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QFD Matrix

This document provides a template for a Quality Function Deployment (QFD) analysis with the following key steps: 1. List the customer requirements (WHATs) such as performance, aesthetics, reasonable cost, aerodynamic look, nice finish, corrosion resistance, lightweight, strength, and durability. 2. Identify the technical descriptors (HOWs) that will meet the customer requirements, including material selection, manufacturing process, powder metallurgy, sand casting, die casting, welding, forging, steel, aluminum, and titanium. 3. Develop a relationship matrix to show the relationships between the customer requirements (WHATs) and technical descriptors (HOWs).

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Anonymous ujfx6m
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49 views8 pages

QFD Matrix

This document provides a template for a Quality Function Deployment (QFD) analysis with the following key steps: 1. List the customer requirements (WHATs) such as performance, aesthetics, reasonable cost, aerodynamic look, nice finish, corrosion resistance, lightweight, strength, and durability. 2. Identify the technical descriptors (HOWs) that will meet the customer requirements, including material selection, manufacturing process, powder metallurgy, sand casting, die casting, welding, forging, steel, aluminum, and titanium. 3. Develop a relationship matrix to show the relationships between the customer requirements (WHATs) and technical descriptors (HOWs).

Uploaded by

Anonymous ujfx6m
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
You are on page 1/ 8

QFD Template

February 28, 2007

Interrelationship between technical


decriptors (correlation matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs

Primary +9 Strong
+3 Medium
Secondary +1 Weak
Secondary
Primary
Customer Requirements

Prioritized Customer
Requirements
(WHATs)

Technical Our Product

Absolute Weight and Percent


Our Product

A's Product

B's Product
Competitive A's Product
Assessment B's Product

Importance to Customer
Degree of Technical Difficulty
Target Value

Scale-up Factor
Assessment
Competitive
Customer

Absolute Weight and Percent 0 0 0 0 0 0 0 0


Target Value

Sales Point
Relative Weight and Percent 0 0 0 0 0 0 0 0
Prioritized Technical
Descriptors
QFD Example
Step 1 - List Customer Requirements (WHATs)
February 28, 2008

Secondary
Primary

Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 2 - List Technical Descriptors (HOWs)
February 28, 2008

Technical Descriptors
(HOWs)
Material Manufacturing
Primary Selection Process

Secondary

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 3 - Develop a Relationship Matrix Between WHATs and HOWs
February 28, 2008

Relationship between customer


requirements and technical
descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 4 - Develop the Interrelationship Matrix Between HOWs
February 28, 2008

Interrelationship between technical


decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
QFD Example
Step 5 - Competitive Assessment
February 28, 2008

Interrelationship between technical


decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 3 4 2
Customer Requirements

Performance Aesthetics

Aerodynamic Look 4 5 3
Nice Finish 4 5 3
(WHATs)

Corrosion Resistant 4 4 2
Lightweight 3 4 2
Strength 3 3 4
Durable 3 3 4

Technical Our Product 0 5 0 5 0 0 0 0

Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0
Assessment B's Product 5 0 0 4 0 0 0 0

Assessment
Competitive
Customer
QFD Example
Step 6 - Develop Prioritized Customer Requirements
February 28, 2008

Interrelationship between technical


decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 3 4 2 8 4 1.3 1.5 16
Customer Requirements

Performance Aesthetics

Prioritized Customer
Aerodynamic Look 4 5 3 5 4 1 1.5 8

Requirements
Nice Finish 4 5 3 5 4 1 1 5
(WHATs)

Corrosion Resistant 4 4 2 2 4 1 1 2
Lightweight 3 4 2 7 4 1.3 2 19
Strength 3 3 4 5 3 1 1 5
Durable 3 3 4 3 3 1 1 3

Technical Our Product 0 5 0 5 0 0 0 0

Absolute Weight and Percent


Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0

Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0

Scale-up Factor
Assessment
Competitive
Customer

Target Value

Sales Point
QFD Example
Step 7 - Develop Proritized Technical Descriptors
February 28, 2008

Interrelationship between technical


decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 9 9 1 9 3 9 3 1 3 4 2 8 4 1.3 1.5 16
Customer Requirements

Performance Aesthetics

Prioritized Customer
Aerodynamic Look 1 1 1 9 3 3 9 4 5 3 5 4 1 1.5 8

Requirements
Nice Finish 3 9 9 1 9 1 3 9 4 5 3 5 4 1 1 5
(WHATs)

Corrosion Resistant 1 9 9 1 3 3 3 3 4 4 2 2 4 1 1 2
Lightweight 1 9 9 1 3 4 2 7 4 1.3 2 19
Strength 9 3 9 1 3 3 9 1 3 3 4 5 3 1 1 5
Durable 9 3 3 1 9 3 9 3 3 3 4 3 3 1 1 3

Technical Our Product 0 5 0 5 0 0 0 0

Absolute Weight and Percent


Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0

Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0
Degree of Technical Difficulty 1 6 9 4 7 3 6 9
Target Value 5 5 5 4 5 0 0 0

Scale-up Factor
Assessment
Competitive
Customer

Absolute Weight and Percent 168 227 193 92 162 122 132 125

Target Value

Sales Point
Relative Weight and Percent 252 410 312 167 213 203 165 172
Prioritized Technical
Descriptors

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