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Syllabus
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Course Meeting Times

Lectures: 2 sessions / week, 1.5 hours / session

Labs: 1 session / week, 3 hours / session

Overview

Toy Product Design is a MIT Public Service Center learning design course offered in the Spring semester. This course is
an introduction to the product design process with a focus on designing for play and entertainment. At the end of the
course, students present their toy products at the Playsentations to toy designers, engineers, elementary school
children and the MIT community.

In this course, students work in small teams of 5-6 members to design and prototype new toys. Students work closely
with a local sponsor and experienced mentors on a themed toy design project. Students will be introduced to the
product development process, including: determining customer needs; brainstorming; estimation; sketching; sketch
modeling; concept development; design aesthetics; detailed design; prototyping; and written, visual, and oral
communication.

For additional information about this course, see the 2.00B Web site .

Almost Required Readings

McCloud, Scott. Understanding Comics: The Invisible Art. New York, NY: Harper Paperbacks, 1994. ISBN:
9780060976255.

Norman, Donald. Emotional Design: Why We Love (or Hate) Every Day Things. New York, NY: Basic Books, 2005.
ISBN: 9780465051366.

Ulrich, Karl T., and Steven D. Eppinger. Product Design and Development. 3rd ed. Boston, Mass: McGraw-
Hill/Irwin, 2003. ISBN: 9780072471465.

Suggested Readings

Ashby, Michael, and Kara Johnson. Materials and Design: The Art and Science of Material Selection in Product
Design. Boston, MA: Butterworth-Heinemann, 2002. ISBN: 9780750655545.

Sutton-Smith, Brian. Toys as Culture. New York, NY: Gardner Press, 1986. ISBN: 9780898761054.

Bee, Helen L., and Denise Roberts Boyd. The Developing Child. 10th ed. Boston, MA: Allyn & Bacon, 2003. ISBN:
9780205340989.

Instructors

There will be one lab instructor and one mentor assigned to each lab section. Lab instructors are professors or
graduate students that have a strong background in product design. Mentors are undergraduates who have previously
taken Toy Product Design and have shown great interest and skill in the subject.

Grading

Individual lab instructors assign the grades for all students in their section. Instructors collaborate to ensure that there
is equitable grading between lab sections. Half of the total grade is based on individual work and the other half is
based on teamwork. Class and lab participation grades are based on both attendance and quality of in-class activity.

ACTIVITIES PERCENTAGES

Class participation (Individual) 15%

Lab participation (Individual) 15%

Brainstorming assignment (Individual) 5%

Idea presentation (Team) 5%

Individual sketch model (Individual) 5%

Team sketch models (Team) 10%

Final presentation (Team) 15%

Final prototype (Team) 20%

Design journal (Individual) 10%

Calendar

The calendar below provides information on the course's lecture (L) and lab (Lab) sessions.

SES # TOPICS

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SES # TOPICS

Week 1

L1 Toys and course overview

Week 2

L2 Play

L3 Brainstorming and innovation

Lab 1 Hasbro design and engineering tour

Week 3

L4 Theme presentation

L5 Site visit

Lab 2 Team brainstorm

Week 4

L6 Sketching and industrial design drawing

L7 Graphic design and visual information

Lab 3 Concept selection and poster design

Week 5

L8 Finalizing posters

L9 Idea presentation

Lab 4 Shop safety

Week 6

L10 Sketch model techniques

L11 Pull toy completion or planning

Lab 5 Sketch model construction

Week 7

L12 Estimation

L13 Sketch models

Lab 6 Individual sketch model presentations

Week 8

L14 Design aesthetic

L15 Interactive narrative and games

Lab 7 Sketch model 2.0 construction

Week 9

L16 Plastic

L17 Plastic (cont.)

Lab 8 Sketch model 2.0 construction

Week 10

L18 Design consulting

L19 Design consulting (cont.)

Lab 9 Prototyping

Week 11

L20 Design for manufacture

L21 Prototyping

Week 12

L22 Designing presentations

L23 Designing presentations (cont.)

Lab 10 Prototyping (cont.)

Week 13

L24 Presentation prep

2 -> 3 29.08.2010 19:33

SES # TOPICS

L25 Presentation prep (cont.)

Lab 11 Presentation prep

Week 14

L26 Presentation review

L27 Practice presentations

Lab 12 Final playsentations

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3 -> 3 29.08.2010 19:33