Utility F.Y
Utility F.Y
(i) The utility analysis assumes that utility is cardinally measurable, i.e., it can be assigned
definite numbers. But it is wrong to say that utility can be measured cardinally. Utility is
subjective and as such it cannot lie measured. We can only say whether satisfaction is more or
less. We cannot say exactly how much. That is, ordinal measurement is possible and not cardinal
measurement.
(ii) The utility analysis further assumes that utilities are independent. That is why it is said that
utility of a commodity varies with its quantity and of that commodity alone. But the fact is that
commodities are interlinked and the utility of one is influenced by that of another.
(iii) Besides, the utility analysis does not fully bring out the income effect and substitution effect
of a change in price. It is unable to explain how much of the increased demand for a commodity
is due to the income effect and how much to the substitution effect when price of the commodity
has changed. As Hicks says, "The distinction between direct and indirect effects of a price
change is accordingly left by the cardinal theory as an empty box, which is crying out to be
filled."
(iv) Also, the utility analysis assumes that the marginal utility of money remains constant as a
consumer goes on spending the money on the purchase of a commodity. This is not correct,
because as the amount of money goes on decreasing, its marginal utility must rise.
(v) Finally, the utility analysis fails to explain the demand for certain commodities which are big
and indivisible, e.g., a house, a car.
Limitations by Marshall:-
(i) Utility is personal, psychological and abstract view which cannot be measured like goods.
(ii) Utility is different for different people. Utility is always changeable and it changes according
to time and place. Therefore, it is difficult to measure such thing who is of changeable nature.
(iii) Further, measuring material ‘money is not static. Value of money always changes, therefore,
correct measurement is not possible.
In view of these shortcomings of the utility analysis, modern economists have adopted a new
technique, called the indifference curve technique, to explain consumer demand.