uice flo!ing to your site( +his !ill be covered later( Building a S6iritual )ebsite from Scratc! 7 'etting Inde5ed +he very first thing you have to do once you have built your site done some minor SE= t!ea*ing and added some content is you need to get it inde"ed 1also called ran*ed2( 0f your site isn7t ran*ed you can never do anything to boost its ran*ings because theoretically it has no ran*ings yet( )e !ill tal* about !ays and strategies to ma*e @oogle find your site very -uic*ly and ran* it in most cases !ithin 2F hours and at least get inde"edE and then you can start SE=ing( 0f you are !ondering right no! 3Am 0 ran*edG4 go to @oogle and type in 1!ith no parentheses2 3site/htt0/11yoursite2com3 0f your site comes up even !ith one ran*ing you are inde"ed( 0f not don7t !orryE 0 !ill sho! you my a!esome super :uddha po!ered 0nde"ing techni-ues later on( +he search engine ran*s the pages by going through them and investigating scrutini.ing revie!ing and scanning through your pages onDpage te"t and bac*end programming code( 0f the searcher typed in 3organic dog food 4 that is really all the search engine has to implement in its investigation of your page( 0t is smart and has a set of rules that dictate !hat pieces of your page it loo*s at( 0f your page is in line !ith the search engine7s thin*ing it !ill then ran* it depending on your !ebsite7s overall authority !hich has a different set of ran*ing -ualities and factors( 0t7s li*e going to the pet store and as*ing 3)here is your organic dog foodG4 and they say 3Aisle nine(4 ,ou found the information but no! you !ant the most relevant dog food based on aut!ority H that is !hich is the best brand and !hat specific -ualities you are loo*ing for in a food( +he search engine uses their algorithm based on your pages and overall site authority to determine ho! high in the search engines you ran* and ho! much authority they give it( +he /ourney of ?on*SE=(com is to help you !ith accomplish these things( 0 *no! this may sound complicated but it is pretty basic( 0f you have to reD read this part do it( ,ou need to understand it( 0f you don7t post a comment on my blog or contact me and 0 !ill try to ans!er any -uestions as best 0 can(

.anifesting Site Aut!ority +here are a fe! things to *no! about manifesting site authority( +he first is that you need to have the basic SE= stuff covered li*e page title good *ey!ord rich content meta tags SE=7d etc( +hen you need the other part !hich is basically a popularity contest H ho! popular is your !ebsiteG +he most basic form of the e-uation is by backlinks !hich are incoming lin*s from other !ebsites to your site( <o! many do you have and !hat is the ran*ing of those sitesG +his matters as !ell as do a ga.illion other things( ;on7t !orry !e !ill discuss this in detail later( 6or no! /ust understand that incoming lin*s from other !ebsites build your lin* /uice and the more lin* /uice you have the higher your site and your pages !ill ran* in the search engines( Incoming *ink "re8uency Between Aged 9Older: and $ew Domains As you can tell by no! there are lots of things that are ta*en into account that dictate search engine ran*ings but one of the most important is domain name age( 0n the past search engines got spammed !ith brand ne! sites many less than three months old and started generating thousands of incoming lin*s fast( No! they loo* for natural incoming lin* progression and also natural loo*ing lin*s !hich 0 !ill cover laterE but you !ant a combination of anchor te"t incoming lin*s Iclic* here7 type lin*s and your full !ebsiteJpage 'RB( 0f you mess up and create too many unnatural incoming lin*s and get flagged as spam by a search engine it could ta*e months to repair or possibly may be irreparable( ;on7t !orry 0 have had this happen and !ill e"plain later about ho! to not get in trouble for thisE but in essence /ust act !or* and be natural and your !ebsite !ill loo* good in the eyes of search engine(

)!y Is 'oogle ,age ank *o;e Im6ortant2 ,our @oogle 5ageRan* specifically measures your !ebsite and its pages based on ho! much it thin*s they are relevant and useful to internet searchers( 5ageRan* is not tal*ing about your !ebsite7s pages but actually refers to one of the @oogle 6ounders Barry 5age( 0n its simplest form this is @oogle7s !ay of ran*ing your site on a scale of 1 to 10( 6rom my understanding @oogle is the only site in the !orld !ith a 5ageRan* or 5R of 10 and sites li*e Adobe(com are a % because everyone lin*s to their Adobe Reader soft!are( +he most common highDran*ing site that you can get your SE=7d sites on are 5R& and 5R# sites( 5R$ and 5R% sites include ma/or players li*e ?SN(com CNN(com ,ahoo(com :ing(com so you are not going to generally get a lin* on those sites but there are !ays to get incoming lin*s from 5R& and 5R# sites( +he general rule of 5R incoming lin* strategy is to have higher 5R sites than yours lin*ing to yours(

)onder !hat your 5R isG Chec* it for free hereC httpKJJ!!!(prchec*er(infoJchec*LpageLran*(php =ne thing to *eep in mind that 5R is not the only thing that counts for your site7s overall ran*ingsE it is /ust one of the factors that determine your page7s ran*ing( 0 have many sites that ran* higher on @oogle and have a lo!er 5R than the sites belo! it because it is optimi.ed in another areas( 0t is ho!ever a very important deciding factor( Another part of ran*ing !ell is site authority !hich 0 touched briefly on earlier( Authority is not e"actly the same as 5ageRan* but it is closely related( 0n most instances high authority sites have high 5R and the opposite is true as !ell( =nce you establish yourself as an authority site your ne! !eb pages and posts !ill be inde"ed much more -uic*ly than a normal or nonDauthoritative site( Authority is established by the number and -uality of incoming lin*s good uni-ue content your site traffic statistics and mentions on social net!or*s such as 6aceboo* ,ou+ube and +!itter( +hese things really do matter no!adays( Educational and government sites !ith the domain names ending in (edu and (gov give additional lin* /uice to your site( 0f you *no! a college *id they usually have free !ebspace and all you need is a lin* from their site( +here are additional !ays !hich 0 !ill tal* about later( =ut of the over 200 different pieces to @oogle7s algorithm the top things you !ant to focus on areK backlinks age 6agerank aut!ority 6age o6timi<ation and keyword o6timi<ation H a part of onDpage search engine optimi.ation( :y no! you should be able to thin* li*e a search engine and understand ho! they !or* and !hat ma*es sites and pages ran*( +he ne"t lesson is in keyword researc! !hich in my opinion is the most important aspect of SE= and internet mar*eting( 0f you choose the !rong *ey!ords your efforts are doomed to failure( 0 have spent thousands of hours analy.ing *ey!ords and *eyphrases and 0 am going to sho! you here ho! to do it and save you time H !e are tal*ing lifetimes H by using my soft!are and my personal methods of analysis( +eyword esearc! 0f you !ant to be found by your potential customers your !ebsite must be optimi.ed in the right places for the right *ey!ords( :efore you can start setting titles and meta tags and all that you need to figure out !hat *ey!ords to optimi.e for( And usually !hat you thin* you need to optimi.e for is not the e"act *ey!ord or *eyphrase you should actually be optimi.ing for( >ey!ord research and optimi.ation is the most important foundation of doing SE= internet mar*eting and trafficDbuilding strategies and techni-ues(

0f you are going to do your o!n *ey!ord research the best thing to do is start !ith the free @oogle Adsense *ey!ord toolK httpsKJJad!ords(google(comJselectJ>ey!ord+oolE"ternal ,ou may have to sign up for an Ad!ords account to get full access( Must set up a dummy account and do not fund or pause your account immediately( 0f this happens you need a real account for online *ey!ord research and to hoo* into ?ar*et Samurai( Bet7s say !e are researching the term 3online guitar store4 H at first glance based on the results it loo*s li*e it gets over 12 000 monthly searches but really the last ro! is !hat matters the e5act matc! ;ariation !hich says 1 000( ,ou can select it in the future under 3?atch +ypes4 N 8E"act9

+he difference bet!een :road 5hrase and E"act ?atch +ypes is critically important to understand( <ere are some e"amplesK :roadK =nline !holesaler sells a guitar and has no! started an ecommerce store 5hraseK =nline @uitar Store opens up in )rigleyville Chicago 0BC E"actK =nline @uitar Store So narro! do!n your results if you need to then clic* 3E"act4 under ?atch +ype( No! your results !ill be the real search volume you are !or*ing !ith(

;o!nload the *ey!ords and open in E"cel or =pen=ffice 16ree2 +05K ,ou can copy and paste those do!nloaded *ey!ords and reDenter them into the *ey!ord tool to dig even furtherC +ry it H you !ill be surprised at ho! many more *ey!ords you !ill come up !ith using this tipC No! that !e have some *ey!ords !e have to no! loo* into >ey!ord Competition and figure out !hich *ey!ords are easiest to ran* for and get the most traffic from( DO I% "O YO# +EY)O D ESEA (&1

0f you are la.y li*e to outsource tight on time or !ant professional *ey!ord analysis you can order a detailed 5rofessional SE= )ebsite Analysis

>ey!ord Research Report and 5hone Consulting !ith ?on*SE= to revie! your !ebsiteC

(*I(+ &E E %O O DE

%ODAY "O O$*Y

+eyword (om6etition Ran*ing in the search engine for your chosen *ey!ords is not easy nor is it easy to pic* the right *ey!ords to optimi.e for( 0n this section !e !ill cover both topics H ho! to pic* the right *ey!ords and !hat to loo* for !hen trying to ran* for them and ho! to optimi.e your pages to snea* into the search engines !here there is room to do so( Remember you are not the first person to play this game( +here are other companies that have been SE=ing their !ebsites on your sub/ect for years no!( ,ou may have to start !ith ideas and imagination pretty much nothing and turn it into tangible search engine ran*ings( +his is a bit of a mystery but !e !ill tal* in more detail about this later( =nce you *no! !here to focus your ideas and imagination then you can turn them into something real and tangible( +his is !here !e really dig into the meat and potatoes and learn more about the stuff !e tal* about before li*e bac*lin*s pageran* and onDpage SE=( No! it7s time to get the soft!are you need to learn about your competition and figure out ho! you can dominate the search engines( .A$DA%O Y SEO Software1 +here are t!o soft!ares that are the standards in the SE= industry( No one !ants to spend days gathering the data that these tools can gather in

seconds so do!nload one or both of these 6REE trials no!C +he one that 0 use prefer and !ill demonstrate in my training and teachings is ?ar*et Samurai( 0 have the 6ull Aersion !hich is definitely !orth the price and if you are serious about SE= internet mar*eting and getting traffic then you !ill need to get the 6ull Aersion so you can gather the intelligence that you need to dominate the search engines and overta*e your competition( (*I(+ &E E "O YO# " EE (O,Y O" .A +E% SA.# AI1

+he second is +raffic +ravis( ,ou can clic* the lin* belo! to get it for 6REEC 0 personally use ?ar*et Samurai and !ill be sho!ing my methods !ith ?ar*et Samurai but if your ?S trial runs out you can al!ays try +raffic +ravisC (*I(+ &E E "O YO# " EE (O,Y O" % A""I( % A=IS1

)E &A=E %&ESE %OO*S/ 0f you are la.y li*e to outsource tight on time or !ant professional *ey!ord analysis you can order a detailed 5rofessional SE= )ebsite Analysis >ey!ord Research Report and 5hone Consulting !ith ?on*SE= to revie! your !ebsiteC

(*I(+ &E E %O O DE

%ODAY "O O$*Y

Entering and Analy<ing Indi;idual +eywords =pen ?ar*et Samurai and you get this screenK

Clic* 3Ne! 5ro/ect4 and get this screen( +ype in 3online guitar store4 under 4*ey!ord 4 then hit +ab and it !ill fill in everything else then clic* 3Create(4

After you clic* 3Create 4 you !ill see the ne"t screen and be on Ran* +rac*er( =n the right clic* 3>ey!ord Research(4

No! !e !ant to do t!o things but before !e can do this !e need to lin* your ?ar*et Samurai to your @oogle >ey!ord +ool Account hereK

0f it ma*es you set up an AdSense account /ust set it up do a test campaign and turn it off immediately( Must get this hoo*ed up( =nce it is hoo*ed up clic* 3@enerate >ey!ords4

After generating the *ey!ords you !ant to copy the *ey!ords you originally e"ported from the free @oogle Ad!ords >ey!ord +ool li*e this and paste the list of *ey!ords into the 3Add >ey!ords4 field of ?ar*et SamuraiK

=nce they are pasted in there clic* 3Add >ey!ords4 and then >ey!ord Analysis on the bottom rightK

,ou !ill then end up on a screen li*e this( Set the 5:R to 1& clic* Ad!ords +raffic clic* SE=C ma"K1000000 and clic* 3Analy.e >ey!ords 4 and clic* SE=+ to order by highestK

No! it7s time to use your brain and analy.e this stuffO :efore !e /ump into it let me e"plain !hat everything means hereK SEO% D SE= +raffic D +he ma"imum potential daily clic*s that a P1 ran*ed site for this *ey!ord term could potentially achieve( 0ndicator of potential traffic value of a *ey!ord( Calculated as roughly F2Q of searches( ,B D 5hraseDtoD:road Ratio D +he percentage of phraseDmatch searches out of broadDmatch searches for this *ey!ord( Bo! values indicate there may be other !ord orderings !hich are being searched for more( SEO( D SE= Competition D +he total number of !ebpages that mention a specific *ey!ord term in the same 1phrase2 !ord order in @oogleRs inde"( SEO= D SE= Aalue D +he total value of traffic that a !ebsite that ran*ed P1 for a *ey!ord in @oogle( 0ts value is as an indicator of the value of a *ey!ord mar*et( 1SE=A S SE=+ " A)C5C2 "or 8uick access to t!e .arket Samurai 'lossary- (lick &ere So if 0 !ere loo*ing for !ords to optimi.e around for an 3online guitar store 4 0 first !ant to read the !ord and thin* about it( ;oes it have to do !ith !hat 0 am sellingG 0mmediately phrases li*e guitar price used guitars cheap guitars and guitar prices /ump out at me either for domain name ideas or for *ey!ords to optimi.e the site for( +hey have high daily traffic and decent 5:R 1not great H 0 li*e to see it bet!een T0D$&2( :ased on SE= value 3guitar price4 is e"tremely valuable( ,ou can play around and reDorder by all these variables to try and see different vie!s but basically you !ant high everything e"cept SE=C !hich is competition( Strive to find sites !ith at least S=E+ of T00( Also !e are going to start doing

some more inDdepth analysis so clic* the little *ey ne"t to each *ey!ord !e !ant to analy.e further( 0n the follo!ing e"amples !e !ill do 3guitar price4 and 3guitar prices(4

No! !e have to individually dig deeper and loo* at the SE= ran*ings of the competing sites on @oogle7s first page and see ho! !e can optimi.e and t!ea* our site or pages to snea* in( DO I% "O YO# +EY)O D ESEA (&1

0f you are la.y li*e to outsource tight on time or !ant professional *ey!ord analysis you can order a detailed 5rofessional SE= )ebsite Analysis >ey!ord Research Report and 5hone Consulting !ith ?on*SE= to revie! your !ebsiteC

(*I(+ &E E %O O DE
#nco;ering t!e

%ODAY "O O$*Y

anking "actors of t!e %o6 10 'oogle ,ositions

After you clic* the *eys to open ne! tabs up top to investigate further the SE= competition your screen !ill loo* li*e this once you clic* on the ne! tabK

After you clic* on SE= Competition you !ant to clic* 3@enerate Results(4

No! the soft!are !ill find the top ten ran*ings on the first page of @oogle and analy.e them determining their scores in all the fundamental categories of on page and off page SE=( ;uring the follo!ing demonstrations case studies and tutorials you !ill learn different !ays to visuali.e this data so that you can perform intellectual processes to evaluate the data and ma*e the best decisions moving for!ard for your business and begin to translate those decisions into ho! you can determine !here and ho! to snea* into the search engine for specific search engine *ey!ords and *eyphrases( 0t7s a lot of !or* and it is not easy but it is possible(

:efore !e vie! the results here are !hat all of the header ro! acronyms meanK "or 8uick access to t!e .arket Samurai 'lossary- (lick &ere =ff 5age SE= 6actors DA D ;omain Age D +he age of a domain according to the first registered date in )<=0S records( , D 5ageRan* D An indicator of the overall -uantity and -uality of lin*s to a !eb page as determined by @oogleRs 5ageRan* algorithm( B*, D 5age :ac*lin*s D +he total number of lin*s pointing to a !eb page from outside of that !ebsite itself( B*D D ;omain :ac*lin*s D +he total number of lin*s pointing to an entire domain 1!hole !ebsite2 from outside of that !ebsite itself( B*E' D @overnment J Education 5age :ac*lin*s D +he total number of lin*s pointing to a !eb page from government 1(gov2 and educational 1(edu2 sources that are e"ternal to the !ebsite itself( D.> D ;?=U Bisting D )hether the site is listed in the =pen ;irectory 5ro/ectRs ;irectory( YA& D ,ahooC Bisting D )hether the site is listed in the ,ahooC ;irectory( =n 5age SE= 6actors %itle D >ey!ord in +itle +ags D )hether the !eb page VtitleN tag contains the *ey!ord( # * D >ey!ord in 'RB D )hether the !eb page 'RB contains the *ey!ord( Desc D >ey!ord in ?E+A ;escription D )hether the *ey!ord appears in the VmetaN WdescriptionW tag( &ead D >ey!ord in <eader +ags D )hether the *ey!ord appears in Vh1N Vh2N VhXN etc( tags !ithin the page content itself( (A D @oogle Cache Age D +he number of days since @oogle last reinde"ed the page listed( No! let7s analy.e the first *ey!ord here 3guitar price4 !hich based on our >ey!ord Research gets 2 ##T SE=+ 20Q 5:R FF0> competing sites and over YX> per day SE= 5otentialK

No! let7s loo* at the SE= Competition screenK

+his *ey!ord is super competitive the top ten sites are all old most are 5RF and above have lots of inde"ed content and tons of domain bac*lin*s( ?any don7t have much onpage SE= as you can see +itle 'RB ;esc and <ead are mostly green but they have such po!erful other features that on page is not as important( Bets ta*e a loo* more in depth at that one P$ ran*ing !hich has a 2 5R maybe !e can snea* in thereO

+he age is pretty old but not bad if you have other areas !hich this site neglected you could steal its spot( So 5R is only a 2 !hich means it doesn7t have many important or higher 5R sites lin*ing into it( 0t has lo!D -uality incoming lin*s you can easily buy or use free methods to get some good do follo! lin*s 1discussed later2 from high 5R sites such as 5RX 5RF and even up to &( ,our 5R !ould then ran* higher as !ell( 0C is inde"ed contentE 12% is not much especially !hen you consider category pages tag pages etc( +he R;; is a lot but obviously not from great sites or irrelevant themes sites because the 5R is not that great( :B5 is real lo! only 12F bac*lin*s to specific pagesE ho!ever there are over 1X 000 incoming lin*s to the domain overall but !hen you consider you can social boo*mar* add to directories and submit articles those numbers can add up -uic*ly( =n a ne! site be careful and don7t add too many( +his site has .ero (edu or (gov lin*sE you can easily get a college *id off Craigslist to get one of these( +hey have ;?U !hich is tough but if you have a decent site you can easily get listed for free( 0t is not in ,ahoo7s ;irectory you can beat it there /ust pay a fe! buc*s and get listedK Submit your site- $O)- to YA&OO Directory1- (lick &ere .ake sure your listings don?t keyword s6am or look bad- or t!ey will be re@ectedA Be !onest- use some strong keywords and use 6ro6er grammerA +hey do have the *ey!ord 3guitar price4 in their +itle 'RB and ?eta ;escription ho!ever they are missing in their header tagC %i6/ Always make sure to use your main keywords on your !ome 6age somew!ere contained in 3&eader %ags4A In &%.* &eader %ags are defined as &1- &2- &BA &eaders are bigger and usually !a;e larger s6acing to define sections of content- !ere is a sim6le tutorial about !eader tags- we will talk later in t!is re6ort later about e5actly !ow to o6timi<e !eader tags- but rig!t now- make sure you 6ut your keywords in a !eader tag on your !ome6ageA No! let7s ta*e a loo* at our ne"t *ey!ord !e !ant to e"ploreK 3guitar prices(4 :ased on our *ey!ord research gets 1 T1% SE=+ 20Q 5:R 1#&> competing sites and over Y1X00 per day SE= potentialK

No! clic* 3guitar prices4 on the top tab and then 3SE= Competition 4 and once there clic* 3@enerate Results4 and you should get thisK

+he first thing you !ant to recogni.e is that there is a lot of green and yello! and lo! 5R sites a fe! very ne! sites by ;A 1age2 and the PT lin* is brand ne! has a 5R of 1 little content and bac*lin*s and is missing the *ey!ord in their meta description( 0 !ould try and snea* in right there( +he reason that one is easily dominating is because it is the e"act *ey!ord match H 3@uitar5rices(org(4 %i6/ If you can get an e5act matc! domain name in Acom- Anet or Aorgyou can blast t!roug! rankings fast- 8uickly and !a;e some su6er 6ower @uice- always try to build your site on an e5act keyword 6!rase wit! one of t!ese to6 le;el domain e5tensions- Acom- Anet or Aorg

Bots of the sites ran*ing for this !ord are missing basic onDpage optimi.ation displayed by all this particular area filled !ith green and yello! missing the *ey!ord in their +itle 'RB 1main or file name2 ?eta ;escription and ?eta <1 <2 or <X tagsK

%i6/ You can add custom # *S to t!is data s!eet- (lick t!e 3Add custom # *s4 Button on t!e bottom rig!tA You can add your own # *S- see !ow you matc! u6 and w!ere you rankA If no number s!ows you are not in t!e to6 100 6ages of 'oogleA

Bet7s analy.e this *eyphrase a little more( +here are lots of lo! 5R ran*ing pages here for this *ey!ord on the first page of @oogleE more than T0Q are a 5R1 or 5R2( +his can be very easily overcome by a fe! incoming lin*s that are on higher 5R sites( 0f !e loo* at the :B5 !hich is the amount of bac*lin*s to that specific page it is very lo! for many sites( ;o a -uic* special boo*mar* campaign and a directory submission pac*age and you can outran* most of these sites relatively easy( Earlier in this manual 0 e"plained ho! to get E;' @=A ;?U and ,A< all !hich could help you ran* on this *ey!ord because the current listed sites are not doing everything they can do to ran* via basic SE= and lin* building strategies(

Is It )ort! t!e ,rice of t!e Disci6line of Analysis2 No! that you *no! ho! to do critical analysis of individual *ey!ords you have to use that ama.ing machine bet!een your ears again and really decide H is it !orth itG )hatever *ey!ord you choose you !ill have to do many things around it to ran* and figure out if one is it possible based on the competitive analysis and t!o is there enough traffic generated by the *ey!ord that if you did ran* it !ould bring in enough leads or revenue to meet your business goals and ob/ectivesG =nly you can decide( Choose !isely and remember some *ey!ords loo* li*e a holy grail because they are shiny and elegant !ith tons of traffic and high SE=A yet these are usually false beliefsE the true grails loo* unattractive and general but really hold the po!er of harnessing pure organic traffic !hich can give you unlimited possibilities for opportunity( Also *eep in mind that domain age and 5R are very importantE 0 !ill sho! you on my blog for free ho! to find aged domains !ith your *ey!ords so chec* that out soon( 0 can analy.e !ebsites and *ey!ords for literally hundreds of hours and sho! you my methods of analysis and techni-ues( 5lease stay a reader and subscriber of my blog and my social net!or*s and 0 !ill reveal more inDdepth methods !ith screen shot videos( 0t is /ust too much to put in this one report !hich still has a lot more to be e"plained for me to really share !ith you the basic po!ers of SE= and internet mar*eting( &ow to .anifest Sitema6s No! that you *no! ho! to analy.e *ey!ords and you *no! ho! to begin to start to optimi.e your site your real SE= education and /ourney have began( No! you !ill learn the very first thing every site needs to do is get your sitema6 created and installed on your !eb server( Bet7s discuss that in this section( 0 !ill e"plain ho! to create your sitemap on )ordpress sites and also on regular <+?B sites( 0f you don7t understand !hat a sitemap is clic* here for )i*ipedia7s definition( :asically a sitemap is a file that has lin*s to all your pages and is a very clear definition of your entire site structure( ,ou !ant @oogle and

search engine spiders and robots to find and cra!l over it to easily figure out !hat your site is about ho! it is organi.ed and !hich pages to include in their results and !hich to ignore( %i6/ .ake sure t!at all your 6ages !a;e good- uni8ue content and all of t!em follow 'oogle?s 6olicies of w!at a good 6age s!ould !a;e on itA %!e entire integrity of your site influences your all of your 6ages? rankings- so you want all your 6ages in your site ma6 to be cool wit! 'oogleA %!e most im6ortant t!ing is good- uni8ue- non0du6licated- non0 s6un- non re0translated contentA 'i;e t!e good stuff- make your content as good as gold- and you will get 6lenty in returnA

.anifesting a Sitema6 for Your &%.* Site Bet7s first tal* about generating your sitemap file on a standard html site( +here is a free tool you can use at Z?BDSitemaps( Clic* here for their online generator and once there enter your 'RBK

Beave all the settings default and /ust clic* 3Start(4 After you hit start it !ill generate your sitemap file( ,ou need to right clic* and save to your des*top or do!nload folder on your local computer the sitemap("ml file it generated( ,ou then need to upload it to the root folder of your !ebsite li*eK httpKJJ,our;omain(comJsitemap("ml

,our sitemap is no! generated( )e !ill discuss submitting it after the )ordpress sitemap sectionE if you have completed this step you can s*ip the )ordpress section( .anifesting a Sitema6 for Your )ord6ress Site ,ou can create a sitemap the same !ay as the <+?B !ay but there are also plugins that you can use to automate this process H and they are freeC +he one 0 li*e and use is called Z?B Sitemap( +o find it in your admin screen of your selfDhosted )ordpress site under 5lugins clic* 3Add Ne! 4 then search for Sitemap(

1st %ime Setu6 Su6er Sim6le1 After Installation- on t!e left side go to C.* Sitema6 and t!ere will only be one o6tion to Build Your Sitema6A Do it once and it will do it fore;er- and unless you need to customi<e t!e settings- you will ne;er !a;e to worry about your sitema6 again1

Setting u6 Your 'oogle )ebmaster Account D Submitting Your Sitema6 %o continue you need a 'oogle accountA If you don?t !a;e one- you can sign u6 for a new one !ere/ !tt6s/EEaccountsAgoogleAcomE$ewAccount No! that !e have your sitemap created and live on the internet !e need to setup your @oogle )ebmaster account and submit your sitemap( +his step is largely overloo*ed by many !ebsite o!ners and small business o!ners and has a huge impact on ho! if and !hen your !ebsite and its pages !ill be ran*ed( +o start /ust search @oogle(com for 3!ebmaster4K

=nce logged in to your @oogle )ebmaster +ools account clic* 3Add Site4K

+hen simply type in your !ebsite 'RB li*e soK

%o continue- you need ;erify your domainA If you don?t understand !ow to ;erify by t!e onscreen instructions- ;isit t!is 'oogle %utorial and scroll down to t!e 3&ow to ;erify a site4 te5t/ !tt6/EEknolAgoogleAcomEkEgoogle0webmaster0tools0;erificationA If you still can?t figure it out- 6lease let me know 7 contact me t!roug! my !el6 desk and I will add it to t!is tutorialA After you have verified your domain manage that domain and clic* 3Site configuration4 to open the dropDdo!n menu and then clic* 3Sitemaps(4

+hen clic* 3Submit a Sitemap(4

0n the popup bo" enter in 3sitemap("ml4 and then clic* 3Submit Sitemap(4

No! it should say everything is => and it is !aiting to cra!l your sitemap H chec* bac* in a little !hile it may ta*e a fe! hours or a day to get cra!led( >eep follo!ing the guide and 0 !ill sho! you a fe! other super :uddha tric*s to get your site noticed even faster and sitemap cra!led almost instantlyC 0f you made it this far that is greatC obots "ile1 If you use t!at 6lugin t!at I suggested- it will also take care of t!e obotsAt5t file and link it wit! t!e sitema6A ,retty cool- e!2 obotsAt5t is a de0facto standard- w!ic! means it is used by 6eo6le following web SEO standards- but not mandatory by any searc! engine or web standards aut!orityA In ot!er words- it is not necessary- but good to !a;eA "or more info ;isit/ !tt6/EEwwwArobotst5tAorgErobotst5tA!tml Submitting Your Site for " EE to t!e Searc! Engines No! that you have your site listed and o!ned in @oogle )ebmaster +ools

and you have submitted a valid sitemap let7s /ust do a little e"tra /uice to ma*e sure !e get noticed( 0 use SubmitE"press7s 6ree )ebsite Submission for every ne! site that is up has a little content is SE=7d set up !ith @oogle )ebmaster and have a sitemap that is built and submitted( )hy not use a simple 6ree Submitter /ust to give a little more notice and love to your siteG <ere is the 'RB 0 useK httpKJJ!!!(submite"press(comJfreeDsubmission(html

'oogle Analytics Setu6 ,ou already have a @oogle Account so no! !e have to set up @oogle Analytics for this site( @o hereK httpsKJJ!!!(google(comJanalyticsJ and sign in by clic*ing 3Access Analytics 4 or if it is your first time your screen may loo* li*e thisK

After clic*ing 3Sign 'p4 for the first time you may see a screen li*e this( 6ollo! the instructions in the pictureK

No! you !ill be ta*en to a page !ith some cra.y !ebsite code( Select all copy and paste that code /ust before the VJheadN tag in your header template or on every page you !ant to trac* !ith @oogle Analytics( After that clic* 3Save(4

0f you need help placing the code as* a more e"perienced !eb developer or visit this siteK httpKJJcode(google(comJapisJanalyticsJdocsJtrac*ingJasync+rac*ing(html 0f you have )ordpress you7re in luc*C 0 need to set up mine so for starters in your )5 AdminK

+hen sort by 5opular and 0nstall All in =ne SE= 5lugin( 0t !ill as* you if you are sureE say yes then clic* 3Activate 5lugin4K

After activating the plugin you need to visit the admin page of the pluginK

6rom hereK scroll do!n and don4t clic* 3Enabled4E !e only !ant to set the @A 0; paste the 0; in the bo" and scroll do!n and clic* 3'pdate =ptions(4

No! go bac* to @oogle Analytics clic* the 3@ear 4 then 3+rac*ing Code 4 and ma*e sure it says it is installed(

0f you have no luc* as* a more e"perienced !eb developer or visit this siteK httpKJJcode(google(comJapisJanalyticsJdocsJtrac*ingJasync+rac*ing(html (onnecting 'oogle Analytics wit! Your 'oogle )ebmaster Account )hile you are inside of the 3@ear 4 clic* 3Edit 4 and it !ill have you login to your )ebmaster +ools Account and verify the connection( ;o it(

(O$"#SED/ DO$F% +$O) )&E E %O S%A % O$ YO#

)EBSI%E2

0f you are confused at any point you can order a detailed 5rofessional SE= )ebsite Analysis >ey!ord Research Report and 5hone Consulting !ith ?on*SE= to revie! your !ebsiteC

(*I(+ &E E %O O DE

%ODAY "O O$*Y

(ontent Enlig!tenment @oogle and the search engines love content( And they li*e sites that have ne! uni-ue constant content( )hat is contentG Content can be blog posts articles that you post on your site or article directories Aideos are another great form of content( 6irst off let me ans!er !hy contentG )hy is it so importantG +here !as a shift an evolutionary paradigm in the !orld and our minds !ith the invention of the !orld !ide !eb !here people go to loo* for informationE and the /ob of the internet @oogle and search engines is to organi.e all the information out there and give you the most relevant results( So !hat are they really organi.ing ran*ing and displayingG )eb pages !ith content( Content in the form of blog posts articles videos etc( So !hat should you doG Create a!esome uni-ue content( +hat7s it( Create a!esome content do some SE= lin* building and some basic traffic strategies and people !ill read spread and share your content ultimately giving you traffic to your !ebsite and resulting in more sales and leads( =h yeah H 0 !ant to reDemphasi.e the !ord 3a!esome(4 ?a*e all your content seriously a!esome( +he more a!esome it is the more traffic you !ill get( A!esome in this conte"t in my o!n understanding 0 li*e to call 3enlightened content(4 @ive your readers and vie!ers something that !ill enlighten them or give them that bit of information they are searching for and happened to find you and your content( 6or instance donRt ma*e a /un*y video !ith pictures floating around and your !ebsite address !ith some 'sher playing in the bac*ground and then post that to ,ou+ube and e"pect to get traffic( 0n terms of article !riting or blog posts donRt e"pect to pay Y1 for a /un*y article that is reD !ritten and e"pect the traffic to flo! in either( )hat you !ant to do is create a nice video that e"plains something that your prospective client or customer !ould be interested in *no!ing and then give it to them( 'se *ey!ord research to find out !hat they are interested in( Remember you donRt need the best !riting or the best video e-uipment /ust ma*e the content a!esome do the best !ith !hat you have and enlighten your customers H and the traffic begin !ill flo! in( &ow %o "ind %o6ics for 3Enlig!tened (ontent4 ,ou can use the information in this eboo* about *ey!ord research to find out !hich *ey!ords you should optimi.e your pages posts articles videos and other enlightened content( Another super easy and -uic* !ay to find relevant *ey!ords to create content !ith is to use @oogleRs related searches results( 0n the e"ample belo! 0 searched 3online guitar store4 and it recommends a bunch of related *ey!ords such as 3online music store 4 3online used

guitar store 4 and 3online guitars(4 +hese are great !ords to use for enlightened content for your posts articles video titles tags etc( An e"ample of ho! to ta*e one of these and do this !ould be to create an article to post on your blog or submit to article directories called 3+hree +ips )hen Shopping At An =nline @uitar Store4 or something li*e that(

%y6es of Enlig!tened (ontent As !e have discussed there a fe! main types of content !hich you can use to enlighten people and ma*e them *no!ledgeable( +hey include blog posts !ebsite pages product pages articles posted to other blogs and articles directories and video content for your !ebsite andJor ,ou+ube( +hese are the main types( No! 0 could devote an entire guide eboo* to each one of these types and 0 !ill go into more depth in the future on my blog but for no! 0 !ill share some *ey elements and ideas for you to *eep in mind !hen using the using these main types of content to create your enlightened content( Blog Posts H +here are lots of different things you can do to create blog posts but !hatever you do ma*e them interesting and a!esome( +ry ans!ering -uestionsE for e"ample if you o!n a holistic dog food online store and in your *ey!ord research you find that 3ra! dog food recipes4 has high searches and lo! competition then ma*e a blog post about it go find some popular copyright free or give a lin* bac* to the original recipe 1be sure to read each site7s +=S2( 0 !ould even recommend creating a video !ith the P1 recipe and e"plaining about it and ho! to actually ma*e it then post it to ,ou+ube then embed the video on your blog and share your ne! blog post on your !all !ith your friends( 0mmediately you !ill

have some traffic coming in( Articles H Articles are usually !ritten to be posted on other blogs or article directory sites li*e E.ineArticles(com( +his gives your site incoming lin*s from high 5R sites and also ma*e it faster to get your articles ran*ed in main search engines for your targeted *ey!ord than your o!n !ebsite especially if it is a ne! blog or !ebsite( +hese articles usually should be something li*e 3+op 10 +ips 4 or 3# +hings to >no!4 H those types of catchy titles !ith your *ey!ords in them that !ill get your lin*s clic*ed on more thus boosting your ran*ings higher( Product Pages H 0f you are an ecommerce store the game has changed( Even /ust a fe! years ago you !anted thousands of pages in your store and thousands of products but the !ay @oogle ran*s sites no!adays it is better to have ten products !ith 100 bac*lin*s to each of those( 0f you do have thousands of products @oogle may or may not be ran*ing all your pagesJproductsE chec* that in the @oogle )ebmaster +ools Sitemap page and you !ill see ho! many pages are being inde"ed( Also since ecommerce is one of my specialties ma*e sure you use product names part numbers andJor model numbers in the meta tags on the page a fe! times and also bold and italici.e !hen appropriate( ?a*e sure to use them in the name of the product( +his method alone ma*es one of my clients at least one million dollars every year( Video Content 5 Aideo is ne! and changing all the time but it7s increasing as the dominant force of sharing content especially enlightened content the type !e !ant to share most( Aideo conveys very -uic*ly the three things that people need in order to be convinced to buy from you or do !hatever you !ant them to do and that is toK *no! li*e and trust you( +hose three things are know- like- trust( +hey !hat ma*e people !hip out their credit card and give up their email for free eboo*s E2( Aideo does this very fastE before video on the internet it !as very hard to convey these the essential ingredients to sales success( :efore video people spent tens of thousands of dollars on long copy sales letters for their !ebsite in the hope to convey these three things( Not only that but @oogle o!ns ,ou+ube and ran*ings in search engines for videos based on *ey!ords plays shares etc can bring you an insane amount of traffic if you do it right and give a!esome enlightening content( ,ou also can do it affordablyE you /ust need a !ebcam and a computer and you can create a video( ,ou don7t need the best camera or loo* prettyE /ust have a good message that people !ant to hear and be genuine in your delivery of sharing this information( ?y !ord on spinning articles and content is /ust plain 3No(4 ;on7t do it or !aste your time trying to ta*e the fast trac*( ?a*e good uni-ue enlightening content and you !ill have all the -ualified traffic you !ant( On0,age SEO 7 %!e .ystery #nra;eled +he cloud of mystical ha.e that surrounds SE= revolves around onDpage

and offDpage SE= !hich actually once dissected analy.ed comprehended fully understood and reali.ed ma*e perfect sense and is simply an e"tension of our most basic human structures of systems H those that are demonstrated naturally every day by the s*y a flo!er the sun and stars( )hile this may sound ethereal it really isn7tE there is an order and it is defined !hen you loo* closely and understand it( No! you may not understand everything about plants or astrology you can comprehend understand utili.e and structure your !ebsite and content so it ma*es sense to the universal la!s of SE=( Bet7s tal* about a fe! of the most important and critical onDpage SE= elementsK Meta Tags H ?eta tags are simply HTML tags in the VheadN section of your !ebsite code that define a fe! *ey things about your !ebsite to the search engines( +here are three types of meta tags that you need to *no! about and use in your !ebsitesK %itle H +he title tag is the !ords that sho! up at the very top of the bro!ser and are also a big influencer to the search engines telling them !hat your site is about( ?a*e sure to use at least a fe! of your top *ey!ords in here along !ith some te"tK
C=;EK

:R=)SER A0E)K

@==@BE A0E)K

Descri6tion H +he description tag can be longer than your title tag and should also include a fe! of your top *ey!ords you are optimi.ing your site post or page for( +he *ey thing about the description is that it is the description of your !ebsite that sho!s up in @oogle so it is important to ma*e it have *ey!ords but also be descriptive and describe your !ebsite !ell(
C=;EK

@==@BE A0E)K

+eywords H +he *ey!ords are very important although many people say that @oogle doesn7t really care so much about this tag anymore it is still very important( 0 teach ho! to do *ey!ord research in this manual or if you !ant to order a *ey!ord report from me clic* here H ma*e sure to add 2DT of your main *ey!ords or *eyphrases separated by commas(
C=;E A0E)K

Domain $ame Im6ortance- E5tensions and # * $ames Your Domain $ame 7 0t is e"tremely important that you try to obtain a domain name !ith the main *ey!ord you are trying to ran* for( 0f the one you !ant is ta*en try adding an 3s4 at the end or an 3e4 at the beginning( >eep it short and try to get your main *ey!ord or *eyphrase in the domain name( E5tensions 7 6or SE= purposes at least the only domain e"tensions !orth getting right no! are (com (net and (org( +he reason is because these are !hat are called +B;7s or to6 le;el domains and they get ran*edE the other obscure e"tensions either don7t get inde"ed or are much

more difficult( # * and ,age $ames H ,ou !ant to name your pages !ith your *ey!ords so if you are a Chicago Cleaning Service you !ant to try and get that in your domain name but also use that *ey!ord in your page names( ,ou can use the !ords together !ith a dash or !ith an underscore 0 prefer dashes li*eK httpKJJ?y;omainName(comJthisDisDmyD*ey!ordsD page(php D the page is named this*is*my*(eywords*0age20h0 Alt %ags H Alt tags are currently mandatory for area and image tags this means that for these tags you must include the alt attribute and you !ant to include your main *ey!ords and *eyphrases sprin*le them throughout your pages on your images( +hey are also optional for input fields li*e form fields in <+?B( C=;E A0E)K <img src=somefile.jpg alt="my keyword or keyphrase"> Image $ames H ,ou !ant the name of the file of your images to use your *ey!ords and *eyphrases as !ell li*e thisK C=;E A0E)K <img src=mykeywordorkeyphrase.jpg alt="my keyword or keyphrase"> +eyword Density H 0n order to ma"imi.e your onDpage content and SE= po!er such as !hen using te"t try to accomplish 2DXQ *ey!ord density( +ry to use your main *ey!ord as close to the beginning of the page or article te"t then sprin*le throughout one or t!o times in each paragraph( Must ma*e sure that in the end you try to have a 2DXQ *ey!ord density as !ell as a fe! other related *ey!ords in the te"t( &1- &2- and &B %ags H < +ags stands for <eader they should be used for headers in your pages splitting your content and e"plaining !hat the ne"t bloc* of te"t is going to be about( <1 is really dedicated as your main tag and holds greater SE= po!er so ma*e sure you use your *ey!ords and *eyphrases inside your <1 tag as !ell as inside at least one more < tag on your page usually one or more <2 tags( C=;E A0E)K V<1N)elcome to my >eyphrase )ebsite !here you !ill find main >ey!ordCVJ<1N ,ou can learn more about ;ocument :loc* :ody Elements here( +eyword %e5t En!ancements H ,ou can and should use *ey!ord te"t enhancements li*e bolding underlining and italici.ing your *ey!ords and *eyphrases in your pages and articles( C=;E A0E)K ?y !idget is the VemNbest !idget in greenVJemN and has many benefitsC 0talicsK VemN O VJemN

:oldK VstrongN O VJstrongN 'nderlineK +he VuN code is depreciated and nonDstandard <+?B no! therefore to use underlining you !ould !ant to use CSS and te"t decoration li*eK {text-decoration: underline} For more basic HTML stuff, click here Outbound links H 6rom your pages create an outbound lin* to an authority site( ,ou can put it in your footer in small si.e but /ust do itE it sho!s the search engines you are serious about sharing good information( +he easiest !ay to do this is to put a lin* some!here on your site pointing to the )i*ipedia page of your target *ey!ord( So if your site is about ring tones put a lin* toK http://en.wikipedia.org/wiki/Ring_tone ! some!here on your page( ?a*e sure you do this using the anchor te"t of your main *ey!ord li*e thisK C=;E A0E)K Va hrefS4!httpKJJen(!i*ipedia(orgJ!i*iJRingLtones4NRing +onesVJaN Amount of Ads H ;on7t use too many ads on your pagesE it ma*es them loo* spammy and is /ust plain bad for the !orld and especially SE=( ,ou !ant a fe! targeted ad placements on your siteA ,ri;acy ,olicy H ?a*e sure to have a page !ith a privacy policy and lin* to it some!here on your main homepage usually in the footer and ma*e sure the anchor te"t says 5rivacy 5olicy H that !ay it ma*es it easy to find( Not only is this good !eb practice it7s good for you and your !ebsite visitors especially if you are coo*ie7ing or collecting emailsE but SE= e"perts also believe that this factors some!here in the @oogle [uality Score ran*ing(

Off0,age SEO 7 'etting Backlinks and Incoming %raffic =nDpage SE= only accounts for a little of your SE= /uice and even less if your site is brand ne!E the ma/ority comes from offDpage SE= !hich is essentially bac*lin*s( +o -uic*ly demonstrate the po!er of incoming lin*s if you search the term 3Clic* here4 on @oogle you !ill notice that Adobe is P1 for their Acrobat Reader( ;o you *no! !hyG Not because they SE=7d their page for that termE in fact if you go to that page on Adobe7s !ebsite 0 have never seen the !ords 3Clic* here4 any!here( +hey ran* for that *ey!ord because so many !ebsites lin* to the page to do!nload Adobe reader and say in the anchor te"t 3Clic* <ere(4 +hat is /ust one e"ample of the ama.ing po!er of bac*lin*s( )hile bac*lin*s are very po!erful ma*e sure you ta*e care of your onDpage SE= first so that as the lin*s get trac*ed bac* to your site it is good and optimi.ed for the same *ey!ords and *eyphrases( Backlink Basics 0n the most basic sense of the term a bac*lin* is simply !hen another !ebsite has a lin* bac* to your site from another site(

+here are a fe! different things to *eep in mind about bac*lin*sK Backlink Guality D +here are high -uality lin*s and lo! -uality lin*s based on 5R sites !ith a higher 5R that lin* to your site give you more lin* /uice and are higher -uality( $o"ollow *inks D Some lin*s pass on lin* /uice such as 5R this is called do6ollo! lin*s that means that they don7t have some code in the lin* that says no6ollo! you can use tools li*e ?ar*et Samurai to find out if the lin*s on sites are do6ollo! or no6ollo! 0 !ill sho! this in an upcoming tutorial on my blog( Anc!or %e5t 0 Some bac*lin*s !ill be in the form of anchor te"t in *ey!ords that you !ant it to be some !ill not be *ey!ords you !ant li*e 3clic* here 4 and others !ill /ust be your 'RB and actually *no!ing this !e use this because @oogle uses this method in their ran*ings they !ant a bunch of different incoming lin*s they don7t /ust !ant anchor te"t !ith your *ey!ords it doesn7t loo* natural( C=;E A0E)K Va hrefShttpKJJmysite(comN?y favorite *ey!ordVJaN ;0S5BA, A0E)K ?y favorite *ey!ord 'se anchor te"t the ma/ority of the time !hen you are posting articles and lin*s out there on the !eb( Rotate your top TD10 *ey!ords and also ma*e sure you have some other lin*s that are /ust your ra! 'RB and also have anchor te"t that /ust says 3clic* here(4 *ink Building (onsistency H ;on7t ma*e the amateur mista*e of building a bunch of lin*s then doing nothing or only adding a fe! here or there( @oogle !ants to see consistant long term reliable lin* building consistency( +his goes for blog posting as !ell on your site not /ust creating bac*lin*s( 0f you are going to add five ne! incoming lin*s every three days stic* to that and *eep doing itE don7t add T00 lin*s real -uic* and then never add another lin* or then /ust a fe!( 0t loo*s unnatural and SE= is all about being natural( 'etting t!e Edge H A fe! !ebsites need a boost to out ran* their competition( 0n order to do that you need to get more higher incoming 5R sites lin*ing to your sites and also (E;' and (@=A sites lin*ing in( +hat usually gives you the edge you need to push up in the ran*ings if you are caught and can7t move up( $ew Sites H 0 cannot stress this enough do not go cra.y !ith ne! sites be natural be consistent and everything !ill be fine( 0f you !ant to test @oogle !atch your site disappear overnight( )riting Articles and Submitting %!em %o Article Directories )hen you !rite articles and submit them to article directories you get bac*lin*s in the resource or author bio bo"( 0n that bo" you can lin* anchor te"t and put some small copy bac* to your !ebsite something li*e

this if it !as for my !ebsiteK +his article !as contributed by Eric an Author at ?on*SE=(com !here he shares 6ree SE= +raining( 0f you !rite good enlightening content the reader !ill be engaged and follo! through to clic* your lin*s getting you some very good targeted traffic( Not only that but you also get points for incoming lin*s from a high 5R site !hich helps your site7s 5ageRan* and overall SE= ran*ings( +here are a ga.illion article directories but the three that 0 use and stic* !ith are E.ineArticles(com @oArticles(com and Articles:ase(com( ?a*e sure you use uni-ue content and not duplicate content from your current !ebsite( Create some ne! uni-ue a!esome enlightening content /ust for your articles ma*e them T00D#T0 !or*s have a *ey!ord density of 2DXQ use the *ey!ord in the title at the beginning of the article a fe! times throughout and also as anchor te"t in your signature bo"( =ne more benefit DD these directories can ran* very fast compared to your !ebsite especially if your site is ne! so use their po!er to start ran*ing for your *ey!ord rich articles in these directories and driving immediate targeted traffic from the signature bo"( +hat is the gist of article directories and ho! to use them to get immediate traffic and long term SE= benefits( Social .arketing and Social SEO 0 could tal* for days straight about social mar*eting and social SE= but 0 can7t here( )hat 0 !ill do here is touch on a fe! basics of ho! to use these services for ma"imum SE= benefit( %witter H ;on7t spam t!itter and don7t try to sell directly use it to post lin*s to your !ebsite posts ne! videos etc( 'se it to drive traffic not create sales( Also use automated tools to build subscribers follo! unfollo! t!eet etc( Bi*e +!eetAdder "acebook H ?a*e a 6aceboo* 5age and use status updates !hen sharing ne! content posts videos etc( ,ou can also hide your page and ma*e people li*e it to see some uni-ue free content /ust for li*ing your page( You%ube H 'se *ey!ords in the +itle of your videos and in the tags( 0n the description use *ey!ords but more importantly type out your !ebsite address and include the httpKJJ so then ,ou+ube !ill ma*e the lin* blue in your description( Stumble#6on H Submit your site and pages to Stumble'pon( ;epending on your niche you can get incredible amount of traffic from Stumble'pon ;on7t overloo* the obvious and add social 0cons to your site for more social po!er and sharing of your content( ;on7t add every icon in the !orld either /ust the main ones you !ant to get a nice little tight circle going !ith your social circle(

Social Bookmarking Social :oo*mar*ing in the normal internet user !orld is !here you socially boo*mar* a lin* so you sign up for a social boo*mar*ing site li*e del(icio(us and you boo*mar* a site you are visiting and then any!here you can access your boo*mar*s via that !ebsite and you can also share lin*s and your boo*mar*s !ith your social net!or* etc( 0n the SE= J internet mar*eting !orld !e use social boo*mar*ing to give us high -uality bac*lin*s traffic and many natural loo*ing incoming lin*s from many sources( 'sing services li*e this 0 have been able to build up ne! sites fast by loo*ing li*e they are naturally getting lots of social action lin*ing and boo*mar*ing these are really super po!erful tools( +ry something li*e =nly)ire +hat is the one 0 use and it is cheap( Stay up to date on my blog to see video social boo*mar*ing tutorials( Ot!er Off0,age Essentials Directory Submission D ,ou !ant to find relevant or industry related directory7s to submit your !ebsite to !ebsite to( Blog (ommenting H )riting blog comments on other relevant industry blogs can give you some great targeted traffic as !ell as some good points for incoming lin*s depending on the !ebsites 5R aim to post on high 5R blogs and ma*e sure to use your name as the *ey!ord and enter your !ebsite in the comment form that !ill ma*e your *ey!ord the anchor te"t for 'RB( ?a*e sure you ma*e good comments so that the blog admin approves them do not spam that is not good /u/u( "orum ,osting H :ecoming active in forums related to your topic and gaining respect as an authority can lead to a lot of traffic once you decide to put in a signature lin*( +o start using this method ma*e at least T0 posts over the course of a !ee* before putting in a signature !ith lin*s to your site to avoid being labeled and blac*listed as spam( )!y .anifest and Burn SS "eeds2

RSS stands for Real Simple Syndication !hich basically mean it is a super simple te"t and image based 3feed4 of your !ebsite( 6eeds are a!esome because if you promote your feed and people subscribe to your feed your site updates !ill automatically update in your subscribers 3feed readers4 and !ill help build a relationship !ith them and drive targeted traffic to your site( +he other a!esome thing that happens is !ith an RSS 6eed you can submit them to RSS 6eed directory !here people find feeds based on their li*ing or pull content and put it on their !ebsite(

:asically you need a feed you need to burn it using feedburner you have to ma*e some critical settings in feed burner and then 3ping4 the !eb of the feed and get your site and it7s feed recogni.ed and inde"ed -uic*ly and gain subscribers readers and ne! automatic viral distribution of your content on other !ebsites( ;on7t !orry about duplicate content because your site !ill be the first one to have the content( .anifesting and Burning "eeds In &%.* +o manifest your RSS feed out an <+?B site chec* outK httpKJJ!!!(html2rss(comJ 0t is free and lets you enter a static <+?B site and get an RSS 6eed and :uttonC Copy and paste the 6eed 'RB that it gives you and paste it into 6eedburner(com 1@oogle Account Bin*ed2K httpKJJfeedburner(google(comJfbJaJmyfeeds

0t !ill as* you to Confirm the 6eed +itle and 6eed Address H use common SE= sense and put your main *ey!ord in here don7t over do it or ma*e it spammy though( +hen clic* 3Ne"t4K

.anifesting and Burning "eeds In )ord6ress 0n )ordpress it is so easy to do this it is cra.y( Must enter your main 'RB here and it !ill find your default )ordpress generated RSS feed( 0f you !ant to learn more about this clic* here(

+his !or*s for both )ordpress(com hosted accounts and personally hosted )ordpress sites( 0t !ill as* you to Confirm the 6eed +itle and 6eed Address H use common SE= sense and put your main *ey!ord in here don7t over do it or ma*e it spammy though(

+hen clic* 3Ne"t4K

Burning at .a5imum =elocity- EffortlesslyA No! that !e have our RSS feeds made and burned !e need to set up our 6eedburner account for this feed the right !ay to ma"imi.e its traffic and subscriber generating potential( =n the congrats page save your 6eed 'RB and then clic* 3Ne"t4K

=n the ne"t screen you need to clic* the chec* bo"es for 3Clic*throughs4 and 30 )ant ?ore4 for more statistics( 0f @oogle !ill trac* it !hy not rightG

After you hit 3Ne"t4 you !ill get a screen li*e the one belo! !e need to start and really t!ea* things so go to 3=ptimi.e 4 clic* 3Smart6eed4 and 3Activate4K

)hile in the =ptimi.e section clic* the 6eed6lare :utton and then clic* the follo!ing bo"es then clic* 3Activate4 at the bottom of the screen(

Ne"t clic* 35ublici.e4 and then 35ingshot4 then 3Activate4K

+he ne"t thing !e !ant to do is sociali.e your feed by adding your +!itter account first clic* 3Sociali.e 4 then Add your +!itter account( Clic* 3Activate4 at the bottom of the screenK

0f you have any troubles chec*K httpKJJfeedburner(google(comJfbJaJtroubleshootG idS*&ud2dt2#rg0otune1#$r&lddc

,inging t!e )orld )ide )eb => no! !ould be a great time to 5ing the !orld!ide !eb this is !hen you send out your RSS 6eed to specific 5ing engine !ebsites they let other RSS accepting sites and directories that you have ne! content and to go chec* it out( +his can get you ran*ed very fast( 0f you are not using )ordpress use your <+?B2RSS 6eed to ping( Auto )ord6ress ,inging 0f you are a )ordpress user your !ebsite !ill automatically be set up to ping(

=nce at 3'pdate Services paste this listK

http://api.moreover.com/RPC2 http://bblog.com/ping.php http://blogsearch.google.com/ping/RPC2 http://ping.weblogalot.com/rpc.php http://ping.feedburner.com http://ping.syndic8.com/xmlrpc.php http://ping.bloggers.jp/rpc/ http://rpc.pingomatic.com/ http://rpc.weblogs.com/RPC2 http://rpc.technorati.com/rpc/ping http://topicexchange.com/RPC2 http://www.blogpeople.net/servlet/weblogUpdates http://xping.pubsub.com/ping http://api.my.yahoo.com/RPC2 http://api.my.yahoo.com/rss/ping http://rpc.weblogs.com/RPC2 http://www.blogdigger.com/RPC2 http://www.blogoole.com/ping/ http://www.blogoon.net/ping/ http://www.blogpeople.net/servlet/weblogUpdates http://www.blogsnow.com/ping

FOR BEST RESULTS PRINT OUT THIS EBOOK! $ow )!at2 +he techni-ues outlined before you are enough to *eep you busy for at least a fe! daysE in the meantime 0 !ould recommend ordering a 5rofessional SE= )ebsite Analysis >ey!ord Research Report and 5hone Consulting !ith me so !e can discuss your !ebsite see !here you are at and learn !hat it !ill ta*e to get you !here you !ant to go(

(*I(+ &E E %O O DE

%ODAY "O O$*Y

0 !ant to help youC 5lease be sure to order your analysis above so !e can get to *no! each other( Also visit my site often comment share li*e as* me -uestions using the form on my blog and 0 !ill try to ma*e upcoming SE= and internet training on my blog covering your re-uested topics and -uestions( I sincerely a66reciate you downloading t!is free eBook- w!ere I !o6e you feel- as I- t!at for " EE- I o;er0deli;ered ;alue to you as a subscriber of my newsletterA =ne more thing H as the internet changes please email me anything that you see out of date hereK changes\mon*seo(com( 0 !ould really appreciate any help *eeping this updated( Sincerely

Eric Stein
httpKJJ?on*SE=(com ?on*SE= on Bin*ed0n

?on*SE= on 6ace:oo* ?on*SE= on ,ou+ube

If you are reading this and it is NOT 2012 (meaning it is 2013 or 2025, whatever) then you have access to the O ! "#$% (&ust 'i(e most of the other %)O training out there) * %o * you need the +O%T ,-..)NT info * to get that, c'ic( here
"O BES% ES#*%S 7 , I$% O#% %&IS EBOO+1

Still $ot Sure )!at %o Do2 +a*e my !ord on it and order my 5rofessional SE= )ebsite Analysis >ey!ord Research Report and 5hone Consulting( 0 !ill personally e"plain to you !here you current site is ran*ed !hy itRs ran*ed there ho! to get more traffic and !hat you can do today to begin(

(*I(+ &E E %O O DE

%ODAY

0 cannot say it enough that 0 !ant to help every single one of you every person !ho visits my !ebsite and do!nloads my eboo* but unfortunately 0 canRt ta*e everyone by the hand and help( )hat 0 can do to help you even if you donRt have a lot of money to invest is offer you this( 0 !ill revie! your current !ebsite and give you a multiDpage SE= !ebsite analysis report along !ith a spreadsheet file !ith all the *ey!ords related to your !ebsite !here you ran* for them and the amount of competition( Not only that but 0 !onRt /ust give it to you !e can schedule 20 minutes on the phone or via S*ype to revie! your reports so you can understand it 100Q so you can ma*e educated decisions about ho! to move for!ard !ith SE=(

(*I(+ &E E %O O DE
Sincerely

%ODAY1

Eric Stein
httpKJJmon*seo(comJseoD!ebsiteDanalysisJ

If you are reading this and it is NOT 2012 (meaning it is 2013 or 2025, whatever) then you have access to the O ! "#$% (&ust 'i(e most of the other %)O training out there) * %o * you need the +O%T ,-..)NT info * to get that, c'ic( here FOR BEST RESULTS PRINT OUT T IS EBOO!"