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Our Purpose Is To Make A Difference by Giving People (A) Innovative Solutions (B &D) For

The document discusses mission statements, which describe an organization's purpose, business, and reason for existing. There are two types: customer-oriented or product-oriented. An effective mission statement addresses customers, products/services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. Examples are provided for Reckitt Benckiser and Intel, analyzing their mission statements based on these components. Shanghai Electric's mission focuses on strengthening social responsibility and achieving economic and social harmony.

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31 views3 pages

Our Purpose Is To Make A Difference by Giving People (A) Innovative Solutions (B &D) For

The document discusses mission statements, which describe an organization's purpose, business, and reason for existing. There are two types: customer-oriented or product-oriented. An effective mission statement addresses customers, products/services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. Examples are provided for Reckitt Benckiser and Intel, analyzing their mission statements based on these components. Shanghai Electric's mission focuses on strengthening social responsibility and achieving economic and social harmony.

Uploaded by

dani2611
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Mission Statement

It is a description of the following:

What an organization actually does


What its business is
Why it does it.

There are two types of mission statement


1. Customer Oriented
2. Product Oriented.
Components of an Effective Mission Statement
a) Customers. Who are your customers? How do you benefit them?
b) Products or services. What are the main products or services that you offer?
Their uniqueness?
c) Markets. In which geographical markets do you operate?
d) Technology. What is the firms basic technology?
e) Concern for survival. Is the firm committed to growth and financial soundness?
f) Philosophy. What are the basic beliefs, values and philosophies that guide an
organization?
g) Self-concept. What are the firms strengths, competencies or competitive
advantages
h) Concern for public image. Is the firm socially responsible and environmentally
friendly?
i) Concern for employees. How does a company treat its employees?
Examples
Reckitt Benckiser

Our purpose is to make a difference by giving people (a) innovative solutions (b &d) for
healthier lives and happier homes (f). This means we are expanding our capabilities(g) and investing in
innovation(e) to stay ahead of the game
Customers

Markets

Technology

Yes

Product or
Services
Yes

No

Yes

Concern for
Survival
Yes

Philosophy

Self-Concept

Concern for
Public Image

Concern for
Employees

Customer or
Product

Yes

Yes

No

No

Oriented
Customer
Oriented

Intel
"Delight our customers (a), employees (i), and shareholders (e) by relentlessly delivering the platform
and technology (b & d) advancements that become essential to the way we work and live."
Customers

Markets

Technology

Yes

Product or
Services
Yes

No

Yes

Philosophy

Self-Concept

Concern for
Public Image

Concern for
Employees

No

No

No

Yes

Concern for
Survival
Yes
Customer or
Product
Oriented
Customer
Oriented

Shanghai Electric
Shanghai Electric firmly believes that: to strengthen social responsibility in the field
of consensus and communication, the concept of social responsibility into our
strategic development goals, and through the implementation of the day-to-day
business management and innovation activities, to create a truly socially
acceptable, Social distinguished organizations, in order to truly achieve the
economic and social environment of harmonious coexistence and coordinated
development.

Customers

Product or
Services

Markets

Technology

Concern for
Survival

Philosophy

Self-Concept

Concern for

Concern for

Customer or

Public Image

Employees

Product
Oriented

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