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Preliminary Coffee Shop Questionnaire
1. Default Section
*1. How often do you frequent coffee shops?
Daily
Weekly
Monthly
Less than once per month
2. What is your favorite coffee shop? Where is it located?
3. What do you typically order to drink?
4. Do you prefer large, national chain coffee shops or small,
privately owned coffee shops?
National Chain
Private, Non-Chain
Why (optional)
*5. On a scale of 1 - 5 (5 being the highest) how important are
the following qualities to you when choosing a coffee shop?
1 2 3 4 5
Atmospher Atmospher Atmospher Atmospher Atmosp
Atmosphere
e1 e2 e3 e4 e5
Noise Noise Noise Noise Noise
Noise Level
Level 1 Level 2 Level 3 Level 4 Level 5
1 2 3 4 5
Price 1 Price 2 Price 3 Price 4 Price 5
Price
Selection Selection Selection Selection Selectio
Selection
1 2 3 4 5
Quality of Quality of Quality of Quality of Quality
Quality of
Coffee
Coffee 1 Coffee 2 Coffee 3 Coffee 4 Coffee 5
Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi
Wi-Fi
accessibility
accessibility 1 accessibility 2 accessibility 3 accessibility 4 accessibili
Friendlines Friendlines Friendlines Friendlines Friendli
Friendliness
of Baristas
s of Baristas 1 s of Baristas 2 s of Baristas 3 s of Baristas 4 s of Barist
6. The fact that a coffee shop served only fair-trade coffee/tea
and locally grown food would influence my decision to go
there:
Greatly
Somewhat
It wouldn't
I don't know what fair-trade coffee/tea is
7. Would a coffee shop that (in addition to coffee) serves
gourmet panini sandwiches and fresh salads appeal to you?
Yes
No
8. If so, what would be the maximum price you would be
willing to pay for a quality sandwich or salad?
$4
$5
$6
$7
$8
$9
9. A coffee shop who offered discounts to college students
would encourage me to go.
True
False
Thank you for taking the time to fill out the preliminary coffee shop
survey. Each response is important and will be very helpful.
Done
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How often do you go to coffee shops? (chains or independent stores)
Daily or almost
4-5 times a week
3-4 times a week
2-3 times a week
Once a week
Once every 2/3 weeks
I rarely go to coffee shops
I never go to coffee shops
*Filter forwarding to the associated page :
If the respondent does not or rarely go to coffee shops, the respondent is forwarded to the conclusion
*Next step for the respondent : Next Page
2. Q2
Back to summary
When you go to a coffee shop what do you usually purchase?
Tick all that apply.
Hot drinks (Coffees, teas etc)
Cold drinks
Pastries
Cakes
Sandwiches
Hot food
Other, please specify:
*Next step for the respondent : Next Page
3. Q3
Back to summary
Do you usually go to the same coffee shop or a variety of different ones?
The same coffee shop always
The same coffee shop mostly but I change sometimes
I go to a variety of different coffee shops
*Next step for the respondent : Next Page
4. Q4
Back to summary
Do you usually purchase these items to go or sit in the restaurant?
To go
Sit in
*Next step for the respondent : Next Page
5. Q5
Back to summary
How much do you usually spend at a coffee shop?
Less than 1
1 - 2
2.01 - 3
3.01 - 4
4.01 5
5.01 - 6
6.01 - 7
Over 7
*Next step for the respondent : Next Page
6. Q6
Back to summary
What are the most important factors to you when you visit a coffee shop?
Tick all that apply.
Price
Quality of products
Location
Atmosphere
Variety of menu
Other, please specify:
*Next step for the respondent : Next Page
7. Q7
Back to summary
7. Would you be interested in a coffee shop that has a reading / work area that is specifically designated to
be quiet and allow customers to work? It will also have a range of books and magazines available for
customers to use free of charge and also free access to wifi. This coffee shop also allows you to buy food/
hot drinks on the go like your normal coffee stores.
Very interested
Quite interested
Not really interested
Not interested at all
*Filter forwarding to the associated page :
If the respondent is not interested at all, the respondent is forwarded to the conclusion
*Next step for the respondent : Next Page
8. Q8
Back to summary
If a coffee shop like this one was located near your workplace or home how often do you think you would
visit it?
Daily or almost
4-5 times a week
3-4 times a week
2-3 times a week
Once a week
Once every 2/3 weeks
Occasionally
