10/12/11
Thanks
Success Secrets
ù Perform Better
Michael Boyle ù You!
www.bodybyboyleonline.com
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www.strengthcoachblog.com
New Site
Good News-There Is Hope
What is Success For All of You
ù Does success mean money?
ù Can you become financially successful in
fitness?
ù How will you measure success?
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Why Aren’t You Successful?
The No Ass_ _ _ _ Rule
Step 1- Goals
Who Succeeds?
Income= Service Early Adaptors- Early Adopters
Some Advice from Bill Gates ù Rule 5. Flipping burgers is not beneath your
dignity. Your grand parents had a different
ù Rule 1. Life is not fair - get used to it. view of flipping - they called it opportunity.
ù Rule 2. The world won't care about your self ù Rule 6. If you mess up, it's your fault, so
esteem. The world will expect you to don't whine about your mistakes, learn from
accomplish something BEFORE you feel good them.
about yourself. ù Rule 7. Before you were born, your parents
ù Rule 3. You will NOT make 40 thousand weren't as boring as they are now. They got
dollars a year right out of high school. You that way from paying your bills, cleaning your
won't be a vice president with a car phone, clothes and listening to you talk about how
until you earn both. cool you are. So before you save the rain
ù Rule 4. If you think your teacher was tough, forest from the parasites of your parents'
wait till you meet your boss. He or she doesn't generation, try delousing the closet in your
have tenure. own room.
ù
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ù Rule 8. Schools may have done away with
winners and losers, but life has not. In some
schools they have abolished failing grades and
they'll give you as many times as you need to
get the right answer. This does not bear the
slightest resemblance to ANYTHING in real
life. Who Will You Be? What Will
ù Rule 9. Life is not divided into semesters.
You won't get summers off and very few People Say in 10 Years
employers are interested in helping you find
yourself. Do that on your own.
ù Rule 10. Television is NOT real life. In real
life, people actually have to leave the coffee
shop and go to jobs.
ù Rule 11. Be nice to nerds. Chances are
you'll end up working for one.
ù .
Do What You Love, the Money Anyone Who Is Excellent at
Will Come! Anything Gets Paid
My Story The View from My Seats
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It’s About Opportunity- Outliers Early Adaptors
ù Successful people are not innovators or
inventors, they are early adaptors
ù Ready , fire, aim
10,000 Hours- the Apprentice Years
ù I worked 51 weeks a year and paid my own
way to conferences.
ù I trained pro athletes for free.
ù I broke every possible Plummer rule.
The First Decade- Working in Your
ù But, I got better every week
Business
ù My athletes dreaded when I returned from
seminars.
ù Ratio of learning to doing? 5000+5000,
6000+4000?
4 Hour Work Week?
ù Bullshit, think 80 and sleeping on the
floor. Until You Hit
10,000 Hours
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Read first- Write second
ù First read to gain a knowledge base.
ù Take lots of notes
ù File articles on your computer
ù Then begin by writing your impressions of
Starting at Third Base
what you have read ( Martin Rooney)
ù Third- original ideas
Getting Into the DVD Business
The Speaking Circuit
Articles and Books
Your Own Facility?
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E Myth Revisited- Michael Gerber
A Big Money Maker?
ù A must read prior to opening ù Not a chance
ù Focus on a profit
The MBSC Story
ù First a summer camp- maybe the best idea
ù Then a failed franchise
ù Then a sub-tenant
ù Then nearly extinct
ù A million dollar business
ù Partner stuggles/ buy and sell
ù The third time around
Successful Facilities
ù Athletes Performance- started in a
Supermarket
ù Results Fitness- in a strip mall
ù MBSC- behind a transfer station
ù Fitness Quest 10?
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How Big? Equipment
ù Too small and you have to expand right ù Buy as little as possible
away. ù Functional training is not only great, it’s
ù Too big and you get buried under the debt cheap.
ù 4000-6000 seems right ù Racks, bars and dumbbells
Sponsors Developing Staff
ù If you build it, they will come ù Start early
ù Don’t waste time looking for them first
unless you have something to offer.
Getting Clients
ù Crazy parents and crazy coaches are the
key! The Numbers
Net or Gross?
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Partners Be A Realist
Membership Sites?
The Truth About Managing People? ù Free site first?
First Break All the Rules- Buckingham ù Niche?
Have Something to Offer, not
Ready-Fire-Aim
Something to Sell
ù Action, action, action
ù Back to the 10,000 hours ù Don’t worry be crappy
ù Be fair, honest, and above-board
ù Karma is a bitch
ù You meet the same people on the way
down as you do on the way up.
ù Cliches are cliches because they are true.
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Appropriate Action The Keys
1. Be a great person
ù “they don’t care how much you know
2. Perfect the craft until they know how much you care”.
3. Get a website ù The key to life is “to learn how to use
4. Get on Facebook things and love people”.
5. Get on Twitter ù “Become the most positive and
6. Start a Blog enthusiastic person you know.”
7. Set up a PB and an Amazon Affiliate Acct. ù Under promise- over deliver
8. Guess what? You didn’t make any money, ù Remember, he who dies with the most
yet! toys is probably an asshole with no
friends.
From Don Miguel Ruiz- The
Four Agreements If You Have a Problem
ù Be impeccable with your word ù Was I impeccable with my word?
ù Don’t take anything personally ù Am I taking it personally?
ù Don’t assume ù Did I assume?
ù Do your best. ù Did I do my best?
21 Suggestions for Success by 5. Be forgiving of yourself and others
6. Be generous
H. Jackson Brown 7. Have a greatful heart
1. Marry the right person. This one decision will 8. Persistence, persistence, persistence
determine 90% of your happiness or misery
9. Discipline yourself to save money on even
2. Work at something you enjoy and that’s
the most modest salary
worthy of your time and talents.
3. Give people more than they expect and do it
10. Treat everyone you meet like you want to
cheerfully.
be treated
4. Become the most positive and enthusiastic 11. Commit yourself to constant improvement
person you know. 12. Commit yourself to quality
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13. Understand that happiness is not based
on possessions, power or prestige, but on 19. Be bold and courageous. When you look
relationship s with people you love and back on your life, you’ll regret the things
respect you didn’t do more than the ones you did.
14. Be loyal 20. Take good care of those you love.
15. Be honest 21. Don’t do anything that wouldn’t make your
16. Be a self-starter Mom proud.
17. Be decisive even it means you will be
sometimes be wrong
18. Stop blaming others. Take responsibility
for every area of your life.
Pay It Forward
ù This what it’s about. Good Works
ù I try to do this every day. I don’t need
ù “If more than one person knows what you
anything back, besides I believe in Karma.
did, you did it for the wrong reason”
The more I put forth the more I receive
back.
ù Rusty Jones, Jerry Simmons ù George Steinbrenner
Stuff
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