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3.0 Findings: 3.1 Profile of The Respondents

The document summarizes the findings of a survey on shopaholism among students and staff at UiTM Shah Alam. It found that 60% of respondents were students, with most being aged 18-24. Half of student respondents were from the mechanical engineering faculty. Signs of shopaholism included purchasing unneeded items and feelings of remorse, having insufficient income but continuing to spend, and feeling anxious on non-shopping days. Stress/anxiety and over-indulgence were the top contributors to shopaholism. Married low-income respondents shopped less than single high-income ones. Students made up 65% of shoppers. Effects of shopaholism included financial issues, emotional problems,

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69 views10 pages

3.0 Findings: 3.1 Profile of The Respondents

The document summarizes the findings of a survey on shopaholism among students and staff at UiTM Shah Alam. It found that 60% of respondents were students, with most being aged 18-24. Half of student respondents were from the mechanical engineering faculty. Signs of shopaholism included purchasing unneeded items and feelings of remorse, having insufficient income but continuing to spend, and feeling anxious on non-shopping days. Stress/anxiety and over-indulgence were the top contributors to shopaholism. Married low-income respondents shopped less than single high-income ones. Students made up 65% of shoppers. Effects of shopaholism included financial issues, emotional problems,

Uploaded by

wandee2393
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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3.

0 FINDINGS
3.1 Profile of the respondents
Of 30 respondents, 60% of them were students and the rest were staffs. 40% of the total
respondents were aged between 21-24 years old and 26.67% were aged between 18-20 years
old and the rest were above 25 years old. Half of the respondents were from the faculty of
mechanical engineering while the other half consisted of students from faculties such as civil,
electrical, chemical and other faculty. Based on the survey that we have done, below are the
information that we have gathered.

3.2 Signs and Symptoms of Shopaholism


There are many symptoms to show that a person is in shopaholism dilemma. Table below
show some of the signs and symptoms of shopaholism and their explanation:
Signs and Symptoms of
Shopaholism

1. Purchase things that usually


do not needed.

2. Purchases followed by
feelings of
remorse

3. Always
income.

have

insufficient

Explanation
According to R. Morad (2012), a person who is
in shopaholism often purchase things that usually
does not needed or does not planned to buy.
Shopaholics easily tempted towards items that
usually not an important thing.
R. Morad (2012) also said that, a strong feeling of
being sorry that does not limited toward the big
purchases done, also felt by the shopaholics. But
they still attracted towards deals and bargain
hunting.

Bayers (eHow.com, retrieved on 2013) stated that


people who tend to be a shopaholic tend to have
insufficient income forever due to overdraft. Even
the saving in the bank also not enough to cover up
the expenses, but they still write checks. They
know they cannot afford to buy things, but they
still buy the things anyway.

4. Spending more when you are


emotional.

5. Your cupboard overflowing


with never worn clothing and
still having the price tag

6. Feel anxious on the days you


don't shop.

Shopaholics' addiction usually occurs when we do


purchases to overcome upset or feeling down, so
that we feel better after shopping. Instead of go
for an exercise, that is more healthy, we go for
shopping. (S. Czarnecki, 2008)
McDonald (2003) stated that "Is your closet
overflowing with never-worn clothing, the price
tags still waving in the breeze? Is your attic
bulging with boxes and boxes of shoes that have
never touched pavement? Do you buy new
makeup weekly or compact disc by the fistful?
You might be a shopaholic."
Shopaholics always saying that they feel "out of
sorts" if they haven't had their shopping fix, and
even have admitted to shopping online. They feel
on the edge due to haven't swiped their debit card
all day. (R. Morad, 2012)

Factors that contribute to the problem of shopaholism


Stress and Anxiety

Over-indulgence, Deprivation and Spoiled


25%
40%

Peer Influence

15%
Mass Media Influence

20%

3.2 Factors that contribute to the problem of shopaholism


Figure 1 : Factors that contribute to the problem of
shopaholism

The difference of shopping habit among students and staff that is married or single due to their income per month
100%
90%
80%
70%
60%
50%Married
Percentage (%)
40%
30%
20%
10%
10%
0%
0%500

87%
66%

40%

1500

90%
80%

71%

Single

3000

5000 and above

Income Per Month (RM)

3.3 The difference of shopping habit among students and staff


that is married or single due to their income per month

Figure 2 : Difference of shopping habit among students and staff by referring to


their status and income per monthly referring to their status

3.4 Shopping habits among the staff and the sudents in UiTM
Shah Alam

Shopping habits among the staff and the sudents in UiTM Shah Alam
35%
Staff

Students

65%

Figure 3 : Shopping habits among the staff and the


sudents in UiTM Shah Alam

Effects Of Shopaholism In UiTM Shah Alam

20%
Financial

Emotional
20%

Relational
60%

3.
5 Shopping habits among the staff and the sudents in UiTM
Shah Alam
Figure 4 : Effects Of Shopaholism In
UiTM Shah Alam

Financial: Insufficient Income


Emotional: Depression, negative feeling, short lived happiness after shopping
Relational: Problem with the loves one, more distance from friends

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