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Market Share in 2014 Market Share in 2015

The document shows unit shipments and market share data for major smartwatch and fitness tracker vendors from 2014 to 2015. In 2014, Fitbit had the largest market share at 37.98% followed by others at 41.81%. By 2015, Fitbit's market share dropped to 26.92% while Xiaomi saw significant growth from 3.83% to 15.38% market share. Apple entered the market in 2015 with 14.87% market share.

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Nexhi Duka
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61 views

Market Share in 2014 Market Share in 2015

The document shows unit shipments and market share data for major smartwatch and fitness tracker vendors from 2014 to 2015. In 2014, Fitbit had the largest market share at 37.98% followed by others at 41.81%. By 2015, Fitbit's market share dropped to 26.92% while Xiaomi saw significant growth from 3.83% to 15.38% market share. Apple entered the market in 2015 with 14.87% market share.

Uploaded by

Nexhi Duka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Vendor 2014 Unit Shipments 2014 Market Share 2015 Unit Shipments 2015 Market Share

Fitbit 10.9 37.98% 21.0 26.92%


Xiaomi 1.1 3.83% 12.0 15.38%
Apple 0.0 0.00% 11.6 14.87%
Garmin 2.0 6.97% 3.3 4.23%
Samsung 2.7 9.41% 3.1 3.97%
Others 12.0 41.81% 27.0 34.62%
Total 28.7 100.00% 78.0 100.00%

Market Share in 2014

Fitbit
Xiaomi
37.98% 3
Apple
41.81%
Garmin
Samsung
Others

3.83%
9.41% 6.97%

990.91%
1000.00%
900.00%
800.00%
700.00%
600.00%
Fitbit
500.00%
Xiaomi
400.00% Garmin
300.00% Samsung
125.00% Others
200.00% 92.66% 65.00%
100.00% 14.81%

0.00%
Xiaomi
400.00% Garmin
300.00% Samsung
125.00% Others
200.00% 92.66% 65.00%
100.00% 14.81%

0.00%

* Comparative data for Apple Inc. missing


Year-over Year growth
92.66%
990.91%
N/A
65.00%
14.81%
125.00%
171.78%

Market Share in 2015

26.92% Fitbit
34.62% Xiaomi
Apple
Garmin
Samsung
Others

15.38%
3.97%
4.23%
14.87%

Fitbit
Xiaomi
Garmin
Samsung
Others
Xiaomi
Garmin
Samsung
Others

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