Read The IELTS Advertising Essay
Read The IELTS Advertising Essay
population. Indeed, some governments have incurred so much debt through hosting the
Olympic Games that they have had to reduce spending on other social programmes.
While there is some merit in that argument, hosting sporting events does also bring
significant benefits. First among these is the honour and prestige it brings to the host
country because that country will be the centre of the sporting world for the duration of
the event. For many people this is beyond any price. More than that, if the authorities
plan carefully, they can use the occasion of the sporting event to help finance public
works that benefit the whole population in the long term. For example, the village for the
athletes can be transformed into public housing and the various stadia can be used to
build a sporting legacy for future generations.
My own view is that it is an honour for a country to host a major sporting event. However,
if a government wishes to bid for an international event to be staged in its country, it
should ensure it has sufficient funds to maintain spending on other projects.
There is some dispute whether the best method of assessing students is to use
examinations or some form of continuous assessment. This is a complex issue and
my belief is that there is probably no one method that applies to all educational
systems.
There are three major arguments in favour of retaining exams. One is that they
provide a clear and objective measure of what students have learned, whereas any
form of continuous assessment is probably going to be far more subjective. An
additional point is that testing tends to be an excellent way of motivating learners to
study harder and to reward the students who do best. Likewise, examinations test
the ability of students to work under pressure, and this is a vital life skill for their
later careers.
On the other hand, there are still occasions when it can be better to relieve the
students of exam pressure and to measure their abilities through continuous
assessment. This is particularly the case in lower age groups where young
children can be affected negatively by stress and under-perform in exams. It can
also be argued that continuous assessment is a more effective way of testing some
subjects such as design and technology, which are more creative and less academic.
A further point is that often continuous assessment can allow teachers to reward
students who work hard, but who may be less able and not do well in more formal
testing.
In conclusion, while continuous assessment may be fairer in some contexts, there
are still times when traditional exams may be more appropriate.
A possible compromise would be to use both forms of testing together, allowing
teachers to reward both ability and hard work.
We are becoming increasingly dependent on computer technology. It is used in
business, crime detection and even to fly planes. What will it be used for in
future? Is this dependence on technology a good thing or should we be
suspicious of its benefits?
As we move into the twenty-first century, it is clear to see that we have become more
and more dependent on computers and information technology. This technology now
reaches into almost every area of our lives and it is easy to predict that this phenomenon
is only going to grow. My personal belief is that this presents a variety of dangers.
It is highly likely that in the future there will be comparatively few aspects of our lives
that will not be influenced by computer technology. The probability is that it
will control more and more forms of communication, transforming fields such as
education and business when video-conferencing platforms become more stable. It
might even affect romance with more people forming relationships online.
While there may be benefits to this technological revolution, there are also a number of
potential dangers. Perhaps the most serious of these would be that if people rely on
computers too much for communication, they could in fact begin to communicate less
well. For example, if every member of a family had their own computer screen and smart
phone, they might speak less and less often to one another and simply look at a
screen. This would be serious because our ability to communicate is an essential part of
our humanity.
My conclusion is that the growth of computer technology is inevitable, but that this may
not be entirely positive. Just one area in which it is possible to foresee dangers is
communication, and if we are going to ensure that computers do not become a
negative influence, we need to think carefully how we use them.
The rise of crime among young people is an urgent problem in many cities that needs to
be addressed. However, in order to find a solution, it is first of all necessary to
understand what has led to this happening. In this essay, I first of all examine
the reasons for the rise in youth crime, then I suggest how this problem may be resolved.
Perhaps the principal cause of this rise in youth crime is the increased use of drugs and
alcohol among young people. Many cities suffer from the phenomenon of binge drinking
by teenagers who lose control under the influence of alcohol and commit crimes. For
instance, it is a common sight on the streets of Britain to see fights breaking out outside
pubs and clubs. Similarly, there is a clear connection between drug abuse among the
young and crime. It is still unfortunately the case that young people frequently see drugs
as cool and become addicted. It is a common occurrence for these addicts to resort to
petty theft in order to pay for their habit.
There are a variety of potential ways of combatting this problem. One possibility that is
sometimes suggested is a much stricter system of penalties and punishments to deter
young people from a life of crime. That might work, but it would also be sensible
to improve the system of education so that young people were better informed about the
dangers of drugs and alcohol. This should have the effect of dealing with the issues that
cause youth crime in the first place.
In conclusion, alcohol and drug abuse are among the primary reasons for the rise in
young offenders and if the authorities wish to tackle youth crime, one approach would be
to educate the young more effectively.
When we turn to the other side of the argument, there are two major points to make in
favour of this process. The first of these is that the more we share habits, products and
services, the better we understand each other and this reduces prejudice against other
nations. The other point relates to modernity. It is a sign of progress in a society that
people no longer are restricted to brands and advertisements from their own society but
are able to access more international goods. If, for example, there were unable to drink
Coca Cola or wear Nike, then that would mean their society was not part of the
international community.
In conclusion, I understand the point of view of people who worry about cultural
globalisation because it is a threat to national traditions. However, this is outweighed by
its positive impact on international understanding and the fact that it represents progress
within a society.
recent
years,
not
least
because
many bus
and
train
services have been reduced because of the difficulty in funding them. The third reason is
that society has in general become more mobile and this means more people are
prepared to commute to work by car than they were before.
There is almost certainly no one solution to this problem given the complexity of
its causes. However, one option has to be to improve the reliability of public transport to
encourage people to take the bus or the train rather than get in the car. It would also be
possible to discourage people from driving to work by introducing special tariffs for using
the roads, especially during peak periods. A successful example of this is the congestion
charge scheme in London which has certainly reduced the level of trafficin inner-city
areas.
In conclusion, there are a variety of different factors that have led to rising levels of
traffic in urban areas. While it may not be possible to find a complete solution,
any action should probably involve encouraging greater use of public transport and
making it more expensive for the motorist to drive in urban areas.
There is some controversy about how farming has been revolutionised in the past
decades. While it is possible to claim that the net effect of these changes has been
for the benefit of mankind, my view is that the disadvantages outweigh the
advantages. In this essay, I shall explain my point of view by analysing both sides of
the argument.
There are several reasons why these innovations in agriculture can be said to
positive. One is that the worlds population has exploded within the past century and
that traditional methods of agriculture could not provide sufficient food for everyone.
It can also be argued that we need more efficient methods of farming because many
countries in Asia and Africa suffer regular famine and droughts and the people would
starve if it was not for genetically modified crops that are drought resistant. It should
also not be forgotten that the quality of life of farmers has been improved by these
advances which are less labour intensive.
Those who argue for a return to smaller scale and more organic farming base their
arguments on the impact of agriculture on health and the environment. Firstly, it is
claimed that a variety of diseases such as BSE, swine flu and bird flu were caused by
conditions in factory farms and that organic food is much healthier. Then, there are
concerns about the lack of research into how genetically modified crops might affect
the ecosystem for the worse.
While there are strong arguments on both sides of the case, my personal belief is
that the long-term dangers of these developments mean that we should be
extremely cautious. I suggest that there should be more investment in traditional
farming methods to make them more efficient and that there should be stronger
legislation to ensure that both factory farms and GM crops are safe.
One of the major problems facing the world today is the growing number of
refugees. The developed nations in the world should tackle this problem by
taking in more refugees. To what extent do you agree with this opinion?
There is little doubt that the issue of refugees is a global problem. While it most
immediately affects developing nations, there is a strong argument that industrialised
countries should help by allowing higher levels of immigration. This is certainly not an
easy issue though, because historically immigration has caused as many problems as it
solves.
The principal reason why developed nations should help is that we now live in a global
village and it is no longer possible to ignore what happens on the other side of the world.
This is partly a moral issue and partly because it is in the economic self-interest of
industrialised nations to ensure that developing nations continue to progress. A practical
way of achieving this would be to accept more immigration, particularly when it is caused
by natural disasters or civil war.
I would argue, however, that this is not an open and shut case, as there is a negative
side to mass immigration. The multi-cultural experiments in Europe have not always
succeeded and immigrants have often suffered badly from racism and other prejudices.
On a practical level, refugees are sometimes better off receiving aid in their native land
than begging on the streets in a country where they cannot speak the language. Many
so-called economic migrants end up returning to the country of their birth.
My personal conclusion is that developed nations should agree to take in more refugees,
but only in restricted numbers and in extreme cases. I also believe that there needs to be
a global effort to provide aid to solve the problems that cause emigration. Prevention is
as they say better than cure.
another search engine or simply switch on the television, you can instantly get the latest
news bulletin. A newspaper, by contrast, is out of date the moment it is published
because it contains yesterdays news.
It is perhaps less obvious why books are said to be out of fashion. One possibility is that
fewer people choose to read for pleasure nowadays because they prefer the instant
gratification and thrills of modern technology. There is less effort involved in enjoying a
3D movie or playing a computer game than in turning the pages of a book.
My own view and conclusion is that books and newspapers will never go completely out
of fashion or become redundant. The reason for this is that they serve basic human
needs. I believe that people will always want to read about the news and escape into the
imaginary worlds of great novels. However, books and newspapers may need to change
to meet the new demands of twenty-first century consumers. We can already see this
happening with the arrival of the audio-book and the various free newspaper internet
sites. (292 words)
In summary, I believe that increasing the level of taxation on fuel is at best a short-term
solution to only one environmental problem. If we wish to provide a home for our
childrens children, education is likely to be the key to making this happen. (283 words)
It is undoubtedly true that there is often a major imbalance between the salaries of
the professional classes and celebrities from the worlds of sport and entertainment.
At first sight, this seems unjust, but on closer analysis it is easy to understand why it
happens and see that it is almost inevitable.
It does often seem wrong that certain people should earn so much money when their
only talent is to entertain. While giving pleasure is important, people in the medical
and educational professions have far more important roles in society. For example, a
surgeon can save your life in the operating theatre and a teacher can prepare you for
your career. Indeed, because both doctors and teachers are so vital to any society, it
would seem only right that they receive the largest financial rewards.
When, however, we look to see who earns the most, we discover that it is typically
sports and entertainment personalities. There are a variety of reasons why this
should be. Firstly, we live in the age of mass media: these people earn so much
because they are national or even global stars and get rewarded through
endorsements and other sources of income. Secondly, these stars are unique in a
way doctors and teachers are not, often they can do what no one else can. Finally,
sometimes these stars may have short careers in comparison with other professions.
For instance, while doctors can work until they are 65, footballers normally retire in
their early 30s.
I personally believe that in the ideal world someones income would relate to their
value to society. However, in the modern world, it is almost unavoidable the famous
will have the highest incomes because of their media exposure.
It is unquestionable that rising unemployment is one of the most pressing issues in the
industrial world. One solution that has been put forward is to cut the working week to a
maximum of 35 hours. However, in my view this solution is rather controversial and other
solutions need to be found.
It is fairly easy to understand the reasons why this proposal has been made. The
reasoning is that if workers are not allowed to work for more than 35 hours weekly, then
employers will be forced to engage more staff. There would be at least two advantages
to this. Not only would unemployment be reduced, but the working conditions of
employees on very long shifts would also be significantly improved. For example, a
factory employing 300 manual workers doing 10 hours a day might employ 450 workers.
There is also, however, a strong argument not to implement this proposal. This argument
is based on economic competitiveness. If a company was forced to employ more workers
to produce the same amount of goods, then its wage bill would rise and its products
might become more expensive and less competitive compared to companies with longer
working weeks. In this case, it is possible that the company either might become
insolvent or it would have to make some employees redundant. As a result, the intended
benefit to the personnel would not happen.
In summary, we can see that this is clearly a complex issue as there are significant
advantages and disadvantages to the proposal. My own personal view is that it would be
better not to introduce the shortened working week because it works only in theory and
not in practice.
the modern world. Governments do not have sufficient funds to subsidise all such
institutions and there are other priorities for public money. Therefore these galleries and
museums need to charge their customers not only to survive but to update their
exhibitions and make new purchases. By way of illustration, the Tate Modern in London
could not have been founded without revenue from admissions.
My personal position is that there is no clear answer to this question as there are such
strong arguments on both sides. Perhaps it is possible for some museums and galleries to
charge fees and for others not to. It will depend on the situation of the individual
museum or gallery.
There is no doubt that the massive increase in the worlds population in the last 100
years has created a crisis. In order to find a solution to this crisis, politicians need to
deal with not only the immediate problems, but also the long-term causes if they
want to rescue humanity. Finding the right policies is not an easy task as it is a
complex problem.
The first step is to recognise what the consequences of overpopulation are. Only by
doing this can we find an appropriate solution. Perhaps its most important effect is
the increased rate at which we are consuming the Earths resources such as oil. To
combat this, governments need to do more research on alternative and renewable
energy supplies so that we do not use up all the oil reserves. Another negative effect
of overpopulation is how some countries suffer from a lack of basic necessities such
as food. Here, an answer could be greater international co-operation so that
countries with a food surplus donate what they do not need to the less fortunate
countries.
It is not quite so easy to decide how governments should deal with the causes of
overpopulation. The Chinese have adopted legislation that requires parents to pay a
special tax if they have more than one child. I doubt, however, whether this solution
is realistic in other countries. Another option would be to improve levels of sex
education
by
explaining
the
difficulties
caused
by
having
too
many
There are, of course, negative aspects to living in houses. The greatest of these is that
they tend to be more expensive to purchase and to maintain. Indeed, a large majority of
people choose to live in apartments because they cannot afford the mortgage to buy a
house. Another possible problem is that there are fewer houses in cities than the
countryside. So if you like urban life, it may be preferable to live in an apartment. A
second reason to avoid living in a house is that there is a greater sense of community to
life in an apartment.
My conclusion would be that this is a well-balanced issue. There are probably an equal
number of pros and cons to making either choice. Ultimately, whether you decide to live
in a cottage in the countryside or a duplex in the city depends on your own personality,
family and financial circumstances.
(285 words)
One of the most pressing problems facing the world today is overpopulation.
What policies do you believe governments should adopt to address the causes
and effects of this problem?
There is no doubt that the massive increase in the worlds population in the last 100
years has created a crisis. In order to find a solution to this crisis, politicians need to deal
with not only the immediate problems, but also the long-term causes if they want to
rescue humanity. Finding the right policies is not an easy task as it is a complex problem.
The first step is to recognise what the consequences of overpopulation are. Only by doing
this can we find an appropriate solution. Perhaps its most important effect is the
increased rate at which we are consuming the Earths resources such as oil. To combat
this, governments need to do more research on alternative and renewable energy
supplies so that we do not use up all the oil reserves. Another negative effect of
overpopulation is how some countries suffer from a lack of basic necessities such as
food. Here, an answer could be greater international co-operation so that countries with a
food surplus donate what they do not need to the less fortunate countries.
It is not quite so easy to decide how governments should deal with the causes of
overpopulation. The Chinese have adopted legislation that requires parents to pay a
special tax if they have more than one child. I doubt, however, whether this solution is
realistic in other countries. Another option would be to improve levels of sex education by
explaining the difficulties caused by having too many children.Promoting contraception
though may be problematic in many regions on cultural and religious grounds.
In conclusion, while it may be possible to find ways to address some of the consequences
of overpopulation by international co-operation, it is harder to find policies to deal with its
causes. It might be that the only way forward is for different countries to adopt policies
that work within their particular culture.
In the past lectures were the traditional method of teaching large numbers of
students. Nowadays new technology is increasingly being used to teach
students. What are the advantages and disadvantages of this new approach?
As we move into the twenty-first century, technology is affecting many different areas of
life and education is no exception. Indeed, in some institutions traditional forms of
education have been revolutionised by new technology to the extent that the lecture is
no longer the main method of delivery. While there are a variety of benefits to this new
approach, there are also significant drawbacks.
Perhaps the greatest bonus of the introduction of technology is the flexibility it offers.
This is evident in two different ways. Firstly, it is now no longer essential for students to
be present in the lecture theatre for their courses. This means that part-time courses for
adults who are in employment and distance learning courses for people in other
countries are now much more practical. Another area of flexibility is of course that the
lecturer and tutor are able to use Moodles, interactive whiteboards and other tools to
deliver their courses in a more stimulating way to large numbers of students.
Not everything, however, about the introduction of this new technology into education is
positive. One major problem is that not all students are comfortable with using
technology, even if they are part of the digital native generation. This is a serious
issue as they may suffer from their lack of technological skills. Another related issue is
that education is a human activity and it works best with as much human interaction as
possible. Impersonal technology cannot replace the human contact found in
traditional face-to-face tutorials and seminars.
As we have seen, there are major benefits to the introduction of technology into
education, not least because it enables modern forms of education such as distance
learning courses. This is balanced, however, by the fact that it can be too impersonal for
some and disadvantages others for their lack of technological skills.
Another point that needs to be considered is the impact of transporting food on local
farmers and traditional ways of life. Again, there is good research to show that farmers
and smallholders are unable to compete in price with the supermarkets that import
cheap, and often low-quality, produce from abroad. This is not just a problem for local
farmers who are likely to go out of business, it also has an impact on weakening
traditional communities that rely on those farms for employment and trade.
A further consideration is that food that has travelled across the world is considerably
less healthy than locally grown, fresh produce. The simple point is that the further food
travels before it reaches the consumer, the less fresh it will be and any nutritionist will
confirm that fresh food is fuller of vitamins. Therefore, it would be preferable if
supermarkets and other stores did not transport food from other countries.
In conclusion, I believe that the trend for transporting food over long distances is
undesirable because it is environmentally unfriendly, threatens local communities and
results in less healthy options for the consumer.
(294 words)
In many countries there has been an increase in social problems involving
teenagers in recent years. Many people believe that this is due to modern
lifestyles because parents spend more and more time at work and have less
time to supervise their children. To what extent do you believe this is true?
There is no question that standards of behaviour have fallen among teenagers. The
popular belief is that the principle cause is that parents are unable to supervise their
children because they are away at work. I only partially agree with this viewpoint as there
are other important factors too.
It is undeniable that parents should bear some responsibility for the actions of their
teenaged children. This is particularly true when they are absent from the home and not
in a position to control their children. The argument is that if they were at home, then
they would be able to make certain that their children did not join gangs and spent their
time on socially acceptable activities.
However, it can also be said that working parents are in fact setting a good example to
their children. Indeed, it is very often the case that teenagers who come from
hardworking families spend their time on schoolwork and conduct themselves well. In
fact, the teenagers who do create social problems by, for example, getting drunk or
painting graffitti come from homes where parents are unemployed.
Other factors that lead to teenagers getting into trouble relate to the educational
system. This is due to the fact that many teenagers leave school aged 16 and do not
find work because of lack of qualifications. As a result, they spend time on the street with
nothing productive to do. Likewise, social problems with teenagers can be the
consequence of poor discipline at school with teachers failing to control their classes.
In conclusion, it is possible to say that this sort of problem is only sometimes the result
of parents not supervising their children. It is equally possible to say that discipline in
schools is at fault.
he threat of nuclear weapons maintains world peace. Nuclear power provides
cheap and clean energy. The benefits of nuclear technology far outweigh the
disadvantages. Do you agree or disagree? Give reasons for your answer.
One question that has caused a great deal of controversy over the years is nuclear
technology. Although it offers a number of advantages in world peace and green power, it
is also a dangerous technology, I believe that it is also a dangerous technology.
The opponents of nuclear power generally base their arguments on the danger it
represents to the world. There are two main dangers: the risk of nuclear warfare and the
nuclear disasters. The danger of nuclear war is obvious and if one thinks about
Chernobyl, it is easy to understand why people are worried about nuclear power, as it
can cause major suffering.
There are, however, good reasons for believing that nuclear technology is generally
advantageous. The first of these is that there has not been a major world conflict since
the invention of nuclear weapons. While there have been wars, they have not been on
the same scale as the Second World War. It is possible to say that the world is a safer
place because of nuclear weapons.
The other most significant benefit relates to the environment. Perhaps the greatest
danger facing our world today is a combination of global warming and the greenhouse
effect. This danger is caused partly by burning fossil fuels which leads to our polluted
atmosphere. Nuclear power, however, is a much greener alternative which does not have
such negative effects. Furthermore, in the last 50 years there have not been too many
nuclear disasters and many experts claim that it is in fact a safe technology.
In conclusion I would say that nuclear technology is better than the current alternatives.
However, I also believe we should keep looking for ways to make it safer.
Everyone should stay in school until the age of eighteen. To what extent do you
agree or disagree?
It is often said that if you want to succeed in life, you need a proper education. While
there may be arguments for making school compulsory until the age of 18 , I disagree
that this should apply to everyone.
Perhaps the strongest reason for not leaving school early is that it prepares you for your
working career. If you leave school early with only a basic education, you are unlikely to
be able to find any skilled work. Indeed, the education you receive between the ages of
16 and 18 is crucial for anyone who does not want a lifetime of unskilled work in a
factory.
Another compelling reason for remaining in school until 18 is that school provides moral
and social education too. This is particularly important for people between 16 and 18
who have many temptations and benefit from the organised framework that school
provides. Young people who stay in school until the age of 18 tend to be more
responsible and help build a stronger society.
There are, however, equally strong arguments against making school compulsory until
the age of 18. One such argument is that not everyone is academic and that some
people benefit more from vocational training. For instance, someone who wants to
become a car mechanic may find better training and more satisfaction in an apprentice
scheme. Another related argument is that, in todays world, young people are maturing
ever more quickly and are able to make their own life decisions by the age of 16.
To my mind, everyone should be encouraged to stay in school until 18 both for social and
career reasons. However, I believe it would be a mistake to make this compulsory
bearing in mind that different people have different needs and abilities and the
possibilities of other forms of vocational training.