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Tinder(app)
FromWikipedia,thefreeencyclopedia

Tinderisalocationbaseddatingandsocialdiscovery
application(usingFacebook)thatfacilitates
communicationbetweenmutuallyinterestedusers,
allowingmatcheduserstochat.

Tinder

OriginallyincubatedinsideHatchLabs,theappwas
launchedin2012,andby2014itwasregisteringabout
onebillionswipesperday.[1]Tinderisamongthefirst
swipingapps,wheretheuserusesaswipingmotionto
choosebetweenthephotosofotherusers:swipingright
forpotentiallygoodmatchesandswipingleftonaphoto
tomovetothenextone.
In2015TinderacquiredthemessagingcompanyChill.

Contents
1 History
1.1 Founding
1.2 201415
2 Operation
2.1 Features
2.2 Paidsubscriptions
2.3 Users
2.4 Informationrequired
3 Companyoverview
3.1 Financials
3.2 Advertising
4 Reception
4.1 Reviews
4.2 Concerns
5 References
6 Externallinks

History

ExampleofswipingwithinTinder
Developer(s)

IAC

Initialrelease

September12,2012

Developmentstatus Active
Operatingsystem

iOS,Android

Website

www.gotinder.com
(https://www.gotinder.com/)

Founding
TinderwasfoundedbySeanRad,JonathanBadeen,JustinMateen,JoeMunoz,WhitneyWolfe,Dinesh
Moorjani,andChrisGylczynski.[2][3]OthersourcesstatethatlistoffoundersisrestrictedtoMateen,Rad,
andBadeen,[4]thoughthishasbeendisputed.[5]RadandMateenhadknowneachothersincetheywere
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fourteen.TheylaterattendedUSCtogetherandenteredtheInternetentrepreneurshipfield.Radhasstated
thattheimpetusfortheappwashisobservationthatnomatterwhoyouare,youfeelmorecomfortable
approachingsomebodyifyouknowtheywantyoutoapproachthem.Hebelievedthatadoubleoptin
systemcouldbecreatedtopotentiallyalleviatethatstress.RadhasalsostatedthatTinderfilledagapfor
socialsitesformeetingstrangers,ratherthanconnectingwithpeopleauseralreadyknows.[4][6]
Tinderwasthenseededatnumerouscollegecampuses,andexpandedtoothercollegecampuses.Theapp
wonTechCrunch'sCrunchieAwardfor"BestNewStartupof2013".[2]InMarch2013,whentheappwas
stillusedonlyincertainlocalities,socialmediadirectorAlexaMateenstatedthattheappwasintendedto
beachancetomeetpeopleyouwouldntnormallymeet.[7]ByMay2013,Tinderwasoneofthetop25
socialnetworkingappsavailableonthewebbasedonfrequencyofuseandnumberofusers.Initially,
insteadofaswipingmotion,userswouldclickoneitheragreen"heart"orred"oXo"toselectormoveon
fromthephotosshown.[8]Tinderbecamethefirstnewonlinedatingservicetobecomeoneofthetopfive
utilizedservicesonthewebinabouttenyears.[9]

201415
AsofOctober2014,theappwasprocessingoveronebillionswipesperday,producingabouttwelve
millionmatchesperday.Theaverageuserwouldgenerallyspendaboutanhourandahalfontheappeach
day.[1]ThetermTinderdatesenteredtheEnglishlexicon,referringtowhenasuccessfulmatchismade
andthetwousersmeetintherealworldoutsideoftheapp.[10][11][12]Aftertransitioningfromtheclicking
functionTinderinitiallyused,Tinderbecamethefirstswipeapp,nowatermtodescribevariousappsthat
useswipingleftorrighttocontrolwhatcontenttheuserseesinabrowsingfashion.[13]Thefunctionalityof
theswipeisnowinusebymultipleothercompaniesandsoftware.[6][14][15]In2015,Tinderintroducedthe
abilitytogobacktorejectedprofiles,rewindingiftheuserfeelstheymadeamistakesomething
previouslynotpossibleontheapp.[16]
Companionappswerebeingdevelopedbydifferentcompaniesallowingusersto,forexample,usethe
usersheartratetodeterminewhichdirectiontoswipeinsteadoftheuserswipingwiththeirhands.[17][18]
ThemaincompanionsiteforTinderhasbeenFacebook,asTinderusersconnecttheirFacebookprofileto
theirTinderaccountsforverificationandprofiledetails.ChattingonTinderisonlyavailablebetweentwo
usersthathaveswipedrightononeanothersphotos.[19]Theselectionsausermakesarenotknowntoother
users,unlesstwoindividualsswiperightoneachothersprofiles.However,onceyouhavematchesonthe
app,youwereabletosendTinderMomentstoeachofausersmatchesatonce,allowingeachmatchto
likeornotlikethephotos.Thesitealsohasverifiedprofilesforpublicfigures,sothatcelebritiesandother
publicfigurescanverifytheyarewhotheyarewhenusingtheapp.[20][21]
OnOctober1,2015,TinderreleasedanewfeaturecalledSuperLikeglobally.[23]Insteadofindicating
anonymouslyyouareinterestedinsomeonebyswipingright,youcannowSuperLikethemwhichnotifies
themthatyouareinterestedinthem.TindersaysthatwiththeuseofSuperLike,usersarethreetimesas
likelytofindamatch.
AsofNovember11,2015,Tinder's"Moments"featureretired.[24]

Operation
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UsingFacebook,Tinderisabletobuildauserprofilewithphotos
thathavealreadybeenuploaded.Basicinformationisgatheredand
theusers'socialgraphisanalyzed.Candidateswhoaremostlikely
tobecompatiblebasedongeographicallocation,numberofmutual
friends,andcommoninterestsarethenstreamedintoalistof
matches.Basedontheresultsofpotentialcandidates,theappallows
theusertoanonymouslylikeanotheruserbyswipingrightorpass
byswipingleftonthem.Iftwouserslikeeachotheritthenresultsin
a"matchandtheyareabletochatwithintheapp.[25]Theappis
usedinabout196countries.[26]

TinderMoments[22]

Features
SwipeiscentraltoTinder'sapplicationdesign.Fromthecompatiblematchestheapp'salgorithm
provides,usersswiperightto"like"potentialmatchesandswipelefttocontinueontheirsearch.[27]
InstagramintegrationenablesuserstoaccesstheInstagramprofilesofthepeoplethattheymatch
with.[28]
CommonConnectionsallowsuserstoseewhethertheyshareamutualFacebookfriendwitha
match(afirstdegreeconnectiononTinder)orwhenauserandtheirmatchhavetwoseparatefriends
whohappentobefriendswitheachother(consideredseconddegreeonTinder).[28][29]

Paidsubscriptions
InMarch2015,Tinderannouncedthepublicreleaseofitspaidservice,TinderPlus,whichhasbeenmet
withcontroversyoverlimitingthenumberof"likes"afreeusercangivetootherusersinacertainamount
oftimeandalsochargingpricesfordifferentagegroups.ThepriceofaTinderPlussubscriptionwas
announcedtobe14.99/$19.99USDpermonthforusersover28,whilethesameserviceforauser28and
underwillbe3.99/$9.99USDpermonth.[30][31]Amonthafterimplementingthesechanges,TechCrunch
reportedthat,nomattertheconsumerimpression,Tinder's'SwipeRightLimitIsWorking.'[32]

Users
Tinderisusedwidelythroughouttheworldand
isavailableinabout30languages.Asoflate
2014,anestimated50millionpeopleusethe
appeverymonthwithanaverageof12million
matchesperday.However,togettothose12
millionmatches,userscollectivelymakearound
1billionswipesperday.Theminimumageto
signupanduseTinderis13.Userswhoarein
betweentheageof1317cangetmatchedup
onlywithpeoplefromtheiragerange,meaning
PercentageofTinderUsersbyAge[33]
thatan18yearoldcannotgetmatchedupwith
a17yearold.[34]AsofApril2015,Tinderusers
swipethrough1.6billionTinderprofilesandmakemorethan26millionmatchesperday.Morethan8
billionmatcheshavebeenmadesinceTinderlaunchedin2012.[35][36]
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Informationrequired
SinceApril2015,Tinderhasrequireduserstosupplypersonalinformationabouttheirpoliticaland
religiousstandingaswellastheircurrentandformeremployersthroughFacebook.Withoutaccesstothis
information,userscannotuseTinderbeyondVersion4.4.3.[37]

Companyoverview
Financials
InMarch2014,Media&InternetconglomerateIACincreaseditsmajoritystakeinTinder,amovethat
causedspeculationthatthevaluationofTinderwasatseveralbilliondollars.[9]InJuly2015,Bankof
AmericaMerrillLynchvaluedTinderat$1.35billion,baseduponanestimateof$27peruseronan
estimateduserbaseof50million,withanadditionalbullishestimateof$3billionbytakingtheaverageof
theIPOsofsimilarcompanies.AnalystsalsoestimatedthatTinderhadabouthalfamillionpaidusers
withinitsuserbasethatconsistedmostlyoffreeusers.[38]Themonetizationofthesitehascomethrough
leavingthebasicappfree,andthenaddingdifferentinapppurchaseoptionsforadditionalfunctions.[6]In
January2015TinderacquiredChill,thedevelopersofTappyamobilemessengerthatusesimagesand
ephemerality.[39]

Advertising
Anadcampaignlaunchedby"TheBarn"internshipprogramofBartleBogleHegarty(BBH)usedTinder
profilestopromotetheirNYCPuppyRescueProject.[40]UsingFacebookpetprofiles,BBHwasabletoadd
themtotheTindernetwork.ThecampaignreceivedmediacoverfromSlate(magazine),Inc.(magazine),
HuffingtonPostandmore.[41]InApril2015,TinderrevealedtheirfirstsponsoredadpromotingBudweiser's
next#Whatever,USAcampaign.[42]

Reception
Reviews
TheNewYorkTimeswrotethatthewideuseofTindercouldbeattributednottowhatTinderwasdoing
rightbuttoflawsinthemodelsofearlierdatingsoftware,whichreliedonmathematicalalgorithmstoselect
potentialpartners.Relationshipexpertsinterviewedbythenewspaperstatedthatusersusedthephotographs
thatcomeinsuccessionontheapptoderivecuesastosocialstatus,confidencelevels,andpersonal
interests.[1]MarieClairewrotethattheappwaseasytouseontherunandaddictivebutthat...its
hardtofocus.ThegamestyleofTindermeansitsreallyeasytokeepplayingandforgetaboutthathottie
youweremessagingyesterday.[20]

Concerns

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InFebruary2014,securityresearchersinNewYorkfoundaflawwhichmadeitpossibletofindusers'
preciselocationsforbetween40and165days,withoutanypublicnoticefromthecompany.Tinder's
spokesperson,RosettePambakian,saidtheissuewasresolvedwithin48hours.ChiefExecutiveOfficer
Radsaidinastatementthatshortlyafterbeingcontacted,Tinderimplementedspecificmeasurestoenhance
locationsecurityandfurtherobscurelocationdata.[43]
OnJune30,2014,Tinder'scofounderandformervicepresidentofmarketing,WhitneyWolfe,fileda
sexualharassmentandsexdiscriminationsuitinLosAngelesCountySuperiorCourtagainstIAC
controlledMatchgroup,parentcompanyoftheapp.Thelawsuitallegedthatherfellowexecutivesandco
foundersRadandMateenhadengagedindiscrimination,sexualharassment,andretaliationagainsther,
whileTinder'scorporatesupervisor,IAC'sSamYagan,didnothing.[44]IACsuspendedCMOMateenfrom
hispositionpendinganongoinginvestigation,andstatedthatit"acknowledgesthatMateensentprivate
messagescontaining'inappropriatecontent,'butitbelievesMateen,Radandthecompanyareinnocentof
theallegations".[45]
TherehavebeenAntiTinderonlinemarketingcampaignsandwebsitesdeveloped.[46]AsofJune2015,
68%ofTinderusersweremaleand32%werefemale.[47]AccordingtoUniversityofTexasAustin
ProfessorDavidBuss,"Onedimensionof[datingappslikeTinder]istheimpactithasonmens
psychology.Whenthereisaperceivedsurplusofwomen,thewholematingsystemtendstoshift
towardsshorttermdating."[48]wherethereisafeelingofdisconnectwhenchoosingfuturepartners.[49]
CEOSeanRadhassaidthatTinderremovesthefrictionassociatedwithwalkinguptosomeoneand
introducingthemselves.[50]NancyJoSaleswroteinVanityFairthatTinderoperateswithinacultureof
usersseekingsexwithoutrelationships.[13]
HealthofficialsfromRhodeIslandandUtahclaimed,thatTinderandsimillarappsareresponsiblefor
uptickofsomeSTDs.[51]
InFebruary5,2016,membersoftheFacebookgroup"BernieSandersDankTinderConvos"(BSDTC)(a
spinoffofBernieSanders'DankMemeStash)werereportedlybeingbannedfromTinderforpromoting
AmericanpoliticianBernieSanders'2016presidentialcampaign.BSDTCmemberswouldsendmessagesto
otherTinderuserspromotingSandersandimploringthemtovoteforhim.Inresponse,manyBSDTC
members'profileswouldeitherbecomelockedordeletedduetoflaggingtheirmessagesasspamortheir
profilesasbots.[52][53][54][55][56][57]TinderspokeswomanRosettePambakianstatedinanemail,"Wewhole
heartedlysupportpeoplesharingtheirpoliticalviewsonTinder,butwedon'tallowspamming.Sofeelfree
tospreadtheBern,justdon'tspam."[53][58][57]

References
1."Tinder,TheFastestGrowingDatingApp,TapsanAgeOldTruth".NewYorkTimes.
2.FeliciaWilliams."TinderWinsBestNewStartupof2013CrunchiesAwards2013".TechCrunch.AOL.
RetrievedJune13,2015.
3."TindercofounderDineshMoorjanijoinsIndianmobiledatingfirmVeeasadvisorTechcircle.inIndia
startups,internet,mobile,ecommerce,software,onlinebusinesses,technology,venturecapital,angel,seed
funding".
4."LovemeTinder".GQMagazine.
5.LosAngelesTimes(March22,2015)."CofounderfeudsatL.A.techstartupsshowhowhandshakedealscan
blowup".latimes.com.
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6."HowTinderIsWinningtheMobileDatingWars".Inc.com.
7."OnlineDatingontheGo:AppsShakeUpTraditionalDatingWebsites".TheChristianScienceMonitor.
8."LustatFirstPhoto".StarTribune.
9."IACembracesdatingsitesdespiteonlinecrush".InternationalNewYorkTimes.
10.RussellEricDobda."HowtoSpintheWorldAround".IlluminatedNotions.p.44.
11."It'sHip,It'sHappening,butStickwiththeCocktails".WashingtonPost.
12."AttheFaintingGoat,theFlavorsArePoppingandtheDatingSceneIsHopping(Posted2015012104:30:14)".
TheWashingtonPost.
13.NancyJoSales(August2015)."TinderHookUpCultureEndofDating".VanityFair.
14.AzizAnsari,EricKlinenberg."ModernRomance".Penguin.p.106.
15."Tinder'sswipeinterfacegetsswipedbyotherapps".thestar.com.August6,2014.
16."TinderDatingAppMoreExpensiveAfterAge28".Refinery29.
17.MicWright(July7,2015)."HandsfreeTinderusesyourheartratetodecide'hotornot' ".TheNextWeb.
18."TinderAppleWatchAppFindsYourMatchWithaHeartbeatFortune".Fortune.
19."EverythingyouneedtoknowaboutdatingonTinder(andhowCanadiansareusingit)".TheGlobeandMail.
20."Tinder:TheOnlineDatingAppEveryone'sTalkingAboutMarieClaire".MarieClaire.
21.NatalieJarvey."DatingAppTindertoLaunchVerificationProgramforStars(Exclusive)".TheHollywood
Reporter.
22.English:ScreenshotofTinderMoments,20150505,retrieved20151118
23.Crook,Jordan."TindersSuperLikeRollsOutGlobally".TechCrunch.Retrieved20151001.
24."Tinderditchesmoments".November11,2015.
25."FromHookupApptoLegitimateSocialNetwork:CanTinderMaketheJump".HootsuiteSocialMedia
Management.RetrievedJune13,2015.
26.StuartDredge(May7,2015)."Researchsays30%ofTinderusersaremarried".TheGuardian.
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28.Crook,Jordan."TinderCuddlesUpToInstagramInLatestUpdate".Retrieved20150507.
29.UTC,KarissaBell2015041513:01:03."YoucannowconnectInstagramtoyourTinderprofile".Mashable.
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30."Tinderlauncheditspaidsubscriptionservicetoday".BusinessInsider.March2,2015.RetrievedJune13,2015.
31."Here'swhyTinder'snewpaidservicewillcostmoreifyou'reold".Fortune.March2,2015.
32.Crook,Jordan."HateItOrLoveIt,TindersRightSwipeLimitIsWorking".TechCrunch.AOL.Retrieved
June13,2015.
33."Researchsays30%ofTinderusersaremarried".BusinessInsider.Retrieved20151118.
34."NOPE:PeopleAreGettingRejectedHundredsOfMillionsOfTimesOnTinderEveryDay".Retrieved
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40.Buhr,Sarah."TinderIsGoingToTheDogsWithNYCPuppyRescueProject".Retrieved20150507.
41."RescueCampaignPuts10AbandonedDogsonTinder,Gets2,700MatchesinaWeek".Retrieved20150507.
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52.Brown,ElizabethNolan(February5,2016)."BernieBabesBannedFromTinderforTooMuchCampaigning".
Reason.ReasonFoundation.RetrievedMarch26,2016.
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DesigntechnicaCorp.RetrievedMarch26,2016.
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Slate.TheSlateGroup.RetrievedMarch26,2016.
55.Fares,Melissa(February5,2016)."SanderssupportersbannedfromTinderaftercampaigningondatingapp".
Reuters.ReutersGroup.RetrievedMarch26,2016.
56.Landsbaum,Claire(February5,2016)."SwipeRighttoFeeltheBern:SandersSupportersBouncedFromTinder
forAggressiveCampaigning".NewYork.NewYorkMedia,LLC.RetrievedMarch26,2016.
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Externallinks
Officialwebsite(http://gotinder.com/)
Retrievedfrom"https://en.wikipedia.org/w/index.php?title=Tinder_(app)&oldid=712100002"
Categories: 2012introductions Geosocialnetworking IAC(company) Mobilesocialsoftware
Onlinedatingservices Proprietarycrossplatformsoftware
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