BRAND GUIDELINES
INCOMM EMPLOYEE GUIDELINES | MARCH 2012 | v1.0
01 | BRAND BASICS
a Brand is more than just a logo.
It is how we are perceived and
how we see ourselves.
STRATEGIC BRAND OVERVIEW
01
BRAND POSITIONING
InComm is always innovating.
We use our deep knowledge of the market and entrepreneurial spirit
to meet the needs of retailers, brands and consumers.
Value Proposition
InComm delivers innovative prepaid and transaction services.
We help retailers build destinations, provide brands with access to new
markets and give consumers an easy, no-risk shopping experience.
02
BRAND IDENTITY
Look & Feel
Modern
Clean
Relevant
Memorable
Extendable
Tone
Conversational
Insightful
Educational
Leading the dialogue
Tagline
Innovative Commerce
LOGO SPECIFICATIONS
03
THE LOGO
Primary Logo
The InComm logo is made up of two
components: The logo mark and the word mark.
The "swoosh" logo mark is brought forward from
our brand past and is symbolic of our 3 core
audiences: Retailers, Brands and Consumers.
The word mark has been given a modern tone to
reflect our commitment to technology innovation.
These two components are always placed in a
fixed relationship and should never be altered, or
modified in any way. The logo featured here is
considered the primary mark to be used in printed
and digital material.
* NOTE: The clear space is defined by the x height = to the height of the "i" in the logo.
No text, images or other elements should breach the clear space unless authorized by Marketing.
0.5 Min
The Alternate Logo
An alternate, horizontal version of the InComm
logo is suitable for use in applications where there
are height restrictions and using the Primary Logo
would lead to design conflict. The alternate logo is
available upon request.
0.2182 Min
Minimum Size
The logo's minimum size
should be no less than 0.5" in
width at anytime, not including
clear space requirements.
ALIGN WITH TOP
OF LETTERSET
Registration Mark
The registration mark
must accompany the logo
at all times.
The Alternate Logo
Same usage
requirements
apply.
LOGO COLOR PALETTE
04
PRIMARY LOGO COLOR PALETTE
The InComm logo is composed of 3 colors.
These colors represent our corporate primary color palette and may not be
substituted or altered in any way.
01
Primary Palette
02
03
01
02
03
PMS 187 C
CMYK: 0/100/79/20
RGB: 196/18/48
HEX: #c41230
Process Black 90%
CMYK: 0/0/0/90
RGB: 65/64/66
HEX: #414042
Process Black 65%
CMYK: 0/0/0/65
RGB: 119/120/123
HEX: #77787b
LIMITED COLOR PRINTING
05
LIMITED COLOR PRINTING OPTIONS
In the event that a single color logo is required,
the following color options are permitted.
These logos are available upon request.
01
White
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #ffffff
02
Process Black 90%
CMYK: 0/0/0/90
RGB: 65/64/66
HEX: #414042
03
Process Black 65%
CMYK: 0/0/0/65
RGB: 119/120/123
HEX: #77787b
UNAUTHORIZED LOGO USAGE
06
COMMON LOGO MISUSE
Here are a few examples
of common logo misuse
for reference.
Do NOT add color or outlines
to the logo
Do NOT remove the registration
mark from the logo lock-up
Do NOT change the size or
position of the logo mark or
word mark
Do NOT alter the color of the logo
- use approved variations ONLY
Do NOT outline the
logo elements
Do NOT alter the color
of the logo mark
Do NOT change the font
of the word mark
Do NOT add additional shapes
around the logo's perimeter or
violate clearspace rules
However, ANY altering
of the logo is prohibited.
is the leading provider...
Do NOT stretch
OR distort the logo
Do NOT rotate the logo
Do NOT use the word mark
without the logo mark
Do NOT use the logo as part
of a sentence
Do NOT apply the logo to
backgrounds that diminish
logo visibility
Do NOT apply the logo to
backgrounds that do not provide
adequate contrast
Do NOT apply the logo to
backgrounds that have the same
colors as the logo elements
Do NOT apply the logo to
backgrounds that create
visual conflicts
ADDITIONAL GUIDELINES
07
INTERNATIONAL LOGOS
08
NAMING CONVENTIONS
09
EMAIL SIGNATURES
International logos are available upon request.
When using the company name
any time in written form
it must appear as:
When applying a signature to your emails,
use this standardized format:
InComm
or
INCOMM
(where all-caps is required)
Never as:
Name
Title
InComm
250 Williams Street, 5th Floor
Atlanta, GA 30303
770-240-6100 Office
404-555-5555 Mobile
404-555-5555 Fax
www.incomm.com
Incomm
inComm
INComm
incomm
Note:
When attaching/embedding the InComm
logo as part of your email signature please
use the email signature logo provided in
the Brand Kit.
Size
The standard
size for email
signatures is
10pt
Font
The standard
font for email
signatures is
Arial Regular
Color
The standard
color for email
signatures is
Black
10
ELECTRONIC LETTERHEAD TEMPLATES
10
LETTERHEAD USAGE
For your convenience we have
created two letterhead options.
Please follow these simple guidelines
to ensure a unified look for our
written communications.
Printed letterhead will be available
in Phase 2 of the Brand Launch.
Please do not attempt to create
your own letterhead templates.
If the approved templates do not
meet your needs, please submit a
design request to
[email protected]
and we will review your
request promptly.
January 1, 2012
DO NOT
adjust the
positioning,
size or color
of the InComm
logo and
tagline
DO NOT
adjust the
positioning, size
or color of the
corporate contact
information and
accompanying
icons and borders
DO NOT
adjust the
document
margins
AVOID
changing the
font or font size
when possible.
It should appear
as Arial 10pt.
Dear Recipient,
250 Williams Street
Ste. M-100
Atlanta, GA 30303
800-352-3084
800-352-3084
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tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At
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no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit
amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut
labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore
magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo
dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet.
www.incomm.co
m
January 1, 2012
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Sincerely,
John Q. Smith
Dear Recipient,
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est
Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam
nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea
takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam
erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita
kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Sincerely,
John Q. Smith
250 Williams Street, 5th Floor
Atlanta, GA 30303
800-352-3084
www.incomm.com
Bolding,
italicizing and
underlining are
permitted as
needed.
11
ELECTRONIC DOCUMENT TEMPLATES
DO NOT
adjust the
positioning,
size or color
of the InComm
logo, tagline or
accompanying
graphics.
11
DOCUMENT USAGE
Probably the most used in our
organization, the Document
Template is designed to be
flexible and accommodate a
variety of needs.
Two versions are available
to choose from.
Presentation
Document Title
Title
Subtitle
Subtitle
Presenter:Insert
InsertName
Name
Presenter:
Date:Insert
InsertHere
Here
Date:
Version: Insert
Document Title
Subtitle
Presenter: Insert Name
Date: Insert
Version: Insert
Innovative Commerce
DO
maintain the
integrity of the
template and
avoid changing
fonts, colors and
positioning of
master elements.
12
POWERPOINT TEMPLATE
12
POWERPOINT TEMPLATE USAGE
A generic PowerPoint template has been
created that is simple and customizable to fit your
presentation needs.
This template is for internal and external use.
Please make every effort to maintain the integrity
of this template to create Brand consistency.
DO NOT
adjust the
positioning,
size or color
of the InComm
logo, tagline or
accompanying
graphics.
DO
maintain the
integrity of the
template and
avoid changing
fonts, colors and
positioning of
master elements.
13
CONTACT
FOR QUESTIONS ABOUT OUR BRAND.
[email protected]250 Williams Street, 5th Floor
Atlanta, GA 30303
800-352-3084 | www.incomm.com
