Language Services Industry Insights
Language Services Industry Insights
The language services industry is growing and there is no end in sight. For your company to
dominate the competition and be ahead of the game, you require insight – and that is exactly
where we come in. We come from diverse backgrounds in the language industry. We are a market
research and international consulting company made up of analysts, consultants, LSP experts, and
researchers. But we are all connected with one united goal – Helping our clients succeed.
And yes. We know the industry.
What we do
With a global team management approach, we work directly with you, learning the ins and outs
of your business so that we can help to customize and tailor your business needs on the global
stage. When you localize your message to prospective global customers, you reach them on a
much deeper level and that only means one thing – customers are engaged and interested. We
help you to better understand and connect with your demographic.
We build actionable insights and reports that cater specifically to your products and services. We
provide the window into the ever-changing translation and localization industries. Working with
us means building relationships with influential players – an essential part of penetrating your
market.
The future lies directly in the global market. We get inside the head of the localization users and
focus on factors that are important to them. We research. We report. We advise. We direct. We
guide.
Looking to move into the global market? Want to establish the ultimate customer experience?
Need some insight into how to adapt your products and services to have the look and feel of your
target market? Dreaming of creating an ultimate user experience – one that will help to advance
your marketing strategy and drive your business goals?
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CONTENTS
RESEARCH TEAM 3
Meet the analysts
WATCH LISTS 11
Additional LSPs to keep an eye on
METHODOLOGY 15
Our investigative approach
GROWTH 17
Which LSPs are growing
MARKET SIZE 19
The largest LSPs in the industry
PATHS TO GROWTH 21
LSP Strategies for growing with the market
MARKET ANALYSIS 23
Analyzing the findings
CONCLUSIONS 26
Final thoughts
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RESEARCH TEAM
Konstantin Dranch
Language industry researcher, speaker and event
organizer, Konstantin can be said to be the brains behind
Nimdzi’s primary research machine. Formerly a business
journalist and a strategist in a language technology
company, he has unique insights into every situation. As
Chief Researcher, Kostya makes sure that the data is being
looked at from all possible perspectives.
Renato Beninatto
CEO and co-founder, Renato brings decades of
experience everywhere he goes. With extensive experience
in international consulting, market research, sales and
marketing, Renato provides the strategic direction that
helps Nimdzi better serve clients worldwide.
Tucker Johnson
As Managing Director and co-founder, Tucker takes
Renato’s crazy ideas and puts them into action. Specialized
in vendor side operations, global team management, large
program outsourcing, and supply chain governance,
Tucker is happy to share his operational experience with
Nidmzi’s partners.
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OTHER TEAM MEMBERS
Sandra Olivera
Sandra arguably holds the most important role on the
team as the head of business development. Nimdzi’s
mission is to provide a much-needed service by providing
information and insights on language services. This
means it is important to stay in touch with our clients and
partners. Sandra is responsible for keeping Nimdzi’s
fingers on the pulse of the industry. She coordinates
outreach, collects feedback, and makes sure that the rest
of the team stays laser focused on topics that matter most
to our clients.
Carreen Schroeder
Carreen has worked in the language industry for over 20
years and has extensive experience as a translator,
localization specialist, editor, copywriter, and educational
researcher. Carreen goes above and beyond to research
and deliver engaging, polished, and informative content
often with a unique and entertaining twist. Carreen’s
passion for language truly borders on the obsessive so
she fits right in with the Nimdzi team!
Rachael Ryan
A conference interpreter who was too curious to stay in
the booth, Rachael decided to delve into research. With
her enthusiasm for languages and appetite for statistics,
she is meticulous in extracting insights from whatever
needs exploring. Languages and insights means only one
thing… she’s right at home at Nimdzi.
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NIMDZI 100
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NIMDZI 100
Rank Company Country Revenue (USD millions) Note
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NIMDZI 100
Rank Company Country Revenue (USD millions) Note
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NIMDZI 100
Rank Company Country Revenue (USD millions) Note
Wieners+Wieners /
51 Germany 24.7 v
Apostroph Group
52 Sunyu China 24.0 v
www.nimdzi.com 8
NIMDZI 100
Rank Company Country Revenue (USD millions) Note
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NIMDZI 100
Rank Company Country Revenue (USD millions) Note
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WATCH LISTS
Language services providers without a definitive revenue estimate
In the below table we list companies that have had significant impact on the market, but for which
Nimdzi was not able to get reliable data as of the publication date of this release.
Medium: we believe that the company (or business unit) generated between USD 10 and
30 million in language services revenue in 2017.
Large: the company (or the business unit) generated more than USD 30 million in language
services revenue in 2017.
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WATCH LISTS
Company Headquarters Size
ITC Interpreti e Traduttori Italy medium
www.nimdzi.com 12
WATCH LISTS
Language services business units inside larger corporations
Company Headquarters
Alibaba China
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WATCH LISTS
US government contractors
There is a large market that exists in the United States parallel to the conventional language
services industry: providing language specialists and intelligence analysis services to the American
military and government agencies. Companies operating in this space have low margins and very
high volumes. Because many of these contracts are classified, the size of this market is more
difficult to assess.
However, some reliable extrapolations can be made from the publicly available data from the
General Services Administration (GSA) and occasional media publications. After some
investigation, Nimdzi has gathered enough data to estimate this market segment at a range from
USD 5 to 15 billion per year.
www.nimdzi.com 14
METHODOLOGY
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METHODOLOGY
We concentrated on identifying LSPs with USD 10 million or more in revenue with
the assistance of in-country experts. In most countries, there are only a few providers
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of that size, and they are impossible to hide from local competitors because they hire
staff, take part in requests for proposals, and employ a large number of translators.
Once we identified the relevant LSPs, we researched information that could help us
make more accurate estimates of their size and talked to the management directly to
verify findings.
We’re listing full company revenue, not just language services revenue. It is not possible
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to separate these in external sources of information, such as annual reports, press
releases, and stock listings, which provide the foundation for our work. To separate
LSPs from other types of companies, we’ve decided to include organizations in the
ranking only if language services make more than 50% of their income. Language
services business units inside large organizations are featured in a separate list.
3
This is a live document. Nimdzi reserves the right to publish revisions. We expect some
players to submit new or revised financial figures and we may release a second edition
of the ranking, if material and appropriate.
4
We use data from the latest fiscal year for each company. This means the numbers for
some companies will not reflect 2017 calendar year revenues. We are aware that this
may complicate comparison between companies, which is why we have clearly marked
companies with non-standard fiscal years in the Nimdzi 100 Ranking.
Our definition of language services includes: translation, transcreation, localization,
multilingual desktop publishing (DTP), language quality assurance, linguistic testing,
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multilingual copywriting, multilingual technical writing, language project management,
interpreting, video remote interpreting, telephone interpreting, linguist verification and
staffing, media localization, versioning, adaptation, subtitling, voice over, dubbing,
machine translation, training machine translation engines, cultural consulting, and
related services.
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Growth rates are calculated in the company’s reporting currency. For example, a
German company that reports revenue in euros has its growth rate calculated in
euros. But when we rank it in the table against other companies we use USD as a
common denominator.
7 We use average annual currency conversion rates to US dollars for each day of trading
in 2017.
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GROWTH
Language services remains a growth market. Out of the companies for which we have reliable data for
the last 3 years, 80% grew in revenue, while only 20% stayed the same or shrank. Nimdzi estimates
the market as a whole will grow at 7.4% CAGR for the next 5 years.
In comparison to the average market growth rate, leading companies are growing at a rate of 12%.
In many individual cases, this faster growth is driven by acquisitions, which greatly influenced the
market in 2017, as can be seen in the table below.
RWS Group CTi, LUZ and Moravia 95.2 285.0 GBP 199%
Wieners+Wieners / Apostroph Group with Transcript in
11.0 24.7 USD 125%
Apostroph Group Switzerland
Acquisitions made by RWS Group and Keywords Studios propelled them to the Nimdzi Global
Top-10, also increasing their capitalization to previously unseen values. While RWS paid more
than twice the turnover for Moravia, its stock price now put the company’s capitalization at 4.5x
the combined turnover. Same with Keywords – they are valued at 5x their revenue at the time of
this report. The effort invested into acquisitions and funding pays well. In other words. For every
dollar invested in acquisitions, companies tend to see an immediate two-dollar return in their market capitalization.
Like magic!
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GROWTH
In France, the leading LSPs have been completely transformed by acquisitions in 2016-2017. Both
Datawords and Technicis, the 2nd and the 3rd players in the market practically doubled revenue
over two years. Datawords acquired a digital agency Vanksen, and Technicis has snapped up
Arancho Doc in Italy and Translation Probst in Switzerland. HL Trad, another company in
France’s Top-10, has also increased revenue significantly with acquisitions.
This data is not intended to imply that these companies are growing exclusively through
acquisition. Organic growth also plays a role.
Companies with organic growth each have an individual unique driver. We can make few
generalizations in the current report.
Some of them are in a booming sector. For example, VSI is a Netflix preferred vendor,
and Netflix has increased localization spent significantly over the last two years.
Some have landed a large contract. For example, thebigword has won Ministry of Justice
interpreting framework agreement in the UK.
Most are developing their salesforce and customer service functions.
www.nimdzi.com 18
MARKET SIZE
There are more medium and large companies than meets the eye
During several months of research, Nimdzi identified over 170 companies providing language
services with revenue in excess of USD 10 million. This is not a final number, as there are certainly
more players in the global marketplace. We uncover more information daily.
Large companies generate USD 10 billion, total market volume exceeds USD 50 billion
Together, medium and large LSPs we’ve identified generated just under $10 billion in revenue in
2017. Note that this includes large known companies that are not included in the Nimdzi 100.
By extrapolation, this puts our conservative estimate of the market volume at USD 50 billion for 2018. With a
CAGR of 7.4%, Nimdzi believes that the market could reach USD 66.5 billion by the end of 2022.
Figure 1: Industry is expected to grow at 7.4% CAGR through 2022 to USD 66.53 billion.
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MARKET SIZE
Market is still highly fragmented
Even with the continuing trend of consolidation in the industry, the language services market
remains highly segmented, with the top 100 companies comprising approximately 15% of the
total global market for language services.
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PATHS TO GROWTH
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PATHS TO GROWTH
GLOBAL TRANSLATION GENERALISTS PUBLIC SECTOR CONTRACTORS
Each has scale, a network of offices, a These companies win large-scale
technology offering, and a diverse portfolio of government contracts for military and civil
global customers offices
Transperfect Mission Essential Personnel
Lionbridge Global Linguist Solutions
SDL thebigword
Welocalize MVM
Star Group SOS International
Donnelley Language Solutions
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MARKET ANALYSIS
Revenue is vanity, but profit is sanity
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MARKET ANALYSIS
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MARKET ANALYSIS
Figure 3: 39% of LSPs in the Nimdzi 100 are headquartered in the United States.
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CONCLUSION
The Nimdzi 100 indicates that the language services market
exceeds previous estimates. The industry is extremely
fragmented and incorporates multiple niche segments. These
niches grow at different speeds.
Some, like document translation, are fairly stable and grow at a
slower rate. The best way to scale quickly in these segments is
via acquisitions. Regulated segments such as life sciences and
financial services continue to show strong growth. These
continue to be safe bets for LSPs looking to grow organically.
Other areas like media localization and gaming have recently
boomed. Explosive growth in these exciting industries provides
ample opportunities for ambitious LSPs that know how to scale.
It is also clear that mergers and acquisitions will continue to play
an influential role in our industry. M&A activity is showing no
signs of slowing down, so we can all expect to see more
consolidation on this front going into 2018 and beyond.
Many LSPs are entering 2018 on winning streaks. The industry
is growing, and large LSPs are enjoying the ride. As the saying
goes, a raising tide lifts all ships. Despite the looming threat of
machine translation, the demand for human language services is
larger than ever. The outlook is good. If you need additional
confirmation, we encourage you to reach out to any of the
companies who earned a spot on the 2018 Nimdzi 100. They
will certainly confirm.
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Based in Seattle, Nimdzi Insights LLC is a full-service analyst and
consulting firm focused on the language, translation and localization
industries. For more information, visit: www.nimdzi.com.