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WHAT IS
DATA VISUALIZATION?
DATA VISUALIZATION INVOLVES
INTERPRETING DATA SIMPLE,
EASY TO UNDERSTAND INFORMATION
USING VISUALS
WHY DATA
VISUALIZATION IS
IMPORTANT?
VISUAL DATA HELPS US TO
THINK AND COMMUNICATE
GOLDEN RULES
OF CREATING A DATA
VISUALIZATION POWERPOINT
PRESENTATION
A PICTURE TELLS A STORY BETTER
THAN A THOUSAND WORDS COULD
BY VISUALIZING YOUR DATA,
YOU CAN COMMUNICATE YOUR
STORY MORE EFFECTIVELY
4 KEY QUESTIONS FOR SUCCESSFUL
DATA VISUALIZATION
WHAT IS THE STORY WHAT TYPE OF DATA
YOUR DATA IS TRYING TO TELL? DO YOU WANT TO EXPLAIN?
WHAT CHART TYPE WILL DISPLAY WHO IS YOUR AUDIENCE?
YOUR DATA IN THE SIMPLEST AND
MOST EFFICIENT WAY?
WHAT IS YOUR STORY?
All data tells a story. Data visualization
makes the story easy to understand
Are sales up or down? Is the birthrate on the increase?
Are expenses under control?
WHAT TYPE OF DATA DO YOU
WANT TO EXPLAIN?
Quantitative data deals with numbers and things
you can measure objectively. This can be:
POPULATION SALES & BUDGET EXPENSES
STATISTICS EARNINGS FIGURES ETC
DATA TYPES
Nearly every organization has Data visualization allows you Quantitative data is ideal for
quantitative information to to present this data in a simple visualization.It summarizes the
collect, dissect, understand visual way so that it makes datas essential
and present sense at a glance characteristics allowing to
disregard exceptions
WHO IS YOUR AUDIENCE?
Are you presenting to a board of directors,
healthcare professionals, prospective investors?
KNOW YOUR AUDIENCE
Your audience should influence how you visualize your data.
Understanding how your audience best digests data will
influence which chart types you will use
KNOW YOUR AUDIENCE
Get to the point.
As much as storytelling is an art, knowing what your audience need
to know from the numbers is critical. Choose the simplest and
clearest chart type which allows you to get straight to the point
CHOOSE THE VISUAL AID
THAT WILL SPEAK DIRECTLY
TO YOUR AUDIENCE
WHAT CHART TYPE WILL DISPLAY
YOUR DATA EFFICIENTLY?
Each chart type is suited to telling a different story.
Common chart types include:
PIE CHARTS LINE GRAPHS BUBBLE GRAPHS
BAR GRAPHS SCATTER GRAPHS HEAT MAPS
WHY VISUALIZE WITH GRAPHS
GRAPHS ALLOW YOU TO GET STRAIGHT TO THE POINT
A SIMPLE GRAPH CAN TELL A STORY OF A THOUSAND WORD
GRAPHS ALLOW YOU TO SHOW
A B C D
E F G H
TRENDS PATTERNS EXCEPTIONS
DATA VISUALIZATION
USING PIE CHARTS
Perfect for displaying proportions and
percentages in a part-to-whole relationship
PIE CHART TIPS
5 CATEGORIES
Less is more:
limit the number of categories to 5 or less
PIE CHART TIPS
75%
25%
Clearly label percentages
to avoid misinterpretation of the segment sizes
PIE CHART TIPS
YES GOOD
Order slices so that
they are quickly understood
PIE CHART TIPS
UMM... GOOD
Avoid the use of 3D pie charts,
they make the data more difficult to understand
BAR GRAPH
Use a bar graph to show groups comparison.
They can be either horizontal or vertical
BAR GRAPH TIPS
Always start value axis at zero
BAR GRAPH TIPS
20 YES 30 NO!
15 15
10 10
A A
Use a consistent scale
LINE GRAPH
A line graph uses a line to show time-series relationships of
continuous data. They are great for showing trends and
changes over time
LINE GRAPH TIPS
Use a maximum of 4 lines when comparing
LINE GRAPH TIPS
YES UMM..
Use solid lines and not dotted lines
LINE GRAPH TIPS
=A
=B
=C
Label each line separately
LINE GRAPH TIPS
GOOD UMM..
20 40 60 80 20 35 40 60
Use a correct scale for the graph
SCATTER GRAPH
Scatter graphs can be used to show the relationship
between two variables. Perfect to use for large data sets
such as population or epidemiology studies.
SCATTER GRAPH TIPS
Use lines to show trends & relationships.
SCATTER GRAPH TIPS
Use as few lines as possible
SCATTER GRAPH TIPS
40
20
0 0 X
24 48 72
Always start with the Y-axis at 0.
SCATTER GRAPH TIPS
WARNING:
Be wary of creating a non-existent cause-effect relationship
BUBBLE GRAPH
Bubble graphs can be used to show 2, 3 or 4 variables
on the same graph.
By using different size or colour of bubbles, a bubble graph can show
relationships between data in a very clear manner.
BUBBLE GRAPH TIPS
PICK ME!
Use simple shapes. Circles work best.
BUBBLE GRAPH TIPS
100.000
60.000
Size bubbles appropriately.
BUBBLE GRAPH TIPS
Use clear and visible labels.
HEAT MAP
i ii iii iv v vi
50
A
40
B
C 30
D 20
E
10
F
0
Heat maps are great for showing geographical or complex data.
By using different shades of color, comparisons can be clearly shown
HEAT MAP TIPS
Use simple color gradients
HEAT MAP TIPS
GOOD NOPE!
Keep patterns to a minimal
HEAT MAP TIPS
USE CLEAR MAP BOUNDARIES
WHAT YOU HAVE LEARNT
YOU SHOULD KNOW MORE
ABOUT DATA VISUALIZATION BY NOW
4 KEYS TO DATA VISUALIZATION
TELL A STORY EXPLAIN DATA SIMPLY
CHOOSE THE RIGHT VISUAL
(CHART TYPE) FOR EFFECTIVE SPEAK TO YOUR AUDIENCE
COMMUNICATION
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VISUALIZE DATA TO TELL
A BETTER STORY FOR
YOUR AUDIENCE
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