MOBILE REVOLUTION

exhibition texts

The numbers in the booklet are identical to the numbers

at the exhibition, to which the relevant chapters of the exposition belong.
MOBILE
REVOLUTION
Pop-up exhibition Mobile Revolution is an opportunity and an ethnic Ukrainian. He is still conducting his
to learn more about mobile communication, its history researches. At the exhibition you will learn about his
and evolution through the story of legendary brand, rules of life and discoveries.
which has been a leader in technology and innovation
for almost 90 years. Without Motorola discoveries, The history of Motorola is an inspirational way laid
we would never have known how Neil Armstrongs by talented people, their love for their work and the
voice sounds right from the Moon, how a police radio search for the new. Thats why in this project Motorola
and radio in the car works, and what are mobile connects with modern Ukrainian artists: SVITER
communications made of. art group, Alevtina Kakhidze, Yehor Antzyhin, who
have created installations and art projects that will
The very first mobile phone was invented by Martin allow the viewer to have a wider look at the world of
Cooper, a Motorola engineer. He made the first call in technology and get unusual experience.
1973, 44 years ago. Martin is a legendary person

October
6 26
1. BIRTH OF
THE LEGEND

r
6
1920S
1928

On September 25, 1928, Paul V. Galvin and his brother,

Joseph, incorporated Motorolas founding company
the Galvin Manufacturing Corporation in Chicago,
Illinois, USA. The company employed five persons
with $63 as a total weekly salary.

Meanwhile in the world

Alexander Flemming discovers penicillum, the very

first antibiotic. Martin Cooper, the person who made a
first cell-phone call, is born. Film debut of
Mickey Mouse.
1930S
1930

Motorola invented the very first car radio, a device

that was initially only meant for the police
(in the USA).

In 1930 the ompany founder Paul V. Galvin created

the brand name Motorola for the car radio linking
"motor" (for motorcar) with "ola" (which implied
sound).

Meanwhile in the world

Mahatma Gandhi is launching a campaign of civil

disobedience. Chrysler Building, the tallest skyscepper
in the world, is completed. The population of the Earth
has reached 2 000 000 000 000 people.
1940S1
1940

Galvin Manufacturing Corporation engineers

developed the Handie-Talkie SCR536 AM portable
two-way radio. This handheld radio became a World
Meanwhile in the world

India gains independence. Christian Dior presents the

New Look. David Bowie, Elton John, Stephen King and
Arnold Schwarzenegger are born.
War II icon. The device resembled a huge backpack
and no longer had to be attached to a vehicle in order 1948
to operate.
Motorola starts to deliver car radios to Ford and
Meanwhile in the world Chrysler factories to be installed in automobiles.

Charlie Chaplin films "The Great Dictator". Most Meanwhile in the world
Western European countries are occupied by the Nazis.
Salvador Dali depicts "The Face of War". After the Roswell incident with UFO in Nevada,
a Zone 51 is created. The World Health Organization
1947 was founded. One of the most expensive artworks
No. 5, 1948 by Jackson Pollockwas created.
In 1947 Galvin Manufacturing Corporation became
Motorola, Inc named after its most successful brand.
S1950S
1952

Motorola opens a research laboratory in Phoenix,

Arizona.

Meanwhile in the world

1955

Motorola introduced a new brand logo. Two aspiring

triangle peaks arching into anabstracted "M" formed
the basis of the new mark.

Meanwhile in the world

433, a three-movement composition by American
experimental composer John Cage was created. The Warsaw Bloc was created a military-political
grouping of socialist countries.
1953
1956
Motorola established the Motorola Foundation to
support leading universities in the United Motorola was the first to release a pager.
States. The foundation later expanded to support They called it the Handie-Talkie radio pager, and
science, technology, engineering and math (STEM) itwas mostly used in hospitals to send messages
education. within a range of 40 km. In some years it became
mass-used.
Meanwhile in the world
Meanwhile in the world
Francis Creek and James Watson open the DNA
structure. Communist Revolution in Cuba. First ascent IBM introduced the worlds first hard disk drive.
to the summit of Everest.
1960S1
1952

The 1960 Motorola Astronaut television, a 19-inch

model, was the worlds first large-screen, cordless
portable television.
Meanwhile in the world

The flowering of beat generation. "The Clockwork

Orange" by Anthony Burgess and "Over the Cockerel
Nest" by Ken Kesey are published. The Warsaw Bloc
was created a military-political grouping of socialist
Meanwhile in the world: countries.

The Beatles band id formed. More than 20 African 1969

countries gained independence. Dogs Belka and
Strelka returned alive from their space expedition. A Motorola radio transponder relayed the first words
from the Moon to Earth.
1962
Meanwhile in the world
During the flight to Venus, the Mariner 2
spacecraft used Motorolas repeater to provide The crew of Apollo-11 landed on the Moon. Samuel
radiocommunications at a distance of Beckett received the Nobel Prize for Literature
54 million miles. Richard Nixon announces the beginning of
the withdrawal of US troops from Vietnam.
S1970S
1973

The first prototype of a portable mobile phone Motorola

DynaTAC was released. It is believed that the first call on this
phone was made on April 3, 1973, when his inventor,
a Motorola engineer, Martin Cooper, telephoned
a competitor from AT & T, Joel Engel. DynaTAC weighed
about 1.15 kg and had a size of 22.5 x 12.5 x 3.75 cm. On
its front panel there were 12 keys 10 digital and two for
sending a call and stopping the conversation. The DynaTAC
lacked a display and there were no additional functions. In
standby mode, it could work up to eight hours, talk time
about an hour (according to other sources, 35 minutes);
It had to charge a little more than 10 hours.

Meanwhile in the world

Sydney Opera House is open. Architect Jorn Utzon gets the

Pritzker Prize. Pablo Picasso died. Queen releases their first
album.
1980S
1980

First Saturns photographs are made by Voyager 1 and

sent to Earth for more than a billion miles using
Motorola equipment.
The very first personal computer Apple Liza was
released. Michael Jackson demonstrates the
moonwalk for the first time.

1989

Olympics took in Moscow and partly in Kyiv. Motorola released the smallest and lightest cellular
The murder of John Lennon. Umberto Eco publishes phone MicroTAC it had 23 cm in length and
the novel The Name of the Rose. weighed only 350 grams

1983 Meanwhile in the world

On March 6, 1983, Motorola released the worlds first The fall of the Berlin Wall. Salvador Dali dies.
commercial portable cellular phone, the Motorola Robert T. Morris becomes the first person convicted
DynaTAC 8000X. The device of almost 800 grams for a cybercrime. The creation of a computer virus.
and a size of 33 x 4.4 x 8.9 cm, with a battery that
lasted for 8 hours, costed $ 3,995 nevertheless,
caused an agiotage in the US.
1990S
1991

Robert W. Galvin received the 1991 National Medal

1992

Motorola Personal Phone is sold 8 million times.

of Technology from U.S. President George Bush.
1998
Meanwhile in the world
Nokia was overtaken by Motorola as the worlds
The collapse of the USSR and the formation of 15 biggest seller of mobile phone handsets.
independent countries with Ukraine being one of the
first.The emergence of WWW World Wide Web. Meanwhile in the world
Damien Hirst demonstrates the work entitled
The Physical Impossibility of Death in the Mind reation of the International Space Station begins at
of Someone Living, which is a shark in formaldehyde the Earths orbit.The Angel of the North, sculpture by
in a vitrine. It is later sold for 50,000. Anthony Gormley, is installed on the border between
England and Scotland.
2000S2
2004 Wikipedia has a millionth article

RAZR V3 had been sold for 130,000,000 times. It still 2007

remains the top-sold mobile phone ever.
In 2007 mountaineer Rod Baber used a Motorola
Meanwhile in the world MOTORIZR Z8 cellular phone on the highest peak of
Mount Everest to make the highest-ever land-based
The Revolution of Roses in Georgia and the Orange portable phone call and text message. The call was
Revolution in Ukraine. The Mars rover "Opportunity" made from the Himalayan mountains north ridge,
transfers first panoramic images of Mars surface to at an altitude of 29,035 feet (8,848 meters).
Earth.
S2010S
2011

Motorola launches the first smartphone with a

2013

Motorola Mobility has been awarded the WindMade

fingerprint scanner the Moto Atrix 4G model. certification label, demonstrating that 66% of the
power used in its operations is covered by the wind
Meanwhile in the world energy.

The Arab Spring: mass protests in Egypt, Tunisia and Meanwhile in the world
other countries in northern Africa. Scientists from
the European Center for Nuclear Research (Geneva) The Asteroid 2012 DA14 flies at its closest distance to
succeed in synthesizing several thousand antimatter the Earth 27,7 thousand km. Pope Francis became
atoms. the 266th Pope of the Catholic Church. He is the first
Jesuit pope, the first from the Americas, the first from
the Southern Hemisphere. EuroMaidan begins
2010S
2014

Motorola products, like virtually all consumer

electronics, contain various metals, including tantalum,
tin, tungsten and gold (3TG). Since 2014, Motorola
Mobility is implementing a due diligence program
to identify and trace the 3TG minerals in the supply
chain, based on the procedures and tools provided
2016

The new flagship modular smartphone model

Moto Z is released. 3,000,000 copies sold in the
first year.

Meanwhile in the world

2

by the Organization for Economic Co-operation and Scientists from the University of Erasmus in Rotterdam
Development (OECD), to ensure that company does decoded the gene that directly affects how young the
not use materials mined in conflict zones. person looks. The Tesla Model 3, the first mass electric
vehicle, is launched. Donald Trump becomes the
Meanwhile in the world President of the United States

The Crimea is annexed by Russia. The descent vehicle 2017

Fili (ESA) lands on the Churyumov-Gerasimenko
comet. Malala Yusufzai and Kailash Satyartha receive The release of the new flagship modular smartphone
the Nobel Peace Prize "For their struggle against model Moto Z. During the first year, were sold
oppression of children and young people and for the 3,000,000 copies.
right of all children to education".
Meanwhile in the world

The most ancient traces of life on earth are discovered,

its age is 3.77 billion years.
S
2. MY NAME
IS ALA

Alevtina
Kakhidze
My name is Ala. I was born 10 years after Motorola In the army dad also worked in communications. He
released its first phone. accepted the Morse codes on the telegram, with
coordinates about the air environment. In our
Dad worked at the telephone station in the seventies. childhood, Morse was something like modern Warcraft,
There were no conditioners. Instead, there were it was obscene to not know her.
windows in which the anti-dust grid stood. It was
regularly immersed in oil, so that dust did not fall Grandmother and grandfather used telegrams and
inside. letters. When I presented my grandmother a mobile
phone, she still proceeded to write letters to her sister
Dad and colleagues invented a keyboard set in the in an overclocking, undeclared handwriting.
laboratory at a time when the phones were only
disk-drived. But nobody knew about it. And soon In the times my mother was young, one should go
the Soviet state launched phones with keys. Dad did to the post-telegraph to communicate with someone.
not know about the invention of the mobile phone, There you could order the "interchange"calling and
although he studied at the Institute of Communication then sit down, waiting for the phone operator to
from 1975 to 1981. This information was silenced in the connect you.
USSR.

Long time ago, my mother had a boyfriend who called

her from the army once a week. On Saturdays. She
waited for his call at the post office in the neighboring
village. There was no telegraph in her area. "You do
not hear anything, shouting at all the post office so
romantic!"
When I was five, we bought a toy plastic phone that I made a first call from a mobile to the police, I wanted
could be used between the kitchen and the living to check if I could call if there was no money in
room. We wired the tubes through the window. account. And there was no money in account not
almost always. But I still carried phone with me, to
When I was a child, only those children had a phone, remember that I am a person of the future, and dark
whose parents occupied important posts, or could be times without communication have ended.
urgently needed at night at work. You could "queue"
to get it. But it really never ended. I bought the first phone for $ 150 in 2000. It was the
crazy money that I collected a year, refusing myself in
everything, even in eclairs from Lvivska square.
When I was a child, I was most impressed by the
phone of Dali with lobster instead of a tube. I dreamed I washed the phones in the washing machine, drowned
about the same, however,with an alive lobster. in the toilet, threw against the wall, dropped into the
elevator shaft, also into the soup and paint.
3. 1969 / 2017
If it was not for Motorola, we could hardly find SVITER art group is the union of two Ukrainian
out how Neil Armstrongs voice sounded from the musicians and artists Lera Polyanskova and Max
Moon, and what secrets hide the closest cosmic Robotov. Having started their cooperation in 2009
neighbor of the Earth. Inspired by the history of as a musical project, the art group initiated a large
conquest of space, SVITER art group has created a number of cultural and social events, expanding
multimedia installation that allows viewers to feel the range of artistic and curatorial practices, mostly
like a pioneering astronaut and contemplate the known for the organization of the international
role of technology and communication in the history ecological urban ecology festival "Accumulator",
of mankind. co-curating the artistic self-organization "01011101",
the creative exposition center "Thermal Power
The project 1969/2017 uses three principles of Station" and the first Ukrainian virtual art space
simulation of video realities: "Shukhliad" exposure environment.

The first one is the direct fixation, presented by the

documentation of the Moon landing of the man.

The second is to bring a layout that replaces the real

object with his artistic representation.

The third one is the use of modern programs for the

installation and processing of video and audio in
real time.

This approach emphasises one of the main ideas of

the exhibition research on the history of
technology development, its symbiosis and influence.

SVITER Art Group

4. MOBILE
The modern elegant smartphone is hardly
a reminiscent of the first mobile phone.
The smartphone ancestors were originally used
as "car phones" for were way too large for carrying
in pockets or bags.

In 1983, the Motorola DynaTAC, which at that time

was considered a miniature, appeared on
the market. Although the device was quite heavy,
its size allowed to hold the phone with one
hand. Later, since 1995, the huge pocket mobile
phones are being transformed and got a smaller
size, and today we are dealing with stylish
minimalistic smartphones. We suggest
you to follow the path of the mobile phone
transformation.

EVOLUTION
5. MOBILE
EVERYWHERE

facts
and nubers
110.42 meters is the world record in mobile phone emergency telephone numbers were available, even
throwing, the popular sports in Finland and when the phones keypad was locked
Belgium;the record was set in 2014.
160 characters is the limit of characters in text
201,000 $ is the largest mobile service bill, received messages. This universal restriction was introduced
by Celina Aaronz from Florida, who spent two by SMS inventor Friedhelm Hillebrand and refers
weeks in Canada using roaming. to the number of characters in two lines of the
typewriter text. The idea has been supported by all
110 times a day the average user unlocks the mobile mobile operators, and this rule is still used today.
phone.
150 million RAZR models were sold by Motorola, this
150 photos photos per month is how many the was the most sold phone in the US from 2004
average smartphone owner makes with their gadget. to 2008.

$ 4,000 was the price of Motorola DynaTAC, the 5 000 000 000 mobile phones exist now.
first mobile phone. Concidering iniflation and The mobile phone manufacturing and service
transfering this amount into modern prices, industry is thefastest growing in the world,
the first mobile would cost more than $ 9,000. according to the BBC.

80% of the worlds population has mobile phones. 88 grams was the weight of Motorola StarTAC
mobile phone. It was released in 1996.
11,000 a day the number of occasional calls to the
UK Emergency Service 999. in the 2000s, when.
6. MARTIN
COOPERS
RULES OF LIFE
"Guess where Im calling from? Im calling you from to society. But Star Trek made dreaming legitimate,
a cellphone, a real cellphone" these are the words and I think that was a huge, huge contribution.
that were transmitted first through a mobile device,
when Martin Cooper, the inventor and Motorolas We knew that one day each person would have a
engineer of Ukrainian origin, called his competitors. mobile phone, but it was hard for me to imagine that
Here are his rules of life, which were collected by this would happen during my lifetime. Now there are
the project team on the basis of his statements in almost five billion cellular phones in the world.
various interviews and speeches. Wow!

I think that the mobile phone was one of the most The idea to create
a mobile phone belongs to me, but
significant inventions in history, at least as important the incentive was that humanity inevitably strives for
as the invention of the wheel. globalization.

Technology is the application of science to create A very substantial part of that first phone was in fact
products and services that help to improve peoples battery, which weighed more than 1 kilo. The battery
lives. lifetime was 20 minutes, but that wasnt really a big
problem because you couldnt hold that phone up for
I call myself a historical futurist and this profession has that long.
no risk, since the most people who are able to
refute my words are no longer in the world, and the Working on the invention of the mobile phone we
future Im talking about belongs to generations that believed, and we continue to believe, that freedom
will follow us. There is no one who can call me to is the ability to use it everywhere. We wanted to
accountability. show the authorities that the existence of a personal
portable phone is possible.
When I was young, the concept of being a dreamer
was a very negative one. If you were a dreamer, you Whenever you create a universal device that does all
were useless. You didnt contribute anything things for all people, it doesnt do properly anything.
We are still at an early stage in the development of The best way to make people think outside the
communications. Now we are just studying everything standards is not to place the standards in the first
that we can build into a mobile phone, and time will place.
pass before we disclose its real prospects.
We have already been involved in not just one or
All existing mobile phones are not perfect. Just think two, but several revolutions at once. For example,
about how unnatural is the position of the hand with a in the field of medicine and education. But in the near
flat piece of material near the ear at the moment when future we are waiting for one more revolution
we are talking. This is complete nonsense! to happen. It is about overcoming poverty and
the difference between the rich and poor.
If you think you can experience the power of
the Internet on a one inch screen, youve got to be out Many people now live longer and lead a healthier
of your mind. lifestyle. At the same time, others do not benefit
from the existence of new technologies. Wireless
Im very interested in artificial intelligence. Millions communication can really change peoples lives
of applications in our phones would become useless all over the planet, and I cannot wait for it to happen.
if we had a good artificial intelligence as a servant,
hopefully, more intelligent than we are. It will be able When people talk about technology, they forget
to understand our needs and develop solutions. Now about humanity. If you can not use the technology
we call these solutions applications, but instead of to make peoples lives better, it is useless.
looking for the right application, it will look for us.
I would like to stay on Earth endlessly to see
When you are doing one thing talking on your everything that will happen in the future.
phone, texting, whatever you are automatically not
doing something else. What is the greatest scarcity
in the world today? Its not oil. Its time. Time is
precious. Dont throw it away.
7. TELEGRAPH
Sculpture. Combined materials, Yehor Antsyhin
old models of Motorola phones
Born in 1989, Dnipro city.
The Telegraph sculpture resembles both the Artist, works with installation, photo, painting,
element of communication system and the roadside archival materials. Participated in group and solo
pillar, as well as a marker of the state border. Such exhibitions. Member of the artistic collective
a simple utilitarian subject beared information CCD (Collective of concrete dates), implemented
about the place in which it was located, with its projects in Kyiv, Kharkiv, Wroclaw, Brest.
limits and features. The pillar itself was a code read
by everyone. Subsequently, the shape and function
of the pillar varied, forming a network of telegraph
pillars, high-voltage lines, television and mobile
towers.

This object represents a brief, compressed history

of the transformation of the transmitter appearance,
its utilitarian purpose and symbolic load. In
the pillar, external temporary shells of phones have
been installed that have changed each other in
the process of developing a culture of mobile
communication.

Yehor Antzyhin
8. TRUE
1. 50% of mobile phone users check the screens of 6. 64% of mobile phone users always check the
their devices without any reasons. device within 15 minutes after awaking and at least
15 minutes before falling asleep.
2. Social networks are used the most in Mexico and
Argentina: 73% and 74% of the inhabitants of these 7. Most of the mobile users claim the acquisition
countries daily check the social networks. of the first mobile phone to be the most important
event of their life.
3. The Chinese make almost 59% of all their
purchases with their mobile devices. 8. The vast majority of people who write text
messages often have a higher level of IQ than those
4. Most teachers deny the negative impact of the who prefer voice communication.
phones during school lessons, and about 74% say
mobile devices are useful for learning. 9. The energy of sunflower oil is enough to charge
a mobile phone. If you place the phones battery
5. Approximately half of the worlds population charger into the oil, you may recharge it a bit.
has found their future spouses with the help of the
social networks.
1. True 5. False
According to studies by Essilor international group, Traditional means of dating still prevail over the
half of the mobile phone users constantly turn virtual ones.
on phone screens without any reasons.
6. True
2. True According to Touluna, a marketing and advertising
Business Insider Intelligence conducted a study that resource, most people really can not fall asleep
revealed which countries use social networks without checking their mobile phones.
on a daily basis. Mexico and Argentina are in
the top. 7. False
If you believe this fact to be true, your phone was
3. True probably very special.
According to Google report, published on Our Mobile
Planet, the Chinese people are the most active 8. False
users of mobile devices for the personal purchases. At least, there are no researches confirming that
Egypt is on the second place (41%). correlation.
4. True 9. False
According to research data from PBS LearningMedia, Despite the sunflower oil is definitely higly nutritious,
most teachers claim that mobile technology it can not be used to charge the phone. Yet.
helps their students in the learning process. Unfortunately.
8. TRUE
MAKING 9
Motorola Advertising Retrofuturism

Motorolas products met the essential demands of The idea of communication at a distance has
society, it quickly became part of the certainly accompanied the vision of the future
everyday life, and thus were widely used in in the dreams of the people of the past centuries.
the images of the popular culture: on radio and So it is not surprising that the visual images used in
television, in posters, cult films and computer commercials and posters often turned to the subject
games. of the times to come. Electric automobiles, smart
homes, work assistants, and, of course, teleports
With Motorolas advertising campaigns, we can see and virtual communications with the help of
trace the changing trends of visual Motorola technology those were the main themes
communication. The provocative pin-up, vivid of the House of the Future information campaign,
images of the 60s, family hearths, entertainment, created in 1961 by illustrator Charles Schroed. These
discos, and eventually the modern world. Not only illustrations were published in the Life magazine.
were the approaches to creating an advertisement
changing, but also the style of design and visual And while many of these dreams and hopes
palette. remained on paper, today they still are the
utopian vector of technology development and
dreams of the future.

A CULT
9. MAKING
Since the 1980s, all of the advanced film and TV What were the commercials for the first TVs in
series characters have used Motorola mobile phones. the 1950s? How can you show all the benefits
Likes of Danny Ocean and his friends in Steven of communication with the pager, or designer
Sodebergs films, the legendary Carrie Bradshaw innovations of the "clamshell phone? We have
of the Sex and the City series, the iconic American found seven rare commercials for Motorola
Psycho by Christian Bale, and even James Bond products that can be used to learn not only about
himself: just look how gorgeous the mobile phone is the development of technology, but also to follow
in Pierce Brosnans hands in And the Whole World the main trends of advertising
is not Enough. Even the characters of the GTA Vice communications of the previous decades.
City computer game have joined the cinema heroes.
Do you remember them?

A CULT
The project is created by