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Sentiment Analysis

What is Sentiment Analysis

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45 views2 pages

Sentiment Analysis

What is Sentiment Analysis

Uploaded by

goyalrahul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Sentiment Analysis

Sentiment analysis (also known as opinion mining) refers to the use of


natural language processing, text analysis and computational linguistics to
identify and extract subjective information from text.
Sentiment analysis, involves edifice a scheme to collect and classify
opinions about a product. It is a process for tracking the humor of the
people about a certain product.
The year 2001 or so seems to mark the beginning of widespread
awareness of the research problems and opportunities that sentiment
analysis and opinion mining raise [31] due to the following factors: (i) the
development of machine learning methods in natural language processing
and information retrieval (ii) the availability of training datasets for
machine learning algorithms, and (iii) realization of the fascinating
intellectual challenges and commercial and intelligence applications that
the area offers.
In general, opinions can be expressed on anything, e.g., a product, a
service, a topic, an individual, an organization, or an event. The general
term object is used to denote the entity that has been commented on.
Thus, object O can be defined as an entity which can be a product, topic,
person, event, or organization. It is associated with a pair, O : (T, A),
where T is a hierarchy or taxonomy of components (or parts) and subcomponents of O, and A is a set of attributes of O. Each component has its
own set of sub-components and attributes. The word features is used to
represent both components and attributes. For an evaluative document D,
opinion passage on a feature f of the object O evaluated in D is a group of
consecutive sentences in D that expresses a positive or negative opinion
on f. Research on opinion mining or sentiment analysis started with
identifying opinion (or sentiment) bearing words, e.g., great, amazing,
wonderful, bad, and poor. Many researchers have worked on mining such
words and identifying their semantic orientations or polarity determination
(i.e., positive, negative and neutral). In [12], the authors identified several
linguistic rules that can be exploited to identify opinion words and their
orientations from a large corpus. This method has been applied, extended
and improved in [7, 15, and 22]. In [13 and 16], a bootstrapping approach
is proposed, which uses a small set of given seed opinion words to find
their synonyms and antonyms in WordNet.
Textual information in the world can be broadly categorized into two main

types: facts and opinions. Facts are objective expressions about entities,
events and their properties. Opinions are usually subjective expressions
that describe peoples sentiments, appraisals or feelings toward entities,
events and their properties.
Much of the existing research on textual information processing has been
focused on mining and retrieval of factual information, e.g., information
retrieval, Web search, text classification, text clustering and many other
text mining and natural language processing tasks. Little work had been
done on the processing of opinions until only recently. Yet, opinions are so
important that whenever we need to make a decision we want to hear
others opinions. This is not only true for individuals but also true for
organizations.
What is sentiment?
Sentiment = feelings

Attitudes
Emotions
Opinions

Subjective impressions, not facts

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