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Color Cosmetics

Color Cosmetics

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Carlos Yarin
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0% found this document useful (0 votes)
826 views101 pages

Color Cosmetics

Color Cosmetics

Uploaded by

Carlos Yarin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Beauty Trends 2014

Color Cosmetics
Graciela Lonchuk Rus

www.koboproducts.com

Outline

Trends 2014
> Mixologiste
> Color Trends and colors of the year
Pantone Color Institute View
Color Marketing Group View
> Fashion Magazines Review
> Kobo Formulas
Description and Kobo Ingredients

New concepts
> The blur cream, into the primers
> Beyond mousse foundations, a twist
> Kobo Formulas
Description and Kobo Ingredients

www.koboproducts.com

Mixologiste

www.koboproducts.com

Mixologiste

Mintel Beauty & Personal Care forecasts key beauty trend for
2014
Home / Press Centre / Beauty and Personal Care / Mintel Beauty &
Personal Care forecasts Mixologiste as key beauty trend for 2014
In Beauty and Personal Care // on December 10th, 2013

Mixologiste. Blurred lines between beauty technology are becoming


increasingly common, with overlaps between skincare, hair care and
colour cosmetics. Combining the most exciting technology and marketing
from more than one category, manufacturers are creating new
combinations with new products, packaging, marketing and merchandise.
Jane Henderson, Global President of Mintels Beauty and Personal Care
Division says:
Mixologiste is fast becoming the stand-out trend that spans all beauty
and personal care categories. This is a key mega trend, in development for
the last year or so, but we are set to see it really accelerating in 2014.
While manufacturers have worked with multifunctionality for a number of
years, we are now seeing them take inspiration from completely different
categories to create new products and marketing messages..
www.koboproducts.com

Mixologiste

Mintel says the the mixologiste trend will impact hair care,
skin care, colour cosmetics and fragrance in a variety of
ways in 2014:
> Hair chalks, for example, blend make-up with temporary
colourants, primers now extend to pre-styling treatments
and CC creams have moved beyond facial colour
cosmetics in to nail care, lipsticks and even hair care.
> The company's Global Fragrance Analyst, Emmanuelle
Moeglin, even added: In the fragrance field, there is
room to innovate by extending the category to new
formats and added benefits. We expect hair fragrances to
offer more than scent with targeted and time-release
delivery of specific benefits such as antioxidants,
vitamins, pigments and UV filters.
www.koboproducts.com

Mixologiste

www.koboproducts.com

Mixologiste

www.koboproducts.com

Color Trends and Color of the


Year

www.koboproducts.com

Color Trends and Color of the year

Pantone Color Institute View


www.pantoneview.com

Color Marketing Group View


www.colormarketing.org

www.koboproducts.com

Pantone Color Institute


WHY A COLOR, ONLY ONE?

Since 2000, the Pantone Color Institute has been designating a Color of the

Year to express in color what is taking place in the global zeitgeist. A color
that will resonate around the world, the PANTONE Color of the Year is a
reflection of what people are looking for, what they feel they need that color
can help to answer. Not necessarily the hot fashion color of the moment, but a
color crossing all areas of design which is an expression of a mood, an
attitude, on the part of the consumers.

To distill the prevailing mood into a single hue, the PCI team, led by executive

director Leatrice Eiseman, combs the world looking for future design and color
influences, watching out for that one color seen as ascending and building in
importance through all creative sectors. Influences can include the
entertainment industry, upcoming films, art, emerging artists, travel
destinations and socio-economic conditions. Influences may also stem from
technology, lifestyles + playstyles, new textures and effects that impact color,
and even upcoming sports events that capture worldwide attention.

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Color Marketing Group

Color Marketing Group, founded in 1962, is a not-for-profit,


international Association of color design professionals involved
in the use of color as it applies to the profitable marketing of
goods and services. CMG provides a forum for the exchange of
non-competitive information relating to all phases of color
marketing; color trends and combinations; design influences;
merchandising and sales; and education and industry
contacts.
Located in USA, Alexandria, VA

www.koboproducts.com

Color Marketing Group

www.koboproducts.com

CMG Color Palette Next

For the first time, Color Marketing Group debuts its World
Palette Next, considering 2015+.
The palette is comprised of four key colors that resonate
around the globe and are comfortable no matter where they
are used.
Spring Forever (Asia Pacific) A natural green that is healthy,
vibrant and vigorous. Spring Forever reminds us that growth
is eternal and despite occasional setback, confidence
continues to grow around the world.

www.koboproducts.com

CMG Color Palette Next

CU2 (Europe) A warm glow that casts a sense


of authority and heritage. CU2 serves as a
bridge color that spans old and new; industrial
or medicinal.

Malagueta (Latin America) An international


color of passion and good health as red
berries, vegetables and blood sustain us.

Smoky Cashmere (North America) A blend of


gray and brown that will evolve between now
and the coming years. Smoky Cashmere is
strong enough to stand on its own, though
offers balance when used as a backdrop from
which the other NEXT colors can emerge.
www.koboproducts.com

www.koboproducts.com

Fashion Magazines Review


Allure, People StyleWatch, Glamour, Vogue
March 2014

www.koboproducts.com

LOreal

www.koboproducts.com

Oscar Winner

www.koboproducts.com

Into the Blue

www.koboproducts.com

Blue Mood

www.koboproducts.com

Blue Eyeshadow
BLUE eyeshadow has always conjured up
images of Eighties disco divas, schoolgirls
who have just discovered make-up and the
perennially unused shades in beauty
palettes - but not any more. For
spring/summer 2014, make-up artists took
shades of azure, aqua, sapphire and sky
and made them new again, whether as a
flash of electric blue on the lower lash line
or in bold blocks of opaque colour across
the lids.
The trick, for making the look modern?
Dick Page, who created the blue-eyed
looks at Marc by Marc Jacobs and Tess
Giberson, kept other make-up to a
minimum to let the eyes really stand out,
whilst Pat McGrath applied the colour in
graphic blocks across the lids to prevent it
from looking too retro.
www.koboproducts.com

Orange to Red

www.koboproducts.com

Orange, Red, Violet & Nude

www.koboproducts.com

Pink, Red, Violet

www.koboproducts.com

Pastels

www.koboproducts.com

Nude & Naked

www.koboproducts.com

Metallics

www.koboproducts.com

Favorites from Allure

www.koboproducts.com

Nail Enamels: Trendy Colors

www.koboproducts.com

Nail Enamel: Colors and Effects

www.koboproducts.com

Nail Enamel: Pastel Colors

www.koboproducts.com

Kobo Formulas
based on trends
Lipstick, Lipgloss, Eyeshadow

www.koboproducts.com

Lipstick KLP-078 A- BR / Orquid

www.koboproducts.com

Lipstick KLP-078 B- BR / Cayenne

www.koboproducts.com

Lipstick KLP-078 C- BR / Sand

www.koboproducts.com

Lipstick KLP-078-BR Series

www.koboproducts.com

Lipstick KLP-078-BR Series

This formula is a creamy lipstick with extended wear


properties
It contains odorless esters
Gloss is improved due to polymers into it
Slippery upon application due to silicone
Additional UV protection
Appearance on the skin : very good coverage due to
pigmentary dispersions, medium shine.
Trendy colors achieved in combination with high end effect
pigments

www.koboproducts.com

KLP-078-BR Series Pigmentary Ingredients

INBP Dispersions
> INBP45R7C
> INBP70U
> INBP75EBR
> INBP75ER
> INBP50R33A
Effect Pigments: KTZ Pearls & Kobopearl Perpetual
> KTZ ARUBAN CORAL
> KTZ COLORSET RedBlue
> KOBOPEARL PERPETUAL VioletRed
> KOBOPEARL PERPETUAL RedGold
> KOBOPEARL PERPETUAL IO RedOrange
www.koboproducts.com

KLP-078-BR Series- Other Ingredients

Film Formers
> KOBOGUARD HRPC: ternary wax with filming properties due
to the hydrogenated polycyclopentadiene resin in it.
> SALACOS WO-6 : water retention , additional film forming
capacity and shine.
UV Active
> TNP50T7-ATB: dispersion that renders 4.5 SPF units per % de
TiO2. Est SPF 15
Esters
> COSMOL 222: INCI Diisostearyl Malate; Castor oil replacement
and good pigment wetter. Great ester for lipsticks
> COSMOL 43V: INCI Polyglyceryl-2 Triisostearate; Vegetable
derived and Ecocert. Excellent dispersing agent for pigments
Silicones
> CPF-3300@20cSt: INCI Phenyl Trimethicone, high refractive
index, conceals fine lines, slippery effect and nice feel.
www.koboproducts.com

Lipgloss KLG-004 A-BR/ Metallic Oxide

www.koboproducts.com

Lipgloss KLG-004 B-BR/ Cu2

www.koboproducts.com

Lipgloss KLG-004 C-BR/ Hot Pink

www.koboproducts.com

Lipgloss KLG-004 C-BR Series

www.koboproducts.com

Lipgloss KLG-004-BR Series

Metallic like lipgloss with good coverage


Comfortable film due to exceptional light esters
Non sticky
Multicolored effect due to combination of treated pigments
through dispersions, with effect pigments
Pigmentary Dispersions helps to achieve more vivid colors

www.koboproducts.com

KLG-004-BR Series Pigmentary Ingredients

SW Dispersions
> SW40R6B
> SW40Y6A
> SW65U
> SW30R30A
Effect Pigments: KTZ Pearls & Kobopearl Perpetual
> KTZ Misterioso Copper
> KTZ Copper
> KOBOPEARL PERPETUAL IO GreenRed
> KOBOPEARL PERPETUAL IO RedOrange
> KOBOPEARL PERPETUAL IO OrangeCyan

www.koboproducts.com

KLG-004-BR Series Other Ingredients

Esters
> COSMOL 222: INCI Diisostearyl Malate;
Castor oil
replacement and good pigment wetter. Great ester for
lipsticks, stable against oxidation
> SALACOS 99 : INCI Isononyl Isonanoate; Colorless and
odorless emollient ester with a dryer feel. Excellent
silicone solubilizer.
> SALACOS 5418V: INCI Pentaerythrilyl Tetraethylhexanoate
Ester that is recommended for lipgloss, leaving a rich feel

Gellant for oil phase


> NOMCORT HK-G INCI: Glyceryl Behenate/Eicosadioate;
Waxy solid to gel oil or thicken w/o systems, helps in
formula stability.
www.koboproducts.com

Creamy Eyeshadow KEY-034 A- BR/ Orquid

www.koboproducts.com

Creamy Eyeshadow KEY-034 B- BR/


Dazzling Blue

www.koboproducts.com

Creamy Eyeshadow KEY-034 C- BR/


Smoky Cashmere

www.koboproducts.com

Creamy Eyeshadow KEY-034- BR Series

www.koboproducts.com

Creamy Eyeshadow KEY-034- BR Series

Long lasting/wear eyeshadow


Intense colors due to dispersed treated pigments
Creamy- velvety texture
Smooth application and playtime

www.koboproducts.com

KEY-034- BR Series Pigmentary Ingredients

SW Dispersions
> SW65U
> SW30R33
> SW30B1A
> SW55EB
Effect Pigments
> KTZ LAVENDER
> KTZ ROYAL BLUE
> KTZ SLATE
> KTZ MISTERIOSO BLUE
> KOBOPEARL PERPETUAL IO GreenRed

www.koboproducts.com

KEY-034- BR Series Other Ingredients

COSMOL 222
KOBOGUARD HRPC
PM WAX 82 : INCI Polyethylene (and) Microcrystalline Wax
MSS-500W

www.koboproducts.com

Pigmentary Ingredients- Comments

Pigmentary Dispersions, why must we use them instead of


pigments? Lets see
KTZ Pearls Series : muscovita mica based pearls
KOBOPEARL PERPETUAL Series- Optical Variable
Pigments, why do we see a special effect? Lets see

www.koboproducts.com

New Concepts
Blur Creams, Primers, Back to the Mousse

www.koboproducts.com

Review

After the Alphabet successful creams

???
www.koboproducts.com

Blur Cream

The "optical diffusing cream , a new step in your daily makeup routine.
Depending on the brand, you can use blurring cream before foundation, or
after liquid foundation as a finishing step before setting powder.
Why Should I? You ask. Using a blurring cream is like a having a soft focus
shield on your face. It will erase fine lines and some wrinkles, and even
out your skin tone. Some will address and hide shine as well.
Sounds Like a BB Or CC Cream: You're not wrong but it is very different,
white in colour and feels more like a primer than the liquid consistency of
an alphabet cream. Think of it as a filling cream that smooths the base.
Now it Sounds Like a Primer. . . No. But it is kind of in that family .It is a
vital step in your beauty routine, and the crazy thing about blur cream, is
you'll also be able to use one on top of your foundation as a finishing step,
or as a touch-up product during the day. That amazing soft focus look will
need some maintenance. And because blur cream is slightly thicker than a
normal liquid product, it has to potential to move on your face. But be
warned - use too much and you'll move your foundation.
Who Will Release One? While we expect many, many blurring creams to
hit shelves this year, two new ones we definitely know about are
from Garnier and L'Oral Paris. Garnier Skin Naturals Perfect Blur
(available in February) has been developed through the brand's strong
investment into advanced light reflecting technology, while L'Oral Paris
Magic Blur (available in March) has powerful anti-ageing properties thanks
to Revitalift.
http://www.stuff.co.nz/life-style/beauty/makeup-skincare/9588122/Meet-2014s-BB-cream

www.koboproducts.com

Blur Cream

www.koboproducts.com

Blur Creams

www.koboproducts.com

Blur Creams

www.koboproducts.com

Colored Primers are back

But Super Primers, covering all the needs of different skin


types and under tones

www.koboproducts.com

Addressing pore size reduction

www.koboproducts.com

Addressing Shine

S
Y
ce

www.koboproducts.com

Neutralizing Primer KLF-126-BR

www.koboproducts.com

Neutralizing Primer KFL-126-BR

www.koboproducts.com

Neutralizing Primer KLF-126-BR

The application of make up foundations to achieve a perfect


skin, is looking again for primers in the first layer or before
the foundation to :
> Minimize pores
> Blur fine lines and wrinkles
> Even out skin tones
> Get a matte complexion
Our formula offers all described above while neutralizing the
redness and yellow undertone of skin with the KTZ
Winterveld multicolor pearl that has a blue reflection and a
subtle bronce color, the later enhances fair to medium dark
skins.
www.koboproducts.com

Neutralizing Primer KLF-120-BR : Ingredients

NOMCORT HK-G: gelling agent


SALACOS 99: carrier, ester
MSS-500W: soft focus particle, silica
EA-209: soft focus particle, copolymer
KTZ Winterveld

www.koboproducts.com

The final step: the foundation

There are different options for foundations to give a perfect


finish on the face
The mousse like foundations are back but with an interesting
twist promoting:
> Lightweight texture
> Silkier than velvety feeling
> Matte finish but no fake
> Moisturizing effect
> Long lasting

www.koboproducts.com

Back to the mousse, a twist

Revlon
Colorstay
Whipped
Creme
Makeup ($13.99) is Revlon's newest addition to
their foundation family. This mousse-like texture
feels silky against the skin, with a "time release"
formula that balances skin for a flawless longlasting look. Provides medium to full coverage
and withstands heat and humidity.
www.koboproducts.com

Back to the mousse, a twist

www.koboproducts.com

Whipped Cream Foundation KLF-120-BR

www.koboproducts.com

Whipped Cream Foundation KLF-120-BR

www.koboproducts.com

Whipped Cream Foundation KLF-120-BR

This is a lightweight creamy mousse that leaves a natural


finish on the skin
Subtle coverage, adaptable, due to a special TiO2
Matte effect but not dry
Non greasy
Soft focus effect

www.koboproducts.com

Foundation KLF-120-BR: Ingredients

NOMCORT AG: for surfactant- free emulsions


NOMCORT HK-G
SALACOS 99
CPF-3200@350cPs
CFF-3400@12500cPs
TiO2 FX-50-I2
BTD-FS
BWYO-FS
BWR0-FS
BWBO-FS
SP-10
www.koboproducts.com

Summary

We have offered a portfolio with special properties following


the trends incluiding:

> Lipstick with extended wear while trendy colors


> Comfort lipgloss in astonishing metallic finish
> Creamy eyeshadows that are very comfortable and
velvety on the skin
> Neutralizing Primer
> Mousse like light foundation

www.koboproducts.com

Acknowledgements

Brazil Application Lab: Luna Fascina nice work to get done


our formulas and Isabella Borges that made the supervision.
USA Application Lab: Stacey House for final approval on the
formulas.
Marketing Department: VP Debbie McCarthy and Nancy
Oshea for the valuable inputs.
Quazn SA and Face Color that helped us filling the
components in Argentina
Nerova SA that supported with nice packaging
Miriam Broder with Elipse

www.koboproducts.com

References
www.pantoneview.com
www.colormarketing.org
http://www.vogue.co.uk/beauty/2014/01/29/blue

eyeshadow-spring-summer-2014-beauty-trend
http://www.stuff.co.nz/life-style/beauty/makeupskincare/9588122/Meet-2014s-BB-cream
Magazines : Allure, Glamour, People StyleWatch.

www.koboproducts.com

[email protected]

www.koboproducts.com

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