www.chaayos.
com
Chaayos BUSINESS
PARTNER
Indian tea industry and the beverage cafe market are
currently valued at Rs.19,500 crore and Rs.1,800 crore
respectively.
Euromonitor International data show per capita spending on
Why
Chai
tea in the second-most populous country was $1.7 a year in
2014, versus $18 in the UK, showing potential for up-
selling a premium version of the drink.
?
Chai is
what
india
loves
Chai is a bigger opportunity
than coffee in India – it beats
coffee 30 cups to one
Chaayos BUSINESS
PARTNER
Chaayos BUSINESS
PARTNER
An average indian
has 2 cups of chai
every day
CHAI is the 2nd most consumed beverage in the world, the 1st being WATER
Chaayos BUSINESS
PARTNER
www.yourwebsitehere.com
Know
01.
us
If at all any company becomes the Starbucks of India
one day, it will be a chai company
better
Chaayos BUSINESS
PARTNER
A contemporary interpretation of the chai adda, serving freshly made
chai. Our focus is on serving your "Meri Wali Chai", a chai made
exactly to our customers' liking the minute they place their order - be it
an adrak tulsi kadak chai or a paani kam elaichi cinnamon chai. Our
option of 12 add-ons gives our customers a total of over 12,000 ways
to make their chai at Chaayos.
CHAI
EXPERIMENTING
TOGETHER = HAPPY
TOGETHER
www.chaayos.com
Chaayos BUSINESS
PARTNER
OUR VISION
To serve the world its
choice of
custom-made-daily-
chai
www.chaayos.com
Chaayos BUSINESS
PARTNER www.chaayos.com
OUR 1st Chaayos Cafe
CHAI November 2012
JOURNEY 2012 01.
Chaayos is driven by Launched our first Café at
Passion, it’s is our joy, it’s the DLF Cyber City Building 5
essence of who we are.
Chaayos BUSINESS
PARTNER www.chaayos.com
SERIES A FUNDING CHAI ON DEMAND EXPANSION
April 2015 May 2015 August 2015
02. 03. 04.
Raised USD 5 million in funding First company in the country to 9 Operational Cafes across
from Tiger Global. A significant start Delivery of Chai through Delhi/NCR
and landmark win for a Retail innovatively designed Kettles
start-up in India
Chaayos BUSINESS
PARTNER www.chaayos.com
MUMBAI CRAZY GROWTH Business partner program
October 2015 January 2016 August 2016
05. 06. 07.
Chaayos spreads its wings and From 9 Cafes in August 2016 to Café Launched in Greater
enters Mumbai, within 1 year it 19 Cafes in Jan 2016 across Kailash 2 – First under our
has 4 Cafes at premium two cities – Delhi and Mumbai Business Partner Program
locations in the city
Chaayos BUSINESS
PARTNER www.chaayos.com
Turning into a juggernaut
As on October 2016
08. 2016 JOURNEY
CONTINUES
27 Cafes across 4 Cities -
Delhi, Gurgaon, Noida,
Mumbai covering variety of
locations and customers
Chaayos BUSINESS
PARTNER www.chaayos.com
Sustainable
growth with tons
Customer Repeat Growth
of happy guests,
lean team &
More than 35% of our 300% Revenue Growth YoY profitable unit
guests repeat every month. with mature stores EBITDA
This number is 10% higher upwards of 20%
economics
than our closest competitor
Meri Wali Chai
Only Café in the country to
serve customization. More
than 200,000 guests enjoy
their Meri Wali Chai from
Chaayos every month Brand
Contemporary Brand
that resonates with
customers builds super
high customer repeat
Chaayos BUSINESS
PARTNER
Recognitio
ns
From being one amongst the Top 25
Emerging Entrepreneurial Indian
Brands 2016 (WPP), to being India’s
Greatest Startup (Asia One Magazine)
and getting the Golden Spoon for being
the Most Admired Food Service
Chain, we have won it all
Chaayos BUSINESS
PARTNER
Forbes
30 under 30
Co-Founder Raghav Verma featured in
the Forbes Asia 30 Under 30 list
Chaayos BUSINESS
PARTNER
People like to have their cup of chai at different times of the day
and not always does one have the luxury of home. “This was the
main idea for Chaayos – having a place where you can get a
fresh, hygienic cup of chai made to your liking with a nice
ambience and relaxed setting,”
OUR
Nitin Saluja
CAFES
Chaayos BUSINESS
PARTNER
HIGH
ON CHAI
High on Chai is inspired by popular
culture and Quirky Indian behavior.
Its bright, peppy, funky & quirky. It
has a youthful twist with a dash of
flamboyance
Area 500-1500 Sq Ft
Covers 42 – 70 Seats
Revenues Rs 2000 – Rs 3000 / Sq Ft
Chaayos BUSINESS
PARTNER
RAIN, TEA &
A GOOD BOOK
MY HAPPY PLACE.
Natural, Earthy, Quirky & Graphical,
for the young URBAN Indian and full
of Chaayos green
Area 500-1500 Sq Ft
Covers 42 – 70 Seats
Revenues Rs 2000 – Rs 3000 / Sq Ft
Chaayos BUSINESS
PARTNER
URBAN
HIKE
Urban Hike is just hiking, but in a city. It
takes inspiration from sidewalks,
city architecture, wandering spirit.
It has an urban environment that is fresh,
clean & full of bold color & concrete
accents
Area 500-1500 Sq Ft
Covers 42 – 70 Seats
Revenues Rs 2000 – Rs 3000 / Sq Ft
Chaayos BUSINESS
PARTNER
CHAAYOS
TO-GO
To-Go is our compact Café version
placed inside corporate offices.
Compact only because it takes less
space, but it’s the same Chai that
you get inside any Chaayos Cafe
Area 150 Sq Ft
Serving Style – Takeaway, Fullmenu
Chaayos BUSINESS
PARTNER
the
At the heart of Chaayos sits cutting edge Technology that
powers everyday work.
It helps in standardization of operations along with
empowering data driven decision making
Way
we
work
Chaayos BUSINESS
PARTNER
Customer Centricity 4
1 Brand
We do not do anything that
Over our short journey we does not pass our filter of
have become one of the most customer centricity. Its in our
loved and admired brands in DNA & a part of our Culture
the everyday lives of our
customers.
P r e s e n t a t i o n T e m p l a t e
2 Technology
Like no other F&B company in
Operations 3
the world we built our own Seamless & Standardized
technology layer from scratch. operations ensure great product
This is the backbone of our and brand experience for the
business. customers. This is our winning
formula for loyalty
Chaayos BUSINESS
PARTNER
Warm, vibrant &
quirky brand with
the freshness of chai
Our Customers absolutely adore our communication, that couple with our product fuels highest loyalty,
repeat and CSAT scores in the industry
Chaayos BUSINESS
Next Generation Tech
PARTNER
On-cloud-tablet-based-hardware-independent-
web-app for Point of Sale transactions
Routing Orders to Supply Chain Real-time Reports Customer & Order Payment
Assembly Screen Management & & 100% level Analytics settlement &
Cold Logistics Transparency 100% accurate
day close
Chaayos BUSINESS
PARTNER
WHA
Association with Fastest growing Café QSR in the
country
Limited Risk & Great Value
Zero Hassle
T’S
IN IT
FOR
Chaayos BUSINESS
PARTNER
100% operation run by Chaayos with highly efficient standard
operating procedures
Zero
hassle
Gold Standard API Integration with Cash Management & Workstation Screens
Operations Delivery Partners Banking for Order Routing
ops
01. 02. 03. 04.
Chaayos BUSINESS
PARTNER
Franchise Fee Royalty Brand Fee
No Franchise Fees Charged No Revenue Share as No charges on Brand
Royalties Marketing
Chaayos vs other
regular retail franchise
Location Search Projects Profit/Loss Support
Chaayos to search the Zero work from Partner Share of Profit and Loss both Full support for the entire
locations required, Chaayos to build the period of Agreement
Cafe
Lasting relationship and value creation
Chaayos BUSINESS
PARTNER
