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Whatisanicon

This document discusses characteristics that define icons. Coca-Cola is described as an enduring icon due to its 124-year history as the #1 best-selling drink consumed at a rate of over 1.8 billion drinks per day globally. The Statue of Liberty is presented as a representative icon as it symbolizes friendship between nations and the path to liberty while standing 305 feet tall in New York City. Nike's swoosh logo is identified as a well-known icon, being one of the most recognized logos and contributing to Nike's success as the #1 most iconic brand. Finally, Richie McCaw is characterized as a well-respected icon in New Zealand for his achievements as the former All Blacks captain

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122 views2 pages

Whatisanicon

This document discusses characteristics that define icons. Coca-Cola is described as an enduring icon due to its 124-year history as the #1 best-selling drink consumed at a rate of over 1.8 billion drinks per day globally. The Statue of Liberty is presented as a representative icon as it symbolizes friendship between nations and the path to liberty while standing 305 feet tall in New York City. Nike's swoosh logo is identified as a well-known icon, being one of the most recognized logos and contributing to Nike's success as the #1 most iconic brand. Finally, Richie McCaw is characterized as a well-respected icon in New Zealand for his achievements as the former All Blacks captain

Uploaded by

api-317422185
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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What is an Icon?

Enduring
Besides the fact that Coca Cola
is well recognised all around the
world, their are many factors that make
this icon enduring.
- 124 years old
- #1 best selling drink since 2007
- Consumed at the rate of more than 1.8
billion drinks per day.
-3.1% of all beverages drank around the
world are coca cola products.

Representative
Standing 305ft (92.96400m)
tall, the Statue of Liberty
represents more than the
State- New York City.
The Statue of Liberty also represents;
- Friendship between nations
- Symbol of enlightenment
- Path to Liberty/freedom

Well known/recognised
The Nike tick or swoosh is one of the
most recognised logos ever. One of the
reasons that Nike is so successful, is
because of their easily recognisable logo.
Nike is also:
- #1 most iconic brand of all time.
- #1 most popular shoe brand

Well

respected

As well as being well


recognised, Richard Richie
McCaw is quite well respected
in NZ because of all his great
achievements. Only being 35 years old, the
former All Blacks captain has achieved more
than the following:
- Being captain of the All blacks since
2006
- Received NZ highest honour
- Lead his team to 2 rugby world cup
victories.

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