FINAL REPORT

DILSUKH NAGAR

SUBMITTED BY
SAKETHA NEMANI
7NBHD054 (MBA 2007-09)
ICFAI NATIONAL COLLEGE
DILSUKH NAGAR

NEON SOFTWARE SERVICES

UNDER GUIDENCE OF
Faculty guide: Company guide:
MRS.KARUNA BASAVRAJ NAGESH KOMATI
ICFAI NATIONAL COLLEGE MD (CEO)
DILSUKHNAGAR. NEON SOFTWARE
SERVICES

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 FINAL REPORT
SUMMER INTERNSHIP PROGRAM-2008

“Designing & Selling of Software Products to Educational

Institutes in Twin Cities”

A REPORT SUBMITTED IN FULFILLMENT OF THE

REQUIREMENTS OF MBA PROGRAM OF ICFAI
NATIONAL COLLEGE, HYDERABAD.

A Report Submitted by
Saketha Nemani
BATCH OF 2009

SUBMITTED TO:
Company Guide: Faculty Guide:
Mr.Nagesh Komati Mrs.Karuna Basavraj
MD (CEO) Soft Skills Trainer
Neon Software Services INC-DSNR

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 DECLARATION

I here declare that this project work entitled “Designing & Selling of
Software Product to Educational Institutes in Twin Cities”Carried
out under the guidance of my Company Guide Mr.Nagesh Komati
and my Faculty guide Mrs.Karuna Basavraj.This final report,
neither in full nor in part has been Submitted for award of any other
degree of either this university or any other university.

(SAKETHA NEMANI)

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 CERTIFICATE

This is to certify that the Summer Internship report entitled

“Designing & Selling Software Products to Educational Institutes in
Twin Cities.” a bona fide work of Mr.Nagesh Komati, is original and
has been done under my supervision in partial fulfillment of the
requirement for the award of M.B.A degree. The student has carried
out the project work for a period of four months from March 24th
2008 to July 05th 2008. This report, neither in full nor in part has ever
before been submitted for award of any degree of either this
university. I am pleased to that her performance during the period was
extremely satisfactory.

Mrs. KARUNA BASAVRAJU Mr.SUBASH TEJ

Faculty Guide SIP Coordinator

INC Dilsukhnagar INC Dilsukhnagar

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 ACKNOWLEDGEMENT

We would like to express our deepest gratitude and sincere

thanks to our Faculty Guide Mrs.Karuna Basavaraju, for
her valuable suggestions, scholarly guidance, constructive
criticism, and constant encouragement at every step of the
project.

We are also thankful to our company guide Mr.Nagesh

Komati for providing us with valuable information on the
topic.

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 CONTENTS

Industry & Company Profile

Targets / tasks set
Strategies adopted to reach the target
Achievements
Performance
Analysis of performance & reasons for variance
Problems & limitations
Learning with ET
Awards, rewards & incentives
Conclusion
References
Appendix

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 INDUSTRY PROFILE
India’s most prized resources in today's knowledge economy is its

readily available technical work force. India has the second largest

English speaking professionals in the world, second only to U.S. It is

estimated that India has over 4 million technical workers, over 1,832

educational institutions and polytechnics, which train more 67,785

computer software professionals every year. Government of India is

stepping up the number and quality of training facilities in the country

to capitalize on this extraordinary human resource. It is the knowledge

industry that will help take the Indian economy to a sustained higher

rate of growth and the policy makers are fully aware of this.

The vision of Information Technology (IT) policy is to use IT as a

tool for raising the living standards of the common man and enriching

their lives. In Information technology (IT), India has built up valuable

brand equity in the global markets. In IT-enabled services(ITES),

India has emerged as the most preferred destination for business

process outsourcing (BPO), a key driver of growth for the software

industry and the service sector.

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IT industry collected nearly 60 percent of its revenues of its revenues

from the private sector in India, the balance came from government

and public sector organizations. Another encouraging trend in

domestic market is that IT is no more restricted to metro cities, as it is

a fast picking up stream in smaller cities as well. With government’s

ambition to launch or consolidate various e-governance projects, the

domestic IT buying is increasing at a faster pace in this domain. And

gaining confidence from the domestic success, most of the companies

in India are moving up the value chain to attract global buyers who

are showing increased interest. A clear manifesting of this comes

from the fact that Indian companies and consortia have bagged high-

value, long-term services contracts. For example, Wipro bagged a

five-year, $300 million order from General Motors; Satyam won a

six-year contract from Nissan. TCS and Tata Tele are moving

aggressively to execute their $250 million outsourcing contract.

Likewise, HCL Technologies signed a co-sourcing deal with DSG

International. Tech Mahindra bagged a $1 billion deal from British

Telecom for five years.

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Initiatives taken by the Government of India for the Growth of
Indian IT industry:

1. Formation of ministry of IT.

2.Established of State Wide Area Network (SWAN) up to the block

level to provide connectivity for e-governance. & to broaden the
internet base.

3.The Department has also set up Community Information

Centers(CICs) in hilly, far-flung areas of the North-East and Jammu
and Kashmir to Facilitate the spread of benefit of information and
communication technology. It is also proposed to set up CICs in other
hilly, far-flung areas of the country like Uttaranchal, Andaman &
Nicobar and Lakshadweep.

4.A number of steps were taken by the government to meet the

challenge of zero duty regimes in 2005 under the Information
Technology Agreement (ITA-1). Tariffs on raw materials, parts, other
inputs and capital goods have been rationalized to make domestic
manufacturing viable and competitive.

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5.Keeping in view that almost two thirds of its population lives in
rural villages of India, during the year, the department of Information
Technology has formulated a proposal, as a part of NeGP, to establish
1,00,000 Common Services Centers (CSCs) in rural areas, which will
serve not only as the front-end for most government services, but also
as a means to connect the citizens of rural India to the World Wide
Web. CSC scheme envisages a honeycomb pattern of 6, 00,000
villages of the country i.e. one CSC village surrounded by six
villages. This would imply that each village would have a CSC either
within its area or in the adjoining village. The proposal also entails
facilitating establishment of an additional 10,000 centers in urban
areas without any goverence financial support.

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 COMPANY PROFILE

Neon Technologies is a Software Development and Training

Organization. It was established in 1998 as Hi-Tech Information
Technologies and Science. After that it was renamed as Neon
Technologies Pvt Ltd in 2003.

The Development division of Neon has reputation for providing

customized business applications and offering a full range of IT
solutions on various platforms. It is specialized in providing Business
Solutions for industries of varied sizes, Simple solutions that is the
result of combining Technology with the best personnel.

Neon Technologies has been designed by leading Academicians and

Software Professionals from the IT industry’s keeping in view the
increasing demand for software professionals. With a team of
dedicated and motivated professionals, Neon is offering solutions to
clients that help them remain competitive and meet the new
challenges in the business environment through our corporate
services.

Our technology expertise is in the design and development of

applications software in Client Server and ERP – computing
environment under various platforms such Java, .Net using GUI
Tools like Developer 2000, Visual Basic, Reusable Active X
components and Web applications.

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Corporate Training: NEON has also extended its services to the
Corporate Sector and has trained some of the Organizations.

Man power consulting: Keeping in view the demand for software

professionals Neon provides consulting both in the domestic and the
international markets. The training, development and the consulting
wings of Neon work hand in hand and thus have been successful in
providing complete business solutions to the IT industry.

NEON SERVICES:
Whatever be your needs, we
have a solution for it. With use of
modern development environments,
methodologies & technologies we can
design and develop custom software
applications to deliver perceptible
results with direct impact on your
business

Neon provides remarkable

services in developing bespoke software
applications and solutions for various
industries using the most up-to-date
technologies. We specialize in
providing project-specific solutions to
your business problems.

Neon provides remarkable services in developing bespoke

software applications and solutions for various industries using the
most up-to-date technologies. We specialize in providing project-
specific solutions to your business problems.

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 We analyze and understand your needs, then employ the
right tools to drive your Return On Investment (ROI) higher. Our
services enable you to enhance your operational efficiencies in a
world, where time and distance no longer separate your employees
and customers.

We can craft a unique, reliable and secure solution for you

to meet your requirements, which will make your day-to-day
operations more effective and efficient. We analyze your
requirements and nature of business before recommending
development of a software solution that effectively meets your
business needs.

At Neon, we prefer working in close cooperation with you

in order to stay constantly on-track and within the budget. We
encourage your interaction with us in all the phases of software
development process and keep you informed about the progress of
the project. We provide the detailed documentation for all the
work done along with the user manual for the software product we
develop and educate the end-user about the full operations of the
product. We remain a dependable resource for all your queries
even after the product is up and running successfully.

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 Product Description

Company produces software products mainly based on .net &

java.

At present the products which are developed & being developed at

neon are:

 Engineering product

 N-e-school management system

 Pay-roll management system

 Hospital management system

 Portal & website development

The product which we are supposed to market is N-e-school

management system.The main features of our product are:

Neon technologies is offering a product for schools in twin cities

which serves them to create a website & makes their school

management easy.

- With the help of this portal the school management, teachers,

students as well as parents would be benefited.

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15
Neon-e-school management system :

Dif f e r e n t mo d u l e s we
of f e r :

A DM I NI STR A TOR STUDENT OR

P AR ENT

TEA C HER

ADMINISTRATOR MODULE :
• This is the most functional & useful one of all the
modules.
• This module mainly serves the principal or administrator
who monitors & controls the entire school management.
• Through this he can have control over the following sub-
modules :
• Main module : Administrator module
• Sub-modules :

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 -Attendance
-Time table
-Report cards
-Pass words
-Setting marks pattern
-Assignments
-Home work
-Exam schedule
-Holidays
-Tutorials / resources
-Internal messaging
-Managing notices
-Fee structure
-School dress kit
-Bus schedule
-Controlling teacher’s &
student’s module
Teacher’s module :
• This module mainly serves teachers to use & control the
following sub-modules wherein each teacher is given a
separate login ID:
-Attendance

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 -Time table
-Report cards
-Assignment
-Home work
-Exams schedule
-Bus schedule
-Holidays
-Message board
-Tutorials
-Internal messaging
-Books to refer for the students & My profile
Student’s / parent’s module:
• A login ID will be given to each student which a parent
can also use.
• Through this module students / parents can only view the
details(cannot edit)
• The sub-modules which a student / parent can use are:
-Attendance
-Time table
-Report card
-Assignments
-Home work
-Exam schedule

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 -Bus schedule
-Dress kit
-Holidays
-Message board
-Tutorials
-Fees
-Books to refer
• The sub-modules which they can edit are:
-Internal messaging
-My profile & Online leave applications

Benefits for Students:

 Students can know about their academics, marks and
about their attendance.
 They could be aware of the activities which are held in
the schools.
 They can access about their fees structure and other
financial details from anywhere
 The record about their health and personal details would
be maintained.
 They can know about their timetables and syllabus.
 The most important benefit they could gain is through
Quiz which would help them to update their academic
knowledge.

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 Benefits for Teachers:
 They can store all their personal details.
 They can view the classes which are assigned to them
and timings of their classes.
 They can evaluate their students performance as they can
access to all the records of their students.
 They can view the students attendance to their module.
 They can view the school calendar just by a mouse click.
Benefits for School Administrators:
 They can record all the students information.
 They can record all their employee information.
 They can update school quiz questions time to time.

 The financial assistance which they are getting can be

managed more comfortably.
 The accounts management can be done in much easier
way.
 They can access to all their reports any time.

Benefits for Parents:

- In present scenario people hardly get time to interact with
teachers and management about their child’s performance.
- So, our portal helps them to know about their children's

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performance and even to interact with their teachers for
through forum.
-They can be aware about the financial aspects. This would
help in development of children as we believe a child can make
successful with coordination and cooperation of both teachers
as well as parents.

HRMS:

This Product handles Personal and Payroll related

activities of an organization. Complete employee database is
maintained including Contact Information, Salary Details,
Attendance, Performance Evaluation and Promotion of all
employees. Advanced HR Module is integrated with Knowledge
Management System within the organization to optimally utilize
the expertise of all employees.

Neon Technologies creates world-class technology

solutions for software, enterprise, and online business customers.
We use innovative engagement and process models that are
custom-designed to meet client-specific needs and balance a high-
level business view with close attention to detail during project
execution. From proprietary frameworks to open source
components, we leverage best-of-breed technology to provide the
greatest advantage to you.

Specifically our continuous effort:

 State of art infra structure report

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  Enhanced testing practices
 Statistical process control

Neon offering to business partners:

Neon technologies is dedicated to building long term relationship
With business partners across the globe. Neon technologies
partners in US, Germany and UK already benefited from such
relationships. We look forward to further strengthening our
presence on this and other markets with the help of new partners.

We create a real time communication bridge to enable joint

processing of customers requirements and timely provisions off
shore software services.

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 OBJECTIVE

 To study various services provided by Neon Software Services.

 To know market culture environment in real life situation.

 Going through different educational institutions, corporate to

Create awareness about our product.

 To use theoretical knowledge in practical scenario in order to

the market completion.

 To make a survey on projects taken by engineering students.

 To find the requirements of engineering students for taking a

project.

 To know the marketing strategies adopted by various institutions

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 offering projects to engineering student.

TARGETS/TASKS ASSIGNED

1.We have been asked to make presentations on Product development,

Product management, Engineering product and School management
software.

2. We have been asked to make the list of schools in and around

Hyderabad city.

3. We have to sell our product i.e. e-School Management to 15schools

individually to educational institutes in twin cities within a span of

4months. We can also sell Websites to corporate and Educational

Institutes who are willing to take Websites for their institutes or

Companies.

4. We have to sell our desktop application to schools in Hyderabad.

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5. We have been asked to do a survey on projects undertaken by
engineering students and their requirements.

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26
e
a
r
t
s
u
c
o
F
D
T
C
K
R
A
M
IE
L
N
O
G
y
g STRATEGIES ADOPTED

The main task in executive training is to sell neon product in and

around Hyderabad city and to make survey on engineering product. I
subdivided my task in the distinct component for better achievement
of my objective. I worked on each components separately to achieve
my targets. Following are the distinct component.

Database building
I have used this strategy for selling e-school management, websites
and even for making survey on our engineering product.
a) School activities.
To sell our school management software I first made root mapping
according to the schools location, after that I prepared myself to

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approach or how to convince the principal or director of the schools
and gave presentation on our product.

b) Survey
To get the required data for making report or survey on engineering
product I have visited various institutions such as APTECH, CMC,
ORBIT who offer projects for engineering student and gave a
questioner to them. I give a questioner even to engineering students to
know their requirements.

c) Root Mapping:
Before going to selected schools I have designed a root map
according to the location of the college and the companies.

d) Direct visit:
I initially selected an area of visit the schools and corporate.

e) Internet Browsing:
I have collected the list of schools through internet browsing.

f) Tele-Marketing:
I made cold calling to various educational institutions for selling our

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product and even made calls to companies our designing websites.

g) Mail-Marketing:
After direct visit, we tried to get E-mail ID of the concern person in
the company and mail them details and information about our
product.

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 PLANS DEVICED

 Right from the beginning we adhered to the to the schedules as

assigned by our faculty guide and company guide.

 We implemented the action plan as suggested by our guest

Mr.Kalyan from IDETITI SOLUTIONS who took a session for
us on Saturday.

 Every week we changed as action plan as per the requirements.

We had frequent revisions and corrections too.

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 s y s t e ma t ic ma in pl a n
SEGMENTATION AREA-WISE COLLECTION
OF HYD-SECBD DIVISION OF OF SCHOOL
REGION SCHOOLS DATABASE

MAKING CALLS &

TAKING
APPOINTMENTS

DOOR TO DOOR
MARKETING

11

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 RESOURCES UTILIZED
The resources we employed in order to achieve our targets are:
IT RESOURCES: We used the net especially Google to
gather the database of the schools present in secunderabad-Hyderabad
region.We also used internet services to gather the information
regarding the in-house documentation.

HUMAN RESOURCES: We took suggestions & inputs

frequently from our MD sir & HR manager which paved an easy way
for implementing our action plans.

As we are working for Neon e-school management product we

had to collect database of different schools which are situated in
and around Hyderabad.

Secondary Data:
It is the data that already exists which has been collected from
some other person or organization for their use and is generally
made available to others at a concessional rate.
Sources of secondary data include:
-websites
-journals
-books
-trade associations
-reports
-directories

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 ANALYSIS OF PERFORMANCE VS.
REASONS FOR VARIANCE
There are no short cuts to achieve success, our internship proven that
thing. Glimpse of my achievements in Internship program:
 My achievement was 74,800 out 80,000 target which was
given to me.
 Got the corporative honor from the company.
 Got Pre Placement Offer from the company.

Detailed achievements in the span of our months:

We convinced about 7 schools to be our product and names of those
schools are:
 Genius Grammar High School, Amberpet.
 Little Flower High School, Uppal.
 N.S.Grammer High School, Uppal.
 Aurobindo International High School, Nallakunta.
 S.V.Junior College, Ramanthapur.
 Manasa Gangothri Junior College, Uppal.
 Raghava Talent School, Kukatpally.

And we have convinced 3companies for designing their website and

names of those companies are:
 Deccan Infrastructures Ltd.
 Rahul Sai Placement Service
 Srinivasa Diesel Pvt.Ltd

We succeeded in setting up a marketing team in our company for the

first time and saved lot of money.
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We prepared PowerPoint presentation for the following:
 Engineering Product
 School Management Software
 Product Development

We also participated actively in idea generation process and

developing all this products and presented to the technical team.
We achieved in gathering good market knowledge, hands on work
experience, improving managerial capabilities in terms of presentation
skills and communication skills etc.

We succeeded in preparing the in house documentation related to

engineering project survey.

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The target which was given to us individual was 80,000 individually
and I have achieved 74,000 i.e.; 93.5% of the target which was given
to me. The variance in the target given to me was 6,500 i.e.; 3.5% of
the target. The reasons for the variance were given the following
page.

TARGET

Achievement
Variance

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 REASONS FOR VARIANCE

We faced many constrains in achieving our target.

TIME CONSTRAIN
As this is the vacation time for schools most of the schools were
closed and most of the school principals were not available. Few of
them were busy with admission process. Some schools were working
till noon because of which we could cover 2-3 schools per day. The
distance between schools also acted as a hurdle for our achievement.

TIME CONSUMING PROCESS AND COST EFFECTIVE

As the product as expensive and also involves the change of entire
school management system, the process is time consuming for the
decision to be taken. For installing our school management software it
takes 15-20 days which is again time consuming process.

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37
LEARNING WITH EXECUTIVE TRAINING

1. I learned how to approach the customer.

2. My confidence has been increased by regular visit to the

customer.

3. I gained the knowledge about customer’s perceptions.

4. I learned to distinguish between hot, cold and warm call.

5. I learned how to complete the deal with customers and make

them loyal to the company.

6. I gained knowledge about the company and its competitors.

7. By joining the company I came to know about the industry and

the working strategies.

8. I learnt how to utilize our interpersonal skills and maintain

social relations with the customers for the benefit of the future.

9. I learnt how to take out references from the customers.

10. I lost shyness to approach a person. Now I got the confidence to
approach the customers and got the confidence that I can convince
them.

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 AWARDS AND REWARDS

Some of the Appreciations which I have got are as follows:

 I got an unconditional pre - placement offer with a package of

1.44 per annum.

 I got Certificate of appreciation from Neon Software Services.

 Genius Grammar School principal was impressed by my

presentation and gave an open offer to participate in their school
promotional activities.

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 CONCLUSION

 The executive training has proved to be quite useful for us in

understanding the real corporate world.

 We got to know about the current market situation in a much

better way.

 The actual processes that take place in a company were known

to us i.e.,we could know about the work done by different
departments in an organization.

 We had an opportunity to implement some marketing strategies

which we studied in our theory classes.For ex: we could
implement door to door marketing, telemarketing, catalog
marketing,online marketing e.t.c.,by which we could bring an
awareness of our product.

 We also made use of some of the business research methods

.For ex: collection of secondary data e.t.c.,

 As our main motto was to go to different schools and give

presentations about our product,we could improve upon certain
skills such as presentation skills, communication skills e.t.c.,

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 We gathered the feedback from our clients which we used to
improvise our product according to our customer requirements
to make it more innovative & useful for them.

 The training given by our faculty guide-Mrs. G. karuna was very

useful in revising & correcting our plans.

 The inputs given by guest lectures during Saturday sessions

have proved to be very useful in preparing an action plan to
reach our targets. Especially the action plan given by Mr.
Kalyan from IDENTITI SOLUTIONS was implementable for
our product.

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 REFERENCES

 www.google.com
 www.neon-technologies.com
Marketing books of ICFAI
Journals
Primary data of the company

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 APPENDIX A

QUESTIONAIRE FOR STUDENTS FOR

DOCUMENTATION

1. Which course would you like to join?

2. Which slot would be the ideal timing slot for you?
3. Would you like to do your project in a team or
individually?
4. In which topic you would like to do the project?
5. Can we entitle you the project or you would like to do it
by yourself?
6. Do you have command over C language?
7. How long you would like to do your project?
8. What are the documents required from us for your
project?
9. Do you want us to teach you the language in which you
want to do the project?
10. Do u want us to provide material for the course?

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 QUESTIONER FOR INSTITUTIONS FOR
DOCUMENTATION

1. What are the courses offered by you for engineering

projects?
2. What would be the duration of the course?
3. How much you would be charging for a particular
course?
4. Can we avail any special discount if we register for two
courses at a time?
5. How many batches will be undertaken by you in a year?
6. Are you conducting any week end batches?
7. Will you give the software of the course?
8. Will you give the required materials for the course?
9. Will you give any special discount if we join as a team?
10.Will you entitle the project for us?

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