AN ON-THE-JOB TRAINING AT

MELLINIUM CARS MINDANAO INC.

GENERAL SANTOS CITY

PRESENTED TO
THE STUDENT INTERNSHIP FACULTY FACILITATOR
COLLEGE OF BUSINESS EDUCATION
RAMON MAGSAYSAY MEMORIAL COLLEGES
GENERAL SANTOS CITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

MKTG14
(WORK INTEGRATED LEARNING – 500 HOURS)

BY

DECERIE T. FLORES

MARCH 2018
 PART I

THE COMPANY
THE COMPANY

This part will discuss the company’s background, main office and branches,

services offered, organizational structure, flow of operations and narrative description of

transaction processing.

COMPANY’S BACKGROUND

Millennium Cars Mindanao, Inc. (MCMI) was awarded by Ford Motors Company

Philippines, Inc. (FMCP) with the exclusive dealership rights for the whole Mindanao.

MCMI initially launched its Mindanao presence with the dealerships in the cities of Davao

City and Cagayan de Oro City, and eventually will expand to other areas depending on

market requirements.

The company obtained its registration certificate from the Securities and Exchange

Commission on May 19, 2000 and the approval from the Department of Trade and

Industry to use “Ford Davao” and “Ford Cagayan de Oro” as its registered business

names on September 12, 2000. As such, MCMI became the third official provincial Ford

dealer in the Philippines to sell Ford vehicles, parts and accessories and to provide the

world-renowned high quality automotive repair and maintenance services.

MCMI is composed of the Millennium Cars, Inc. (dba “Ford Makati”) group in partnership

with prominent local Davao businessmen led by the DIMDI group. MCMI’s executive

operating officers are headed by: Willy Q. Tee Ten (President), Paul L. Gotianse

(Executive Vice President) and Maribel L. Chua (General Manager). Ford Davao is

currently located at Ford Davao Building, Km 6 Lanang, Davao City. Ford Davao was
launched last May 25, 2001. Ford Cagayan de Oro was launched last June 6, 2003 and

is currently located at National Highway, Kauswagan, Cagayan de Oro City.

The dealerships offer the people of Mindanao a world-class automotive dealership

facilities with a customer friendly showroom, an interactive service bay and quick lube

area and high-tech service facilities for simple maintenance and service jobs to

complicated engine, body repair and paint jobs. With its marker re-entry introduction of

completely built and imported units (Ford Expedition, Chateau Club Wagon, Explorer,

Ranger, Everest and Fiesta) and its locally assembled Focus passenger cars and Escape

compact size SUV’s and other upcoming exciting product lines and with the full

commitment and support of FGP (Ford Group Philippines), MCMI is poised to become

the premier automotive dealer in Mindanao.

The special features for ford include:

 Good insurance benefits for employees

 Flexible time, great products, big company resulting to lots of options

 Good work environment

 Human resources control hiring process very well

 Excellent training program

 Training and travel opportunities

Biocielo Realty and Development Corporation (BRDC) is a member of the MUTI Group

of companies that includes Easy Pay Finance Corporation, EPFC, the financing arm of

MUTI Group of Companies; MUTI, wholesale and retail of motorcycle, parts and services
including bike; HIS, the exclusive wholesale and retail distributor for Honda motorcycle,

spare parts and accessories HLRDC, a realty and housing developer; BRDC located in

General City engaged in real estate and memorial park development; Auberon, an

information technology provider; CFI, microfinance foundation for the upliftment of the

poor; RBN, engaged in rural banking for countryside development; PUMGS, a petroleum

sales and services entity and CBGFI, taking the lead in corporate social responsibility.

VISION

The preferred Automotive Group for innovative solution, quality products, and reliable

services.

MISSION

Provide comprehensive automotive products and services through SYNERGY that would

ensure complete customer satisfaction and best interest of all stakeholders.

CORPORATE VALUES

 COMMITMENT- We commit to provide excellent service to all our stakeholders

and to conduct our services in a professional manner all the time.

 TEAM WORK – We recognize the value and contribution or each member of the

AUTOHUB Team and work in SYNERGY in the attainment of our Vision Mission

and Goals.

 INNOVATIVENESS- We continuously innovative in responding to the varying and

changing needs of our stakeholders.

 INTEGRITY- We practice honesty, transparency and moral uprightness in all our

actions.
  CONCERN FOR OTHERS- We uphold the worth and dignity of individuals and

consistently demonstrate our sensitivity to the well being of being others and our

responsiveness to their needs.

CHANGES IN POLICY

This manual supersedes all previous employee manuals and memos that may

have been issued from time to time on subjects covered in this Manual.

However, since our business and our organization are evolving, we reserve the

right to interpret, change, suspend, cancel, or amend with or without notice all or any part

of our policies, procedures, and benefits at any time. We will be effective on the dates

determined by the Company, and after those dates all superseded policies will be

considered null except when vested rights have already accrued to an employee.

No individual supervisor or manager has the authority to change these policies at

any time. If you are uncertain about any policy or procedure, speak with your immediate

superior.

MAIN OFFICE

ADDRESS:

Ford Davao Bldg., Km. 6 Lanang, Davao City

PRODUCTS
Features:
1. Key specifications of Ford EcoSport 1.5 Diesel Ambiente (Diesel)

Starting price 878,000

Ex-showroom Price New Delhi Rs 8,26,700Finance Quotes

Fuel Type Diesel
Engine Displacement 1498 cc
BHP 98.96bhp@3750rpm
Torque 205Nm@1750-3250rpm
Features:
2. Key specifications of Ford Ranger 3.2 Wildtrak 4X4 AT

Starting price ₱ 1,628,000

Ex-showroom Price New Delhi Rs 8,26,700Finance Quotes

Fuel Type Diesel
Engine Displacement 3,198 cc
BHP 200 hp @ 3,000 rpm
Torque 470 Nm @ 2,500 rpm
Features:
3. Key specifications of Ford Everest 2.2 Ambiente 4x2 MT

Starting price ₱ ₱ 1,518,000

Ex-showroom Price New Delhi Rs 8,26,700Finance Quotes

Fuel Type Diesel
Engine Displacement 2,199 cc
BHP 160 hp @ 3,200 rpm
Torque 385 Nm @ 2,500 rpm
SERVICES

Automotive Repair and Maintenance Services

 Individual Appointment

 Personal Reception

 Customer Care

 Quality Repair

 Personal Return

 Relationship Maintenance
 FLOW OF OPERATIONS

PROSPECTING
STEP 10
STEP 1
Customer
Follow-Up GREETING

STEP 9 STEP 2
Vehicle Delivery Needs Assessments

STEP 8
STEP 3
Financial Products
Vehicle Selection
& Service

STEP 4
STEP 7 Product
Price Disscusion Presentation

STEP 6
STEP 5
Trade-In
Test Drive
Appraisal

Figure 2
 Flow of Operations

Sales presentation is usually designed to be either an introduction of a

service or product to some particular audience who generally knows nothing about

it, or a descriptive expansion of a service or product which that particular audience

has expressed interest in it, already.

To attract their customers, Millenium Cars Mindanao Inc. sales people or

agents will first introduce the company, the products, the price list, the payment

method and other services that are offered in the company, it also discussed the

advantages of buying the products, then the agents will refer their customer or

clients to the office for the additional questions and clarifications and the clients

must decide which area are they going to buy, after the clients chose their area

and make their down payments, the office staff will supervise the clients in

processing their transactions and give the information’s about the payment method

that the client may choose.