Scribd
Upload
111 views14 pages

Evoltion of M

The document discusses an exploratory study examining how the role of the internet is evolving in marketing strategies. It studies how companies are using the internet for marketing and what challenges they face. The study finds that most companies see the internet as important for building customer relationships and enhancing customer service, but developing effective online marketing strategies remains a challenge.

Uploaded by

paulx93x
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
111 views14 pages

Evoltion of M

The document discusses an exploratory study examining how the role of the internet is evolving in marketing strategies. It studies how companies are using the internet for marketing and what challenges they face. The study finds that most companies see the internet as important for building customer relationships and enhancing customer service, but developing effective online marketing strategies remains a challenge.

Uploaded by

paulx93x
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

The evolving role of the Internet in marketing strategy: An exploratory study

Sultan, Fareena;Rohm, Andrew J


Journal of Interactive Marketing; Spring 2004; 18, 2; ABI/INFORM Trade & Industry
pg. 6

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

You might also like