2/17/2018 Abbott looks at cross-promotions in diversified business - Business Line
Ab b ott l ook s a t cros s -promoti ons in d i v ers i fi
ed b us i nes s
P. T. JYOTHI DATTA
MUMBAI, JULY 10
With a plethora of products and about six business divisions under its umbrella, multinational drug-maker Abbott is looking for a
“one Abbott” perspective across its divisions.
The company had acquired erstwhile Piramal Healthcare’s domestic medicines business about three years ago for Rs 17,000 crore.
But it will continue to run the business as a separate division, say Abbott’s top management.
It is a “considered” decision to run pharmaceuticals as three separate divisions, to build on different dominant positions that
products have in different therapeutic areas, said Bhasker Iyer, Abbott’s head of pharmaceuticals, in India.
Product rationalisation is under way to minimise duplication, he said, adding that the pruning is expected to be completed this year.
Abbott’s pharmaceuticals business has its legacy products under its listed entity Abbott India. After its global acquisition of Solvay
in 2010, the latter’s India business was merged into Abbott India. The business acquired from the Piramals is absorbed into Abbott
Healthcare Solutions and Abbott True Care and between these two, there are about 400 pharmaceutical products, a spokesperson
said.
Besides pharmaceuticals, Abbott’s businesses include diagnostics, nutrition, vascular products, medical optics and diabetes care.
The Group’s total turnover is put at Rs 4,400 crore. Abbott is in the process of sharpening its business strategy across these
different divisions, to use the same promotional staff across products, for instance. There could be people from four different
divisions meeting a diabetologist, or people from nutrition and pharmaceuticals meeting a paediatrician, he says, stressing the need
for a “one Abbott” strategy.
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2/17/2018 Abbott looks at cross-promotions in diversified business - Business Line
Initial steps at streamlining are being taken, he said. For instance, HQPro, a high protein supplement, is being promoted by the
pharma trade, says Amal Kelshikar, Abbott’s nutrition head in India.
Abbott is preparing to step up its presence in the nutritional segment, and is setting up a production facility at Jhagadia, Gujarat.
The plant is slated to go operational early next year, he said, without giving other details.
Globally, Abbott split into two independent companies, in January — the diversi ed healthcare company Abbott and AbbVie, a
research-based biopharmaceutical company. In India, the separation is still to happen for legal, regulatory and logistic reasons.
>jyot hi.dat t a@t he hindu .co.in
Published on July 10, 2013
TO PI C S
pharmaceutical
R E LAT E D
Abbott India de f e r s plan to se ll/transf e r pr opr ie tar y phar ma unit
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Abbott intr oduc e s absor bable ste nt in India
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